Pet Treats and Chews Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Natural and Organic Treats, Functional Treats, Others), By Pet Type (Dogs, Cats, Others), By Sales Channel (Supermarket/Hypermarket, Specialty Stores, Online, Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 10.10 Billion
CAGR (2026-2031)	6.25%
Fastest Growing Segment	Online
Largest Market	Europe
Market Size (2031)	USD 14.53 Billion

Market Overview

The Global Pet Treats and Chews Market will grow from USD 10.10 Billion in 2025 to USD 14.53 Billion by 2031 at a 6.25% CAGR. Pet treats and chews are complementary edible products designed for training rewards, behavioral enrichment, or dietary supplementation rather than as complete and balanced daily meals. The primary driver supporting this market is the widespread humanization of pets, where owners increasingly view companion animals as family members entitled to high quality indulgence and emotional bonding. Furthermore, the expansion is supported by a growing consumer focus on preventative health, prompting demand for functional items that address specific needs such as dental hygiene, joint support, and digestive wellness.

Market growth faces a significant challenge in the form of raw material price volatility and inflationary pressures which raise production costs and impact consumer purchasing power. Despite these economic headwinds, engagement within the sector remains resilient as owners prioritize their animals. According to the American Pet Products Association, in 2024, the combined sales of pet food and treats in the United States reached 65.8 billion dollars. This robust figure highlights the continued willingness of households to invest in the happiness and well being of their pets even amidst a fluctuating economic landscape.

Key Market Drivers

Product Innovation in Personalized, Novel, and Age-Specific Offerings is a primary catalyst propelling the market, as manufacturers increasingly differentiate their portfolios to meet sophisticated consumer demands. Owners are seeking treats that offer functional benefits beyond simple indulgence, driving companies to launch advanced formulations targeting dental health, digestive support, and life-stage specific needs. This strategic focus on value-added products has proven essential for maintaining revenue growth amidst broader economic challenges. For instance, according to General Mills, June 2025, in the 'Fiscal 2025 Fourth Quarter Results', net sales for pet treats in the fourth quarter increased by double digits, driven by strong performance in the North America Pet segment. This success underscores how continuously updating product lines with functional and novel attributes allows brands to capture consumer interest and justify premium price points.

Simultaneously, the Rising Global Pet Adoption and Ownership Rates provide a fundamental baseline for market expansion, creating a larger addressable audience for treats and chews. As the population of companion animals grows, the volume of potential consumers for complementary edible products naturally increases, with new owners entering the category. According to the American Pet Products Association, March 2025, in the '2025 State of the Industry Report', the number of U.S. households owning at least one pet reached 94 million, representing a significant expansion from previous years. This widening ownership base is not limited to North America; according to FEDIAF, in 2025, 139 million European households were reported to own at least one pet. These rising figures globally ensure a steady demand for treats as essential tools for bonding, training, and enrichment for millions of newly adopted animals.

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Key Market Challenges

Raw material price volatility and inflationary pressures present a substantial barrier to the expansion of the global pet treats and chews market. As the cost of essential inputs such as meat proteins, grains, and packaging materials fluctuates unpredictably, manufacturers face increased production overheads. These rising costs compel companies to increase retail prices to maintain margins, which directly affects the affordability of these non-essential items. Since treats and chews are complementary products rather than dietary necessities, they are often the first category to be rationalized by consumers when household budgets are under strain, leading to a potential decline in volume sales for premium and indulgent stock keeping units.

The impact of this economic environment on consumer purchasing behavior is quantifiable. According to UK Pet Food, in 2024, approximately 8% of pet owners reported the need to reduce their spending on pet care products specifically due to financial pressures. This statistic demonstrates that despite the strong emotional bond between owners and their animals, inflationary headwinds limit the disposable income available for discretionary purchases. Consequently, the market experiences suppressed growth rates as buyers prioritize complete and balanced meals over supplementary rewards, directly hampering revenue potential in the treats sector.

Key Market Trends

The Integration of Upcycled and Sustainable Ingredients is actively reshaping the global pet treats market as manufacturers prioritize circular economy principles to mitigate environmental impact. This trend moves beyond simple ingredient transparency, focusing on the reduction of food waste by repurposing nutrient-dense byproducts—such as organ meats and surplus produce—into premium, high-reward formulations. This shift allows brands to appeal to eco-conscious consumers without compromising on palatability or nutritional value, effectively turning supply chain inefficiencies into value-added retail propositions. The scale of this industrial transition is significant; according to the Institute for Feed Education and Research, April 2025, in the '2025 Pet Food Ingredient Report', manufacturers incorporated over 3 million tons of upcycled ingredients into dog food products in 2024, creating a robust supply stream that directly supports the diversification of sustainable treat inventories.

Simultaneously, the Advancement in Eco-Friendly and Biodegradable Packaging is transforming the retail landscape as companies move away from virgin single-use plastics to meet rigorous sustainability targets and regulatory requirements. Market leaders are heavily investing in material science to transition towards mono-material structures and post-consumer recycled (PCR) content, ensuring that product wrappers align with global recycling infrastructure while maintaining the barrier properties necessary for shelf stability. This operational pivot is evident in the strategic disclosures of major conglomerates; according to Mars Incorporated, July 2025, in the '2024 Sustainable in a Generation Report', the company incorporated more than 14,000 metric tons of plastic post-consumer recycled content into its packaging portfolio in 2024. This data underscores a definitive move towards reducing the carbon footprint associated with the disposal of treat packaging.

Segmental Insights

The online distribution channel is currently the fastest growing segment within the Global Pet Treats and Chews Market. This expansion is primarily driven by the convenience of home delivery and the rising popularity of subscription models that ensure consistent product availability. Consumers increasingly prefer digital platforms to access diverse product ranges, including niche dietary options that are frequently unavailable in physical retail outlets. Furthermore, the ease of comparing prices and reviewing product specifications supports informed purchasing decisions. This shift underscores the increasing reliance on digital marketplaces for sourcing essential pet care items.

Regional Insights

Europe commands a leading position in the global pet treats and chews market, primarily due to high pet ownership rates and a strong cultural trend toward pet humanization. Consumers in the region consistently prioritize premium products featuring natural, organic, and functional ingredients. This market maturity is supported by the European Pet Food Industry Federation (FEDIAF), which establishes rigorous safety guidelines and nutritional standards. These strictly enforced regulations foster consumer trust and drive manufacturers to produce high-quality, safe formulations. Consequently, the region remains a central focus for industry expansion and product innovation.

Recent Developments

• In November 2024, General Mills, Inc. expanded its presence in the pet care sector by entering into a definitive agreement to acquire the North American premium cat feeding and pet treating business of Whitebridge Pet Brands. The transaction, valued at approximately $1.45 billion, included the popular Tiki Pets and Cloud Star portfolios. This strategic acquisition was designed to strengthen the company's position in the high-growth cat feeding and pet treats segments, complementing its existing Blue Buffalo brand. Management highlighted that the deal would allow for focused growth in core markets, leveraging the acquired brands' strong reputations in the pet specialty channel.
• In September 2024, Mars Petcare unveiled a significant sustainability initiative for its dog treat portfolio, specifically within its Schmackos brand. The company introduced new packaging for its Strapz and Stix product lines, manufactured from 60% certified recycled plastic. This innovation, launched initially in the Australian market, represented a strategic move to reduce the use of virgin plastics and support a circular economy for packaging materials. By implementing advanced recycling technologies for food-grade packaging, Mars Petcare aimed to meet the increasing consumer demand for environmentally responsible pet treats while ensuring product safety and quality.
• In March 2024, Nestlé Purina PetCare announced the launch of a new functional chew designed specifically for the developmental needs of young dogs. The company introduced Purina DentaLife Puppy Teething Chews, a product formulated to promote good oral hygiene and address teething habits in puppies. To celebrate the product debut, the brand hosted an immersive pop-up experience in New York City, engaging pet owners with the importance of starting dental care routines early. This launch expanded the DentaLife portfolio, underscoring the company's commitment to providing specialized, age-appropriate solutions in the dental chews category.
• In February 2024, Better Choice Company acquired its research and development partner, Aimia Pet Healthco, to accelerate the creation of innovative health-focused pet products. This strategic consolidation aimed to facilitate the development and clinical testing of a weight management supplement designed to be delivered in the form of palatable treats and toppers. By integrating the research team, the company sought to address the growing issue of pet obesity with a functional treat solution that targeted weight loss benefits, providing a novel approach to pet wellness within the global treats and chews market.

Key Market Players

• Big Heart Pet Brands, Inc.
• Allanasons Pvt Ltd
• Eurocan Pet Products
• The Dog Treat Company
• Redbarn Pet Products LLC
• MANELI PETS
• PORTLAND PET FOOD COMPANY
• Cadet Pet, Inc.
• Presidio Natural Pet Co
• Zuke's

By Product Type	By Pet Type	By Sales Channel	By Region
Natural and Organic Treats Functional Treats Others	Dogs Cats Others	Supermarket/Hypermarket Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Pet Treats and Chews Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Treats and Chews Market, By Product Type:

• Natural and Organic Treats
• Functional Treats
• Others

• Pet Treats and Chews Market, By Pet Type:

• Dogs
• Cats
• Others

• Pet Treats and Chews Market, By Sales Channel:

• Supermarket/Hypermarket
• Specialty Stores
• Online
• Others

• Pet Treats and Chews Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE