Pet Tech Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type (RFID, GPS, Sensors and Others), By Product (Monitoring Equipment, Tracking Equipment, Feeding Equipment, Pet Wearables and Others), By Application (Pet Safety, Pet Healthcare, Pet Owner Convenience and Communication & Entertainment), By Region, and By Competition, 2020-2030F

Market Overview

The Global Pet Tech Market, valued at USD 6.80 Billion in 2024, is projected to experience a CAGR of 13.10% to reach USD 14.23 Billion by 2030. The Global Pet Tech Market comprises technology-enabled products and services designed to enhance pet welfare, improve safety, and provide greater convenience for pet owners. Main drivers supporting this market's expansion include the increasing humanization of pets, leading to greater owner investment in companion well-being, coupled with rising global disposable incomes. A growing demand for connected care solutions and integrated technology in pet management further stimulates product development and adoption.

According to the American Pet Products Association (APPA), in 2024, total U. S. pet industry expenditures reached $152 billion, with supplies, live animals, and over-the-counter medicine accounting for $33.3 billion, demonstrating robust foundational spending that supports pet tech integration. However, a significant challenge impeding market expansion is the growing concern over data privacy and security vulnerabilities inherent in interconnected pet devices, potentially impacting consumer trust and broader adoption.

Key Market Drivers

The intensified trend of pet humanization significantly propels the Global Pet Tech Market. Owners increasingly view their animal companions as integral family members, fostering a willingness to invest substantially in their well-being and quality of life. This paradigm shift generates demand for technologically advanced solutions catering to pet health, safety, and entertainment, mirroring human-centric care. Pet tech products like smart feeders, interactive cameras, and advanced health monitors directly benefit from this sentiment. According to Dogtopia US Franchising, in January 2024, "Pet Industry Trends for 2024" reported that 97% of U. S. pet parents consider their pet a member of the family. This profound emotional connection drives the adoption of sophisticated devices to enhance pet comfort, track activity, and provide remote interaction, thereby expanding the market.

Concurrently, ongoing advancements in pet care technology serve as a pivotal driver, enabling the creation and refinement of innovative products that meet evolving owner demands. Progress in artificial intelligence, IoT connectivity, and miniaturized sensors has led to more precise diagnostic tools, effective monitoring systems, and personalized care solutions. These technological leaps attract significant investment, fostering a competitive landscape ripe for innovation. According to Mars Global, in October 2023, Mars, Incorporated and Digitalis Ventures announced the launch of Companion Fund II, a $300 million venture capital fund dedicated to backing companies leveraging breakthrough science, technology, and design to improve pet lives. This sustained capital injection fuels research and development, bringing cutting-edge products to market. Globally, over $500 million had been invested in approximately 50 pet- and vet care-related startups by September 2024, according to Crunchbase News. This reflects robust financial commitment across the ecosystem, reinforcing the market's capacity for continuous expansion and diversification.

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Key Market Challenges

The growing concern over data privacy and security vulnerabilities represents a significant challenge to the expansion of the Global Pet Tech Market. As interconnected pet devices gather and transmit sensitive personal and household data, the potential for security breaches or misuse of information generates substantial apprehension among consumers. This directly impacts market growth by eroding trust and increasing the reluctance of pet owners to adopt advanced technological solutions for their companions.

Such widespread distrust translates into diminished willingness to purchase pet tech products. For example, according to the International Association of Privacy Professionals (IAPP), in March 2023, more than 80% of consumers globally stated they are likely to cease doing business with a company following a data breach. This strong consumer response to privacy incidents indicates that pervasive security concerns act as a direct barrier to broader adoption within the pet tech sector. The perceived risks associated with data handling, in the absence of robust and transparent security assurances, directly hinder market penetration and consumer investment in these technologies.

Key Market Trends

The Global Pet Tech Market is significantly influenced by the development of integrated smart home pet care ecosystems. This trend involves the seamless connection of various pet devices, such as automated feeders, environmental controls, and monitoring cameras, within a unified smart home platform. This integration offers pet owners enhanced convenience and a holistic view of their pets' routines and well-being through a centralized system. According to CEDIA, the association for smart home professionals, in May 2024, the smart home industry was predicted to grow by 30% on average across categories, nearing $30 billion, reflecting a broader consumer demand for integrated household solutions that extend to pet care. This approach enables proactive management and caters to owners seeking comprehensive control over their pets’ living environments. For example, at CEDIA Expo in October 2024, Crestron showcased updates to its Home OS, highlighting powerful new features aimed at enhancing smart home installations with an expanding portfolio of devices and third-party solutions, allowing for greater integration of pet care technology.

Another influential trend is the expansion of pet telehealth and digital veterinary services, which provides accessible and timely professional animal care remotely. This includes virtual consultations, remote diagnostics, and online prescription management, reducing the necessity for physical clinic visits for non-emergency situations. The convenience and efficiency of these digital platforms are particularly beneficial for pet owners in underserved areas or those with mobility challenges, ensuring continuous access to veterinary expertise. According to the American Veterinary Medical Association (AVMA), in early 2024, a study revealed that 70% of veterinary practices employing telehealth had transitioned to integrated platforms, marking a substantial increase from 40% in 2022. This growth is propelled by technological progress that facilitates more accurate remote assessments and personalized advice. For instance, in July 2024, Vetster, a virtual veterinary care platform, announced a significant expansion of its services across several new regions, demonstrating increasing reach for digital veterinary solutions.

Segmental Insights

The Pet Safety segment stands out as the fastest-growing within the Global Pet Tech Market, propelled by the pervasive trend of pet humanization, where animals are increasingly considered cherished family members. This profound emotional connection drives owners to prioritize their pets' security and well-being above traditional care. Consequently, there is a heightened demand for advanced technological solutions, such as sophisticated GPS trackers, intelligent monitoring cameras, and smart containment systems, which offer vital real-time surveillance and prevention against loss or harm. These innovations provide owners with reassurance and peace of mind amidst busy lifestyles, fundamentally fueling the segment's accelerated market expansion.

Regional Insights

North America consistently leads the global pet tech market due to its highly engaged consumer base. The region exhibits elevated rates of pet ownership and substantial spending on pet care, fueled by a prominent trend of pet humanization where animals are integrated as family members. North American consumers, particularly younger generations, are early and enthusiastic adopters of innovative technologies, readily integrating smart devices for enhanced pet well-being and convenience. This is further supported by higher disposable incomes that enable investment in advanced pet tech solutions, alongside a robust technological infrastructure and the presence of numerous innovative brands.

Recent Developments

• In May 2025, Mars Veterinary Health released its inaugural Science Impact Report, highlighting significant breakthrough research from the previous year. The report detailed contributions to the Mars Petcare Biobank, an ambitious study initiated in 2024 to collect extensive clinical, genetic, and lifestyle data from 20,000 dogs and cats. This Biobank represented a substantial resource in the Global Pet Tech Market, aimed at fostering new scientific discoveries for improving long-term pet health. Participating clinics across the Mars network provided essential medical data and biological samples, driving advancements in diagnostic and treatment protocols for various pet conditions.

• In January 2025, Tractive, a leader in pet GPS and health tracking, unveiled its next-generation dog tracker at CES in Las Vegas. This new product launch targeted enhanced pet safety and well-being within the Global Pet Tech Market. The device incorporated innovative features such as bark monitoring, offering pet owners insights into their dog's behavioral patterns, including potential separation anxiety, when they were away. Tractive also announced forthcoming capabilities for heart and respiratory rate monitoring later in the year, which would analyze resting vitals against a pet's baseline to provide early health alerts.

• In February 2024, Wag!, a prominent provider of pet services and products, completed its acquisition of WoofWoofTV, a digital media company specializing in pet-focused content. This strategic collaboration significantly expanded Wag!'s audience reach within the Global Pet Tech Market, leveraging WoofWoofTV's substantial presence across social media platforms, including an annual audience reach of over 800 million on Instagram and Facebook. The acquisition aimed to integrate engaging content with Wag!'s existing premium pet care services, reinforcing the company's commitment to delivering comprehensive solutions that enrich the lives of pets and their owners.

• In January 2024, Invoxia introduced the Minitailz Smart Pet Tracker at CES, marking a new product launch in the Global Pet Tech Market. This AI-powered wearable device for dogs and cats offered advanced capabilities beyond traditional GPS tracking. It was specifically designed to monitor vital health metrics such as heart and respiratory rates, and notably could detect Atrial Fibrillation (AFib), a critical heart condition. The device, which became available for dogs in January and cats in March, provided pet owners with comprehensive health reports and real-time location data via an accompanying application.

Key Market Players

• GoPro, Inc.
• FitBark Inc.
• Garmin Inc.
• Pawp, Inc.
• Dogtra Co.
• Chewy, Inc.
• Mars, Inc.
• Motorola Solutions Inc.
• CleverPet, Inc.
• Tractive GmbH

Report Scope:

In this report, the Global Pet Tech Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Tech Market, By Type:

o   RFID

o   GPS

o   Sensors

o   Others

• Pet Tech Market, By Product:

o   Monitoring Equipment

o   Tracking Equipment

o   Feeding Equipment

o   Pet Wearables

o   Others

• Pet Tech Market, By Application:

o   Pet Safety

o   Pet Healthcare

o   Pet Owner Convenience

o   Communication & Entertainment

• Pet Tech Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Pet Tech Market.

Available Customizations:

Global Pet Tech Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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