Global artificial intelligence as a service market was valued close to $ 1.4 billion in 2018 and is anticipated to grow at CAGR of over 45% during 2019-2024 owing to increasing adoption of artificial intelligence. Organizations are leveraging artificial intelligence for improving productivity and enhanced efficiency at lower cost, which is anticipated to fuel growth of artificial intelligence as a service market over the next five years. Moreover, increasing demand for enhancing user experience while reducing waiting time through automated chats is further likely to propel growth of the market.

Artificial intelligence as a service (AIaaS) market can be segmented based on technology, organization size, service type, type of cloud, vertical and region. On the basis of technology, the market can be segmented into machine learning, natural language processing and others. Natural language processing technology helps to interpret human language and understand customer behavior which is likely to drive growth in this segment during forecast period. Artificial intelligence as a service finds application in various verticals including BFSI, retail, IT & telecom, healthcare, government and others. Of all, BFSI segment is likely to witness extensive adoption of AIaaS till 2024 as the vertical uses artificial intelligence for chatbots, fraud detection and customer recommendation. Moreover, need for integrating technology and improve operational efficiency is pushing the adoption of AIaaS in BFSI.

Regionally, the market for artificial intelligence as a service is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe, South America and Middle East & Africa. Healthcare industry in Asia-Pacific region is growing at a rapid pace, thereby creating investment opportunities, which is anticipated to promote the growth of artificial intelligence as a service market in the region.

Major players operating in artificial intelligence as a service market include Microsoft Corp., Google LLC, Amazon Web Services Inc., International Business Machines (IBM) Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., H2O.Ai Inc., Intel Corp., Fair Isaac Corporation, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. In 2018, Google added more AI features to its cloud so as to attract more customers.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of global artificial intelligence as a service market.
  • To classify and forecast global artificial intelligence as a service market based on technology, organization size, service type, type of cloud, vertical and regional distribution.
  • To identify drivers and challenges for global artificial intelligence as a service market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global artificial intelligence as a service market.
  • To conduct pricing analysis for global artificial intelligence as a service market.
  • To identify and analyze the profile of leading players operating in global artificial intelligence as a service market.


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Some of the leading players in the global artificial intelligence as a service market include Microsoft Corp., Google LLC, Amazon Web Services Inc., International Business Machines (IBM) Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., H2O.Ai Inc., Intel Corp., Fair Isaac Corporation, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated the market size of global artificial intelligence as a service market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • AI as a service solution and service providers
  • Venture capitalists and angel investors
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to artificial intelligence as a service
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global artificial intelligence as a service market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Technology:
    • Machine Learning
    • Natural Language Processing
    • Others
  • Market, By Organization Size:
    • SME
    • Large Enterprise
  • Market, By Service Type:
    • Software Tools
    • Services
  • Market, By Type of Cloud:
    • Public Cloud
    • Private Cloud
    • Hybrid Cloud
  • Market, By Vertical:
    • BFSI
    • Healthcare
    • Retail
    • IT & Telecom
    • Government
    • Others
  • Market, By Region:
    • North America
      • United States
      • Mexico
      • Canada
    • Europe
      • Germany
      • United Kingdom
      • France
      • Spain
      • Italy
    • Asia Pacific
      • China
      • India 
      • Japan
      • Australia
      • South Korea
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global artificial intelligence as a service market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

5.    Global Artificial Intelligence as a Service Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Technology (Machine Learning; Natural Language Processing; Others)

5.2.2.     By Organization Size (SME; Large Enterprise)

5.2.3.     By Service Type (Software Tools; Services)

5.2.4.     By Type of Cloud (Public Cloud; Private Cloud; Hybrid Cloud)

5.2.5.     By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

5.2.6.     By Company (2018)

5.3.  Market Attractiveness Index

6.    North America Artificial Intelligence as a Service Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Technology (Machine Learning; Natural Language Processing; Others)

6.2.2.     By Service Type (Software Tools; Services)

6.2.3.     By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

6.2.4.     By Country (United States; Canada; Mexico and Rest of North America)

6.3.  North America: Country Analysis

6.3.1.     United States Artificial Intelligence as a Service Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Service Type (Software Tools; Services)

6.3.1.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

6.3.2.     Canada Artificial Intelligence as a Service Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Service Type (Software Tools; Services)

6.3.2.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

6.3.3.     Mexico Artificial Intelligence as a Service Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Service Type (Software Tools; Services)

6.3.3.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

7.    Europe Artificial Intelligence as a Service Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Technology (Machine Learning; Natural Language Processing; Others)

7.2.2.     By Service Type (Software Tools; Services)

7.2.3.     By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

7.2.4.     By Country (France; Germany; UK; Italy; Spain and Rest of Europe)

7.3.  Europe: Country Analysis

7.3.1.     France Artificial Intelligence as a Service Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Service Type (Software Tools; Services)

7.3.1.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

7.3.2.     Germany Artificial Intelligence as a Service Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Service Type (Software Tools; Services)

7.3.2.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

7.3.3.     United Kingdom Artificial Intelligence as a Service Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Service Type (Software Tools; Services)

7.3.3.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

7.3.4.     Italy Artificial Intelligence as a Service Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Service Type (Software Tools; Services)

7.3.4.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

7.3.5.     Spain Artificial Intelligence as a Service Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.1.2.             Market Share & Forecast

7.3.5.1.3.             By Service Type (Software Tools; Services)

7.3.5.1.4.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

8.    Asia-Pacific Artificial Intelligence as a Service Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Technology (Machine Learning; Natural Language Processing; Others)

8.2.2.     By Service Type (Software Tools; Services)

8.2.3.     By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

8.2.4.     By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

8.3.  Asia-Pacific: Country Analysis

8.3.1.     China Artificial Intelligence as a Service Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Service Type (Software Tools; Services)

8.3.1.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

8.3.2.     India Artificial Intelligence as a Service Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Service Type (Software Tools; Services)

8.3.2.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

8.3.3.     Japan Artificial Intelligence as a Service Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Service Type (Software Tools; Services)

8.3.3.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

8.3.4.     South Korea Artificial Intelligence as a Service Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Service Type (Software Tools; Services)

8.3.4.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

8.3.5.     Australia Artificial Intelligence as a Service Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Service Type (Software Tools; Services)

8.3.5.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

9.    Middle East and Africa Artificial Intelligence as a Service Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Technology (Machine Learning; Natural Language Processing; Others)

9.2.2.     By Service Type (Software Tools; Services)

9.2.3.     By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

9.2.4.     By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)

9.3.  MEA: Country Analysis

9.3.1.     South Africa Artificial Intelligence as a Service Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Service Type (Software Tools; Services)

9.3.1.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

9.3.2.     Saudi Arabia Artificial Intelligence as a Service Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Service Type (Software Tools; Services)

9.3.2.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

9.3.3.     UAE Artificial Intelligence as a Service Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Service Type (Software Tools; Services)

9.3.3.2.2.             By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

10.  South America Artificial Intelligence as a Service Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Technology (Machine Learning; Natural Language Processing; Others)

10.2.2.  By Service Type (Software Tools; Services)

10.2.3.  By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

10.2.4.  By Country (Brazil; Argentina; Colombia; and Rest of South America)

10.3.              South America: Country Analysis

10.3.1.  Brazil Artificial Intelligence as a Service Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Service Type (Software Tools; Services)

10.3.1.2.2.           By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

10.3.2.  Argentina Artificial Intelligence as a Service Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Service Type (Software Tools; Services)

10.3.2.2.2.           By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

10.3.3.  Colombia Artificial Intelligence as a Service Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Service Type (Software Tools; Services)

10.3.3.2.2.           By Vertical (BFSI; Healthcare; Retail; IT & Telecom; Government; Others)

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles

13.2.1.  Microsoft Corp.

13.2.2.  Google LLC

13.2.3.  Amazon Web Services Inc.

13.2.4.  International Business Machines (IBM) Corp.

13.2.5.  Salesforce.com Inc.

13.2.6.  SAP SE

13.2.7.  SAS Institute Inc.

13.2.8.  H2O.Ai Inc.

13.2.9.  Intel Corp.

13.2.10.   Fair Isaac Corporation

14.  Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com