Pet Supplies Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Type (Food Supplies, Grooming Supplies, Apparel, Health & Wellness Supplies, Flea & Ticks Products, Cleanup & bathing Supplies, Accessories, and Others), By Pet Type (Dog, Cat, Fish, Horse, and Others), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 349.07 Billion
CAGR (2026-2031)	8.62%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 573.29 Billion

Market Overview

The Global Pet Supplies Market will grow from USD 349.07 Billion in 2025 to USD 573.29 Billion by 2031 at a 8.62% CAGR. The Global Pet Supplies Market consists of non-dietary goods designed for companion animals, comprising items such as housing, toys, grooming tools, and training aids. The primary driver supporting growth in this sector is the phenomenon of pet humanization, where owners treat animals as integral family members, alongside rising disposable incomes that facilitate expenditure on comfort and luxury products. Additionally, consistent rates of pet adoption necessitate the continuous purchase of essential care equipment and accessories. According to the American Pet Products Association, spending on supplies, live animals, and over-the-counter medications in the United States reached $33.3 billion in 2024. This figure underscores the significant financial commitment owners dedicate to enhancing the well-being of their pets beyond basic nutrition.

However, the market confronts a significant challenge in the form of economic inflation and supply chain volatility. Escalated costs for raw materials and logistics compel manufacturers to increase prices, which can dampen consumer demand for discretionary merchandise. As financial constraints lead owners to prioritize essential dietary needs over premium accessories, the sales volume for non-essential supplies faces a considerable risk of stagnation, thereby impeding broader market expansion.

Key Market Drivers

The Expansion of E-commerce and Direct-to-Consumer Retail Channels is fundamentally reshaping the market by offering unparalleled convenience and personalized shopping experiences. Digital platforms allow owners to access a vast inventory of niche accessories, grooming tools, and training aids that physical stores cannot stock, while subscription models ensure recurring revenue and customer retention. This shift is evidenced by major market players who are successfully capitalizing on the digital transition. According to Chewy, Inc., March 2025, in the 'Fiscal Fourth Quarter and Full Year 2024 Financial Results', the company reported net sales of $11.86 billion for the fiscal year 2024, driven significantly by their Autoship subscription service. This growth highlights the increasing consumer preference for online procurement of non-dietary pet goods, which compels traditional retailers to accelerate their omnichannel strategies.

Simultaneously, Rising Global Pet Ownership and Adoption Rates are fueling a sustained demand for essential supplies such as housing, bedding, and travel accessories. As more households welcome companion animals, the immediate need for initial setup equipment and the ongoing requirement for enrichment items creates a robust sales baseline, particularly in developed regions where pets are increasingly viewed as family members. This trend is clearly visible in North America, where ownership density continues to climb. According to the American Pet Products Association, March 2025, in the '2025 State of the Industry Report', the number of United States households owning at least one pet reached 94 million in 2024. This expanding ownership base contributes to the broader sector's financial health, illustrating why the total United States pet industry expenditures reached $152 billion in 2024, according to the American Pet Products Association, in 2025.

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Key Market Challenges

Economic inflation and supply chain volatility constitute a substantial barrier to the expansion of the Global Pet Supplies Market. Escalating costs for raw materials and transportation compel manufacturers to raise prices to preserve margins, which subsequently increases the financial burden on the end consumer. This inflationary environment disrupts the standard purchasing cycle for discretionary goods, as higher price points deter owners from buying items such as grooming tools, luxury housing, and premium toys.

As financial constraints tighten, consumers increasingly prioritize essential dietary needs over supplementary equipment, leading to a decline in the consumption of non-essential merchandise. This trend of reduced expenditure is evident in recent industry findings regarding consumer sentiment. According to the American Pet Products Association, in 2024, nearly 19% of pet owners indicated plans to decrease their overall spending on pet care compared to the prior year. Such data illustrates how economic instability directly dampens demand for accessories and training aids, creating a stagnation risk that hampers the overall revenue growth of the market.

Key Market Trends

The Integration of AI and IoT in Smart Pet Care Devices is rapidly advancing as owners increasingly seek technology that provides real-time health monitoring and peace of mind. This trend is characterized by the widespread adoption of GPS trackers, smart collars, and automated feeding systems that allow for remote management of a pet's well-being. These devices are evolving beyond simple tracking to offer predictive health insights, measuring vital signs and activity levels to detect potential medical issues early. The financial success of specialized tech firms underscores this growing demand for connected solutions. According to GlobalPETS, December 2024, in the article 'Tractive reveals expansion plans after surpassing €100 million in revenue', the GPS tracking company Tractive achieved an annual recurring revenue (ARR) of €100 million in 2024, driven by the strong consumer uptake of its monitoring hardware and subscription services.

Simultaneously, the Rise of Eco-Friendly and Sustainable Product Materials is influencing purchasing decisions as owners become more environmentally conscious. This shift is driving manufacturers to utilize recycled plastics, biodegradable components, and locally sourced materials for items such as bedding, toys, and waste bags. Consumers are actively prioritizing brands that align with their values regarding carbon footprint reduction and ethical sourcing, often choosing these products despite higher price points. This preference for sustainability is evident in recent consumer sentiment data regarding purchasing habits. According to Rover.com, March 2025, in the 'True Cost of Pet Parenthood Report', 55% of surveyed pet parents in Canada indicated a prioritization for locally sourced or domestic pet brands, reflecting a broader market movement toward sustainable and responsible consumption.

Segmental Insights

The online distribution channel represents the fastest-growing segment within the global pet supplies market, driven significantly by the rising consumer preference for convenience and digital accessibility. This expansion is largely fueled by the adoption of automated subscription models which ensure the consistent delivery of essential items such as food and medication. Furthermore, digital platforms offer a broader inventory compared to physical stores, allowing pet owners to easily compare specifications and access user reviews. Consequently, the combination of competitive pricing and efficient home delivery systems continues to accelerate the shift from traditional retail to e-commerce marketplaces.

Regional Insights

North America maintains a leading position in the Global Pet Supplies Market, primarily driven by high pet ownership rates and significant disposable income dedicated to animal welfare. The rising trend of pet humanization encourages substantial expenditure on premium nutrition, advanced accessories, and specialized care items. Furthermore, established distribution channels and robust e-commerce platforms facilitate widespread product availability. Stringent safety standards enforced by the U.S. Food and Drug Administration (FDA) regarding pet health and nutrition products further strengthen the market by ensuring quality and building enduring consumer trust.

Recent Developments

• In September 2024, Hill's Pet Nutrition introduced new recipes for its Science Diet line specifically designed to support healthy skin and digestion in puppies and kittens. These highly digestible formulations featured a proprietary prebiotic fiber blend aimed at promoting improved brain health, nourished skin, and better stool quality. The launch addressed the specific developmental needs of young pets, ensuring they receive optimal nutrition during their critical growth phases. The initiative underscored the company’s ongoing dedication to science-led nutrition and its commitment to providing pet owners with products that support the long-term well-being of their animals.
• In August 2024, Mars Petcare, in partnership with Big Idea Ventures, launched the Next Generation Pet Food Program to drive sustainable innovation in the pet nutrition sector. This pilot initiative, which also involved collaborations with AAK and Bühler, sought to engage with the startup ecosystem to develop eco-friendly solutions, such as sustainable proteins and fats. The program focused on reducing carbon emissions in pet food production by supporting startups that utilize novel ingredients and upcycling technologies. A Vice President of R&D at Mars Petcare stated that the program aligned with the company’s purpose of creating a better world for pets through sustainability.
• In April 2024, General Mills completed the acquisition of Edgard & Cooper, a leading independent premium pet food brand headquartered in Belgium. This strategic transaction reinforced the company’s commitment to its "Accelerate" strategy, which prioritizes core markets and global platforms to drive sustainable growth. Edgard & Cooper, known for its focus on fresh ingredients and sustainability, continued to operate as a separate unit within the General Mills portfolio. The acquisition allowed General Mills to expand its footprint in the European pet food market, leveraging the brand's omnichannel distribution capabilities and estimated 2023 retail sales of more than €100 million.
• In January 2024, Petco Health and Wellness Company, Inc. and Nationwide launched a customizable co-branded pet insurance product available directly through the retailer's website. This collaboration integrated Nationwide’s pet health insurance with Petco’s comprehensive care ecosystem, offering coverage for dogs, cats, and exotic pets. The partnership provided policyholders with exclusive savings on veterinary services at Vetco Total Care hospitals and mobile clinics. Executives from both organizations highlighted that the initiative aimed to make veterinary care more accessible and affordable while delivering a seamless health and wellness experience for pet owners across the United States.

Key Market Players

• Blue Buffalo Co., Ltd.
• Champion Petfoods
• Colgate-Palmolive Company
• Doskocil Manufacturing Company, Inc.
• General Mills Inc.
• Greenies
• KONG Company
• Mars, Incorporated
• Nestle
• Pet Care Inc.

By Type	By Pet Type	By Sales Channel	By Region
Food Supplies Grooming Supplies Apparel Health & Wellness Supplies Flea & Ticks Products Cleanup & bathing Supplies Accessories and Others	Dog Cat Fish Horse and Others	Supermarkets/Hypermarkets Specialty Stores Online and Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Pet Supplies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Supplies Market, By Type:

• Food Supplies
• Grooming Supplies
• Apparel
• Health & Wellness Supplies
• Flea & Ticks Products
• Cleanup & bathing Supplies
• Accessories
• and Others

• Pet Supplies Market, By Pet Type:

• Dog
• Cat
• Fish
• Horse
• and Others

• Pet Supplies Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• and Others

• Pet Supplies Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE