Global Pet Oral Care Products Market By Product Type (Mouthwash/Rinse, Toothpaste, Toothbrush, Dental Chews, Others) By Animal (Dogs, Cats, Horses, Others) By Distribution Channel (Online, Supermarket/hypermarket, Departmental Store, Others) By End User (Residential, Veterinary Hospitals, Private Clinics, Others) By Region, Competition Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.48 Billion
CAGR (2026-2031)	7.28%
Fastest Growing Segment	Dental Chews
Largest Market	North America
Market Size (2031)	USD 3.78 Billion

Market Overview

The Global Pet Oral Care Products Market will grow from USD 2.48 Billion in 2025 to USD 3.78 Billion by 2031 at a 7.28% CAGR. Pet oral care products encompass a diverse range of veterinary and consumer goods, including enzymatic toothpastes, toothbrushes, functional dental chews, water additives, and oral sprays designed to mitigate plaque, tartar, and periodontal disease in companion animals. The market is primarily propelled by the increasing humanization of pets, which compels owners to prioritize preventative healthcare and invest in sophisticated hygiene regimens comparable to human standards. Furthermore, the robust expansion of the global pet owner base acts as a foundational driver for sustained demand. According to UK Pet Food, in 2024, the pet population in the United Kingdom reached 36 million, illustrating the growing scope of consumers now focusing on animal health and wellness.

Despite these strong growth indicators, the market faces a significant challenge regarding the difficulty of product administration and resulting low owner compliance. Many companion animals exhibit behavioral resistance to manual brushing or direct oral treatments, which frequently leads owners to abandon daily hygiene routines or rely solely on passive and potentially less effective edible alternatives. This operational barrier hampers the widespread adoption of comprehensive dental care solutions and limits revenue potential within the manual cleaning segment.

Key Market Drivers

The rising prevalence of periodontal diseases in companion animals acts as the primary clinical catalyst for market growth, fundamentally altering how owners approach veterinary care. Periodontal disease is increasingly recognized not merely as a localized issue but as a systemic health risk that can lead to heart, kidney, and liver complications, prompting a shift from reactive treatments to consistent preventative regimens. This urgency is underscored by recent industry data; according to Tartar Shield, February 2025, in the 'National Pet Dental Health Month 2025' article, more than 80% of pets will have some sort of dental disease by the time they are three years old. This widespread incidence drives the critical need for effective at-home solutions, thereby fueling the consumption of specialized toothpastes, functional water additives, and enzymatic chews designed to mitigate plaque accumulation before it necessitates surgical intervention.

Concurrently, the accelerating global trend of pet humanization is reshaping purchasing behaviors, transforming oral hygiene from an optional extra into a standard component of animal wellness. Owners now view their companions as integral family members, leading to a substantial increase in disposable income allocated to premium healthcare and preventative products. According to the American Pet Products Association (APPA), March 2025, in the '2025 State of the Industry Report', total U.S. pet industry expenditures reached $152 billion in 2024, reflecting this deep emotional investment in animal well-being. This robust spending environment directly bolsters manufacturers' financial performance; according to Virbac, March 2025, in the '2024 Annual Results', the company reported annual revenue of €1,397.5 million, explicitly noting a sustained sales dynamic for their dental care products in North America.

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Key Market Challenges

The major operational challenge hampering the growth of the Global Pet Oral Care Products Market is the difficulty of product administration, which directly results in low owner compliance. While pet owners possess a growing intent to manage their animals' dental health, the physical struggle involved in manually brushing a resistant animal's teeth often causes them to abandon daily hygiene regimens. This behavioral resistance creates a significant barrier to revenue growth, particularly for high-efficacy manual cleaning tools like enzymatic pastes and toothbrushes. When consumers fail to establish a routine, the market loses the recurring revenue associated with daily usage, forcing a shift toward passive alternatives that may not command the same consistent demand or price point.

This gap between consumer intent and actual practice is substantial. According to the American Animal Hospital Association, in 2024, less than 10 percent of pet owners managed to brush their dog or cat's teeth daily. This low adoption rate indicates that the most effective segment of the oral care market is inaccessible to the vast majority of the consumer base. As long as the primary method of prevention remains operationally difficult for owners, the market’s expansion will be capped by the inability to convert health awareness into a sustained, daily purchasing habit.

Key Market Trends

The introduction of powdered dental supplements and food toppers is rapidly gaining traction as pet owners seek effective, passive alternatives to the operational challenges of manual brushing. This trend addresses the high rate of non-compliance with daily hygiene regimens by offering palatable, often natural formulations that can be easily sprinkled over food to control plaque and tartar systemically. The market success of these user-friendly solutions is evident in recent financial performance; according to Swedencare, February 2025, in the 'Year End Report 2024', sales of the company's dental portfolio, driven by its flagship seaweed-based powder, grew by 54% during the fourth quarter. This surge underscores a fundamental shift toward stress-free, additive-based oral care that fits seamlessly into existing feeding routines.

Concurrently, there is an increasing focus on clinically proven and VOHC-accepted products, driven by educated consumers who demand validated efficacy over generic wellness claims. As owners become more aware of the systemic health risks associated with periodontal disease, they are gravitating toward veterinary-grade solutions and premium brands that offer scientific backing and proven plaque reduction. This flight to quality is reshaping market dynamics; according to Virbac, March 2025, in the '2024 Annual Results', the company reported a 10.2% revenue increase in North America, explicitly driven by the sustained sales dynamic of their specialty and dental care products. This data highlights the growing commercial viability of high-efficacy, science-based formulations in a market previously dominated by general treats.

Segmental Insights

Based on industry analysis, the Dental Chews segment has emerged as the fastest-growing category within the Global Pet Oral Care Products Market. This rapid expansion is primarily driven by the convenience these products offer, providing a practical alternative to the difficulty of daily manual brushing. As the trend of pet humanization accelerates, owners are increasingly investing in preventative healthcare solutions that combine functional benefits with treat-like appeal. Furthermore, efficacy validations from institutions such as the Veterinary Oral Health Council (VOHC) have significantly bolstered consumer trust, encouraging the purchase of premium chews scientifically proven to reduce plaque and tartar.

Regional Insights

North America leads the Global Pet Oral Care Products Market, driven by extensive pet ownership and a strong emphasis on preventative veterinary health. The region benefits from active campaigns by organizations like the American Veterinary Medical Association, which increase awareness regarding pet dental diseases. Additionally, the Veterinary Oral Health Council plays a critical role by setting validation standards for product efficacy, which fosters significant consumer trust. This integration of professional veterinary guidance and rigorous product standards encourages consistent spending on oral hygiene solutions, ensuring North America remains the primary market globally.

Recent Developments

• In May 2025, Mars Petcare unveiled a significant technological advancement in the pet oral care market with the release of the GREENIES Canine Dental Check. This AI-powered digital tool was designed to allow pet owners to assess their dog’s dental health by analyzing photos of the teeth and gums taken via a smartphone. The innovation was part of the company's larger strategy to integrate digital diagnostics with preventative care, helping to identify early signs of gum disease and encourage timely veterinary consultations. By simplifying the monitoring process, the tool aimed to improve overall compliance with dental hygiene regimens and support better health outcomes for pets.
• In February 2025, Fera Pets launched Dental Support, a new veterinarian-formulated powder designed to enhance oral hygiene in companion animals through systemic support. The product featured a proprietary blend of botanicals, oral health enzymes, and clinically studied postbiotics intended to nurture a balanced oral microbiome and control tartar. The company introduced this supplement as a stress-free alternative to mechanical brushing, focusing on internal health to promote fresh breath and healthy gums. This development reflected the organization's dedication to utilizing advanced ingredients to create comprehensive wellness solutions that address the root causes of common periodontal issues in pets.
• In October 2024, Swedencare announced a strategic collaboration with Zooplus, a leading European online retailer, to introduce its NaturVet product line to the European market. This partnership was established to significantly broaden the distribution of Swedencare’s premium pet health supplements, including its specialized oral care solutions, across the continent. By leveraging the retailer's extensive digital platform and customer base, the company aimed to accelerate its global growth and make its soft chew supplements more accessible to international pet owners. The alliance underscored Swedencare's commitment to expanding its market presence and delivering high-quality functional products to a wider audience.
• In July 2024, Pet Honesty, a prominent brand in the pet health supplement sector, expanded its oral care portfolio with the launch of Fresh Breath Dental Powder. The company developed this new product to provide a convenient, meal-time solution for maintaining healthy teeth and gums in dogs, addressing the difficulties many owners face with traditional brushing. The formulation utilized natural ingredients, including a unique postbiotic and enzymes, to target the oral microbiome and reduce plaque formation. Executives at the company highlighted that this innovation was designed to meet the increasing consumer demand for effective, science-backed preventative care options that fit easily into daily feeding routines.

Key Market Players

• AllAccem Inc.
• Colgate-Palmolive Company
• Ceva Animal Health, LLC
• Dechra Pharmaceuticals Plc
• Imrex Inc.
• Virbac S.A.
• Nestle S.A.
• Healthy Mouth LLC
• Vetoquinol S.A.
• Ceva Santé Animale S.A.

By Product Type	By Animal	By Distribution Channel	By End User	By Region
Mouthwash/Rinse Toothpaste Toothbrush Dental Chews Others	Dogs Cats Horses Others	Online Supermarket/hypermarket Departmental Store Others	Residential Veterinary Hospitals Private Clinics Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Pet Oral Care Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Oral Care Products Market, By Product Type:

• Mouthwash/Rinse
• Toothpaste
• Toothbrush
• Dental Chews
• Others

• Pet Oral Care Products Market, By Animal:

• Dogs
• Cats
• Horses
• Others

• Pet Oral Care Products Market, By Distribution Channel:

• Online
• Supermarket/hypermarket
• Departmental Store
• Others

• Pet Oral Care Products Market, By End User:

• Residential
• Veterinary Hospitals
• Private Clinics
• Others

• Pet Oral Care Products Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE