Pet Care Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Pet Type (Dog, Cat, Fish, Others), By Type (Product, Food), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F

Market Overview

The Global Pet Care Market was valued at USD 171.54 Billion in 2024 and is expected to reach USD 240.59 Billion by 2030 with a CAGR of 5.8% during the forecast period. The global pet care market has witnessed remarkable growth in recent years, reflecting the increasing importance of pets in people's lives. The growth of market can be attributed to several factors, including the growing trend of pet humanization, where pets are treated as family members, and the rising awareness of the physical and emotional well-being of pets. With pet ownership on the rise across the globe, the demand for pet care products and services has surged, leading to a robust and dynamic market.The pet care industry encompasses a wide range of products and services, including pet food, grooming, veterinary care, pet insurance, and pet accessories. The market is highly competitive, with numerous global and regional players vying for market share.

A notable trend is the increasing preference for natural and organic pet products, reflecting a broader shift towards healthier lifestyles for pets, akin to the organic and natural food trends in the human food industry. Furthermore, the market is increasingly driven by technological innovations, with the advent of smart pet products, such as connected pet feeders, pet activity trackers, and telemedicine services for pets. The future of the global pet care market looks promising, as consumers continue to prioritize their pets' well-being and seek high-quality products and services. As pet ownership continues to grow, especially in emerging markets, the industry is expected to witness sustained expansion. However, players in the pet care market will need to adapt to changing consumer preferences and regulatory developments, particularly in the areas of sustainability, animal welfare, and safety, to thrive in this evolving landscape.

Market Drivers

Rising Pet Ownership

The growing global trend of treating pets—like dogs, cats, birds, and small mammals—as full-fledged family members has significantly fueled the expanding pet care market. In the United States, approximately 71% of households, or around 94 million families, now own a pet—a marked rise from just 56% in 1988—highlighting deepening emotional bonds and greater household inclusion of companion animals. Total annual pet industry expenditures in the U.S. reached an estimated $152 billion in 2024, spanning food, veterinary services, grooming, and boarding—a striking reflection of how pets are perceived as integral family members. In India, too, pet ownership is soaring: the total estimated number of pets grew from 22.1 million in 2018 to 38.5 million in 2023, a compound annual growth rate of 11.7%, with projections reaching 58.7 million by 2028. This surge underscores the rising demand for nutrition, healthcare, grooming, and lifestyle services tailored to pets, all driven by the phenomenon of pet humanization—where pets are valued not just as companions but as cherished members of the family.

Growing Awareness of Pet Health and Well-being

Pet owners are increasingly prioritizing the health and well-being of their companions, driving a sharp rise in demand for high-quality and specialized pet products and services. In India, the pet care market, is expected to double in the coming years as households dedicate 5–8% of their income—averaging nearly INR 50,000 annually per pet—towards food, healthcare, grooming, and accessories. Healthcare alone accounts for nearly 30% of this spending, reflecting a strong shift toward preventive care and veterinary services. This consumer focus has also been supported by rapid digital adoption: online pet-care sales grew by nearly 95% in FY 2025, with Tier II and Tier III cities contributing significantly (75% and 60% growth, respectively), showing that demand for nutrient-rich foods, supplements, and hygiene products is spreading beyond metros. Overall,expenditure on pets surged, with products, underscoring how pet parents are increasingly willing to invest in premium, health-focused solutions to ensure their pets live longer, healthier lives.

Innovation and Technology

Technological advancements are increasingly transforming the global pet care industry, driving innovation and reshaping how pet owners care for their animals. Smart pet products, including automated feeders, GPS-enabled activity trackers, and interactive pet cameras, have become popular for offering convenience, safety, and real-time monitoring. These tools not only ensure pets’ needs are consistently met but also provide owners with peace of mind when away from home. Wearable pet tech is gaining momentum as owners seek data-driven insights into their pets’ health, fitness, and behavior, enabling proactive healthcare management. Similarly, telemedicine for pets has witnessed strong adoption, particularly during and after the COVID-19 pandemic, as it offers remote access to veterinary consultations, reducing the need for in-person visits while maintaining timely care. In parallel, innovations in pet food formulations, such as functional ingredients, breed-specific diets, and nutritionally advanced products, reflect the rising emphasis on holistic health and wellness. These technological drivers have significantly boosted market growth and positioned the sector for sustained expansion. Importantly, the pet care industry continues to evolve rapidly as new technologies emerge, creating opportunities for further integration of digital solutions, health monitoring, and personalized products that cater to the growing expectations of modern pet parents.

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Key Market Challenges

Economic Uncertainty and Price Sensitivity

Economic fluctuations, particularly during global crises such as the COVID-19 pandemic, have had a notable influence on the pet care market. During periods of financial uncertainty, many consumers become increasingly price-sensitive and reassess their spending priorities. While pet ownership remains resilient, discretionary spending on non-essential pet care items often declines as households look for ways to cut costs. Premium pet products, such as specialized food, supplements, and luxury accessories, can be relatively expensive, and in challenging economic conditions, some owners may shift toward more affordable alternatives that still meet basic needs. This behavioral change directly impacts the sales of high-end products and services, putting pressure on the profitability of businesses operating in the premium segment. At the same time, budget-friendly offerings and value-based products tend to see greater demand as pet owners continue to seek affordable care solutions without compromising their pets’ well-being. The pandemic highlighted this shift, as consumers balanced their desire to provide the best for their pets with financial constraints. Ultimately, while the pet care industry demonstrates long-term growth potential, it remains sensitive to broader economic conditions, requiring businesses to adapt strategies that address both premium and value-conscious segments to sustain performance during downturns..

Regulatory Compliance and Safety

The pet care industry operates under a framework of regulations and safety standards designed to safeguard the health and well-being of animals, making regulatory compliance a critical yet challenging aspect for businesses. Standards governing pet food, veterinary pharmaceuticals, grooming products, and accessories often differ significantly across regions and countries, requiring companies to navigate a complex web of requirements. This variation can make compliance both time-consuming and costly, particularly for global players that must adapt to multiple regulatory environments. Ensuring that products consistently meet quality and safety benchmarks involves rigorous testing, certification, and ongoing monitoring throughout the supply chain. Non-compliance, whether intentional or accidental, carries serious consequences, including product recalls, legal penalties, and lasting damage to brand reputation. For example, recalls of contaminated pet food or unsafe veterinary products not only create immediate financial losses but also erode consumer trust, which can take years to rebuild. As consumer awareness and scrutiny increase, businesses must invest heavily in robust quality assurance systems, transparent sourcing, and continuous regulatory updates. Ultimately, maintaining compliance requires ongoing vigilance, proactive risk management, and strong collaboration with regulatory bodies, all of which remain persistent challenges for companies striving to thrive in the growing pet care industry.

Supply Chain Disruptions

The pet care market depends on a complex global supply chain involving raw material sourcing, manufacturing, and distribution, making it highly vulnerable to disruptions. Events such as natural disasters, transportation bottlenecks, or global crises can interrupt the flow of goods, leading to product shortages and rising costs. The COVID-19 pandemic underscored these vulnerabilities, as lockdowns, shipping delays, and labor shortages disrupted production and distribution, creating significant challenges in meeting demand for pet food, healthcare items, and accessories. Such disruptions not only impact product availability but also increase operational costs, which can affect both businesses and consumers. To remain resilient, companies in the pet care sector must adopt strategies that anticipate and manage risks. This includes diversifying suppliers, enhancing local sourcing, investing in inventory management, and leveraging technology for supply chain visibility. Proactive planning is essential for sustaining growth and ensuring consistent delivery of products in an evolving global market.

Key Market Trends

Premiumization and Natural Products

A defining trend in the pet care industry is the growing consumer preference for premium and natural products. Today’s pet owners increasingly view their pets as family members and are willing to invest in healthier, safer, and higher-quality options. This shift is evident in the rising demand for natural and organic pet food, treats, and grooming supplies made with human-grade ingredients and free from artificial additives, preservatives, or fillers. Many of these products also emphasize sustainability, using recyclable or biodegradable packaging to appeal to eco-conscious consumers. Beyond food and healthcare, premiumization is extending into lifestyle products, with luxury pet beds, designer collars, high-end grooming tools, and fashionable pet clothing gaining popularity. Such products not only cater to pets’ comfort and well-being but also reflect owners’ desire to showcase their pets’ individuality. This movement mirrors broader global consumer shifts toward healthier living and responsible consumption, where quality, transparency, and sustainability are key purchasing drivers. As a result, manufacturers and brands in the pet care space are focusing on innovation, premium formulations, and environmentally responsible practices to meet the expectations of modern pet parents who demand the same standards for their pets as they do for themselves..

E-commerce Dominance

E-commerce has rapidly emerged as one of the most influential forces in reshaping the pet care market, particularly since the COVID-19 pandemic accelerated online adoption. With restrictions on movement and heightened health concerns, pet owners increasingly turned to digital platforms to purchase food, healthcare supplies, toys, and accessories. This shift has proven enduring, as the convenience, competitive pricing, and wide product variety offered by e-commerce channels continue to attract consumers. Large platforms, such as Amazon and Flipkart in India or Chewy in the U.S., have become go-to destinations, while specialized online pet retailers and subscription box services are also gaining traction. Subscription models, in particular, provide pet parents with timely deliveries of essentials like food or treats, reducing the risk of shortages and ensuring consistency in their pets’ diets. Beyond convenience, e-commerce platforms allow owners to compare brands, access customer reviews, and discover niche premium or natural products that may not be readily available in local stores. The rise of mobile apps and quick-commerce services has further expanded access, enabling on-demand purchases with same-day delivery in many urban markets. As digital retail continues to grow, it is set to remain a dominant driver of innovation, accessibility, and consumer engagement within the pet care industry.

Pet Tech and Smart Products

Technology integration has become a defining feature of the modern pet care market, giving rise to innovative solutions that enhance convenience, health monitoring, and interaction. Smart pet products, such as automated feeders, water dispensers, GPS-enabled collars, activity trackers, and interactive cameras, are increasingly popular among owners seeking real-time monitoring and greater control over their pets’ daily routines. These devices provide peace of mind for busy households, ensuring that pets receive consistent nutrition, exercise, and attention even when owners are away. Wearable pet tech also enables data-driven health tracking, helping veterinarians and owners detect early signs of illness or changes in behavior. In addition, telemedicine for pets has gained significant traction, particularly since the pandemic normalized remote consultations. Pet owners can now connect virtually with veterinarians for advice, minor diagnoses, or follow-ups, reducing the need for frequent in-person visits. This not only improves accessibility but also reduces stress for pets. Together, these technologies are transforming pet care into a more connected, personalized, and proactive experience. As digital adoption accelerates, the market for smart pet products is poised for sustained growth, appealing to tech-savvy pet parents who value convenience, safety, and innovative ways to strengthen their bond with their pets.

Sustainability and Ethical Practices

Sustainability and ethics are becoming core considerations in the pet care industry, reflecting the values of increasingly eco-conscious and socially responsible consumers. Pet owners are more aware of the environmental footprint of pet products and are actively seeking options that align with sustainable living. This has fueled demand for biodegradable pet waste bags, eco-friendly grooming tools, recyclable packaging, and pet foods made with responsibly sourced or plant-based ingredients. Alongside environmental concerns, ethical practices are gaining attention. Consumers are showing preference for brands that uphold high standards of animal welfare, avoid exploitative sourcing, and support community-driven initiatives such as animal rescue and adoption programs..

Segmental Insights

Pet Type Insights

The dog segment of the global pet care market has seen a remarkable surge in demand in recent years. Dogs have long held a special place in the hearts of pet owners, and this affection has translated into a growing emphasis on their well-being. As more households welcome canine companions into their lives, the demand for a wide range of dog-centric products and services has escalated. One of the key factors driving the increasing demand in the dog segment is the humanization of pets. Dogs are often considered part of the family, and pet owners are willing to go to great lengths to ensure their dogs lead happy, healthy lives. This trend has led to a higher demand for premium dog foods, natural and organic treats, innovative grooming products, personalized accessories, and top-tier healthcare services. Additionally, the rise in pet adoption and fostering has also contributed to the growth of the dog segment, as more people seek to provide loving homes for these animals, thereby creating a thriving market for dog-related goods and services. As a result, businesses in the pet care industry have been quick to respond with innovative products and services to meet the evolving needs and preferences of dog owners.

Type Insights

In the pet care market, pet food stands as the leading product category, accounting for the largest share of industry revenues globally as well as in emerging markets like India. Food is the most essential and recurring expenditure for pet owners, unlike accessories or grooming services that may be purchased occasionally. Within this category, demand has steadily shifted from generic or economy products toward premium, natural, and functional pet food that aligns with broader health-conscious consumer trends. Dry pet food (kibble) continues to dominate sales worldwide due to its affordability, longer shelf life, ease of storage, and convenience for daily feeding. It is particularly popular among dog owners, as it provides balanced nutrition and can be easily portioned. Wet food, although more expensive, is gaining traction for its palatability and higher protein content, especially for cats that often prefer moist diets. Additionally, specialized formulations—such as breed-specific diets, grain-free options, digestive health support, and weight management foods, are seeing rapid growth as owners seek tailored nutrition for their pets. The premiumization trend has further boosted the market for organic and human-grade ingredients, free from artificial colors, flavors, or preservatives. Pet parents are increasingly scrutinizing labels and seeking transparency, mirroring the “clean label” movement in human food. In India, for instance, food accounts for nearly 16% of average annual pet care spending, reflecting its central role in pet well-being and owner priorities. Globally, food often represents over 40% of total pet care expenditure, underscoring its dominance..

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Regional Insights

The North America region has consistently demonstrated robust demand in the global pet care market, reflecting a strong and enduring affinity for pets and a commitment to their well-being. This region, comprising the United States and Canada, has witnessed a remarkable surge in pet ownership and a willingness among pet owners to invest in high-quality pet products and services. The culture of pet humanization, where pets are considered integral family members, has played a pivotal role in driving this demand, resulting in a thriving pet care industry. Several factors contribute to the burgeoning pet care market in North America. An increased awareness of pet health and nutrition, a focus on premium and natural pet products, and the availability of advanced healthcare services have driven pet owners in the region to prioritize their pets' overall wellness. The presence of a wide range of pet retailers, veterinary clinics, and specialty pet services further enhances accessibility for pet owners. As the pet care industry continues to evolve, the North American region is expected to remain a key driver of market growth, with a commitment to the health, happiness, and overall quality of life for pets.

Recent Developments

•  In 2025,General Mills is introducing a fresh version of its Blue Buffalo dog food line, aiming to compete with brands like Freshpet and The Farmer’s Dog. With the U.S. fresh pet food market expected to grow from about $3 billion to $10 billion in the next decade, this launch taps into the growing demand for human-grade, minimally processed pet nutrition.
• In 2025, Celebrity Paris Hilton expanded her pet care offerings by launching a luxurious pet food line, Pamper Like Paris, in collaboration with Weruva, available on Chewy. The collection includes four dog food varieties and several cat food options, all free from grains and artificial additives.
• At CES 2025, pet-tech company Tractive introduced an upgraded smart tracker featuring GPS, activity and sleep monitoring, virtual fencing, and pioneering bark-monitoring to flag issues like separation anxiety. The device also captures resting heart rate and respiratory rate, offering early health indicators

Key Market Players

• Ancol Pet Products Limited
• Champion Petfoods LP
• Hill`s Pet Nutrition, Inc.
• Blue Buffalo Co., Ltd.
• Mars, Incorporated
• Petmate Holdings Co
• Nestle Purina PetCare
• Saturn Petcare GmbH
• The Hartz Mountain Corporation
• Tail Blazers

Report Scope:

In this report, the Global Pet Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Care Market, By Pet Type:

o   Dog

o   Cat

o   Fish

o   Others

• Pet Care Market, By Type:

o   Product

o   Food

• Pet Care Market, By Distribution Channel:

o   Offline

o   Online

• Pet Care Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  Germany

§  Spain

§  Italy

§  United Kingdom

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Kuwait

§  Egypt

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Care Market.

Available Customizations:

Global Pet Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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