Packaged Salad Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Vegetarian, Non-vegetarian), By Type (Packaged Greens, Packaged Kits), By Distribution Channel (Online, Offline) By Region, By Competition, 2020-2030F

Market Overview

The Global Packaged Salad Market will grow from USD 12.65 Billion in 2024 to USD 19.12 Billion by 2030 at a 7.13% CAGR. The global packaged salad market is characterized by pre-washed, pre-cut, and ready-to-eat fresh produce components, often including dressings and toppings, sealed for consumer convenience and extended shelf life. The market's sustained growth is primarily driven by escalating consumer health consciousness and the increasing demand for convenient, time-saving meal solutions to accommodate busy lifestyles. According to the International Fresh Produce Association, in May 2024, salad kits generated $272 million in annual sales within the produce department.

Despite these factors supporting market expansion, a significant challenge remains the inherent limited shelf life of fresh produce. This necessitates sophisticated cold chain logistics and stringent quality control protocols, which can lead to increased operational complexities and costs.

Key Market Drivers

The global packaged salad market is significantly influenced by increasing health and wellness consciousness among consumers, alongside a strong demand for convenient and ready-to-eat meal solutions. Heightened awareness regarding nutrition and its impact on well-being has driven a notable shift towards fresh produce consumption. Consumers are actively seeking food options that align with healthier lifestyles, leading to a sustained demand for nutrient-rich, easy-to-prepare alternatives. This trend is evident in the growth of specific segments within the fresh produce sector; for instance, according to the Organic Trade Association, in April 2025, its "US Organic Food Sales Continue to Rise, Driven by Health-Conscious Consumers" report highlighted that organic produce sales climbed 5.2% to $21.5 billion in 2024. This indicates a clear consumer preference for products perceived as healthier and more naturally sourced.

The accelerating pace of modern lifestyles further fuels the demand for convenient and ready-to-eat solutions, positioning packaged salads as an appealing choice for busy individuals and families. Consumers increasingly seek quick meal options that do not compromise on freshness or perceived nutritional value, directly benefiting the packaged salad category. Evidence of this preference is reflected in purchasing behaviors; according to The Produce Nonprofit, in November 2025, its "What's New? 2025" survey indicated that millennials accounted for 68% of produce sales, with fruit being their top grab-and-go option. This demographic's inclination towards convenient produce options extends to packaged salads. The overall packaged salad market, as a segment of the broader fresh produce industry, benefits from these fundamental consumer shifts, supporting substantial enterprises in the sector; for example, according to Dole PLC's financial reports, in 2024, the company generated revenue of $8.47 billion USD. These combined drivers underscore the market's trajectory towards continued expansion.

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Key Market Challenges

The inherent limited shelf life of fresh produce presents a significant challenge to the growth of the global packaged salad market. This characteristic necessitates rigorous cold chain management and stringent quality control measures throughout the supply chain, from sourcing and processing to distribution and retail. Such requirements lead to increased operational complexities and considerable costs for market participants. The perishable nature of ingredients directly contributes to higher rates of spoilage and waste, diminishing product availability and impacting overall profitability.

These elevated operational expenses make it difficult for businesses to maintain viable profit margins. According to the Global Coalition of Fresh Produce's 2024 survey, 61% of the global fresh fruit and vegetable industry reported operating at a loss or break-even that year, indicating the widespread financial strain from managing perishable goods. This constant pressure from high logistical and quality assurance costs restricts investment in market expansion, product innovation, and competitive pricing strategies, thereby directly impeding the growth trajectory of the packaged salad market.

Key Market Trends

The global packaged salad market is significantly influenced by the adoption of sustainable and biodegradable packaging solutions, reflecting a shift in consumer preferences and regulatory landscapes. Manufacturers are moving towards materials such as plant-based plastics, compostable films, and recycled content for salad kits and containers. These efforts reduce environmental impact, minimize waste, and enhance brand appeal among eco-conscious consumers. According to Western Growers, in June 2024, Environment and Climate Change Canada (ECCC) proposed that 75 percent of all produce be sold in bulk or non-plastic packaging by 2026, increasing to 95 percent by 2028. This highlights growing governmental pressure and industry response to embrace more responsible packaging practices.

Technological advancements in freshness preservation and supply chain management represent another critical trend shaping the global packaged salad market. This involves integrating sophisticated methods to extend product shelf life and ensure optimal quality from farm to fork. Companies implement modified atmosphere packaging techniques, advanced refrigeration, and real-time monitoring systems throughout their cold chains. These innovations directly tackle the inherent perishability of fresh produce, significantly reducing spoilage and food waste. According to the Global Cold Chain Alliance (GCCA), in April 2025, its members collectively increased their total temperature-controlled capacity by over 10 percent since the previous year, demonstrating substantial investment in cold chain infrastructure for enhanced product longevity and distribution efficiency.

Segmental Insights

The "Online" segment is emerging as the fastest-growing distribution channel within the Global Packaged Salad Market. This rapid expansion is primarily driven by shifting consumer preferences towards digital convenience and efficiency in grocery shopping. Modern lifestyles often involve busy schedules, prompting consumers to opt for online platforms to streamline their food purchases, benefiting from doorstep delivery services. Furthermore, e-commerce channels offer a broader array of packaged salad options and increased product availability, catering to diverse dietary needs and preferences. The ongoing digital transformation in the food industry, coupled with advancements in cold chain logistics, further enhances the appeal and accessibility of packaged salads through online retail.

Regional Insights

North America leads the global packaged salad market due to a confluence of factors reflecting evolving consumer preferences and robust market infrastructure. The region exhibits high consumer awareness regarding healthy eating and wellness, driving consistent demand for convenient, nutritious food options. This is further supported by the widespread availability of ready-to-eat packaged salads and a well-established retail network with advanced cold chain logistics, ensuring product freshness and accessibility. Furthermore, busy lifestyles and the prevalence of dual-income households contribute significantly to the demand for time-saving meal solutions. Government initiatives, such as Healthy People 2030 in the U.S., also promote increased vegetable consumption, reinforcing the market's growth.

Recent Developments

• In November 2025, Taylor Farms, a leading North American producer of fresh-cut fruits and vegetables, completed the acquisition of Natures Way Foods. Natures Way Foods is a major UK-based manufacturer specializing in fresh prepared foods, including packaged salads, coleslaw, and potato salads. This acquisition was intended to significantly expand Taylor Farms' global footprint, particularly within Western Europe and the United Kingdom. The collaboration aims for both companies to share best practices in quality, innovation, food safety, and sustainability, accelerating growth and the introduction of new healthy products globally.

• In August 2025, Dole Fresh Vegetables/Bud Antle, a manufacturer of DOLE-branded packaged salads, unveiled a refreshed packaging line for its DOLE Salad Kits. The updated design featured new colors and photography, specifically targeting millennial and Generation Z consumer bases. Following this refresh, in September 2025, the company introduced three new varieties: the Caprese Chopped Kit, Pesto Ranch Chopped Kit, and Apple Harvest Premium Kit. These additions increased the total number of DOLE Salad offerings to 70, enhancing consumer choice in the packaged salad market.

• In December 2024, Fresh Del Monte Produce Inc., through its vegetable division Mann Packing, announced a collaboration with Newman's Own to introduce Newman's Own Salad Kits. These marked the first-ever packaged salad kits from the philanthropic food brand. The new line, set to launch in January 2025, featured four culinary-inspired flavors crafted with high-quality lettuce from Mann Packing, along with signature Newman's Own dressings and various toppings. This partnership aimed to combine Fresh Del Monte's commitment to quality with Newman's Own's mission of directing all its profits to charitable causes, particularly supporting children facing adversity.

• In March 2024, Fresh Express, a prominent provider of value-added salads, expanded its product portfolio with the introduction of two new salad kits. These new offerings were an Asian Apple Salad Kit and a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit. The company's goal with these innovations was to bring distinctive, restaurant-inspired flavors to the packaged salad category, providing consumers with convenient and exciting meal options. These new kits became available in the refrigerated produce department at retailers nationwide at a suggested retail price of $4.49.

Key Market Players

• Bonduelle Group
• Dole Food Company, Inc.
• Fresh Express, Incorporated
• Taylor Fresh Foods, Inc.
• Mann Packing Co., Inc.
• Organicgirl, LLC
• Zina's Fine Foods
• Curation Foods, Inc. (Eat Smart)
• BrightFarms, Inc.
• Gotham Greens Holdings, PBC

Report Scope:

In this report, the Global Packaged Salad Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Packaged Salad Market, By Product:

o   Vegetarian

o   Non-vegetarian

• Packaged Salad Market, By Type:

o   Packaged Greens

o   Packaged Kits

• Packaged Salad Market, By Distribution Channel:

o   Online

o   Offline

• Packaged Salad Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Packaged Salad Market.

Available Customizations:

Global Packaged Salad Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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