Organic Honey Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Alfalfa, Buckwheat, Wildflower, Others), By Application (Food & Beverages, Personal Care, Pharmaceuticals, Others), By Packaging (Glass Jar, Bottle, Tub, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 770.69 Million
CAGR (2026-2031)	7.38%
Fastest Growing Segment	Food & Beverages
Largest Market	North America
Market Size (2031)	USD 1181.46 Million

Market Overview

The Global Organic Honey Market will grow from USD 770.69 Million in 2025 to USD 1181.46 Million by 2031 at a 7.38% CAGR. The Global Organic Honey Market comprises the trade of natural sweeteners produced by bees foraging exclusively on organically certified flora, processed without the use of synthetic chemicals, antibiotics, or genetically modified organisms. The primary drivers fueling this sector’s expansion include a heightened consumer aversion to pesticide residues and a structural shift toward clean label ingredients within the pharmaceutical and food manufacturing sectors. These factors generate enduring demand that transcends temporary consumption fads, anchoring the industry in substantial health and sustainability priorities.

Despite this positive trajectory, the market faces a significant impediment regarding supply chain integrity and the proliferation of economically motivated adulteration. The difficulty in distinguishing authentic organic products from fraudulent substitutes creates verification bottlenecks and volatility in pricing, which hampers consistent market proliferation. Illustrating the scale of demand amidst these complexities, according to the United States Department of Agriculture, in 2024, organic honey imports reached 67 million pounds, highlighting the heavy reliance on global trade networks to satisfy the requirements of major consumption regions.

Key Market Drivers

Increasing consumer preference for natural and organic sweeteners is the primary catalyst reshaping the global landscape, driven by a widespread rejection of synthetic ingredients and refined sugars. Health-conscious consumers are actively seeking clean-label alternatives that offer transparency in sourcing and freedom from pesticide residues, compelling manufacturers to reformulate products with certified organic ingredients. This structural change is quantitatively evident in the retail sector, where the valuation of the organic segment is growing faster than its conventional counterpart. According to Torg, March 2025, in the 'Honey Market: 2026 Sees Shift Toward Organic & Raw' article, organic honey dollar sales increased by 8.1% in 2024, outpacing non-organic varieties and signaling a robust migration toward premium, chemical-free options.

Rising awareness of the medicinal and nutritional benefits of organic honey further accelerates this expansion, positioning the product as a functional superfood rather than a mere commodity sweetener. Consumers are increasingly integrating honey into their daily diets for its antioxidant properties and immune-boosting capabilities, a behavior that has sustained market momentum well beyond the pandemic. According to the United States Department of Agriculture, July 2025, in the 'Sugar and Sweeteners Yearbook Tables', U.S. honey consumption reached an all-time high of 688.6 million pounds in 2024, driven largely by its enhanced perception as a health-promoting ingredient. To satisfy this surging requirement, major markets are heavily relying on international supply lines. According to the Agricultural and Processed Food Products Export Development Authority, August 2025, in the 'Honey Production Trends' report, Indian honey exports to the United States surged by 32% year-on-year during the first seven months of 2025, highlighting the intense pressure on global trade networks to fulfill health-driven demand.

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Key Market Challenges

The primary impediment hindering the growth of the Global Organic Honey Market is the pervasive lack of supply chain integrity caused by economically motivated adulteration. This challenge manifests as a proliferation of sophisticated fraudulent syrups that mimic the chemical profile of organic honey, bypassing standard verification protocols. As these lower-cost, illicit substitutes flood global trade networks, they create a distorted competitive landscape where genuine organic producers cannot match the artificially suppressed market prices. This inability to distinguish authentic products from adulterated ones creates severe hesitation among pharmaceutical and food manufacturers, who require absolute purity for their "clean label" formulations, thereby stalling broader market adoption and contract approvals.

The direct economic impact of this fraud is the destabilization of the pricing structure necessary to support the higher costs of organic beekeeping. When fraudulent inventory enters the market at rates below the cost of production, it forces legitimate suppliers to operate at a loss or exit the sector entirely, shrinking the availability of verified organic supply. Illustrating this extreme volatility, according to the American Honey Producers Association, in 2024, the import price for bulk honey from certain high-volume export regions plummeted to approximately $0.68 per pound, a valuation significantly below the break-even cost required to produce authentic, organically certified honey. This price disparagement prevents the organic sector from capitalizing on consumer demand, as the industry struggles to fund the necessary expansion of compliant, pesticide-free apiaries.

Key Market Trends

The Global Organic Honey Market is witnessing a distinct structural shift toward single-origin and monofloral product lines, moving away from generic multi-floral blends. This trend is driven by educated consumers who are increasingly demanding traceability and specific flavor profiles associated with distinct floral sources such as Mānuka, Acacia, and Clover, rather than just a general organic certification. This premiumization strategy allows producers to decouple from the volatile commodity pricing of bulk honey by marketing unique therapeutic and sensory attributes. According to the Ministry for Primary Industries, June 2025, in the 'Situation and Outlook for Primary Industries' report, New Zealand’s honey export revenue, which is heavily reliant on high-value monofloral varieties like Mānuka, reached NZ$420 million for the year ending June 2025, underscoring the economic resilience of specific floral classifications despite broader market fluctuations.

Simultaneously, there is a strategic expansion of organic honey into clean-label personal care and cosmetics, diversifying the ingredient's application beyond the food and beverage sector. Manufacturers are increasingly leveraging the natural humectant and antimicrobial properties of organic honey to formulate chemical-free skincare, hair care, and dermatological products, capitalizing on the "beauty-from-within" movement. This cross-industry adoption is fueled by regulatory pressures and consumer scrutiny regarding synthetic additives in beauty regimens. According to the Soil Association, February 2025, in the 'Organic Beauty and Wellbeing Market Report', sales of certified organic beauty and wellbeing products surged by 11% to reach £151 million, a growth trajectory partially attributed to the rising demand for transparent, food-grade ingredients like organic honey in cosmetic formulations.

Segmental Insights

The Food and Beverages segment is currently positioned as the fastest-growing category within the Global Organic Honey Market due to rising consumer demand for natural alternatives to refined sugar. Manufacturers are increasingly incorporating certified organic honey into bakery products, non-alcoholic beverages, and confectionery items to adhere to clean label trends. This expansion is further supported by strict organic certification standards set by institutions such as the United States Department of Agriculture, which validate product authenticity and encourage industrial adoption. Consequently, the widespread integration of organic honey as a functional ingredient drives the accelerated development of this market segment.

Regional Insights

North America maintains a leading position in the global organic honey market, primarily driven by growing consumer preference for natural sweeteners over artificial alternatives. The region benefits from high disposable incomes and a well-established retail infrastructure that improves access to premium organic products. Market expansion is further supported by strict regulatory frameworks, such as the certification standards enforced by the United States Department of Agriculture, which ensure product quality and authenticity. Consequently, the rising incorporation of organic honey into the food, beverage, and personal care sectors continues to solidify North America's dominance in this industry.

Recent Developments

• In October 2025, Rowse Honey unveiled a comprehensive rebrand of its Mānuka honey range, designed to elevate the product's premium status on retail shelves. The refreshed design featured a sophisticated matte black label with gold foil detailing, distinguishing the Mānuka offerings from the brand's core honey portfolio. Alongside the visual update, the company launched a new 50 MGO Multifloral Mānuka honey variant, intended to serve as an accessible entry point for consumers new to the category. The rebrand and product extension were part of a strategy to reinforce quality credentials and drive growth in the competitive functional honey segment.
• In October 2024, the direct-to-consumer brand Farmery expanded its portfolio in the organic market by introducing two new honey variants, including a certified Organic Honey and a Wild Forest Honey. The company emphasized its commitment to sustainability and purity by packaging the new products in eco-friendly glass bottles to reduce plastic waste. Sourced from certified organic farms, the Organic Honey was launched to meet the growing consumer demand for chemical-free and nutrient-rich natural sweeteners. This product expansion underscored the brand's farm-to-fork philosophy and aimed to deliver ethically sourced, high-quality ingredients to health-conscious consumers.
• In August 2024, Comvita highlighted a major scientific breakthrough with its research into Lepteridine, a naturally occurring compound found in Mānuka honey. The company’s research program, which focused on the compound's benefits for digestive health, was recognized as a finalist at the NutraIngredients-Asia Awards. The Chief Science Officer at Comvita described the discovery of Lepteridine as the most significant advancement in Mānuka honey science in three decades, noting its potential to inhibit biological pathways associated with digestive inflammation. This research aimed to pave the way for a new generation of scientifically proven, natural honey products targeting specific health conditions.
• In March 2024, Mānuka Health announced the launch of three new product collections designed to support holistic wellbeing, marking the company's expansion into high-end skincare. The new range, which included the LIFE, IMMUNITY, and IMMORTALITY collections, combined raw Mānuka honey with other bee-derived ingredients such as propolis and royal jelly. This launch represented a significant diversification for the global Mānuka honey leader, utilizing a proprietary system to replicate hive conditions and preserve the potency of the bioactive compounds. The company positioned these products to target both internal health and external skin radiance, leveraging the established therapeutic reputation of their premium honey.

Key Market Players

• Valeo Foods Group
• Hilltop Honey Ltd.
• Barkman Honey, LLC.
• GloryBee Inc.
• Fairfield Organics, LLC
• New Zealand Honey Co.
• Oha Honey LP
• Dutch Gold Honey, Inc.
• Little Bee Impex
• Capilano Honey Ltd.

By Product Type	By Application	By Packaging	By Region
Alfalfa Buckwheat Wildflower Others	Food & Beverages Personal Care Pharmaceuticals Others	Glass Jar Bottle Tub Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Organic Honey Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Organic Honey Market, By Product Type:

• Alfalfa
• Buckwheat
• Wildflower
• Others

• Organic Honey Market, By Application:

• Food & Beverages
• Personal Care
• Pharmaceuticals
• Others

• Organic Honey Market, By Packaging:

• Glass Jar
• Bottle
• Tub
• Others

• Organic Honey Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE