Global online travel booking market is anticipated to grow at a CAGR of around 12% during forecast period. The global online travel booking market was valued at over $ 765 billion in 2018 and is expected to witness progressive growth by 2024. The reason for the growth of the online travel booking market includes emerging technological advancements such as handheld mobile devices like smartphones, tablets, and laptops which are constantly upgraded with new features. The goal of online travel providers is to make travel planning and bookings easy for the customers. Online travel providers offer various services, which include innovative services as well such as easy and secure payment modes, 24/7 service accessibility, easy and free cancellation, online comparison of hotels and transportation, easy installation of applications and many more. Therefore, these technological parameters are anticipated to drive the growth of global online travel booking market in the forthcoming years.

Global online travel booking market can be segmented based on service type, mode of booking, platform and regional analysis. Based on device type, the market can be segmented into transportation booking, accommodation booking, and others. Among them, transportation booking is poised to grow at an impressive CAGR over the next 5 years that can be attributed to the increasing number of online flight bookings, growth of various low-cost transportation, and an increasing number of connecting flights worldwide. In terms of platform, the market is segregated into mobile app and website. The mobile platform is anticipated to rev up during 2024, due to the increasing penetration of smartphones and the consumers’ growing confidence in making secure mobile payments.

The major players operating in the global online travel booking market include Priceline Group Inc., Expedia, Inc., Ctrip.Com International Ltd., Trip Advisor LLC, Hostelworld Group, Hotel Urbano Travel, Trivago GmbH, MakeMyTrip Limited, Thomas Cook Group Plc. and CheapOair.Com. Major companies are developing advanced technologies in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of global online travel booking market.
  • To classify and forecast global online travel booking market based on service type, mode of booking, platform and regional distribution.
  • To identify drivers and challenges for global online travel booking market.
  • To examine competitive developments such as expansions, new technology launches, mergers & acquisitions, etc., in global online travel booking market
  • To conduct the pricing analysis for global online travel booking market
  • To identify and analyze the profile of leading players operating in the global online travel booking market


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated the market size of global online travel booking market by using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

·         Online travel booking service providers

·         Research organizations and consulting companies

·         Trade associations, organizations, forums and alliances related to security screening

·         Government bodies such as regulating authorities and policy makers

·         Industry associations

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global online travel booking market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Service Type:
    • Transportation Booking
    • Accommodation Booking
    • Others
  • Market, by Mode of Booking:
    • Third Party Online Portals
    • Direct/ Captive Portals
  • Market, by Platform:
    • Mobile App
    • Website
  • Market, by Region:
    • North America
      • United States
      • Mexico
      • Canada
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • India 
      • Japan
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global online travel booking market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

5.    Global Online Travel booking Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Service Type (Transportation Booking, Accommodation Booking, and Others)

5.2.2.     By Mode of Booking (Third party Online Portals Vs Direct/ Captive Portals)

5.2.3.     By Platform (Mobile App Vs Website)

5.2.4.     By Region

5.2.5.     By Company (2018)

5.3.  Product Market Map

6.    North America Online Travel booking Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Service Type

6.2.2.     By Mode of Booking

6.2.3.     By Platform

6.2.4.     By Country (United States; Canada; Mexico and Rest of North America)

6.3.  North America: Country Analysis

6.3.1.     United States Online Travel booking Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Service Type

6.3.1.2.2.             By Mode of Booking

6.3.1.2.3.             By Platform

6.3.2.     Canada Online Travel booking Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Service Type

6.3.2.2.2.             By Mode of Booking

6.3.2.2.3.             By Platform

6.3.3.     Mexico Online Travel booking Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Service Type

6.3.3.2.2.             By Mode of Booking

6.3.3.2.3.             By Platform

7.    Europe Online Travel booking Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Service Type

7.2.2.     By Mode of Booking

7.2.3.     By Platform

7.2.4.     By Country (France; Germany; UK; Italy; Spain and Rest of Europe)

7.3.  Europe: Country Analysis

7.3.1.     France Online Travel booking Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Service Type

7.3.1.2.2.             By Mode of Booking

7.3.1.2.3.             By Platform

7.3.2.     Germany Online Travel booking Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Service Type

7.3.2.2.2.             By Mode of Booking

7.3.2.2.3.             By Platform

7.3.3.     United Kingdom Online Travel booking Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Service Type

7.3.3.2.2.             By Mode of Booking

7.3.3.2.3.             By Platform

7.3.4.     Italy Online Travel booking Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Service Type

7.3.4.2.2.             By Mode of Booking

7.3.4.2.3.             By Platform

7.3.5.     Spain Online Travel booking Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Service Type

7.3.5.2.2.             By Mode of Booking

7.3.5.2.3.             By Platform

8.    Asia-Pacific Online Travel booking Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Service Type

8.2.2.     By Mode of Booking

8.2.3.     By Platform

8.2.4.     By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

8.3.  Asia-Pacific: Country Analysis

8.3.1.     China Online Travel booking Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Service Type

8.3.1.2.2.             By Mode of Booking

8.3.1.2.3.             By Platform

8.3.2.     India Online Travel booking Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Service Type

8.3.2.2.2.             By Mode of Booking

8.3.2.2.3.             By Platform

8.3.3.     Japan Online Travel booking Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Service Type

8.3.3.2.2.             By Mode of Booking

8.3.3.2.3.             By Platform

8.3.4.     South Korea Online Travel booking Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Service Type

8.3.4.2.2.             By Mode of Booking

8.3.4.2.3.             By Platform

8.3.5.     Australia Online Travel booking Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Service Type

8.3.5.2.2.             By Mode of Booking

8.3.5.2.3.             By Platform

9.    Middle East and Africa Online Travel booking Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Service Type

9.2.2.     By Mode of Booking

9.2.3.     By Platform

9.2.4.     By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)

9.3.  MEA: Country Analysis

9.3.1.     South Africa Online Travel booking Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Service Type

9.3.1.2.2.             By Mode of Booking

9.3.1.2.3.             By Platform

9.3.2.     Saudi Arabia Online Travel booking Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Service Type

9.3.2.2.2.             By Mode of Booking

9.3.2.2.3.             By Platform

9.3.3.     UAE Online Travel booking Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Service Type

9.3.3.2.2.             By Mode of Booking

9.3.3.2.3.             By Platform

10.  South America Online Travel booking Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Service Type

10.2.2.  By Mode of Booking

10.2.3.  By Platform

10.2.4.  By Country (Brazil; Argentina; Colombia; and Rest of South America)

10.3.              South America: Country Analysis

10.3.1.  Brazil Online Travel booking Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Service Type

10.3.1.2.2.           By Mode of Booking

10.3.1.2.3.           By Platform

10.3.2.  Argentina Online Travel booking Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Service Type

10.3.2.2.2.           By Mode of Booking

10.3.2.2.3.           By Platform

10.3.3.  Colombia Online Travel booking Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Service Type

10.3.3.2.2.           By Mode of Booking

10.3.3.2.3.           By Platform

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles

13.2.1.  Priceline Group Inc.

13.2.2.  Expedia, Inc.

13.2.3.  Ctrip.Com International Ltd.

13.2.4.  Trip Advisor LLC

13.2.5.  Hostelworld Group

13.2.6.  Hotel Urbano Travel

13.2.7.  Trivago GmbH

13.2.8.  MakeMyTrip Limited

13.2.9.  Thomas Cook Group Plc.

13.2.10.                CheapOair.Com.

14.  Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com