Nutritional Supplements Market Size and Outlook 2030

Report Description

Forecast Period	2026-2030
Market Size (2024)	USD 394.02 Billion
CAGR (2025-2030)	5.96%
Fastest Growing Segment	Sports Nutrition
Largest Market	Asia Pacific
Market Size (2030)	USD 557.66 Billion

Market Overview

The Global Nutritional Supplements Market, valued at USD 394.02 Billion in 2024, is projected to experience a CAGR of 5.96% to reach USD 557.66 Billion by 2030. Nutritional supplements encompass products designed to augment the diet, providing essential nutrients such as vitamins, minerals, herbs, botanicals, and amino acids to support overall health. The global market's expansion is fundamentally driven by increasing consumer awareness of preventative healthcare, an aging population seeking to maintain well-being, and a rising focus on self-care. For example, according to the Council for Responsible Nutrition, in 2023, the U. S. dietary supplement industry's total economic impact reached $158.6 billion, reflecting significant activity within a key global market segment.

However, a significant challenge impeding sustained market expansion is the complex and varied international regulatory landscape. The absence of harmonized global standards for product definition, claims, and safety poses substantial barriers to entry and operational complexities for manufacturers aiming for worldwide distribution. This regulatory fragmentation can hinder product innovation and market access, thereby limiting overall growth potential.

Key Market Drivers

The global nutritional supplements market is significantly propelled by increasing consumer health and wellness awareness, alongside the profound shift in global aging population demographics. Heightened awareness among consumers regarding proactive health management and preventative care directly translates into greater engagement with nutritional supplements. This trend is evidenced by consistent usage rates, as according to the Council for Responsible Nutrition's 2024 Consumer Survey, released October 29, 2024, in its press release "CRN Survey Shows Consistent Supplement Usage with Increase of Specialty Product Use Over Time", three-quarters of Americans consistently utilize dietary supplements. Concurrently, the world's aging population represents a substantial and growing demographic actively seeking solutions for maintaining vitality and addressing age-related health concerns. The demand for supplements supporting bone health, cognitive function, and overall well-being in older adults is expanding rapidly. According to the World Health Organization, on February 21, 2025, in its "Ageing: Global population" update, the number of people aged 60 and older worldwide is projected to increase from 1.1 billion in 2023 to 1.4 billion by 2030. These fundamental demographic shifts and evolving consumer priorities underpin the market's expansion, with the herbal segment alone demonstrating considerable activity; according to the American Botanical Council, in 2023, annual retail sales of herbal dietary supplements in the United States totaled $15.551 billion.

These two drivers create a robust environment for innovation and market growth across various supplement categories, as manufacturers respond to the evolving needs of a health-conscious and aging consumer base.

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Key Market Challenges

A significant challenge impeding sustained market expansion is the complex and varied international regulatory landscape. The absence of harmonized global standards for product definition, claims, and safety creates substantial barriers to entry and operational complexities for manufacturers. Companies aiming for worldwide distribution must navigate a multitude of diverse national requirements, demanding considerable investment in legal and scientific expertise for each distinct market. This regulatory fragmentation directly hampers product innovation by necessitating extensive adaptations for different regions, leading to delayed product launches and increased development costs. It further restricts market access, thereby limiting the potential for achieving economies of scale across global operations.

For instance, according to the International Alliance of Dietary/Food Supplement Associations (IADSA) Newsflash in July 2024, the Heads of European Food Safety Agencies developed a list of 13 substances used in food supplements that should not be used or used only with restrictions. Such specific regional limitations exemplify the difficulty in maintaining consistent global product portfolios. These varied requirements collectively contribute to a measurable constraint on overall market expansion.

Key Market Trends

Here are two significant trends driving growth in the Global Nutritional Supplements Market:

Personalized Nutrition Solutions signify a major evolution in the nutritional supplements market, moving beyond a universal approach to deliver tailored products and recommendations. This trend leverages advancements in diagnostic technologies and artificial intelligence to create customized formulations and precise dosage guidance based on individual biochemical, genetic, and lifestyle data. This enhances perceived efficacy and fosters consumer engagement, addressing specific health objectives more directly. According to the Council for Responsible Nutrition's 2024 Consumer Survey, released October 29, 2024, 69% of supplement users emphasized the importance of a personalized regimen when selecting their products. This strategic shift is driving innovation in product development and ingredient sourcing.

The demand for Sustainable and Ethically Sourced Ingredients increasingly influences the global nutritional supplements market, reflecting growing consumer consciousness about environmental and social responsibility. Consumers actively seek supply chain transparency and favor brands committed to ecological preservation and fair labor practices, prompting manufacturers to adopt responsible sourcing and environmentally friendly production. These practices align with evolving consumer values, mitigate reputational risks, and build brand loyalty. According to the Acosta Group's 2024 Clean Label Insights Study, published March 5, 2024, 81% of shoppers considered it important to purchase clean label food products, including supplements. This emphasis is transforming ingredient procurement and processing standards across the industry.

Segmental Insights

Within the Global Nutritional Supplements Market, the Sports Nutrition segment stands out as the fastest-growing area, driven by a convergence of evolving consumer priorities. This rapid expansion is primarily fueled by increasing global health and fitness awareness, prompting a broader demographic, beyond professional athletes, to embrace active lifestyles and seek nutritional support. Consumers are increasingly recognizing the vital role of specialized nutrition in enhancing physical performance, optimizing muscle recovery, and supporting overall well-being. Furthermore, continuous product innovation, including the development of plant-based and clean-label offerings, coupled with the expanding accessibility through e-commerce platforms, significantly contributes to this segment's accelerated growth.

Regional Insights

Asia Pacific stands as the leading region in the global nutritional supplements market, primarily due to a convergence of distinct regional drivers. Increased health awareness and a strong emphasis on preventive healthcare, accelerated by global health concerns, significantly boost consumer demand. The expanding middle class and rising disposable incomes across countries enable greater investment in personal wellness products. Moreover, the considerable aging population, particularly in nations like Japan and China, consistently drives demand for supplements addressing age-related health needs. The region’s deep-rooted cultural affinity for traditional medicine systems also contributes to the widespread acceptance of nutritional products. Regulatory bodies, such as China's National Medical Products Administration, further bolster market confidence through evolving frameworks ensuring product quality and safety.

Recent Developments

In October 2025, Cymbiotika, a health and wellness brand specializing in liquid and liposomal supplements, announced its nationwide launch at all Target stores and online. This expansion marks the brand's largest retail presence to date and its first entry into a major national big-box retailer. Initially, four key Cymbiotika products, including Liposomal Glutathione, Liposomal Vitamin C, Liposomal Magnesium Complex, and Irish Sea Moss, became available in exclusive 12-count boxes. This move significantly broadens accessibility for consumers seeking premium, science-backed nutritional supplements.

In December 2024, dsm-firmenich announced the recipients of its inaugural Nutrition Research Grant, awarding a total of €250,000 to five researchers in the Asia-Pacific region. Each recipient received €50,000 to fund up to 18 months of research focused on advancing the scientific understanding of gut health. The grant emphasizes exploring the roles of human milk oligosaccharides (HMOs), probiotics, and postbiotics, individually or in combination with other micronutrients, in modulating the gut microbiome. This initiative aims to address research gaps concerning metabolic health, immunity, and mental health across various life stages.

In July 2024, dsm-firmenich and Indena announced the next phase of their strategic alliance at Vitafoods Europe 2024. This collaboration aims to innovate dietary supplement solutions by integrating essential nutrients, biotics, and botanical extracts into new, convenient formats. The partnership, initially formed in 2023, is driven by a shared objective to develop advanced dietary supplements for human health, leveraging their collective scientific backgrounds and technical expertise. The companies are focusing on areas such as gut health, brain function, and healthy aging, anticipating a significant impact on future nutraceutical offerings.

In July 2024, Bayer introduced One A Day Age Factor™ Cell Defense, a new dietary supplement designed to support cellular health. This product is formulated with olive polyphenols from olive fruit extract, recognized for their antioxidant properties that help protect against oxidative stress linked to cellular aging. It also includes Omega-3 fatty acids, Resveratrol, Astaxanthin, Vitamin C, Vitamin D, and Niacin to enhance cell resilience. This launch underscores Bayer's commitment to providing scientifically formulated options in the healthy aging segment of the global nutritional supplements market.

Key Market Players

Glanbia PLC
Abbott Laboratories Inc.
Nestlé S.A.
Herbalife International of America, Inc.
Amway Corp.
PepsiCo India Holdings Pvt Ltd
Mondelez Global Direct Inc.
Science in Sport plc
THG PLC
Nutrivend Ltd

By Product	By Formulation	By Distribution Channel	By Region
Sports Nutrition Fat Burners Dietary Supplements Functional Foods and Beverages	Tablets Capsules Powder Soft gels Liquid Others	Online Pharmacies Retail Pharmacies Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Nutritional Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Nutritional Supplements Market, By Product:

o Sports Nutrition

o Fat Burners

o Dietary Supplements

o Functional Foods and Beverages

Nutritional Supplements Market, By Formulation:

o Tablets

o Capsules

o Powder

o Soft gels

o Liquid

o Others

Nutritional Supplements Market, By Distribution Channel:

o Online Pharmacies

o Retail Pharmacies

o Others

Nutritional Supplements Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Nutritional Supplements Market.

Available Customizations:

Global Nutritional Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Nutritional Supplements Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Nutritional Supplements Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product (Sports Nutrition, Fat Burners, Dietary Supplements, Functional Foods and Beverages)

5.2.2. By Formulation (Tablets, Capsules, Powder, Soft gels, Liquid, Others)

5.2.3. By Distribution Channel (Online Pharmacies, Retail Pharmacies, Others)

5.2.4. By Region

5.2.5. By Company (2024)

5.3. Market Map

6. North America Nutritional Supplements Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product

6.2.2. By Formulation

6.2.3. By Distribution Channel

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Nutritional Supplements Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Product

6.3.1.2.2. By Formulation

6.3.1.2.3. By Distribution Channel

6.3.2. Canada Nutritional Supplements Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Product

6.3.2.2.2. By Formulation

6.3.2.2.3. By Distribution Channel

6.3.3. Mexico Nutritional Supplements Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Product

6.3.3.2.2. By Formulation

6.3.3.2.3. By Distribution Channel

7. Europe Nutritional Supplements Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product

7.2.2. By Formulation

7.2.3. By Distribution Channel

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Nutritional Supplements Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product

7.3.1.2.2. By Formulation

7.3.1.2.3. By Distribution Channel

7.3.2. France Nutritional Supplements Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Product

7.3.2.2.2. By Formulation

7.3.2.2.3. By Distribution Channel

7.3.3. United Kingdom Nutritional Supplements Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Product

7.3.3.2.2. By Formulation

7.3.3.2.3. By Distribution Channel

7.3.4. Italy Nutritional Supplements Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Product

7.3.4.2.2. By Formulation

7.3.4.2.3. By Distribution Channel

7.3.5. Spain Nutritional Supplements Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Product

7.3.5.2.2. By Formulation

7.3.5.2.3. By Distribution Channel

8. Asia Pacific Nutritional Supplements Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product

8.2.2. By Formulation

8.2.3. By Distribution Channel

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Nutritional Supplements Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Product

8.3.1.2.2. By Formulation

8.3.1.2.3. By Distribution Channel

8.3.2. India Nutritional Supplements Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Product

8.3.2.2.2. By Formulation

8.3.2.2.3. By Distribution Channel

8.3.3. Japan Nutritional Supplements Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Product

8.3.3.2.2. By Formulation

8.3.3.2.3. By Distribution Channel

8.3.4. South Korea Nutritional Supplements Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Product

8.3.4.2.2. By Formulation

8.3.4.2.3. By Distribution Channel

8.3.5. Australia Nutritional Supplements Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Product

8.3.5.2.2. By Formulation

8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Nutritional Supplements Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product

9.2.2. By Formulation

9.2.3. By Distribution Channel

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Nutritional Supplements Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Product

9.3.1.2.2. By Formulation

9.3.1.2.3. By Distribution Channel

9.3.2. UAE Nutritional Supplements Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Product

9.3.2.2.2. By Formulation

9.3.2.2.3. By Distribution Channel

9.3.3. South Africa Nutritional Supplements Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Product

9.3.3.2.2. By Formulation

9.3.3.2.3. By Distribution Channel

10. South America Nutritional Supplements Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product

10.2.2. By Formulation

10.2.3. By Distribution Channel

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Nutritional Supplements Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Product

10.3.1.2.2. By Formulation

10.3.1.2.3. By Distribution Channel

10.3.2. Colombia Nutritional Supplements Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Product

10.3.2.2.2. By Formulation

10.3.2.2.3. By Distribution Channel

10.3.3. Argentina Nutritional Supplements Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Product

10.3.3.2.2. By Formulation

10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Nutritional Supplements Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Glanbia PLC

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Abbott Laboratories Inc.

15.3. Nestlé S.A.

15.4. Herbalife International of America, Inc.

15.5. Amway Corp.

15.6. PepsiCo India Holdings Pvt Ltd

15.7. Mondelez Global Direct Inc.

15.8. Science in Sport plc

15.9. THG PLC

15.10. Nutrivend Ltd

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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