Nursing Products Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented by Type (Breast Pump, Nursing Bra, Nipple Cream, Pumping Accessories, Nursing Pillow, Nursing Cover, Nursing Pad, Nursing Station, Others), By Region, & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 6.23 Billion
CAGR (2026-2031)	7.88%
Fastest Growing Segment	Breast Pump
Largest Market	North America
Market Size (2031)	USD 9.82 Billion

Market Overview

The Global Nursing Products Market will grow from USD 6.23 Billion in 2025 to USD 9.82 Billion by 2031 at a 7.88% CAGR. The Global Nursing Products Market comprises a diverse range of medical supplies and equipment utilized by nursing professionals, including wound care consumables, personal protective gear, and incontinence solutions. The market’s growth is primarily propelled by the aging global population and the increasing prevalence of chronic diseases, both of which necessitate continuous, long-term nursing care. Furthermore, expanding government healthcare budgets and robust investment in healthcare infrastructure are securing steady procurement channels across hospitals and residential care settings.

However, the sector faces a significant impediment due to critical workforce shortages, which reduce the operational capacity of healthcare facilities. This scarcity forces providers to limit patient admissions and divert funds toward staffing, thereby dampening product utilization. According to the National Council of State Boards of Nursing, in 2025, nearly 40 percent of the nursing workforce reported an intention to leave the profession within five years. This projected exodus presents a substantial challenge to the sustained expansion of the market.

Key Market Drivers

The rapid expansion of the global geriatric population serves as a primary catalyst for the nursing products sector, necessitating a substantially higher volume of patient care supplies such as incontinence aids, mobility assistive devices, and long-term hygiene solutions. As life expectancy rises, the demand for daily living aids and institutional care consumables intensifies to support the functional independence of older adults, particularly in developed nations where the demographic shift is most acute. According to the Population Reference Bureau, September 2024, in the '2024 World Population Data Sheet', 10 percent of the global population is now aged 65 and older, totaling approximately 800 million individuals. This unprecedented demographic transformation directly correlates with the sustained consumption of incontinence care products and assistive technologies, compelling manufacturers to scale production and innovate in comfort and usability to meet the needs of this growing user base.

Concurrently, the increasing prevalence of chronic and lifestyle-related diseases is accelerating the requirement for specialized nursing interventions, particularly in wound management and infection control protocols. Conditions such as diabetes and cardiovascular disorders often lead to complex complications like venous leg ulcers and pressure injuries, which demand advanced wound care dressings, sterilization supplies, and constant monitoring. According to the International Diabetes Federation, November 2024, in the 'IDF Diabetes Atlas', diabetes was responsible for approximately 3.4 million deaths globally in 2024, a statistic that underscores the critical burden of chronic conditions requiring continuous nursing support. This escalating disease burden is driving significant commercial momentum for specialized products; for instance, according to Coloplast A/S, in 2024, the company's Advanced Wound Care business delivered an organic growth of 10 percent, reflecting the robust market demand for therapeutic nursing solutions.

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Key Market Challenges

The critical shortage of nursing professionals constitutes a severe impediment to the Global Nursing Products Market by restricting the operational capacity of healthcare providers. When facilities lack adequate staffing, they are forced to limit patient admissions and postpone elective treatments to ensure safety. This decrease in patient volume directly reduces the daily utilization of consumables, such as wound care supplies and personal protective equipment. Furthermore, the financial strain of the labor crisis compels institutions to divert funds from product procurement to cover escalating labor costs, including overtime wages and recruitment fees.

This dynamic creates a bottleneck that dampens market expansion despite growing healthcare needs. Manufacturers face reduced demand as hospitals cannot scale their services to match patient inflow without sufficient personnel to administer care. According to the International Council of Nurses, in 2025, nearly 48 percent of national nursing associations reported a major rise in nurses leaving the profession, exacerbating these capacity constraints. This workforce instability prevents facilities from expanding their inventory uptake, thereby stalling the broader market’s growth trajectory.

Key Market Trends

The proliferation of Wearable Remote Patient Monitoring (RPM) devices is fundamentally reshaping nursing workflows by transitioning care from episodic facility visits to continuous, home-based observation. These technologies allow nursing teams to track vital signs such as heart rate and glucose levels in real-time, enabling early intervention without requiring physical bedside presence. This adoption is particularly critical in mitigating workforce constraints, as it amplifies the reach of existing nursing staff by reducing the frequency of routine check-ups. According to the American Medical Association, March 2024, in the 'Policy Research Perspective', 20.3 percent of physicians reported incorporating remote patient monitoring tools into their practices, signaling a substantial integration of these digital aids into standard care delivery to support nursing functions.

Simultaneously, the market is witnessing a decisive Rise of Eco-Friendly and Biodegradable Incontinence Products, driven by environmental mandates to reduce the carbon footprint of high-volume medical consumables. Hospitals and long-term care facilities are increasingly prioritizing sustainable supply chains, prompting manufacturers to innovate with plant-based materials and circular packaging solutions that minimize landfill waste. This shift is evident in the operational strategies of major producers who are re-engineering product lifecycles to meet these new ecological standards. For instance, according to Ontex, April 2024, in the 'Integrated Annual Report 2023', the company increased the share of recycled content in its product packaging to 20 percent, reflecting the industry's accelerated commitment to sustainable manufacturing practices.

Segmental Insights

The Breast Pump segment is anticipated to register the fastest growth within the Global Nursing Products Market. This expansion is fundamentally driven by increasing female labor force participation rates, which create a strong demand for efficient lactation solutions that accommodate working schedules. Additionally, supportive regulatory frameworks, such as the Affordable Care Act in the United States which mandates insurance coverage for breastfeeding supplies, have substantially lowered adoption barriers for consumers. Continued advocacy by healthcare institutions regarding the long-term health benefits of breastfeeding further accelerates the demand for these devices, ensuring sustained market progression.

Regional Insights

North America leads the Global Nursing Products Market, primarily due to its highly developed healthcare infrastructure and significant public and private healthcare spending. The region experiences strong demand for nursing supplies driven by a rapidly aging population and a high prevalence of chronic diseases requiring long-term care. Additionally, the presence of key manufacturers within the region ensures efficient supply chains and product accessibility. Favorable reimbursement policies, particularly those overseen by the Centers for Medicare & Medicaid Services (CMS), further support market growth by alleviating financial burdens on patients and healthcare facilities.

Recent Developments

• In February 2025, Stryker announced the launch of the ProCeed hospital bed, a durable patient handling solution developed for healthcare markets outside of the United States. The bed was engineered to withstand the rigorous demands of acute care environments while providing a user-friendly experience for nursing staff. Key design elements included a low height profile to support safer patient mobility and a central fifth wheel intended to lower the start-up force required by caregivers during transport. The Vice President of the company’s Acute Care business emphasized that the platform was built to ensure safety and simplicity for both clinicians and patients.
• In November 2024, Cardinal Health launched the Kendall SCD SmartFlow Compression System in the United States, a next-generation solution for vascular therapy. The system was designed to deliver customized intermittent pneumatic compression to high-risk patients, helping to prevent venous thromboembolism and improve blood circulation. It also included indications for treating pain and swelling related to venous stasis, addressing a broader range of patient needs. The Senior Vice President of Global Product Marketing stated that the intuitively designed device demonstrated the company's commitment to innovation in compression therapy, providing clinicians with a reliable tool to enhance patient outcomes and operational efficiency.
• In May 2024, Coloplast introduced Luja for women, an innovative intermittent catheter utilizing Micro-hole Zone Technology, with an initial rollout in Denmark and Italy. The product was designed to address common challenges in continence care, specifically aiming to reduce the risk of urinary tract infections by ensuring complete bladder emptying in one continuous flow. The Executive Vice President of Innovation at the company noted that the catheter featured over 50 micro-holes, a design advancement intended to eliminate the need for repositioning during use. This launch expanded the company's portfolio following the successful earlier introduction of the male version of the device.
• In April 2024, Smith+Nephew announced the commercial launch of the RENASYS EDGE Negative Pressure Wound Therapy System in the United States. This new medical device was engineered with a focus on portability and patient discretion, featuring a lightweight and compact design that allows users to easily wear or carry the unit. The system was developed to enhance the home-care experience for individuals managing chronic wounds by operating quietly and minimizing disruptions to daily routines. Alongside the product release, the company established strategic partnerships with national distributors to facilitate widespread access to this patient-centric therapy option across the healthcare market.

Key Market Players

• Medela
• Philips Avent
• Spectra Baby USA
• Haakaa
• Ardo
• Ameda
• Evenflo
• Pigeon
• Philips
• Lansinoh

By Region

North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Nursing Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Nursing Products Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE