Nursing Products Market to Grow with a CAGR of 7.88% through 2031

Technological Innovations in Visualization and Simulation and Increasing Demand for Patient-Centric Communication is expected to drive the Global Nursing Products Market growth in the forecast period, 2027-2031

According to TechSci Research report, “Nursing Products Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2021-2031F”, the Global Nursing Products Market will grow from USD 6.23 Billion in 2025 to USD 9.82 Billion by 2031 at a 7.88% CAGR.

Technological innovation is fundamentally transforming the healthcare landscape, with a profound impact on the nursing products market. One of the most notable trends is the rapid growth of telehealth and remote monitoring services, a shift accelerated by the COVID-19 pandemic. Nurses now require products that enable effective remote patient monitoring, such as wearable devices and telemedicine software, which enhance the overall patient care experience. In addition, the emergence of smart medical devices equipped with artificial intelligence (AI) and Internet of Things (IoT) capabilities is further advancing patient care. These devices often necessitate compatible nursing products, thus expanding the market.

The nursing workforce is grappling with significant shortages, exacerbated by burnout, an aging nurse population, and high turnover rates. As a result, there is an increasing demand for nursing products that enhance workflow efficiency and reduce the burden on nursing staff. Solutions that automate routine tasks or enhance patient monitoring are essential for alleviating pressure on nursing personnel and ensuring that quality care is maintained despite workforce challenges. Consequently, there is a growing investment in products designed to support nursing staff in delivering effective patient care.

Rising global healthcare expenditure, driven by both public- and private-sector investments, presents significant opportunities for the nursing products market. Healthcare facilities are allocating larger budgets for nursing supplies as they recognize the critical role these products play in delivering quality care. Additionally, substantial investments are being made in healthcare infrastructure, including facility modernization and the procurement of advanced nursing products.

Various global health initiatives and campaigns aimed at improving access to and the quality of healthcare are contributing to market growth. Public health campaigns focused on enhancing maternal health, managing chronic diseases, and controlling infectious diseases are driving demand for nursing products tailored to these specific needs. Additionally, funding from non-governmental organizations (NGOs) often supports healthcare initiatives in developing regions, including the provision of nursing supplies and essential training. Together, these factors highlight the dynamic and evolving nature of the nursing products market within the broader healthcare ecosystem.

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The Global Nursing Products Market is segmented by type, region, and company.

Based on its type, the nipple cream segment is poised to be the dominant segment in the global nursing product market during the forecast period. This is due to reason that Organizations such as the World Health Organization (WHO) and various maternal health advocacy groups are promoting breastfeeding as the ideal method for infant nutrition. This increased advocacy leads to more mothers choosing to breastfeed, creating a higher demand for supportive products, including nipple creams. With an increased emphasis on maternal health and well-being, new mothers are seeking products that not only support their breastfeeding journey but also promote comfort. Nipple creams, designed to soothe and protect sore or cracked nipples, have become essential for many breastfeeding mothers.

There is a cultural shift towards normalizing breastfeeding, with more mothers expressing a desire to breastfeed exclusively or for extended periods. As the breastfeeding rate rises, so does the need for products that address the challenges associated with nursing, such as nipple soreness. Many healthcare providers are actively encouraging breastfeeding during prenatal and postnatal care. This support leads to an increased adoption of breastfeeding practices, thereby boosting the demand for nipple creams that provide relief from discomfort. The trend towards natural and organic products is gaining momentum in the nursing products market. Nipple creams formulated with organic, hypoallergenic ingredients that are safe for both mothers and infants are becoming increasingly popular. This demand for cleaner formulations positions brands that offer these options for growth. Manufacturers are developing nipple creams that not only relieve soreness but also confer additional benefits, such as moisturizing and healing properties. Multi-functional products that combine nipple care with other skin benefits are likely to attract a broader consumer base, further driving growth in this segment.

Based on region, The Asia Pacific region is experiencing rapid market growth. Several countries in the Asia-Pacific region, such as India and the Philippines, are experiencing rising birth rates. This demographic trend is creating an expanding market for nursing products, as more mothers are seeking high-quality solutions to support breastfeeding. Concurrently, the region is experiencing an increase in its aging population. Older generations are becoming more health-conscious and are advocating for better maternal and infant health practices. This growing focus on health and well-being is driving demand for products that ensure quality care during breastfeeding.

Governments and health organizations are actively promoting the benefits of breastfeeding and proper maternal care. Public health campaigns aimed at educating parents about the importance of breastfeeding are increasing awareness and adoption of breastfeeding products, including breast pumps, nipple creams, and nursing pillows. Many countries are implementing maternal health programs that emphasize breastfeeding. These initiatives often include education on nursing practices, increasing the demand for supportive products and tools. Rapid urbanization and the emergence of a burgeoning middle class in countries such as China, India, and Indonesia are leading to higher disposable incomes. As families gain financial stability, they are more likely to invest in high-quality nursing products that enhance the breastfeeding experience. With rising disposable income, consumers are increasingly willing to spend on premium nursing products that promise safety, efficacy, and comfort. This trend is fostering competition among brands to offer innovative and high-quality products tailored to the needs of modern parents.

Major companies operating in Global Nursing Products Market are:

• Medela
• Philips Avent
• Spectra Baby USA
• Haakaa
• Ardo
• Ameda
• Evenflo
• Pigeon
• Philips
• Lansinoh

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“The global nursing products market is poised for substantial growth, driven by a confluence of demographic changes, technological advancements, and shifting consumer preferences. As awareness of the benefits of breastfeeding increases and demand for innovative, high-quality nursing solutions expands, manufacturers face significant opportunities to capture market share. Furthermore, the rising emphasis on maternal and infant health, coupled with supportive government initiatives and evolving retail landscapes, positions the market for continued evolution and expansion. Companies that prioritize product innovation, sustainability, and consumer education will be best positioned to navigate the complexities of this dynamic sector and meet the needs of an increasingly discerning customer base. The future of the global nursing products market is bright, with the potential for transformative advancements that enhance the breastfeeding experience and contribute to the overall well-being of mothers and infants worldwide”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Nursing Products Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented by Type (Breast Pump, Nursing Bra, Nipple Cream, Pumping Accessories, Nursing Pillow, Nursing Cover, Nursing Pad, Nursing Station, Others), By Region, & Competition, 2021-2031F”, has evaluated the future growth potential of Global Nursing Products Market and provides statistics & information on market size, structure and future market growth. The report aims to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Nursing Products Market.

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