New Zealand Water
Purifiers Market is anticipated to project robust growth in the forecast period
on account of rising health consciousness among population, government
initiatives, new product launches by water purifier companies, etc.
To avoid contracting
diseases transmitted by contaminated water, water purifiers guarantee access to
clean, safe drinking water. There are various kinds of water filtration
techniques, including Reverse Osmosis (RO), ultrafiltration (UF), and
ultraviolet disinfection (UV). Depending on the water's quality, a person
can select a water purifying system.
Semipermeable membranes
are used in RO water purifiers to clean the water. The water pump pressurizes
the untreated hard water to allow it to travel through the RO membrane.
Arsenic, fluoride, lead, chlorine, nitrates, and sulphates are a few of the
dissolved solids that are captured and retained in the RO membrane throughout
this process, which produces filtered water. Dissolved solids and metal
particles, including lead, fluoride, and arsenic, are removed by RO water
purifiers. Additionally, RO water purifiers can eliminate bacteria and viruses
that cause waterborne illnesses. By removing the pollutants that are
responsible for unpleasant taste and odor, RO water purifiers enhance the
flavor and aroma of water.
A UV or ultraviolet
water purifier is a tested technique that can eliminate bacteria, viruses, and
cysts that cause water-borne illnesses. During the purifying procedure, this
eco-friendly technique didn't employ any chemicals. A UV lamp tube is the main
component of a UV water purifier, through which water can pass to be cleaned.
When running water is exposed to UV radiation from a UV lamp, any bacteria and
viruses are destroyed and rendered inert.
Growing Health
Consciousness Among Consumers Fueling the Market Growth
The rise in health awareness among
consumers regarding the increase in waterborne diseases. Degradation of
freshwater increases threats to human health, cultural traditions, and
well-being while also endangering native animals and their ecosystems. Also,
water purifiers are gaining popularity owing to the advantages they offer, such
as removing toxic substances and micro-organisms, protection against infections
and chronic diseases, ensuring a robust immune system, etc. These factors are
encouraging the population to purchase water purifiers, thus, expanding the
market growth of water purifiers in New Zealand.
Rising Water Pollution
Level Aiding the Market Growth
According to a
government estimate from 2020, 95% to 99% of rivers in pastoral, urban, and
non-native forested areas are contaminated. Approximately 60% of the nation's
rivers have pollution levels higher than the acceptable. Most of the country's
rivers (90%) have been drained, and many freshwater fish species (76%) are
threatened or endangered. Nearly all New Zealand rivers that flow through urban
and agricultural regions (95-99%) carry pollutants above water quality
requirements. Almost all rivers and some lakes are impacted by water pollution.
In comparison to natural settings, farming, forestry, and urban regions have
higher concentrations of contaminants in freshwater. Pathogens, heavy metals,
nutrients, and sediment are some examples of pollution sources. Sediment can
smother habitats at the bottom of river and lake banks, contaminating the water
and harming ecosystems. Algal blooms caused by nutrients like nitrogen and
phosphorus can lower the cultural and recreational value of rivers and lakes.
Heavy metals, such as copper and zinc, can endanger life by making freshwater
unfit to consume. These factors are anticipated to further enhance the market
growth of the Water purifiers market in the forecast period.
Government Initiatives Boosting
Market Growth
The government of New
Zealand is continuously launching initiatives to encourage individuals
regarding clean drinking. For instance, in 2022, a program to support rural
drinking water suppliers meet new Taumata Arowai water standards. Also, a local
government minister announced funding of around USD 12.46 million for water
systems serving rural marae, Papakāinga, and Kōhanga Reo. These initiatives
also spread awareness among people regarding the benefits of water purifiers as
well as the importance of clean and safe drinking water. This factor is
projected to expand the market growth of water purifiers during the forecast
period in New Zealand.