Neurocosmetics Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Skin Care, Hair Care, Bath and Shower, Color Cosmetics, Perfumes/Fragrances, Others), By End Use (Women, Men), By Sales Channel (Supermarket/Hypermarket, Online, Convenience Stores, Specialty Stores, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.11 Billion
CAGR (2026-2031)	8.22%
Fastest Growing Segment	Color Cosmetics
Largest Market	North America
Market Size (2031)	USD 3.39 Billion

Market Overview

The Global Neurocosmetics Market will grow from USD 2.11 Billion in 2025 to USD 3.39 Billion by 2031 at a 8.22% CAGR. Neurocosmetics are topical products containing bioactive ingredients designed to interact with cutaneous nerve endings to modulate mood and skin health via the connection between the brain and skin. The market is primarily propelled by the rising consumer demand for holistic personal care products that address the link between mental wellness and dermatological conditions. This growth is further supported by an increasing awareness of psychodermatology and the desire for beauty routines that actively alleviate stress related issues.

One major challenge impeding market expansion is the difficulty in scientifically substantiating claims related to mood enhancement which often leads to strict regulatory scrutiny. According to the Global Wellness Institute, in 2024, the mental wellness sector grew by an average annual rate of 12.4% since 2019. This statistic highlights the strong economic environment for neurocosmetics even as manufacturers face the high hurdle of proving the physiological efficacy of their products to regulators.

Key Market Drivers

Rising consumer awareness of the skin-brain connection is fundamentally reshaping the market as individuals increasingly correlate emotional well-being with dermatological appearance. This driver is characterized by a growing demand for psychodermatological solutions that address stress-induced conditions like acne and eczema through holistic regimens. Brands are responding by launching campaigns and partnerships that emphasize the 'mind-skin' link, moving beyond surface-level treatment to emotional care. For instance, according to Ovid, 2025, in the 'Patient Perception of Skin Health: Stress and Diet' study, 66% of participants agreed that stress directly impacted their skin health, underscoring the consumer readiness for products that claim to mitigate these psychological effects.

Simultaneously, advancements in neuro-ingredient research are enabling the mainstreaming of bioactive formulations containing adaptogens and neuropeptides designed to modulate skin responses. Manufacturers are increasingly utilizing ingredients that target cutaneous nerve endings to provide tangible anti-aging and mood-enhancing benefits, effectively bridging the gap between neuroscience and cosmetics. This technical evolution is critical for the sector's growth, particularly in the anti-aging category. According to Seppic, December 2024, in the '4 trends shaping the future of skincare in 2024' report, the anti-aging segment was estimated to grow at an average annual rate of 6.7% between 2023 and 2032, driven by these sophisticated functional claims. Furthermore, the broader economic context remains favorable; according to European Spa Magazine, August 2025, in the 'British Beauty Council unveils 2025 Value of Beauty Report' article, the beauty sector's direct GDP contribution to the UK economy reached £30.4 billion in 2024, reflecting a robust environment for such innovative personal care investments.

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Key Market Challenges

The primary challenge directly hampering the growth of the Global Neurocosmetics Market is the intricate difficulty of scientifically substantiating claims related to mood modulation and the subsequent regulatory scrutiny this invites. Unlike traditional dermatological products where physical efficacy such as hydration or wrinkle reduction can be measured through standard clinical metrics, neurocosmetics rely on subjective psychological outcomes. Regulatory bodies often view products that claim to alter physiological functions or mental states as drugs rather than cosmetics. This classification forces manufacturers to navigate a complex, expensive, and high-stakes compliance landscape, effectively acting as a barrier to entry for innovative brands that lack the resources for pharmaceutical-grade trials.

This rigorous demand for validation stifles market expansion by compelling companies to dilute their marketing language, thereby stripping products of their unique "brain-skin" selling proposition. The inability to legally communicate specific neuro-active benefits prevents the category from fully engaging a consumer base that is otherwise willing to invest heavily in personal care. For instance, according to Cosmetics Europe, in 2024, the European cosmetics and personal care market generated retail sales of €104 billion. Despite this massive economic environment for beauty products, the neurocosmetics segment cannot effectively tap into this available capital because the regulatory framework restricts brands from making the precise, potent claims necessary to differentiate themselves in such a crowded marketplace.

Key Market Trends

The emergence of neuro-scent and functional fragrance technologies marks a pivotal shift where olfactory products are engineered to modulate emotional states rather than merely mask odors. This trend leverages the direct connection between the olfactory bulb and the limbic system to deliver tangible mood-enhancing benefits, such as stress reduction and focus enhancement. According to CosmeticsDesign-Asia, January 2025, in the 'Fragrance trends 2025' article, data from dsm-firmenich reveals that 75% of female consumers in the Asia-Pacific region now utilize fragrance specifically to improve their mood, validating the demand for these functional solutions. Manufacturers are responding by integrating neuroscience-backed ingredients that trigger specific neural pathways, effectively positioning fragrance as a tool for daily emotional regulation.

Simultaneously, the market is witnessing the expansion of neuro-active ingredients into scalp and hair care, driven by the "skinification" of the scalp as a sensory organ. Brands are formulating leave-in treatments that target cutaneous nerve endings in the scalp to alleviate stress-induced inflammation and sensitivity, elevating hair care into a therapeutic ritual. This sector is experiencing rapid commercial adoption as consumers increasingly prioritize scalp health as a critical component of their overall wellness. According to Cosmetics Business, October 2025, in the 'Top 6 formulation-forward trends in scalp and hair care' article, sales of leave-in scalp treatments in Europe increased by 51% during the first half of 2024. This growth underscores the viability of products that merge dermatological science with sensory well-being to address the hair-brain connection.

Segmental Insights

Based on recent market intelligence, the Color Cosmetics segment is identified as the fastest-growing category within the Global Neurocosmetics Market. This rapid expansion is primarily driven by a shifting consumer paradigm where individuals seek multifunctional makeup products that offer both aesthetic enhancement and psychological benefits. Manufacturers are increasingly integrating neuro-active ingredients and specific sensory elements into foundations, lipsticks, and eye products to boost mood, enhance confidence, and alleviate stress during application. This trend validates a growing demand for holistic beauty solutions that simultaneously address physical appearance and emotional well-being, moving beyond traditional skincare applications.

Regional Insights

North America leads the Global Neurocosmetics Market, primarily driven by heightened consumer awareness regarding the connection between emotional stress and skin health. This region experiences strong demand for products utilizing principles of psychodermatology to address conditions exacerbated by mental fatigue. The market growth is supported by substantial R&D investments from major personal care companies developing ingredients that target skin receptors. Furthermore, the regulatory environment overseen by the U.S. Food and Drug Administration fosters consumer trust through stringent safety and labeling standards, creating a stable foundation for the expansion of this specialized sector.

Recent Developments

• In September 2024, personal care brand Justhuman entered the skincare category with the launch of a new neurocosmetic product, the Microshots Age Defying Peptide Treatment Cream. This development marked the brand's expansion beyond hair and body care into the facial skincare segment. The product utilizes proprietary technology to deliver neuropeptides deep into the skin, aiming to regulate cell renewal and stimulate collagen production. The company positioned this launch as a holistic solution that leverages the skin-brain connection to provide professional-grade anti-aging results while supporting the user's overall sense of well-being through direct communication with neural receptors.
• In April 2024, Sisley Paris unveiled Neuraé, a new standalone skincare brand dedicated entirely to the emerging field of neurocosmetics. The launch followed extensive research into the connection between the skin and the brain, often referred to as the skin-brain axis. The collection features formulations designed to address specific emotional states—such as tiredness, stress, and sadness—by utilizing neuro-active ingredients that interact with cutaneous receptors. The company aimed to provide visible skin benefits while simultaneously enhancing the user's emotional well-being through textures and fragrances capable of triggering positive neurological responses.
• In April 2024, Givaudan Active Beauty introduced Neuroglow, a breakthrough active ingredient engineered to replicate the positive effects of sunlight on the skin and mind. Sourced from Persicaria tinctoria in Provence, this neurocosmetic innovation mimics the benefits of sun exposure by stimulating the production of melanin and well-being molecules such as beta-endorphin, vitamin D, and oxytocin. The company presented clinical data showing that the ingredient not only improved skin tone and glow but also enhanced the mood and energy levels of users, thereby addressing the growing consumer demand for products that influence emotional states.
• In April 2024, Hallstar Beauty launched BLISS Oléoactif, a new oil-based active ingredient designed to counteract the effects of psychological stress on the skin. Developed using a patented eco-extraction process, this neurocosmetic innovation combines linden sapwood and sunflower oil to inhibit the enzyme Monoamine Oxidase A, thereby maintaining higher levels of serotonin. The company claims that by boosting serotonin production, the ingredient helps constrain the negative impact of stress, promoting a smoother and more radiant complexion. This launch targeted the increasing market demand for natural ingredients that bridge the gap between emotional health and physical beauty.

Key Market Players

• LUKSO Neurocosmetics
• Swanrose Inc.
• INSKIN COSMEDICS Group Pty Ltd
• The Algenist LLC
• Arkana Cosmetics Sp. z o.o. Sp. K.
• Benetton Group S.r.l.
• L'Oreal S.A.
• The Estée Lauder Companies Inc.
• SkinSoul Cosmetics
• Amyris, Inc.

By Product Type	By End Use	By Sales Channel	By Region
Skin Care Hair Care Bath and Shower Color Cosmetics Perfumes/Fragrances Others	Women Men	Supermarket/Hypermarket Online Convenience Stores Specialty Stores Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Neurocosmetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Neurocosmetics Market, By Product Type:

• Skin Care
• Hair Care
• Bath and Shower
• Color Cosmetics
• Perfumes/Fragrances
• Others

• Neurocosmetics Market, By End Use:

• Women
• Men

• Neurocosmetics Market, By Sales Channel:

• Supermarket/Hypermarket
• Online
• Convenience Stores
• Specialty Stores
• Others

• Neurocosmetics Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE