Neck Fan Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Power (Less Than 10-Watt, 10 Watt-20 Watt, More Than 20 Watt), By Price Range (Low, Medium, High), By Distribution Channel (Online, Offline), and By Region 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.47 Billion
CAGR (2026-2031)	8.81%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 2.44 Billion

Market Overview

The Global Neck Fan Market will grow from USD 1.47 Billion in 2025 to USD 2.44 Billion by 2031 at a 8.81% CAGR. The Global Neck Fan Market consists of the trade and distribution of portable, hands-free cooling devices designed to be worn around the neck, utilizing battery-operated airflow mechanisms for personal thermal regulation. The primary drivers supporting market growth include rising average global temperatures which necessitate immediate personal cooling solutions and an increase in outdoor recreational activities where hands-free operation is essential. Additionally, the expanding "summer economy" has shifted consumer priorities toward ergonomic personal well-being products, further fueling demand for these convenient electronics beyond traditional seasonal patterns.

One significant challenge impeding broader market expansion is the technological limitation regarding battery energy density, which creates a difficult trade-off between device weight and operating duration. Regarding market performance, the global supply of these devices is heavily influenced by manufacturing output from major hubs. According to the China Household Electrical Appliances Association (CHEAA), in 2024, the cumulative export value of the home appliance industry, which underpins the global supply of portable cooling electronics, reached $112.42 billion, representing a 14% increase compared to the previous year.

Key Market Drivers

Escalating Global Temperatures and Climate Change Impact is the primary environmental force accelerating the adoption of personal thermal regulation devices. As heatwaves become more frequent and intense, the necessity for on-the-go cooling has transitioned from a situational luxury to a critical requirement for daily commuting and outdoor safety. This climatic urgency is driving immediate consumer behavior; according to the Global Times, July 2025, in the article 'Cooling economy surges amid heat waves, fueling consumption and industrial growth', sales of fans jumped more than 300 percent in East China's Shandong Province as persistent high temperatures swept across the region. Such extreme thermal conditions directly correlate with surges in demand for wearable solutions that offer hands-free relief outside of climate-controlled environments.

Technological Advancements in Battery Life and Energy Efficiency are equally critical, specifically addressing the weight-to-performance constraints that historically limited the neck fan market. Innovations in energy density allow manufacturers to produce lighter devices with extended operating durations, thereby enhancing user comfort and adoption rates. For instance, according to EEPower, December 2024, in the article 'Beyond Li-Ion: 5 Top Battery Tech Advances in 2024', Contemporary Amperex Technology Co. Limited (CATL) achieved an energy density of 500 Wh/kg in trial production, marking a significant leap over traditional lithium-ion capabilities that enables slimmer, longer-lasting wearable electronics. Furthermore, the commercial viability of these devices is being bolstered by falling component costs; according to the International Energy Agency (IEA), March 2025, in the analysis 'The battery industry has entered a new phase', the average price of a battery pack dropped below USD 100 per kilowatt-hour, making high-performance portable cooling increasingly accessible to the mass market.

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Key Market Challenges

The technological limitation regarding battery energy density presents a critical obstacle to the Global Neck Fan Market by forcing a detrimental compromise between user comfort and device utility. Consumers require hands-free cooling solutions that remain lightweight enough to be worn comfortably around the neck for extended periods while simultaneously providing sufficient power for long-duration activities. However, current battery technology dictates that increasing operating time requires larger, heavier batteries, which quickly renders the device physically burdensome and unappealing for prolonged use. This physical constraint caps the market's potential to expand into high-value segments, such as industrial use or endurance sports, where all-day battery life is a prerequisite.

Manufacturers are consequently restricted to producing devices with limited runtimes, which reduces consumer confidence in the product's practicality for genuine thermal regulation. The scale of this manufacturing output is substantial, yet it remains volume-driven rather than performance-driven due to these technical ceilings. According to the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, in 2024, the export volume of Chinese household appliances reached 4.48 billion units. Despite this massive supply capability, the inability to improve energy density prevents these devices from evolving beyond short-term recreational novelties, thereby stalling broader adoption rates among professional or heavy-duty users.

Key Market Trends

The integration of thermoelectric semiconductor cooling plates represents a fundamental technical shift from passive airflow to active thermal exchange. Manufacturers are increasingly embedding Peltier modules that electrically lower the temperature of the contact surface, effectively resolving the performance limitation of recirculating hot ambient air during extreme heatwaves. This advancement allows devices to deliver genuine air conditioning capabilities rather than simple wind generation, significantly increasing their value proposition in the personal care sector. The global demand for such high-performance consumer electronics has driven substantial trade growth; according to the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, February 2025, in the '2024 China Home Appliance (White Goods) Export Annual Report', the export value of the sector, which encompasses these upgraded personal cooling devices, recorded $128.64 billion, reflecting a 14.8% year-on-year increase.

The emergence of app-enabled and AI-driven smart controls is simultaneously transforming neck fans into intelligent wearable climate systems. Modern devices now feature Bluetooth connectivity and dedicated mobile applications, allowing users to precisely manage fan speeds, monitor battery status, and automate cooling profiles based on real-time environmental data. This transition toward feature-rich, connected electronics has broadened the market's appeal beyond casual users to tech-savvy consumers seeking personalized thermal regulation. This trend is evidenced by the surging global adoption of premium brands; according to KrASIA, December 2024, in the article 'JisuLife logs stellar sales as portable mini fans become everyday essentials', international sales for the market's leading manufacturer accounted for 70% of its total revenue, confirming the growing worldwide reliance on smart, data-integrated portable cooling solutions.

Segmental Insights

The online segment represents the fastest-growing distribution channel within the global neck fan market. This trajectory is primarily sustained by the widespread adoption of e-commerce platforms that allow consumers to compare distinct product specifications, such as battery life and airflow settings, from various manufacturers. Digital marketplaces provide access to extensive customer reviews, which are crucial for assessing the performance of personal cooling devices before purchase. Furthermore, the convenience of home delivery and the ability to access global inventory enable consumers to source specific models that are often unavailable in physical retail outlets, thereby fueling segment growth.

Regional Insights

North America holds the leading position in the Global Neck Fan Market, supported by high consumer purchasing power and a robust culture of outdoor recreation. The region’s economic strength facilitates consistent spending on personal electronic accessories designed for comfort. Furthermore, an active population drives the adoption of portable cooling solutions. As noted by the Sports and Fitness Industry Association, rising participation in athletics and outdoor sports has created a sustained demand for such gear. This momentum is reinforced by increasing seasonal temperatures, making personal cooling devices essential for preventing heat stress during daily activities.

Recent Developments

• In May 2024, Ranvoo introduced the AICE Lite, a lightweight neck air conditioner featuring the company's ICEMAX cooling technology. This device was engineered with a large ice triangle cooling panel and four air ducts to create a 360-degree circulating airflow that cools the wearer's upper body. The product incorporates NTC and AI chips to actively monitor ambient temperatures and automatically adjust the cooling or heating output for optimal comfort. Powered by a 6000mAh energy-efficient battery, the wearable unit offers up to 24 hours of operation and includes a dedicated app for personalized control, targeting outdoor enthusiasts and individuals seeking relief from extreme heat.
• In April 2024, Torras officially launched the Coolify Cyber, a flagship neck air conditioner designed to provide a comprehensive personal temperature management experience. The device features the company's proprietary Ku 3.0 high-efficiency chip and an advanced Coology system, which reportedly enhances cooling efficiency by a significant margin compared to previous models. This new model incorporates a bismuth-telluride-based material with 366 cooling particles and patented high-temperature graphene to deliver rapid cooling to the user's head, neck, and back. The product also supports a heating function and utilizes a 6000mAh battery with rapid charging capabilities, positioning it as a versatile wearable solution for year-round comfort.
• In April 2024, Thanko Co., Ltd. released the Neck Cooler Air, a new addition to its popular wearable cooling series in Japan. This updated model distinguishes itself by integrating a cooling fan alongside the traditional Peltier cooling plates, providing a dual-action cooling effect that utilizes both direct contact and airflow. The device was designed to address customer feedback by including a dedicated fan battery and a slim battery specifically for the Peltier function, allowing for extended wireless operation. The system allows users to switch between strong, weak, and fluctuating modes to prevent numbness from continuous cold exposure, catering to prolonged use in outdoor environments.
• In April 2024, Sony released the Reon Pocket 5, a wearable thermo-device kit, in Japan and Hong Kong, while also expanding its availability to new markets including Singapore, Malaysia, Thailand, Vietnam, and the United Kingdom. This fifth-generation device features a newly designed thermoelectric module that improves heat absorption performance by approximately 1.5 times compared to its predecessor. The launch introduced a "Smart Cool-Warm Mode" which autonomously adjusts the temperature based on ambient conditions detected by the accompanying Reon Pocket Tag sensors. The device is designed to be worn at the base of the neck inside a specialized undershirt or with a dedicated neckband to provide inconspicuous thermal regulation for business and casual use.

Key Market Players

• Xiaomi Corporation
• Honeywell International Inc.
• LG Electronics Inc.
• Panasonic Corporation
• Daikin Industries, Ltd.
• Midea Group Co., Ltd.
• Haier Smart Home Co., Ltd.
• Samsung Electronics Co., Ltd.
• Sharp Corporation
• Mitsubishi Electric Corporation

By Power	By Price Range	By Distribution Channel	By Region
Less Than 10-Watt 10 Watt-20 Watt More Than 20 Watt	Low Medium High	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Neck Fan Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Neck Fan Market, By Power:

• Less Than 10-Watt
• 10 Watt-20 Watt
• More Than 20 Watt

• Neck Fan Market, By Price Range:

• Low
• Medium
• High

• Neck Fan Market, By Distribution Channel:

• Online
• Offline

• Neck Fan Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE