Mustard Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Form (Seed, Powder, Oil, Paste), By Sales Channel (Hypermarkets/Supermarkets, Convenience Store/Grocery Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 6.98 Billion
CAGR (2026-2031)	5.98%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 9.89 Billion

Market Overview

The Global Mustard Market will grow from USD 6.98 Billion in 2025 to USD 9.89 Billion by 2031 at a 5.98% CAGR. The Global Mustard Market encompasses the production and distribution of a pungent condiment derived from the seeds of the Brassica plant, available in forms such as oil, powder, and paste. A primary driver supporting this market is the accelerating consumer demand for clean-label and organic food products, which compels manufacturers to utilize mustard as a natural preservative and emulsifier. Furthermore, the expanding utility of mustard oil in therapeutic applications, attributed to its high antimicrobial and anti-inflammatory properties, serves as a distinct growth catalyst that extends beyond standard culinary consumption.

However, the industry faces a significant challenge arising from the high volatility of raw material costs linked to unpredictable climatic conditions in major cultivating regions. This environmental instability often disrupts supply chains and impedes consistent production levels, making inventory management difficult for processors. According to the Solvent Extractors' Association of India, in 2024, mustard production in India was estimated to reach a record 12 million tonnes. Reliance on such concentrated production hubs highlights the vulnerability of the global market to regional agricultural risks and weather anomalies.

Key Market Drivers

The growing preference for plant-based and functional food ingredients is a primary force propelling the Global Mustard Market. As consumers increasingly seek non-animal protein sources and functional additives, mustard is gaining traction for its high protein content and therapeutic profile. This trend is particularly evident in the development of plant-based meat alternatives and fortified food products where mustard seed derivatives serve as both effective binders and nutritional enhancers. Supporting this functional shift, recent agricultural data highlights the crop's quality attributes; according to the Canadian Grain Commission, in May 2025, in the 'Quality of western Canadian mustard seed 2024' report, the mean protein content of yellow mustard seed samples was recorded at 36.5%, underscoring its suitability for protein-rich food formulations.

Simultaneously, the increasing demand for organic and clean-label condiment options is reshaping sourcing strategies across the industry. Food manufacturers are progressively replacing synthetic additives with mustard-based ingredients to achieve clean-label certification, thereby necessitating consistent, high-grade raw material supplies. This industrial requirement has incentivized major producers to bolster their output to ensure market stability. According to Statistics Canada, in December 2024, in the 'Production of Principal Field Crops' report, national mustard seed production was estimated at 192,297 metric tonnes, reflecting a strategic response to these expanding market needs. However, supply challenges persist in other key regions; according to the USDA, in January 2025, in the 'Crop Production 2024 Summary', United States mustard seed production for 2024 was confirmed at just 102 million pounds, highlighting the regional variabilities available to meet global requirements.

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Key Market Challenges

The high volatility of raw material costs, driven by unpredictable climatic conditions in major cultivating regions, constitutes a severe impediment to the Global Mustard Market. This environmental instability disrupts the supply chain, creating significant uncertainty for processors regarding the availability and pricing of essential feedstock. When adverse weather impacts crop yields, manufacturers face immediate input cost spikes that are difficult to pass on to consumers without affecting demand. Consequently, this unpredictability erodes profit margins and forces companies to prioritize short-term inventory survival over long-term market expansion or product innovation.

The dependence on specific geographic hubs amplifies this vulnerability, as a single regional weather anomaly can trigger global shortages. According to the Solvent Extractors' Association of India, in 2025, rapeseed-mustard production is projected to reach 11.52 million tonnes, representing a 13% decline compared to the previous year due to unfavorable field conditions. Such sharp fluctuations hamper the industry's ability to guarantee consistent delivery to international buyers, directly stalling growth and complicating the sourcing strategies required to meet the rising demand for natural preservatives.

Key Market Trends

The Proliferation of Exotic and Fusion Flavor Profiles is a dominant trend as consumers increasingly demand complex, high-quality condiments that elevate home cooking. Manufacturers are responding by launching gourmet mustard varieties infused with ingredients like truffles, honey, and hot peppers, effectively moving the category beyond standard yellow and brown options. This shift towards value-added, flavor-rich products is financially evident in the performance of major industry players. According to McCormick & Company, January 2025, in the '2024 Financial Results', Consumer segment sales increased 4% in the fourth quarter to $1,085 million, a growth driven primarily by favorable volume and product mix which reflects the rising market appetite for differentiated flavor experiences.

Simultaneously, the Adoption of Flexible and Eco-Friendly Packaging Solutions is reshaping product presentation and logistics to meet stringent sustainability goals. Brands are aggressively replacing rigid plastic containers with recyclable pouches and materials containing post-consumer resin to reduce environmental impact and appeal to eco-conscious buyers. This transition requires significant operational adjustments but offers long-term brand equity and compliance benefits. According to The Kraft Heinz Company, December 2024, in the '2024 ESG Report', the company successfully introduced a new sachet design in Europe incorporating 35% recycled material, a strategic move supporting its broader ambition to reduce virgin plastic usage by 20% by 2030.

Segmental Insights

The Online segment is currently the fastest growing distribution channel within the Global Mustard Market. This expansion is primarily driven by the rising global adoption of online retail platforms and a distinct consumer preference for the convenience of home delivery. Digital storefronts offer a wider selection of premium and organic mustard varieties that are frequently limited in traditional retail outlets. Additionally, enhanced supply chain capabilities allow manufacturers to market products directly to consumers, bypassing geographical limitations. These factors collectively foster a favorable environment for the continued rapid development of online sales channels.

Regional Insights

North America holds the leading position in the Global Mustard Market, driven by extensive consumption of condiments and sauces across the United States and Canada. The region benefits from a mature food service sector where mustard is a staple ingredient in fast food and household dining. Furthermore, Canada serves as the largest global exporter of mustard seeds, ensuring a consistent raw material supply that supports regional processing capabilities. This combination of strong local production and high consumer demand for savory products firmly establishes North America as the dominant region in the global industry.

Recent Developments

• In February 2025, The Kraft Heinz Company announced a high-profile collaboration with a renowned music producer to co-create a limited-edition mustard product. This partnership marked the brand's first co-created sauce innovation in the United States in nearly a decade. The campaign utilized major cultural events to promote the new offering, which was designed to rejuvenate interest in the classic yellow mustard category. By integrating pop culture elements with product development, the company aimed to strengthen its brand positioning and appeal to younger demographics within the competitive landscape of the Global Mustard Market.
• In February 2025, Beaverton Foods, a prominent specialty condiment manufacturer, unveiled three new products, marking its first significant launch in six years. The new lineup included a Pub Mustard with Cracked Black Pepper and a Hot Honey Mustard, developed to align with current culinary trends favoring bold and spicy flavor profiles. The Chief Executive Officer of the company emphasized that these innovations were intended to honor the brand's long-standing legacy of quality while meeting modern consumer demands. This development highlighted the company's commitment to product diversification and premiumization within the specialized segments of the Global Mustard Market.
• In March 2024, McCormick & Company, through its French's brand, expanded its condiment portfolio with the introduction of a new product designed to blend two popular flavor profiles. The company released French's Creamy Dill Pickle Mustard, which combined the traditional tang of yellow mustard with the savory notes of dill pickle. This innovation was distributed to retailers nationwide, targeting consumers seeking versatility for sandwiches, burgers, and other dishes. The launch represented a strategic effort by the company to drive engagement in the Global Mustard Market by capitalizing on evolving consumer flavor preferences and the growing demand for unique condiment blends.
• In February 2024, Unilever launched its inaugural regenerative agriculture initiative in the United Kingdom, specifically targeting farms that supply mustard seeds and mint for its Colman's brand. This project was developed in collaboration with the National Institute of Agricultural Botany and various farming cooperatives to address supply chain resilience and soil health. The program introduced sustainable practices such as the use of low-carbon fertilizers and digital irrigation systems to reduce environmental impact. This strategic move aimed to secure the long-term viability of ingredients essential to the company's mustard products amidst changing climate conditions affecting the Global Mustard Market.

Key Market Players

• Woeber Mustard Manufacturing Company
• Unilever Plc
• Boar’s Head Brand
• Wisconsin Spice, Inc.
• Bertman Foods Co.
• McCormick & Company, Incorporated
• Conagra Brands, Inc.
• The Kraft Heinz Company
• M K Agrotech Private Limited
• Emami Agrotech Ltd.

By Form	By Sales Channel	By Region
Seed Powder Oil Paste	Hypermarkets/Supermarkets Convenience Store/Grocery Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Mustard Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mustard Market, By Form:

• Seed
• Powder
• Oil
• Paste

• Mustard Market, By Sales Channel:

• Hypermarkets/Supermarkets
• Convenience Store/Grocery Stores
• Online
• Others

• Mustard Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE