Music Tourism Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 6.99 Billion
CAGR (2026-2031)	10.22%
Fastest Growing Segment	Direct Booking
Largest Market	North America
Market Size (2031)	USD 12.53 Billion

Market Overview

The Global Music Tourism Market will grow from USD 6.99 Billion in 2025 to USD 12.53 Billion by 2031 at a 10.22% CAGR. Music tourism is defined as the act of traveling to a destination primarily to attend live music events, such as festivals and concerts, or to visit music-related heritage sites. The sector is principally driven by the growing experience economy, where consumers prioritize unique events over material goods, and the proliferation of international music festivals that stimulate cross-border travel. Furthermore, strategic government initiatives aimed at promoting cultural assets and enhancing local tourism infrastructure provide essential structural support for market expansion.

However, the industry faces a substantial challenge regarding rising operational and travel costs, which can inflate ticket prices and limit market accessibility for broader demographics. These financial barriers risk excluding price-sensitive consumers and stalling broader participation growth. The economic significance of the sector remains evident despite these hurdles. According to UK Music, in 2024, music tourism generated 10 billion pounds in spending within the United Kingdom.

Key Market Drivers

The expansion of mega-tour circuits by high-profile artists has fundamentally reshaped travel patterns, turning concert attendance into a primary motivator for international tourism. This trend, often termed "gig tripping," drives fans to travel across borders to secure access to sold-out performances, generating substantial revenue for airlines and local hospitality sectors. The strategic routing of these productions into new territories allows artists to capture untapped markets, directly stimulating regional economies through influxes of visitors. According to Live Nation Entertainment, February 2025, in the 'Fourth Quarter 2024 Results', the company's stadium show pipeline increased by 60% for the upcoming year, illustrating the aggressive scaling of tour circuits to accommodate global demand.

Concurrently, the proliferation of international music festivals and live events provides the structural capacity to sustain this visitor growth. Major ticketing platforms and promoters are enhancing event accessibility through digital integration, easing the logistical friction for consumers planning travel to foreign festivals. This infrastructure supports high volumes of tourists, reinforcing the sector's role in the experience economy. According to CTS Eventim, March 2025, in the 'Annual Report 2024', the company sold 103.4 million tickets online throughout the year, reflecting intense consumer appetite. This heightened activity translates into significant financial performance across the industry. According to Pollstar, December 2024, in the '2024 Year End Analysis', the top 100 worldwide tours generated a record gross of $9.5 billion, underscoring the market's robust economic trajectory.

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Key Market Challenges

The escalating burden of operational and travel expenses stands as a critical impediment to the expansion of the global music tourism sector. As the costs associated with venue logistics, technical production, and international artist touring rise, organizers are compelled to transfer these financial pressures to the consumer through inflated ticket prices. This pricing dynamic creates a significant barrier to entry, effectively pricing out price-sensitive demographics such as students and younger travelers who traditionally constitute a large portion of the festival-going audience. Consequently, the market faces a contraction in potential volume growth as the financial accessibility of cross-border music experiences diminishes.

This volatility on the supply side further hampers market stability, as rising overheads force event organizers to reduce capacity or cancel events entirely, removing key inventory that drives tourism. According to the Association of Independent Festivals, in 2024, unpredictable rising costs forced the cancellation or postponement of over 60 festivals in the United Kingdom alone. When established events disappear from the calendar, the sector loses vital assets that stimulate regional travel and spending, thereby directly stalling the broader economic momentum of the music tourism market.

Key Market Trends

The Adoption of Sustainable and Eco-Conscious Festival Initiatives is fundamentally altering operational standards as organizers mitigate the environmental footprint of large-scale gatherings. This trend transcends superficial marketing, manifesting in rigorous carbon auditing, the elimination of single-use plastics, and the transition to renewable power grids for stage production. Major festivals are increasingly mandating circular economy principles, requiring vendors to utilize compostable materials and incentivizing low-carbon travel options for attendees to secure their social license to operate. This operational shift is quantified by tangible improvements in waste diversion metrics across the sector. According to A Greener Future, April 2025, in the 'Annual Festival Sustainability Insights 2024' report, the average recycling rate across assessed global festivals rose to 49% for the year, signaling a decisive move toward closed-loop resource management in the live events market.

The Strategic Adoption of Music City Branding by Destinations has emerged as a powerful mechanism for regional economic development, transforming music from a cultural amenity into a primary driver of visitor expenditure. Municipalities are formalizing this approach by appointing specialized night-time economy officers, preserving heritage venues, and curating year-round music calendars to attract domestic and international visitors outside of peak festival seasons. This policy-led focus allows cities to leverage their sonic heritage to stimulate hospitality, transport, and retail sectors, effectively embedding music ecosystems into wider tourism master plans. The employment impact of this strategic alignment is profound and extends beyond temporary event staff. According to The Musicians' Union, July 2025, in the 'UK Live Sector Received £10 Billion Boost' article, the live music tourism sector supported 72,000 full-time equivalent jobs in 2024, validating the efficacy of integrating music infrastructure into local economic frameworks.

Segmental Insights

The Direct Booking segment currently represents the fastest-growing category within the Global Music Tourism Market. This rapid expansion is driven by the increasing tendency of event organizers and music festivals to utilize proprietary platforms for ticket and package sales, effectively reducing reliance on third-party intermediaries. Travelers prioritize these direct channels to ensure ticket authenticity and gain access to exclusive inventory, such as early-bird rates or VIP experiences, which are frequently restricted on aggregator sites. Consequently, this streamlined approach enhances profit margins for operators while offering consumers greater transparency and security.

Regional Insights

North America holds a dominant position in the Global Music Tourism Market, primarily due to its extensive portfolio of globally recognized festivals such as Coachella and Lollapalooza. The region benefits from established tourism infrastructure and the enduring appeal of historic music hubs like Nashville and New Orleans, which attract substantial domestic and international visitation. This leadership is further reinforced by the presence of major industry institutions, including Live Nation Entertainment and AEG Presents, which drive significant touring activity. Consequently, the seamless integration of large-scale live entertainment with robust hospitality networks secures the region's market supremacy.

Recent Developments

In November 2025, Marriott Bonvoy finalized the renewal of its long-standing global partnership with the sports and live entertainment leader AEG. This extended agreement reaffirmed Marriott’s position as the exclusive hotel and loyalty partner for iconic music festivals such as Coachella and Stagecoach, along with numerous AEG venues worldwide. The collaboration emphasized the creation of seamless music tourism experiences by providing loyalty members with unique benefits, including VIP access and curated hospitality packages. Furthermore, the partnership integrated AEG’s ticketing platform, AXS, with Marriott’s digital channels, enabling fans to book travel and accommodation directly alongside their event tickets.
In July 2025, the organizers of the Tomorrowland electronic music festival established a strategic partnership with the global entertainment platform TikTok. This collaboration involved the launch of a dedicated in-app hub and exclusive behind-the-scenes content designed to virtually transport fans to the festival grounds in Belgium. The initiative also included a talent competition that allowed aspiring musicians to secure a performance slot at the event, directly linking digital engagement with live tourism experiences. By leveraging TikTok's massive user base, the partnership aimed to amplify the festival's global reach and inspire future travel among the next generation of music enthusiasts.
In October 2024, Vibee, the destination experience company owned by Live Nation, entered into a strategic partnership with the Fontainebleau Las Vegas resort. This collaboration resulted in the launch of exclusive travel packages for concert residencies at the BleauLive Theater, featuring prominent artists such as country music stars. These curated packages bundled concert tickets with luxury hotel stays and priority access, effectively creating a turnkey music tourism product. The initiative aimed to enhance the fan experience by integrating live entertainment with high-end hospitality, directly catering to travelers visiting Las Vegas for musical events and simplifying their itinerary planning.
In February 2024, the Untold Universe, the organizer behind the celebrated Romanian electronic music festival, successfully launched the inaugural "Untold Dubai" at Expo City Dubai. This major expansion was realized through a strategic collaboration with Dubai’s Department of Economy and Tourism, aiming to establish the emirate as a premier destination for global music tourism. The four-day event drew more than 185,000 international and local attendees, featuring performances by top-tier global artists. The festival's debut was marked by record-breaking promotional activities at the Burj Khalifa, highlighting a concerted effort to merge large-scale entertainment with destination marketing to drive tourism growth.

Key Market Players

Live Nation Entertainment, Inc.
Eventbrite, Inc.
Ticketmaster Entertainment, LLC
StubHub Holdings, Inc.
CTS Eventim AG & Co. KGaA
DEAG Deutsche Entertainment AG
AEG Presents, LLC
SFX Entertainment, Inc.
Fever Labs, Inc.
Viagogo AG

By Event	By Age Group	By Booking Mode	By Region
Concert Festival Others	18 And Less 18 - 34 Years 34 - 54 Years 55+ Years	Direct Booking Travel Agents Online Travel Agencies	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Music Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Music Tourism Market, By Event:

Concert
Festival
Others

Music Tourism Market, By Age Group:

18 And Less
18 - 34 Years
34 - 54 Years
55+ Years

Music Tourism Market, By Booking Mode:

Direct Booking
Travel Agents
Online Travel Agencies

Music Tourism Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Music Tourism Market.

Available Customizations:

Global Music Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Music Tourism Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Music Tourism Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Event (Concert, Festival, Others)

5.2.2. By Age Group (18 And Less, 18 - 34 Years, 34 - 54 Years, 55+ Years)

5.2.3. By Booking Mode (Direct Booking, Travel Agents, Online Travel Agencies)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Music Tourism Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Event

6.2.2. By Age Group

6.2.3. By Booking Mode

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Music Tourism Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Event

6.3.1.2.2. By Age Group

6.3.1.2.3. By Booking Mode

6.3.2. Canada Music Tourism Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Event

6.3.2.2.2. By Age Group

6.3.2.2.3. By Booking Mode

6.3.3. Mexico Music Tourism Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Event

6.3.3.2.2. By Age Group

6.3.3.2.3. By Booking Mode

7. Europe Music Tourism Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Event

7.2.2. By Age Group

7.2.3. By Booking Mode

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Music Tourism Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Event

7.3.1.2.2. By Age Group

7.3.1.2.3. By Booking Mode

7.3.2. France Music Tourism Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Event

7.3.2.2.2. By Age Group

7.3.2.2.3. By Booking Mode

7.3.3. United Kingdom Music Tourism Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Event

7.3.3.2.2. By Age Group

7.3.3.2.3. By Booking Mode

7.3.4. Italy Music Tourism Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Event

7.3.4.2.2. By Age Group

7.3.4.2.3. By Booking Mode

7.3.5. Spain Music Tourism Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Event

7.3.5.2.2. By Age Group

7.3.5.2.3. By Booking Mode

8. Asia Pacific Music Tourism Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Event

8.2.2. By Age Group

8.2.3. By Booking Mode

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Music Tourism Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Event

8.3.1.2.2. By Age Group

8.3.1.2.3. By Booking Mode

8.3.2. India Music Tourism Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Event

8.3.2.2.2. By Age Group

8.3.2.2.3. By Booking Mode

8.3.3. Japan Music Tourism Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Event

8.3.3.2.2. By Age Group

8.3.3.2.3. By Booking Mode

8.3.4. South Korea Music Tourism Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Event

8.3.4.2.2. By Age Group

8.3.4.2.3. By Booking Mode

8.3.5. Australia Music Tourism Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Event

8.3.5.2.2. By Age Group

8.3.5.2.3. By Booking Mode

9. Middle East & Africa Music Tourism Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Event

9.2.2. By Age Group

9.2.3. By Booking Mode

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Music Tourism Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Event

9.3.1.2.2. By Age Group

9.3.1.2.3. By Booking Mode

9.3.2. UAE Music Tourism Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Event

9.3.2.2.2. By Age Group

9.3.2.2.3. By Booking Mode

9.3.3. South Africa Music Tourism Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Event

9.3.3.2.2. By Age Group

9.3.3.2.3. By Booking Mode

10. South America Music Tourism Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Event

10.2.2. By Age Group

10.2.3. By Booking Mode

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Music Tourism Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Event

10.3.1.2.2. By Age Group

10.3.1.2.3. By Booking Mode

10.3.2. Colombia Music Tourism Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Event

10.3.2.2.2. By Age Group

10.3.2.2.3. By Booking Mode

10.3.3. Argentina Music Tourism Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Event

10.3.3.2.2. By Age Group

10.3.3.2.3. By Booking Mode

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Music Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Live Nation Entertainment, Inc.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Eventbrite, Inc.

15.3. Ticketmaster Entertainment, LLC

15.4. StubHub Holdings, Inc.

15.5. CTS Eventim AG & Co. KGaA

15.6. DEAG Deutsche Entertainment AG

15.7. AEG Presents, LLC

15.8. SFX Entertainment, Inc.

15.9. Fever Labs, Inc.

15.10. Viagogo AG

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Music Tourism Market in 2025?

Which is the dominating region in the Global Music Tourism Market?

Which is the fastest growing segment in the Global Music Tourism Market?

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