Mushroom Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Button, Shiitake, Oyster, Matsutake, Truffles, Others), By Form (Fresh, Processed), By Distribution Channel (Grocery Stores, Supermarkets & Hypermarkets, Convenience Store, Online), By Region & Competition, 2020-2030F

Market Overview

The Global mushroom market was valued at USD 66.40 Billion in 2024 and is expected to reach USD 116.36 Billion by 2030 with a CAGR of 9.8% during the forecast period. The global mushroom market is experiencing robust growth, driven by increasing consumer demand for nutritious, plant-based food options and the rising popularity of gourmet and exotic mushroom varieties. Health-conscious consumers are turning to mushrooms for their low-calorie, high-protein, and nutrient-rich profiles, including essential vitamins, minerals, and antioxidants. The shift toward vegan and vegetarian diets further propels market expansion, as mushrooms serve as a versatile meat substitute. Additionally, the foodservice industry's growing adoption of mushrooms in diverse cuisines enhances their market penetration. Technological advancements in cultivation techniques, such as controlled-environment farming and vertical agriculture, have improved yield and quality, ensuring year-round availability.

Market Drivers

Rising Demand for Healthy and Plant-Based Foods

The growing consumer shift toward health-conscious and sustainable diets is a major driver of the mushroom market. Mushrooms are low in calories, rich in protein, fiber, vitamins (such as B and D), and minerals (like selenium and potassium), making them a popular choice among health-aware individuals. 73% of consumers now perceive mushrooms as a "superfood" (IFIC 2024 Survey). Additionally, the increasing adoption of vegan and vegetarian diets has boosted demand, as mushrooms serve as an excellent meat alternative due to their umami flavor and meaty texture. The global trend toward functional foods—those offering health benefits beyond basic nutrition—further supports mushroom consumption, as varieties like shiitake and reishi are known for their immune-boosting and medicinal properties. With rising concerns about obesity, heart disease, and diabetes, consumers are increasingly incorporating mushrooms into their diets, driving market growth.

Expansion of Gourmet and Exotic Mushroom Varieties

The popularity of gourmet and specialty mushrooms, such as shiitake, oyster, truffles, and matsutake, is significantly contributing to market expansion. High-end restaurants and food enthusiasts are driving demand for these premium varieties due to their unique flavors, textures, and culinary versatility. Truffles, for instance, are highly sought after in fine dining, while shiitake and oyster mushrooms are gaining traction in home cooking for their rich taste and nutritional benefits. The increasing influence of global cuisines, particularly Asian and Mediterranean, has further propelled the adoption of exotic mushrooms in mainstream markets. Additionally, advancements in cultivation techniques have made these varieties more accessible and affordable, encouraging wider consumption beyond niche gourmet circles.

Technological Advancements in Mushroom Cultivation

Innovations in farming techniques and agricultural technology are playing a crucial role in boosting mushroom production and market growth. Traditional farming constraints, such as seasonal limitations and susceptibility to contamination, are being overcome through controlled-environment agriculture (CEA), including indoor vertical farming and automated climate-controlled systems. These methods ensure consistent yield, higher quality, and reduced dependency on weather conditions. Additionally, the use of agricultural byproducts (like straw and sawdust) as substrates for mushroom cultivation promotes sustainability and cost efficiency. The integration of AI and IoT in monitoring growth conditions (humidity, temperature, CO₂ levels) further optimizes production. Such advancements not only enhance supply chain reliability but also enable year-round availability, meeting the rising global demand for fresh and processed mushrooms.

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Key Market Challenges

Perishability and Short Shelf Life of Fresh Mushrooms

One of the biggest challenges in the mushroom market is the highly perishable nature of fresh mushrooms, which limits their storage and distribution. Mushrooms have a high moisture content, making them prone to rapid spoilage, browning, and microbial growth if not handled properly. This short shelf life increases post-harvest losses and complicates supply chain logistics, particularly for long-distance transportation. While refrigeration and modified atmosphere packaging (MAP) can extend freshness, these methods add to costs and may not be accessible in developing regions. Processed mushrooms (canned, dried, or frozen) offer a solution but often face lower consumer preference compared to fresh varieties. As a result, producers and retailers must invest in efficient cold chain infrastructure and rapid distribution networks to minimize waste, a significant hurdle for small-scale farmers and emerging markets.

High Production Costs and Labor-Intensive Cultivation

Mushroom farming requires precise environmental conditions, including controlled temperature, humidity, and sterile substrates, leading to high operational costs. Specialty varieties like truffles and matsutake have even more demanding growth requirements, often needing symbiotic relationships with specific tree roots, which makes cultivation complex and time-consuming. Additionally, mushroom production is labor-intensive, relying on manual processes for harvesting, sorting, and packaging, which increases expenses. In regions with rising labor costs, this poses a profitability challenge for growers. While automation and vertical farming technologies can mitigate some of these issues, their high initial investment costs make them inaccessible for small and medium-sized producers. These financial and technical barriers hinder market scalability, particularly for premium and organic mushroom segments.

Supply Chain Fragmentation and Quality Control Issues

The mushroom market faces significant supply chain challenges, including inconsistent quality, fragmented distribution networks, and a lack of standardized farming practices. Since mushrooms are sensitive to environmental fluctuations, variations in growing conditions can lead to inconsistent product quality, affecting consumer trust and brand reputation. Additionally, the market relies heavily on a mix of large commercial producers and small local growers, leading to disparities in supply reliability and pricing. In developing regions, inadequate storage facilities and poor transportation infrastructure further exacerbate post-harvest losses. The lack of global quality standards for mushrooms, especially for organic and exotic varieties—creates confusion among buyers and limits international trade growth. Strengthening supply chain coordination, implementing stricter quality certifications, and improving farmer education on best practices are essential to overcoming these hurdles.

Key Market Trends

Rising Popularity of Functional and Medicinal Mushrooms

Beyond their culinary uses, mushrooms are gaining traction as functional foods and nutraceuticals, driven by growing consumer interest in natural health supplements. Varieties like reishi, chaga, lion’s mane, and cordyceps are being incorporated into wellness products for their purported benefits, such as immune support, cognitive enhancement, and stress reduction. The adaptogenic properties of these mushrooms have made them popular in dietary supplements, teas, coffees, and even skincare products. This trend is further amplified by the increasing preference for plant-based and holistic remedies over synthetic pharmaceuticals. Companies are capitalizing on this demand by launching mushroom-infused beverages, powders, and capsules, often marketed as "superfoods." As scientific research continues to validate the health benefits of medicinal mushrooms, their integration into mainstream wellness and functional food markets is expected to accelerate.

Expansion of Mushroom-Based Meat Alternatives

The plant-based food revolution has extended to mushrooms, which are increasingly being used as a key ingredient in meat substitutes. Unlike soy or pea protein-based alternatives, mushrooms offer a naturally meaty texture and umami flavor, reducing the need for heavy processing. Companies are developing mushroom-based burgers, sausages, jerky, and even bacon to cater to flexitarians and vegans. Innovations like mycelium-based protein (grown from fungal roots) are emerging as sustainable alternatives to traditional animal agriculture, with startups leveraging fermentation technology to produce whole-cut meat analogs. The environmental benefits of mushroom cultivation—low water usage, minimal land requirements, and carbon-negative potential—further align with the sustainability goals of conscious consumers. As the alternative protein market grows, mushrooms are poised to play a central role in bridging the gap between taste, nutrition, and eco-friendliness.

Growth of Urban and Indoor Mushroom Farming

Urbanization and the local food movement are driving the adoption of indoor and vertical mushroom farming. Unlike traditional agriculture, mushrooms can be grown year-round in controlled environments, making them ideal for urban settings with limited space. Innovations in modular farming systems, such as container farms and AI-powered grow chambers, enable businesses to produce fresh mushrooms closer to consumers, reducing transportation costs and carbon footprints. Startups and restaurants are even experimenting with on-site cultivation to ensure hyper-local, zero-mile produce. This trend is particularly strong in regions with harsh climates or limited arable land, where indoor farming offers a reliable supply. Additionally, the "farm-to-table" appeal of locally grown mushrooms resonates with eco-conscious buyers, creating opportunities for premium branding and direct-to-consumer sales models. As technology makes small-scale mushroom farming more accessible, urban agriculture is set to reshape supply chains and consumer access.

Segmental Insights

Product Insights

The mushroom market is segmented by product type into button, shiitake, oyster, matsutake, truffles, and others (including enoki, morel, and portobello). Button mushrooms dominated the market due to their widespread availability, affordability, and versatility in culinary applications. Shiitake mushrooms follow closely, driven by their rich umami flavor and well-documented health benefits, particularly in Asian cuisines. Oyster mushrooms are gaining popularity as a sustainable and easy-to-cultivate variety, while matsutake and truffles remain premium, niche products due to their limited availability and high price points. Specialty mushrooms like lion’s mane and reishi are emerging in the others category, fueled by the growing demand for functional and medicinal mushrooms.

Form Insights

The market is divided into fresh and processed mushrooms. Fresh mushrooms dominate due to consumer preference for unprocessed, whole-food ingredients and their widespread use in daily cooking. Fresh mushrooms are preferred for their natural taste, texture, and nutritional integrity, making them a staple in households and foodservice industries. Processed mushrooms, including canned, dried, frozen, and powdered forms, cater to convenience-driven consumers and food manufacturers requiring longer shelf life and ease of use. Freeze-dried and powdered mushrooms are increasingly used in soups, sauces, and supplements, while canned mushrooms remain popular in foodservice and ready-to-eat meals.

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Regional Insights

Asia-Pacific dominated the global mushroom market, accounting for the largest share in both production and consumption. China, India, Japan, and South Korea are the key contributors, driven by traditional culinary use, large-scale farming, and rising demand for functional mushrooms. China alone produces over 75% of the world’s mushrooms, with shiitake, oyster, and wood ear varieties being staples in local diets. The region’s growth is further fueled by increasing health awareness, urbanization, and the popularity of mushrooms in nutraceuticals. Government support for agricultural modernization and export-oriented farming also strengthens Asia-Pacific’s market leadership.

North America is a mature yet steadily growing market, with the U.S. and Canada leading consumption. The region’s demand is driven by the rising popularity of plant-based diets, gourmet cooking, and functional foods. Specialty mushrooms like shiitake, oyster, and lion’s mane are gaining traction, while truffles remain a luxury item in high-end cuisine. The U.S. is also a hub for innovation, with startups focusing on mycelium-based meat alternatives and mushroom-derived supplements. Retail expansion in organic and fresh produce sections, along with strong e-commerce penetration, supports consistent growth.

Recent Developments

• In June 2024,  Meati Foods launched its next-gen Mushroom Root™ steak cuts across 3,000+ US retailers, including Whole Foods, marking the largest mycelium-based meat expansion to date.
• In August 2024, Dutch startup MycoMasters secured Euro 25 Million to build Europe’s first automated vertical mushroom farm, targeting 20K tons/year of specialty varieties for EU supermarkets by 2026.
• In October 2024, Lion’s Mane supplements saw explosive growth as Nestlé introduced a mushroom-infused wellness line in Asia, capitalizing on the cognitive health trend.
• In January 2025, South Korea became the fastest-growing medicinal mushroom market, with exports of extracts (reishi, cordyceps) surging 40% YOY due to K-beauty and nutraceutical demand.

Key Market Players

• Bonduelle Group
• Costa Group
• CMP Mushroom
• Drinkwater Mushrooms
• Greenyard
• Monaghan Group
• Monterey Mushroom, Inc
• OKECHAMP S.A
• Shanghai Fengke Biological Technology Co., Ltd
• The Mushroom Company

Report Scope:

In this report, the global mushroom market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·          Mushroom Market, By Product:

o   Button

o   Shiitake

o   Oyster

o   Matsutake

o   Truffles

o   Other

·         Mushroom Market, By Form:

o   Fresh

o   Processed

·         Mushroom Market, By Distribution Channel:

o   Grocery Stores

o   Supermarkets & Hypermarkets

o   Convenience Stores

o   Online

·         Mushroom Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  Germany

§  Spain

§  Italy

§  United Kingdom

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Kuwait

§  Egypt

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global mushroom market.

Available Customizations:

Global Mushroom market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

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