Mushroom Drinks Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type (Mushroom Coffee, Mushroom Tea, Others), By Form (Liquid, Powder), By Sales Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.98 Billion
CAGR (2026-2031)	6.66%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 5.86 Billion

Market Overview

The Global Mushroom Drinks Market will grow from USD 3.98 Billion in 2025 to USD 5.86 Billion by 2031 at a 6.66% CAGR. Mushroom drinks are functional beverages, including coffees, teas, and elixirs, infused with medicinal fungi such as Reishi, Lion’s Mane, and Chaga to deliver health benefits beyond basic nutrition. The primary drivers fueling this market are the growing consumer shift toward holistic wellness and the demand for natural, non-jittery energy alternatives to traditional caffeine. Furthermore, increasing awareness regarding the role of adaptogens in stress management and immune support provides a fundamental basis for sustained category growth, distinct from fleeting consumer trends.

A significant challenge impeding broader expansion is the naturally bitter and earthy flavor profile of medicinal mushrooms, which necessitates advanced formulation to ensure consumer palatability. Additionally, maintaining consistency in ingredient sourcing and quality control poses a logistical hurdle for manufacturers. According to the Functional Mushroom Council, in 2025, the North American functional mushroom market was projected to reach 2.2 billion U.S. dollars. This robust valuation highlights the significant economic potential of the ingredient category that underpins the global mushroom beverage sector.

Key Market Drivers

Increasing consumer demand for functional and wellness beverages is a primary force propelling the market, as individuals increasingly prioritize adaptogenic ingredients over traditional caffeine sources for sustained energy and cognitive support. This shift is driven by a desire for holistic health benefits, such as improved immunity and focus, without the negative side effects of jitteriness or crashes. The intensity of this consumer pivot is evident in retail performance; according to SupplySide Food & Beverage Journal, December 2024, functional mushrooms in the shelf-stable coffee category saw a 30% increase in the natural products channel over the past year. This surging interest is translating into robust commercial results across platforms, as highlighted by Laird Superfood, November 2024, which reported a 133% year-over-year increase in its Amazon sales during the third quarter, underscoring the rapid adoption of these functional products.

Rapid product innovation in ready-to-drink and convenient formats is the second significant driver, addressing the historical challenge of palatability and ease of use. Manufacturers are developing sophisticated formulations that mask the naturally earthy taste of medicinal fungi with appealing flavors in sparkling elixirs and cold-brew cans, thereby removing barriers to mass-market entry. This focus on accessible, lifestyle-friendly formats has attracted substantial investment to fuel expansion. For instance, according to FoodNavigator-USA, February 2024, the functional beverage brand Odyssey Elixir secured 6 million U.S. dollars in funding specifically to scale its inventory and distribution footprint. Such capital injections enable brands to transition from niche health stores to mainstream convenience channels, significantly widening the market's reach.

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Key Market Challenges

The naturally bitter and earthy flavor profile of medicinal mushrooms constitutes a substantial barrier to the broader commercial expansion of the mushroom drinks market. While the functional properties of fungi such as Reishi and Chaga drive initial consumer interest, the inherent sensory characteristics can deter repeat purchases among mainstream demographics. Unlike niche health enthusiasts who may tolerate unpalatable notes for medicinal gain, the average beverage consumer prioritizes flavor. This necessitates complex formulation adjustments that can complicate production, yet failing to address the taste gap leaves products unable to compete with better-tasting functional alternatives.

The impact of this palatability issue is quantifiable when analyzing consumer purchasing drivers. Products that fail to deliver a pleasant sensory experience struggle to retain customer loyalty regardless of their health claims. According to the International Food Information Council, in 2024, 86% of consumers ranked taste as the number one driver of their food and beverage purchasing decisions, placing it above healthfulness and cost. This data indicates that the bitter notes of mushroom beverages directly hinder their potential to capture a significant share of the mass market.

Key Market Trends

Instead of all-purpose wellness drinks, the market is fragmenting into highly specific use-case categories, with distinct beverages formulated exclusively for outcomes such as stress reduction, gut health, or mental clarity. This segmentation allows brands to differentiate their portfolios by highlighting specific mushroom strains known for targeted medicinal properties, moving beyond generic immunity claims to address precise consumer needs. This demand for specialized functional ingredients is driving significant sales growth in niche segments. According to Nutritional Outlook, March 2025, sales of Reishi mushrooms within the cognitive health category of the natural channel increased by 23.0% over the 52 weeks ending October 6, 2024, reflecting the rising popularity of defined, benefit-driven products.

Marketing strategies are increasingly pivoting to leverage social commerce platforms to position mushroom beverages as trendy lifestyle accessories for the wellness-focused younger demographic. Brands are utilizing viral content on apps like TikTok to promote specific ingredients, effectively framing these drinks as essential tools for the "sober curious" and health-conscious Gen Z consumer. The intensity of this digital engagement has become a measurable indicator of market traction and cultural integration. According to The Jerusalem Post, May 2025, mushroom coffee products accumulated 72,400 mentions on TikTok, highlighting the powerful role of social media in accelerating the adoption of these functional beverages among new consumer cohorts.

Segmental Insights

The Online segment is projected to register the fastest growth in the Global Mushroom Drinks Market due to the increasing consumer preference for digital purchasing channels. E-commerce platforms allow functional beverage companies to effectively communicate the specific health benefits of medicinal mushrooms, addressing the information gap often found in physical retail environments. Additionally, the online distribution channel offers greater convenience and access to a wider variety of specialized products, enabling manufacturers to reach a broader audience of health-conscious individuals who prioritize wellness and seek niche adaptogenic options.

Regional Insights

North America leads the global mushroom drinks market, driven by rising consumer demand for functional plant-based beverages and coffee alternatives. The region benefits from a mature wellness sector where buyers actively prioritize immune support and cognitive health. Market stability is supported by guidelines from the U.S. Food and Drug Administration regarding ingredient safety, which facilitates consistent product development for manufacturers. Furthermore, extensive distribution networks across supermarkets and health retailers ensure widespread accessibility. This combination of favorable regulatory conditions and established retail infrastructure anchors North America as the primary region for market activity.

Recent Developments

• In May 2025, Sēkwl Beverage House launched a new line of adaptogenic sparkling waters, introducing a distinct functional offering to the Global Mushroom Drinks Market. The beverages were crafted with organic botanicals and specific mushroom extracts, including Reishi, Chaga, and Turkey Tail, to support functions such as relaxation and immunity. The company emphasized its control over production quality, having utilized a manufacturing facility acquired in late 2024 to produce the line in-house. This product introduction targeted health-conscious consumers looking for sophisticated, alcohol-free alternatives that deliver tangible wellness benefits beyond simple hydration.
• In April 2024, the wellness brand TRIP introduced a new product range titled "Mindful Blend," marking its strategic entry into the mushroom beverage category. The new line was formulated with Lion's Mane mushroom, magnesium, and ashwagandha, aiming to provide consumers with functional benefits related to stress relief and mental clarity. Distributed through major supermarkets and health food retailers, the launch capitalized on the viral popularity of functional ingredients on social media platforms. The company stated that this expansion was driven by consumer interest in plant-based wellbeing solutions that offer calming effects amidst daily stressors.
• In March 2024, Odyssey, a producer of mushroom-based energy elixirs, secured a $6 million equity investment to fuel its expansion within the Global Mushroom Drinks Market. This funding round, which included participation from a strategic partner in the beverage industry, brought the company's total capital raised to $14 million. The organization announced that the funds would be utilized to increase inventory, boost marketing efforts, and accelerate distribution into convenience stores and other retail channels. This financial milestone highlighted the rapid growth of the brand and the increasing confidence of investors in the scalability of functional mushroom beverages.
• In February 2024, PepsiCo’s Rockstar Energy expanded its presence in the Global Mushroom Drinks Market by launching a new functional beverage line designed to support mental energy. The product, marketed as a focus-enhancing drink, was infused with Lion's Mane mushroom extract and caffeine, catering to the growing consumer demand for ingredients that offer cognitive benefits. Available in three sugar-free flavors, this launch represented a significant move by a major multinational beverage corporation into the functional mushroom space. The company positioned the drink to appeal to consumers seeking productivity and mental clarity without the high sugar content found in traditional energy drinks.

Key Market Players

• Four Sigma Foods, Inc.
• Mud Wtr, Inc.
• Laird Superfood, Inc.
• Odyssey Wellness LLC
• Peak State Coffee
• Om Mushroom Superfood
• The Chaga Company
• Ryze Superfoods LLC
• Mushroom Cups d.o.o.
• La Republica Superfoods

By Product Type	By Form	By Sales Channel	By Region
Mushroom Coffee Mushroom Tea Others	Liquid Powder	Hypermarkets/Supermarkets Departmental Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Mushroom Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mushroom Drinks Market, By Product Type:

• Mushroom Coffee
• Mushroom Tea
• Others

• Mushroom Drinks Market, By Form:

• Liquid
• Powder

• Mushroom Drinks Market, By Sales Channel:

• Hypermarkets/Supermarkets
• Departmental Stores
• Online
• Others

• Mushroom Drinks Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE