Murumuru Butter Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Nature (Conventional, Organic), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 971.85 Million
CAGR (2026-2031)	9.18%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 1646.11 Million

Market Overview

The Global Murumuru Butter Market will grow from USD 971.85 Million in 2025 to USD 1646.11 Million by 2031 at a 9.18% CAGR. The Global Murumuru Butter Market focuses on the commercial exchange of the emollient fat extracted from the seeds of the Astrocaryum murumuru palm, a tree native to the Amazonian basin known for its high lauric and myristic acid content. The primary drivers propelling market growth include the rising consumer preference for botanical ingredients in personal care formulations and the functional superiority of the butter in hair hydration and frizz control. These factors are reinforced by a global shift toward sustainable consumption. According to the Union for Ethical BioTrade, in 2024, 86% of consumers surveyed globally agreed that companies hold a moral obligation to ensure positive biodiversity impacts, a sentiment that directly incentivizes manufacturers to incorporate ethical raw materials like murumuru into their product lines.

A significant challenge that could impede market expansion is the supply chain instability resulting from a heavy reliance on seasonal wild harvesting in remote rainforest regions. The logistical complexity involved in transporting raw materials from inaccessible areas often leads to volume fluctuations and inconsistent availability. This unpredictability makes it difficult for large multinational beauty conglomerates to secure the steady inventory levels required for mass production, thereby limiting the scalability of the ingredient in mainstream markets.

Key Market Drivers

The growing demand for sustainably sourced and ethically harvested Amazonian ingredients is a primary force shaping the Global Murumuru Butter Market. As beauty manufacturers face mounting pressure to prove their environmental stewardship, Murumuru butter has emerged as a strategic asset for biodiversity conservation. Its wild-harvesting model directly incentivizes the preservation of standing rainforests while providing economic viability to local agro-extractivist communities. This commitment to regenerative commerce is exemplified by major industry players who leverage these supply chains to meet ecological goals. For instance, according to Natura &Co, April 2024, in the 'Integrated Annual Report 2023', the company successfully contributed to the conservation of 2.2 million hectares of Amazon forest through its supply chain practices. This direct link between ingredient procurement and forest protection attracts conscious consumers and drives bulk procurement by multinational brands seeking to fulfill aggressive ESG targets.

The increasing consumer preference for clean label and plant-based cosmetics further accelerates market adoption, particularly as brands seek natural alternatives to synthetic silicones. Murumuru butter’s superior emollient properties allow it to mimic the sensory profile of silicones, making it indispensable for formulating high-performance, clean hair and skin care products. This shift toward transparent formulations is quantitatively evident; according to the Soil Association Certification, February 2024, in the 'Organic Beauty and Wellbeing Market Report 2024', sales for clean beauty products with transparent credentials increased by 11% in the United Kingdom. This robust demand for natural inputs is reshaping the broader landscape, a sector of immense scale. According to Cosmetics Europe, June 2024, in the 'Market Performance Report 2023', the European cosmetics market alone reached a retail value of €96 billion, underscoring the vast commercial potential for functional botanicals like Murumuru to capture share within mainstream valuations.

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Key Market Challenges

The primary challenge hampering the expansion of the Global Murumuru Butter Market is the supply chain instability resulting from logistical complexities and a heavy reliance on seasonal wild harvesting. Because murumuru is predominantly sourced from the remote Amazonian rainforest, the collection process depends on inconsistent natural cycles and the labor of local communities rather than industrialized farming. This unpredictable sourcing model creates significant volume fluctuations, making it difficult for manufacturers to secure the reliable inventory levels necessary for mass-market product lines.

This volatility is severely aggravated by the structural infrastructure deficits in the extraction regions, which complicate the movement of raw materials to processing facilities. According to the National Confederation of Industry (CNI), in 2024, Brazil ranked 15th out of 18 comparable economies in infrastructure competitiveness, a deficiency that critically undermines the efficiency of freight transport from interior zones. This logistical bottleneck not only inflates procurement costs but also introduces delays that prevent large multinational conglomerates from fully committing to murumuru butter, thereby limiting its scalability and commercial reach.

Key Market Trends

The proliferation of waterless and solid beauty formulations is accelerating the adoption of Murumuru butter, utilizing its high melting point to engineer plastic-free products. Unlike liquid oils requiring synthetic stabilizers, Murumuru enables the creation of robust "naked" bars and balms that remain stable at room temperature while delivering intense nourishment. This shift towards concentrated formats allows brands to drastically reduce shipping weights and eliminate single-use packaging. According to Lush Fresh Handmade Cosmetics, April 2025, in the 'Audited Accounts: Year ending June 2024', naked products constituted 54% of the company's total sales for the financial year, validating the commercial viability of solid formats utilizing structural fats like Murumuru.

Simultaneously, the market is expanding through the integration of Murumuru butter into hybrid color cosmetics, where consumers demand makeup with active skincare benefits. Formulators utilize the butter’s film-forming capabilities to create moisturizing lip products and foundations that repair the skin barrier while providing pigment, effectively bridging the gap between aesthetics and therapy. This "skinification" leverages the ingredient’s ability to prevent moisture loss without the heavy occlusion of petrolatum. This demand for functional efficacy is quantitatively supported; according to Cosmetics Business, February 2025, in the article 'US prestige beauty tops $33 billion in 2024 as fragrance drives sales', lip product sales increased by 19% in 2024, driven by the popularity of hybrid formulations offering skincare benefits.

Segmental Insights

The Online segment represents the most rapidly expanding category within the Global Murumuru Butter Market because of the widespread proliferation of electronic commerce platforms. This upward trend is largely supported by the ability of digital retailers to offer niche natural ingredients that are frequently absent from physical stores. Consumers increasingly utilize internet channels to source exotic cosmetic raw materials since these platforms offer improved logistics and global accessibility. Furthermore, digital marketplaces allow manufacturers to provide extensive product details regarding origin and benefits which effectively caters to the rising global demand for transparency in personal care products.

Regional Insights

North America holds the dominant position in the Global Murumuru Butter Market, primarily driven by a surging consumer preference for clean beauty and plant-based formulations. The region’s robust personal care industry aggressively integrates this Amazonian emollient into premium skincare and haircare lines to meet the demand for natural alternatives. Furthermore, heightened scrutiny regarding cosmetic safety by the U.S. Food and Drug Administration (FDA) encourages manufacturers to utilize transparent, verified ingredients, thereby fostering trust and adoption. This alignment of regulatory compliance with the growing demand for sustainable products ensures North America remains the leading revenue generator.

Recent Developments

• In October 2024, Rhode expanded its skincare line with the launch of the Barrier Butter, an intensive nighttime moisture balm designed to support and restore the skin barrier. The formulation was packed with thirteen hero ingredients, most notably featuring Murumuru butter for its deep moisturizing and restorative fatty acid profile. The product was developed to provide clinically proven hydration and reduce the appearance of fine lines, targeting consumers with dry or compromised skin. This high-profile introduction by a trend-setting brand demonstrated the increasing adoption of Murumuru butter in prestige skincare formulations, validating its status as a leading ingredient for barrier repair and skin health.
• In September 2024, Laneige launched its highly anticipated 2024 Holiday Collection, introducing limited-edition variations of its best-selling Lip Sleeping Mask such as Eggnog Latte and Candy Cane. These seasonal products were formulated with the brand’s signature Moisture Wrap technology, which features Murumuru Seed Butter as a core ingredient alongside Shea Butter and fruit complexes. The inclusion of Murumuru butter in these globally popular lip treatments highlighted its effectiveness in delivering intense overnight hydration and repairing the skin barrier. This product rollout underscored the ingredient’s critical role in the premium lip care segment and served to further popularize Murumuru butter among mass-market beauty consumers.
• In April 2024, Clariant completed the strategic acquisition of Lucas Meyer Cosmetics for an enterprise value of USD 810 million to strengthen its position in the active cosmetic ingredients sector. This corporate development significantly enhanced Clariant's Care Chemicals business, which houses its portfolio of ethically sourced Amazonian ingredients, including the Beraca Murumuru Butter. The integration of Lucas Meyer Cosmetics provided Clariant with expanded marketing and research capabilities to accelerate the development of natural solutions. This move was pivotal for the market, as it consolidated the supply chain and innovation potential for high-performance natural emollients like Murumuru butter, catering to the growing consumer preference for sustainable beauty products.
• In January 2024, Natura &Co expanded its Amazonian-focused personal care portfolio with the launch of the Ekos Murumuru Anti-Damage Pre-Shampoo Mask. This new hair care innovation was explicitly formulated with raw Murumuru butter, an ingredient scientifically recognized for its high affinity with the hair fiber and ability to repair damage. The product was designed to penetrate the strands and form a protective shield, thereby controlling frizz and restoring natural elasticity. By extending the Ekos Murumuru line, the company reinforced its commitment to a fair-trade business model that supports over 2,000 Amazonian families, directly driving the demand and sustainable production of Murumuru butter in the global market.

Key Market Players

• Clariant International Ltd
• Lush Retail Ltd
• Aldivia S.A.
• AG Organica Pvt Ltd
• Azelis Americas, LLC
• Hallstar Innovations Corp.
• Natural Sourcing, LLC
• Jedwards International, Inc
• Camden-Grey Essential Oils, Inc.
• O&3 Limited

By Nature	By Distribution Channel	By Region
Conventional Organic	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Murumuru Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Murumuru Butter Market, By Nature:

• Conventional
• Organic

• Murumuru Butter Market, By Distribution Channel:

• Online
• Offline

• Murumuru Butter Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE