Motorbike Riding Gear Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Protective Gear, Clothing, Footwear), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 13.33 Billion
CAGR (2026-2031)	6.92%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 19.92 Billion

Market Overview

The Global Motorbike Riding Gear Market will grow from USD 13.33 Billion in 2025 to USD 19.92 Billion by 2031 at a 6.92% CAGR. The Global Motorbike Riding Gear Market comprises protective apparel and accessories such as helmets, jackets, gloves, and boots designed to mitigate injury risks and enhance rider comfort. The primary drivers propelling this industry include stringent government regulations mandating safety equipment usage and a substantial rise in motorcycle registrations globally which directly correlates with increased demand for compliant gear. According to the Society of Indian Automobile Manufacturers, in the fiscal year ending March 2025, domestic two-wheeler sales registered a growth of 9.1% which indicates a robust expanding base for safety equipment consumption.

Despite these positive growth factors, a significant challenge impeding market expansion is the widespread availability of counterfeit and low quality products that do not meet established safety standards. These noncompliant items flood the market at lower price points and significantly undermine the sales volume and brand integrity of legitimate manufacturers who invest heavily in certification and material technology. This issue creates a competitive disadvantage for established brands and poses serious safety risks to price sensitive consumers who may unknowingly purchase inadequate protection.

Key Market Drivers

Increasing global motorcycle sales and vehicle fleet expansion act as a primary engine for market growth, creating an automatic demand for protective equipment. As the number of two-wheelers on the road multiplies, particularly in high-density urban regions and leisure markets, the corresponding need for essential gear like helmets and jackets rises proportionally. This correlation is evident in major markets where registration spikes fuel accessory consumption. According to the Association of European Motorcycle Manufacturers (ACEM), February 2025, in the 'Statistical Release - Registrations 2024', new motorcycle registrations in the five largest European markets reached a total of 1,155,640 units, marking a 10.1% increase compared to the previous year. This fleet expansion naturally broadens the addressable consumer base for riding gear manufacturers.

Simultaneously, the implementation of stringent road safety regulations and helmet mandates is forcing higher compliance rates, thereby driving volume sales of certified protective gear. Governments worldwide are reacting to high accident fatality rates by enforcing stricter penalties for non-compliance, which compels even price-sensitive riders to invest in approved safety equipment. According to the Ministry of Road Transport and Highways (India), August 2025, in the 'Road Accidents in India 2023' report, 54,568 two-wheeler riders lost their lives specifically due to the non-wearing of helmets, a statistic that is actively driving policy enforcement reforms. Furthermore, as safety awareness grows alongside these regulations, premium channels are benefiting; according to Leatt Corporation, October 2024, direct-to-consumer sales for their protective gear increased by 12% in the third quarter of 2024, reflecting a shift toward quality-conscious purchasing behaviors.

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Key Market Challenges

The widespread availability of counterfeit and low-quality products significantly impedes the financial expansion and integrity of the global motorbike riding gear industry. Established manufacturers invest substantial resources into research, material innovation, and compliance with rigorous safety certifications to ensure high protection standards. In contrast, illicit producers bypass these capital-intensive development and verification processes, enabling them to flood the market with visually similar but functionally inferior replicas at drastically reduced price points. This price disparity diverts a considerable volume of consumer spending away from genuine brands, particularly among price-sensitive or inexperienced riders who may not distinguish between certified and non-compliant equipment. Consequently, the market share and profit margins of legitimate industry players are eroded, forcing them to compete against unregulated items rather than focusing on technological advancement.

This diversion of legitimate revenue is particularly detrimental given the robustly growing potential customer base that counterfeits effectively siphon off. According to the European Association of Motorcycle Manufacturers (ACEM), in 2024, new motorcycle registrations in five key European markets reached 1,155,640 units, marking a 10.1% increase compared to the previous year. While such a surge in vehicle ownership should theoretically correlate with proportional growth in the premium protective gear sector, the infiltration of fake products undermines this potential. The prevalence of these inadequate substitutes not only poses severe safety risks to consumers but also stifles the overall valuation of the legitimate market by capturing demand that would otherwise support the growth of authorized, quality-focused manufacturers.

Key Market Trends

The Incorporation of Advanced Non-Newtonian Impact Protection Materials is fundamentally reshaping the safety component of the motorbike riding gear market. Manufacturers are increasingly moving away from traditional rigid plastic shells toward flexible, energy-absorbing polymers that harden upon impact, thereby offering superior comfort without compromising protection. This technological shift addresses the consumer demand for gear that is ergonomic enough for daily commutes yet robust enough for high-speed incidents. The financial impact of this preference for advanced armor is evident in the performance of key industry innovators who specialize in these materials. According to Leatt Corporation, August 2025, in the 'Results for the Second Quarter 2025' report, body armor revenues increased by 48% compared to the previous year, highlighting the accelerated adoption of these sophisticated protective solutions among safety-conscious riders.

Simultaneously, the Focus on Noise-Reduction Gear for Electric Motorcycle Riders has emerged as a critical trend driven by the electrification of urban mobility. Unlike internal combustion engine motorcycles, electric equivalents operate silently, making wind turbulence and road noise significantly more intrusive and potentially damaging to rider hearing. Consequently, gear manufacturers are engineering helmets with improved acoustic sealing and aerodynamic profiles specifically tailored for the electric vehicle user base. This sub-segment is expanding rapidly alongside the vehicle fleet itself. According to BMW Group, January 2025, in the 'BMW Motorrad presents the strongest sales result in company history' press release, the brand's Urban Mobility segment, which comprises fully electric models, achieved a global sales volume of over 20,000 units in 2024, creating a distinct and growing addressable market for specialized electric riding apparel and accessories.

Segmental Insights

The online distribution channel is currently recognized as the fastest-growing segment within the global motorbike riding gear market. This expansion is primarily driven by the increasing consumer preference for the convenience and extensive product variety available through digital marketplaces. Buyers benefit from the ability to easily compare prices and assess product specifications, which is essential for selecting appropriate safety equipment like helmets and protective clothing. Furthermore, manufacturers are strengthening their digital infrastructure to offer secure transaction methods and efficient delivery services, effectively catering to a global customer base seeking both accessibility and value in their purchasing decisions.

Regional Insights

North America maintains a dominant position in the Global Motorbike Riding Gear Market, driven primarily by strict government mandates and heightened safety awareness among riders. The United States Department of Transportation enforces rigorous compliance requirements for protective equipment, ensuring that products meet essential safety criteria. This regulatory environment, combined with high disposable income levels, encourages the consistent purchase of certified riding apparel. Additionally, the presence of major industry players and ongoing rider safety education programs in the United States and Canada significantly sustains the regional demand for protective gear.

Recent Developments

• In November 2024, the Dainese Group unveiled its latest safety innovation, the "Smart Air" airbag vest, during the EICMA motorcycle exhibition in Milan. This advanced wearable system was developed with a triple-activation D-air airbag, allowing the device to deploy up to three times without requiring an immediate airbag replacement. The vest featured a user-replaceable gas generator and was designed without rigid hardshell protectors, relying instead on proprietary microfilaments to create a protective shield upon activation. This product launch underscored the industry's continued focus on enhancing rider safety through sophisticated, reusable, and ergonomic airbag technologies suitable for both road and light off-road use.
• In June 2024, Alpinestars introduced a new product line named RSRV, which was designed to bridge the gap between high-performance racing technology and urban streetwear. This launch featured a capsule collection of limited-edition riding apparel, including the Armor Hoodie and the Race Craft Jacket, which utilized salvaged crash materials and deadstock fabrics. The collection was aimed at riders seeking functional protection integrated into casual, everyday aesthetics. By incorporating active construction elements and engineered functionality into street-ready designs, the company sought to cater to a new demographic of motorcyclists who prioritize both style and safety in their daily riding gear.
• In May 2024, Triumph Motorcycles expanded its apparel offerings in the United States by launching a comprehensive new clothing collection that included a specialized Motocross and Enduro line developed in collaboration with Alpinestars. This partnership combined the motorcycle manufacturer’s branding with the Italian gear specialist's technical expertise to produce high-performance off-road equipment. The collaborative range featured protective items such as boots and body armor, specifically engineered to complement the launch of Triumph’s new off-road competition bikes. This initiative highlighted a growing trend of vehicle manufacturers partnering with premium gear brands to offer co-branded, safety-certified riding equipment to their customers.
• In February 2024, GoPro, Inc. successfully completed the acquisition of Forcite Helmet Systems, an Australian company recognized for its innovation in smart motorcycle helmets. This strategic move was designed to accelerate the development of technology-enabled riding gear within the global market. Following the acquisition, the company announced plans to produce its own line of branded helmets while also partnering with other established helmet manufacturers to integrate advanced communication and safety technologies into their products. The acquisition marked a significant entry for the action camera leader into the motorcycle protection sector, aiming to enhance the safety and dynamic experience of riders through embedded tech solutions.

Key Market Players

• Alpinestars USA Inc.
• LeMans Corporation
• FLY Racing LLC
• Dainese S.p.A
• Arai Helmet (Europe) B.V.
• Fox Head, Inc.
• Schuberth GmbH
• SHOEI CO. LTD.
• SULLIVAN'S INC.
• RYNOX GEARS PVT LTD

By Product Type	By Distribution Channel	By Region
Protective Gear Clothing Footwear	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Motorbike Riding Gear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Motorbike Riding Gear Market, By Product Type:

• Protective Gear
• Clothing
• Footwear

• Motorbike Riding Gear Market, By Distribution Channel:

• Online
• Offline

• Motorbike Riding Gear Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE