Moscato Wine Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Moscato Bianco, Moscato Rosa, Moscato Giallo, Others), By Sales Channel (Liquor Stores, Hypermarkets/Supermarkets, Direct Sales, Online, Others) By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.29 Billion
CAGR (2026-2031)	12.38%
Fastest Growing Segment	Online
Largest Market	Europe
Market Size (2031)	USD 4.61 Billion

Market Overview

The Global Moscato Wine Market will grow from USD 2.29 Billion in 2025 to USD 4.61 Billion by 2031 at a 12.38% CAGR. Moscato is a sweet, aromatic wine produced from the Muscat grape family, typically characterized by a low alcohol by volume (ABV) and often featuring a frizzante or sparkling style with distinct notes of peach and orange blossom. The primary drivers supporting market growth include a structural shift in consumer preferences toward lower-alcohol beverages and the specific appeal of sweeter flavor profiles among younger demographics and casual wine consumers. This demand is further bolstered by the wine's versatility in social settings and its increasing popularity in export markets such as Asia and North America, where it serves as an accessible entry point into the wine category.

However, the market faces a significant challenge regarding viticultural consistency, as climate variability threatens the precise sugar-acid balance essential for high-quality Muscat grapes. This environmental pressure is compounded by fluctuating harvest yields which can constrain supply stability. Illustrating the segment's continued commercial relevance, according to the Consorzio Asti DOCG, in 2024, the bottled volume of Moscato d'Asti specifically reached over 33 million units. This figure highlights the resilience of the category in maintaining substantial production volumes despite broader economic and environmental headwinds facing the global wine industry.

Key Market Drivers

The Shift Toward Premiumization and High-Quality Varietals is reshaping the Moscato landscape, as producers increasingly pivot from bulk production to focus on terroir-driven, artisanal offerings. This trend aligns with a broader market bifurcation where discerning consumers are willing to pay higher price points for wines that offer perceived superior quality and authentic brand heritage, separating premium labels from mass-market jug wines. This movement has allowed established producers to maintain financial traction even as overall volume pressures affect the wider industry. Illustrating this divergence in performance, according to Silicon Valley Bank, January 2025, in the 'State of the US Wine Industry Report 2025', the top quartile of premium wineries experienced an average of 22% revenue growth in 2024, signaling that high-value positioning is a viable pathway for sweet wine producers amidst a challenging economic climate.

The Rising Consumer Preference for Sweet and Fruity Flavor Profiles, coupled with the Growing Demand for Low-Alcohol Beverages, continues to sustain international demand for Moscato. Modern consumers are prioritizing approachable, lower-ABV options that align with moderation trends and health-conscious lifestyles without sacrificing flavor intensity. This specific appeal has allowed the category to perform robustly in key export territories, defying the contraction seen in the broader sector where, according to the International Organisation of Vine and Wine (OIV), in 2025, global wine production for the 2024 vintage was estimated at a historic low of 226 million hectolitres. Highlighting this segment-specific resilience, according to the Consorzio Asti DOCG, January 2025, in a press release regarding 2024 market data, exports of Asti Spumante and Moscato d’Asti to the United Kingdom grew by 10% in the first nine months of the year, directly driven by the denomination's naturally low alcohol content.

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Key Market Challenges

The primary challenge hampering the Global Moscato Wine Market is viticultural consistency, specifically driven by the intensifying impact of climate variability on vineyard management. The precise sugar-acid balance required for high-quality Muscat grapes is increasingly difficult to maintain as production regions face erratic weather patterns, ranging from unexpected frosts to prolonged heatwaves. These environmental disruptions directly translate into fluctuating harvest yields, which compromise the supply chain's ability to meet rising consumer demand reliably. When raw material availability becomes unpredictable, producers face heightened operational risks and potential inventory shortages that can stall market expansion in key export territories.

Illustrating the severity of this supply instability, according to the International Organisation of Vine and Wine (OIV), in 2024, global wine production volumes dropped to approximately 231 million hectoliters, representing the lowest output level recorded since 1961 due to persistent adverse weather events. This historic decline in viticultural output underscores the fragility of the supply base available to the broader industry, including the Muscat segment. Consequently, the inability to guarantee consistent volumes of premium grapes limits the industry's capacity to scale operations effectively, creating a volatile commercial environment where supply constraints directly impede the market's growth potential.

Key Market Trends

The Integration into Cocktail and Mixology Culture is fundamentally altering consumption patterns, moving the varietal beyond its traditional role as a standalone dessert pairing to a versatile ingredient in the spirits sector. Bartenders and home mixologists are increasingly utilizing Moscato’s natural effervescence and aromatic profile as a base for low-alcohol spritzes, effectively bridging the gap between wine and functional beverage trends. This shift in usage occasion has proven critical for sustaining international momentum; according to the Consorzio Asti DOCG, January 2025, in their annual production review, export volumes of Asti Spumante and Moscato d’Asti to Russia surged by 49% in the first nine months of 2024, a performance explicitly linked by the organization's leadership to the wine's adaptability within modern, low-alcohol cocktail applications.

Simultaneously, the Expansion of Fruit-Infused and Flavored Varietals is driving product innovation, as producers introduce bold, non-traditional ingredients to recruit experimental, younger consumers. Wineries are moving past standard fruit notes to engineer complex flavor hybrids, such as spicy-sweet combinations, which compete directly with ready-to-drink beverages by offering heightened sensory experiences. This strategy of aggressive flavor diversification is yielding tangible commercial results; according to Riboli Family Wines, May 2025, in a press release regarding their Stella Rosa brand, the company’s ‘Spicy Series’ of chili-infused wines experienced triple-digit growth, validating that hybridizing Moscato with distinct, high-intensity additives is a potent mechanism for market expansion.

Segmental Insights

The Online distribution channel is projected to emerge as the fastest-growing segment within the Global Moscato Wine Market. This accelerated expansion is primarily driven by the widespread adoption of e-commerce platforms and direct-to-consumer sales models which provide enhanced accessibility and convenience. Furthermore, digital marketplaces offer a broader inventory selection than traditional retail outlets, allowing consumers to easily explore various regional Moscato brands. The growth is further supported by targeted digital marketing campaigns that effectively reach younger demographics who increasingly prefer sweeter wine profiles and utilize home delivery services for their purchasing needs.

Regional Insights

Europe maintains a leading position in the global Moscato wine market due to its extensive viticultural heritage and robust production capabilities, particularly within Italy. The region benefits from high domestic consumption and the enduring popularity of traditional varieties like Moscato d’Asti. This dominance is reinforced by the European Union's regulatory framework, which utilizes standards such as the Protected Designation of Origin to guarantee authenticity and quality control. These strict measures build consumer trust and facilitate strong export channels, ensuring Europe remains the central hub for Moscato trade.

Recent Developments

• In May 2025, Stella Rosa Wines introduced Watermelon & Chili as the latest flavor in its popular Spicy Series, catering to evolving consumer preferences for complex flavor profiles. This new offering combined Italian Moscato d'Asti grapes with natural watermelon flavor and a hint of Calabrian chili extract. The launch followed the success of previous spicy varietals and aimed to attract younger demographics, particularly Gen Z and Millennials. The President of the company highlighted that the product aligned with current trends in the beverage industry, delivering a unique fusion of fruit-forward sweetness and lingering heat.
• In April 2025, Oliver Winery expanded its portfolio of fruit-forward wines with the launch of the Blood Orange Spritz, a new addition to its Real Fruit Moscato collection. Inspired by classic Italian aperitifs, this product blended tropical Moscato wine with real blood orange juice to create a light, effervescent beverage with a lower alcohol content. The release targeted consumers seeking refreshing, ready-to-drink options for casual occasions. The company described the innovation as offering a balance of citrus zest and natural sweetness, designed to capture the essence of a Mediterranean summer in a convenient format.
• In November 2024, the Terlato Wine Group announced a strategic partnership with a renowned Academy Award-nominated actor and entrepreneur to relaunch the Seven Daughters Moscato brand. This collaboration aimed to revitalize the product's image through a comprehensive brand refresh, which included a vibrant new bottle design and an elevated marketing platform. The initiative focused on celebrating community and connection, designed to appeal to a diverse audience of wine enthusiasts. The partner, serving as a strategic advisor, leveraged their business acumen and creative vision to enhance brand visibility and drive growth within the category.
• In July 2024, Delicata Winery achieved international recognition when its newly released Moscato Perlato was awarded a silver medal at the Muscats du Monde wine competition in France. This accolade marked a significant milestone for the winemaker, as the vintage represented the inaugural release of this naturally sweet label. Produced from hand-picked grapes sourced from select vineyards, the wine is characterized by a delicate effervescence and moderate alcohol content. The competition, which meticulously evaluates Muscat varieties from across the globe, highlighted the exceptional quality of this new addition to the competitive global Moscato market.

Key Market Players

• E. & J. Gallo Winery
• Azienda Agricola Paolo Saracco
• Casella Wines Pty Limited
• Coppo s.r.l.
• Michele Chiarlo
• San Antonio Winery Inc.
• Trinchero Family Estates
• Royal Wine Corp
• Brown Brothers Milawa Vineyard Pty. Limited
• Società Agricola La Spinetta SS

By Type	By Sales Channel	By Region
Moscato Bianco Moscato Rosa Moscato Giallo Others	Liquor Stores Hypermarkets/Supermarkets Direct Sales Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Moscato Wine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Moscato Wine Market, By Type:

• Moscato Bianco
• Moscato Rosa
• Moscato Giallo
• Others

• Moscato Wine Market, By Sales Channel:

• Liquor Stores
• Hypermarkets/Supermarkets
• Direct Sales
• Online
• Others

• Moscato Wine Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE