Report Description

Forecast Period


Market Size (2022)

USD 1.31 Billion

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

North America


Market Overview

Global Men’s Hair Loss Prevention and Growth Products Market was valued at USD 1.31 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.73% through 2028. Hair loss is a common problem among men, with over 50% of men experiencing some degree of hair loss by the age of 50. This is likely due to a combination of factors, including genetics, hormones, and stress. There is a growing awareness of the availability and effectiveness of hair loss prevention and growth products. This is due to the increasing marketing and promotion of these products, as well as the growing popularity of social media and online forums where men can share their experiences with these products. Men are increasingly willing to spend money on products that can help them maintain their appearance and self-confidence. This is due to the rising disposable incomes of men in many parts of the world. The issue of hair loss is the main worry for males worldwide. Men start to experience baldness and hair loss as they become older. Another reason that causes baldness in men is a shift in hormone levels over the course of a man's life; this condition is known scientifically as androgenetic alopecia. Men use hair oil extensively to cure and prevent baldness and other conditions in various regions of the world. Applying oil to men's hair generally helps it permeate the scalp, follicles, and strands, deeply nourishing the hair, avoiding dandruff, premature greying, and hair loss, and encouraging men's hair development. Additionally, in order to increase their consumer base, producers and industry participants are concentrating on creating new products. The demand for hair oil is therefore expected to increase during the analysis period. The market for men's hair loss prevention and growth products may expand significantly as a result of the rising use of these treatments by both adults and children. According to the global market data, almost 50% of men worldwide experience hair loss of some kind between the ages of 50 and 60. Additionally, research has shown that approximately 80% of men between the ages of 70 and 80 may have hair loss.

Key Market Drivers

Increasing Prevalence of Hair Loss

One of the primary drivers of the market for men's hair loss prevention and growth products is the increasing prevalence of hair loss. Hair loss is a common issue among men, and it can be attributed to a variety of factors, including genetics, aging, stress, and lifestyle choices. According to the American Hair Loss Association, by the age of 35, approximately two-thirds of men will experience some degree of hair loss, and by the age of 50, about 85% of men will have significantly thinning hair.

This growing prevalence of hair loss is a key driver for the market, as it creates a substantial and consistent consumer base seeking solutions. Men experiencing hair loss are motivated to find products that can help them maintain or restore their hair, which has led to an expanding market for hair loss prevention and growth products. Additionally, societal emphasis on physical appearance and self-esteem has further fueled the demand for these products. As individuals strive for a youthful and attractive appearance, the importance of healthy hair has increased, making hair loss prevention and growth products a valuable commodity.