Men’s Hair Color Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Organic, Conventional), By Category (Permanent Hair Color, Temporary Hair Color, Others), By Form (Powder, Cream, Others), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region & Competition, 2020-2030F

Global Men’s Hair Color Market was valued at USD 571.56 million in 2024 and is expected to grow to USD 943.03 million by 2030 with a CAGR of 8.74% during the forecast period. The global men’s hair color market is experiencing steady growth, fueled by evolving grooming habits and increasing societal acceptance of male self-care. Rising demand among younger consumers for stylish looks and older men seeking to cover gray hair are key drivers. Preference for natural, chemical-free, and long-lasting products is reshaping product innovation, while e-commerce platforms and salons expand accessibility. According to U.S. Department of Commerce data, e-commerce sales in the United States reached record levels in 2024, with online penetration rising to 22.7% of total retail sales. This milestone underscores the growing consumer shift toward digital shopping, driven by convenience, broader product accessibility, competitive pricing, and the increasing role of mobile platforms. Since 2020, online sales have consistently accounted for over 20% of total retail activity, driving the market demand

Key Market Drivers

Growing Grooming Awareness Among Men

In recent years, grooming has shifted from being primarily associated with women to becoming a mainstream aspect of men’s lifestyles. Changing perceptions about masculinity, coupled with greater societal acceptance of self-care among men, are driving the demand for hair color products. Younger generations, particularly millennials and Gen Z, view grooming not just as a necessity but as an expression of personal style and individuality. This has encouraged men to experiment with different hair colors, highlights, and styling trends. Additionally, professional environments increasingly value neat and polished appearances, motivating men to use hair color for a confident and modern look. The rise of men-focused salons, barbershops, and specialized grooming brands further highlights the growing awareness and availability of products tailored specifically for men. As this trend deepens, the hair color market for men is expected to gain more mainstream acceptance across both urban and semi-urban regions worldwide.

Influence of Fashion and Lifestyle Trends

Fashion and lifestyle trends play a significant role in shaping the men’s hair color market. Social media platforms such as Instagram, TikTok, and YouTube have created a strong culture of style inspiration, where influencers and celebrities set new grooming benchmarks. From bold, vibrant shades to subtle, natural tones, men are increasingly adopting hair colors that reflect current fashion movements. Seasonal trends and global events also influence consumer preferences for example, lighter shades in summer or darker hues during winter. Moreover, the growing popularity of K-pop and global pop culture has encouraged men worldwide to experiment with unconventional colors such as silver, blue, and pastel shades. Hair color has become more than just a tool for covering gray hair; it is now a statement of individuality and creativity. This alignment with fashion-forward lifestyles is significantly boosting market growth, especially among urban men who prioritize grooming as part of their daily routine.

Aging Population and Gray Hair Coverage Needs

Another important driver of the men’s hair color market is the aging global population. Men in their 30s and 40s often experience the early onset of gray hair, leading to growing demand for effective hair color solutions. For instance, China’s rapidly aging population, with individuals over 60 projected to account for 28% of the population by 2040, is significantly driving demand in the hair color market, particularly for gray coverage solutions. Unlike younger consumers who experiment with shades for style, older men primarily seek natural-looking coverage to maintain a youthful and professional appearance. In many cultures, covering gray hair is closely associated with confidence, vitality, and social acceptance. This demand has led to the development of quick-application products, such as instant touch-up pens, shampoos, and easy-to-use hair dye kits designed for at-home use. The convenience of these products appeals to busy lifestyles, allowing men to manage gray hair discreetly and effectively.

Moreover, advancements in formulation technology ensure longer-lasting results with minimal damage, further enhancing adoption. As life expectancy continues to rise globally, and as men increasingly prioritize maintaining a youthful look, gray hair coverage will remain a strong and consistent driver of market growth.

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Key Market Challenges

Cultural Stigma and Social Perceptions

Although male grooming is gaining mainstream acceptance globally, in many societies, men using hair color is still subject to cultural stigma and social stereotypes. Traditionally, hair coloring has been associated with women or with covering gray hair in older men, rather than being viewed as a fashion statement for men across age groups. In conservative markets, men who use bold or unconventional hair colors may face criticism or negative judgment, which deters wider adoption. Even in professional settings, there can be an implicit bias against men with brightly colored or experimental hair shades, as such appearances may be perceived as less formal or less suitable for traditional workplaces. These cultural and social barriers restrict the scope of market expansion in regions where grooming habits are slower to evolve. Although younger generations are gradually challenging these norms, overcoming deep-rooted cultural stigma requires sustained marketing efforts, influencer campaigns, and broader acceptance of male grooming in mainstream media.

Intense Competition and Market Saturation

The men’s hair color market is highly competitive, with both established players and emerging brands vying for consumer attention. Global giants like L’Oréal, Henkel, and Revlon dominate the market with strong distribution networks and brand recognition, making it difficult for smaller or new entrants to gain visibility. At the same time, the market is becoming increasingly fragmented due to the rise of niche brands offering natural, vegan, or regionally inspired products. This saturation intensifies competition, leading to aggressive pricing strategies and frequent promotional campaigns. For consumers, the abundance of options can create confusion, reducing brand loyalty and making price a deciding factor. For companies, maintaining differentiation is a challenge, especially in an era where innovation is quickly replicated by competitors. Moreover, the men’s segment, though growing, is still relatively smaller compared to women’s hair color, making it difficult for brands to allocate large marketing budgets exclusively for men’s products. Without strong positioning, effective branding, and product innovation, many companies struggle to sustain long-term growth in this crowded market.

Key Market Trends

Rise of Natural, Organic, and Clean-Label Products

One of the most significant trends in the men’s hair color market is the growing shift toward natural, organic, and clean-label formulations. Modern consumers are increasingly aware of the harmful effects of synthetic chemicals commonly used in traditional hair dyes, such as ammonia, parabens, and sulfates. Men, who were once hesitant to use grooming products beyond basics, are now becoming more conscious about what they apply to their hair and scalp. This has led to a rise in demand for plant-based alternatives enriched with natural ingredients like henna, indigo, coffee, and herbal oils.

Eco-friendly, cruelty-free, and vegan certifications further enhance consumer confidence. Clean-label products not only resonate with health-conscious men but also align with broader sustainability and ethical consumerism movements. The Organic Trade Association’s 2024 Organic Industry Survey reported that U.S. certified organic product sales nearly hit USD 70 billion in 2023, marking a record high and reflecting rising consumer demand for clean, healthy, and sustainably made products. Brands are capitalizing on this trend by launching ammonia-free, hypoallergenic, and dermatologist-tested products specifically tailored for men. This shift is reshaping the industry, positioning natural and chemical-free products as a mainstream choice rather than a niche offering.

Personalization and Customization of Hair Color Solutions

Another emerging trend is the growing demand for personalized and customized hair color solutions. Today’s consumers are seeking unique, tailored products that reflect their individuality and style preferences. Men, especially millennials and Gen Z, are no longer satisfied with one-size-fits-all hair color options. They want shades that complement their skin tone, lifestyle, and personality. This has led to the rise of personalized color kits, online shade-matching tools, and AI-driven consultations offered by beauty brands. Some companies now provide subscription services that deliver customized hair color directly to consumers’ doors, ensuring consistency and convenience. In addition, salons are offering bespoke hair color services, blending multiple shades to create individualized looks for male clients. This trend not only drives innovation but also boosts brand loyalty, as men feel more connected to products that cater to their specific needs. Personalization is expected to become a key differentiator for brands in an increasingly competitive market.

Convenience-Driven and At-Home Hair Color Solutions

The modern lifestyle, marked by busy schedules and limited time for salon visits, is pushing men toward convenient, at-home hair color solutions. Unlike earlier times when hair coloring was largely salon-dependent, today’s men prefer DIY kits, instant touch-up products, and easy-to-apply formulations. These include hair color shampoos, spray-on solutions, and quick-application kits that deliver professional-like results without requiring salon expertise. The COVID-19 pandemic further accelerated this trend, as men sought alternatives to salon services while still maintaining their appearance. At-home solutions are particularly appealing to men who are new to hair coloring, as they provide privacy, affordability, and ease of use. Brands are innovating with no-mess applicators, quick-drying formulas, and single-use packs that minimize waste. E-commerce platforms and subscription-based delivery models are also expanding access to these products. As consumer lifestyles continue to prioritize convenience, at-home solutions are expected to remain a dominant trend, driving growth across both developed and emerging markets.

Segmental Insights

Category Insights

Temporary hair color was the dominating segment in the global men’s hair color market, driven by its ease of use, affordability, and flexibility. Unlike permanent solutions, temporary colors allow men to experiment with different shades without long-term commitment or hair damage. Younger consumers, influenced by social media trends and celebrity styles, prefer temporary hair colors for fashion, events, and self-expression. The availability of sprays, gels, and shampoos makes application simple and convenient, further boosting adoption. As experimentation and style-driven grooming gain momentum, temporary hair color continues to lead the market as the most accessible and widely used option.

Sales Channel Insights

Supermarkets/hypermarkets dominated the global men’s hair color market as the most preferred distribution channel due to their wide product variety, accessibility, and competitive pricing. These retail formats allow consumers to explore multiple brands, compare options, and benefit from promotional discounts, driving higher sales volumes. The convenience of one-stop shopping, coupled with trusted availability of authentic products, strengthens their appeal among men seeking reliable grooming solutions. Additionally, strategic product placement and in-store promotions encourage impulse purchases. As established retail hubs, supermarkets and hypermarkets continue to lead the segment, ensuring broad consumer reach and consistent market dominance.

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Regional Insights

Asia Pacific was the dominating region in the global men’s hair color market, driven by its large, youthful population, rising disposable incomes, and increasing acceptance of male grooming. Countries like China, Japan, South Korea, and India are at the forefront, fueled by strong urbanization, exposure to global fashion trends, and the influence of K-pop and celebrity culture. Expanding retail networks, e-commerce platforms, and a growing preference for temporary and natural hair color products further strengthen the region’s leadership. With continuous innovation, cultural openness to style experimentation, and rising consumer awareness, Asia Pacific maintains its position as the key driver of market growth.

Recent Developments

• ​In Nov 2024, CavinKare’s Indica brand has launched its first Crème Men’s Hair Color, the Indica Natural and Nourish Crème Men’s Hair Color. The product boasts a low-dye formulation and nourishing ingredients like onion, argan, and coconut oils for enhanced hair care.

• In Feb 2024, CHI introduced Color Express, a 10-minute, ammonia-free permanent hair color line featuring 20 shades. Utilizing “Hue Definition Technology” with aloe vera, hyaluronic acid, silk protein, and olive oil, it offers fast, vibrant, conditioning gray coverage.

• In Sep 2023, Beardo unveiled an ammonia-, sulphate, and paraben-free permanent hair color range exclusively for professionals, crafted with an oil diffusion mechanism that nourishes with argan, olive, sunflower, and almond oils enhancing salon engagement in its men’s grooming lineup.

Key Market Players

• Revlon Inc.
• L’Oréal S.A.
• Coty, Inc.
• Combe Incorporated
• Indus Valley
• Cover Your Gray
• Hoyu Co. Ltd
• Natulique aps
• Kao Corporation
• John Paul Mitchell

Report Scope:

In this report, the Global Men’s Hair Color Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Men’s Hair Color Market, By Type:

o   Organic

o   Conventional

• Men’s Hair Color Market, By Category:

o   Permanent Hair Color

o   Temporary Hair Color

o   Others

• Men’s Hair Color Market, By Form:

o   Powder

o   Cream

o   Others

• Men’s Hair Color Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Departmental Stores

o   Online

o   Others

• Men’s Hair Color Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Men’s Hair Color Market.

Available Customizations:

Global Men’s Hair Color Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).