The global matcha market is anticipated to grow at an impressive CAGR during the forecast period. Matcha tea, which comes in powdered, vividly green form, is primarily made in Japan from premium tea leaves that have been shade-grown. It was developed during the Tang dynasty in China and was primarily consumed by Japanese people, samurai warriors, and Buddhist monks. Also, world green tea production is expected to grow 8.2% by the end of 2023, according to the Food and Agriculture Organization of the United Nations. The product's outstanding health advantages have increased its appeal on a global scale. Raising health consciousness and awareness of the product's health benefits among consumers are anticipated to drive the market throughout the forecast period.

Antioxidants, vitamins, minerals, and amino acids are present in the product. The product's antioxidant composition enables it to guard against UV radiation's damaging effects and prevent many chronic diseases. Brain, bladder, prostate, and cervix cancers can all be avoided owing to the antioxidants in the product known as EGCG (epigallocatechin gallate). By limiting the growth of cancerous cells, it controls angiogenesis and metastasis.

The acceptance of the matcha among consumers has been accelerated by its superior health benefits. Customers are encouraged to eat more nutritious foods and beverages due to the rising incidence of lifestyle diseases worldwide. In turn, because of their nutrient composition, this is anticipated to increase product demand.

Increasing The Awareness Of Skin benefits Fuels The Market Growth

Matcha tea is increasingly used in skin care products like lotions, cleansers, and balms as consumer demand for natural and organic skincare products rises. Influencers and skincare enthusiasts are constantly suggesting matcha-infused skincare products. Matcha contains significant amounts of epigallocatechin gallate (ECGC), a potent compound that counteracts and reduces oxidative stress in the skin, which can precede cellular aging. Matcha applied topically aids caffeine absorption, enhancing skin firmness over time. Hence, consumers are consuming matcha to reduce their skin problems, which propels the global growth of the matcha market.

Increasing The Demand For Low-Calorie Beverages Drives The Market Growth

The matcha is applied in various beverages, including lattes, smoothies, juices, and mocktails. It has been driven by the growing demand for low-calorie beverages with detoxifying and energy-boosting qualities. Matcha beverages have been introduced by several cafes and beverage chains in response to the growing consumer demand for healthy beverages. Among the retail organizations that sell drinks are Starbucks Corporation, Smoothie King Franchises, Inc., Jugofresh, and The Coffee Bean & Tea Leaf. For instance, ITO EN, a green tea company and pioneer of healthy beverages, introduced a plant-based functional energy drink. The brand-new matcha LOVE ENERGY + line combines green tea with matcha, uses only Japanese and available ingredients that are good for the body and the mind.


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Market Segmentation

The global matcha market is segmented based on product type, nature, form, distribution channel, region, and competitional landscape. Based on the product type, the market is segmented into regular tea and flavored tea. Based on its nature, the market is segmented into conventional and organic. Based on form, the market is segmented into powder and liquid. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, departmental stores, convenience stores, online, and others. The market analysis also studies regional segmentation to devise regional market segmentation.

Company Profile      

Matcha Maiden Pty Ltd, Mizuba Tea Co., Aiya Europe GmbH, AOI Tea Company, Ippodo Tea Co., Ltd., Ito En, Ltd., McCormick & Company, Inc., Tata Consumer Products Limited, Green Foods Corp., Encha Life LLC’s, etc. are the major market players in the global platform that lead the market growth of the global matcha market.

Attribute

Details

Base Year

2021

Historical Years

2017 – 2021

Estimated Year

2022

Forecast Period

2023 – 2027

Quantitative Units

Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Product Type

·         Nature

·         Form

·         Distribution Channel

·         Region

·         Competition

Regional Scope

North America, Europe, Asia-Pacific, Middle East & Africa, and South America

Country Scope

United States; Canada; Mexico; France; Germany United Kingdom; Italy; Spain; China; India; Japan; South Korea; Australia, South Africa; Saudi Arabia; UAE; Turkey; Brazil; Argentina; Colombia

Key Companies Profiled

Matcha Maiden Pty Ltd, Mizuba Tea Co., Aiya Europe GmbH, AOI Tea Company, Ippodo Tea Co., Ltd., Ito En, Ltd., McCormick & Company, Inc., Tata Consumer Products Limited, Green Foods Corp., Encha Life LLC’s, etc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the global matcha market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  •   Matcha Market, By Product Type:
    • Regular Tea
    • Flavored Tea
  •   Matcha Market, By Nature:
    • Conventional
    • Organic
  •   Matcha Market, By Form:
    • Powder
    • Liquid
  •   Matcha Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Stores
    • Online
    • Others

·           Matcha Market, By Region:

  • North America
    • The United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • The United Kingdom
    • Italy
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • Saudi Africa
    • South Arabia
    • UAE
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global matcha market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five). 
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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on Global Matcha Market

5.    Voice of Customer

6.    Global Matcha Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Regular Tea Vs. Flavored Tea)

6.2.2.     By Nature (Conventional and Organic)

6.2.3.     By Form (Powder Vs. Liquid)

6.2.4.     By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online, and Others)

6.2.5.     By Region

6.2.6.     By Company

6.3.  Market Map

7.    North America Matcha Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By Nature

7.2.3.     By Form

7.2.4.     By Distribution Channel

7.2.5.     By Country (United States; Canada; Mexico and Rest of North America)

7.3.  North America: Country Analysis

7.3.1.     United States Matcha Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product Type

7.3.1.2.2.             By Nature

7.3.1.2.3.             By Form

7.3.1.2.4.             By Distribution Channel

7.3.2.     Canada Matcha Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product Type

7.3.2.2.2.             By Nature

7.3.2.2.3.             By Form

7.3.2.2.4.             By Distribution Channel

7.3.3.     Mexico Matcha Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product Type

7.3.3.2.2.             By Nature

7.3.3.2.3.             By Form

7.3.3.2.4.             By Distribution Channel

8.    Europe Matcha Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By Nature

8.2.3.     By Form

8.2.4.     By Distribution Channel

8.2.5.     By Country (France; Germany; UK; Italy; Spain and Rest of Europe)

8.3.  Europe: Country Analysis

8.3.1.     France Matcha Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product Type

8.3.1.2.2.             By Nature

8.3.1.2.3.             By Form

8.3.1.2.4.             By Distribution Channel

8.3.2.     Germany Matcha Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product Type

8.3.2.2.2.             By Nature

8.3.2.2.3.             By Form

8.3.2.2.4.             By Distribution Channel

8.3.3.     United Kingdom Matcha Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product Type

8.3.3.2.2.             By Nature

8.3.3.2.3.             By Form

8.3.3.2.4.             By Distribution Channel

8.3.4.     Italy Matcha Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Product Type

8.3.4.2.2.             By Nature

8.3.4.2.3.             By Form

8.3.4.2.4.             By Distribution Channel

8.3.5.     Spain Matcha Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Product Type

8.3.5.2.2.             By Nature

8.3.5.2.3.             By Form

8.3.5.2.4.             By Distribution Channel

9.    Asia-Pacific Matcha Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By Nature

9.2.3.     By Form

9.2.4.     By Distribution Channel

9.2.5.     By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

9.3.  Asia-Pacific: Country Analysis

9.3.1.     China Matcha Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product Type

9.3.1.2.2.             By Nature

9.3.1.2.3.             By Form

9.3.1.2.4.             By Distribution Channel

9.3.2.     India Matcha Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product Type

9.3.2.2.2.             By Nature

9.3.2.2.3.             By Form

9.3.2.2.4.             By Distribution Channel

9.3.3.     Japan Matcha Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product Type

9.3.3.2.2.             By Nature

9.3.3.2.3.             By Form

9.3.3.2.4.             By Distribution Channel

9.3.4.     South Korea Matcha Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Product Type

9.3.4.2.2.             By Nature

9.3.4.2.3.             By Form

9.3.4.2.4.             By Distribution Channel

9.3.5.     Australia Matcha Market Outlook

9.3.5.1.         Market Size & Forecast

9.3.5.1.1.             By Value

9.3.5.2.         Market Share & Forecast

9.3.5.2.1.             By Product Type

9.3.5.2.2.             By Nature

9.3.5.2.3.             By Form

9.3.5.2.4.             By Distribution Channel

10.  Middle East and Africa Matcha Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Product Type

10.2.2.  By Nature

10.2.3.  By Form

10.2.4.  By Distribution Channel

10.2.5.  By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)

10.3.              MEA: Country Analysis

10.3.1.  South Africa Matcha Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product Type

10.3.1.2.2.           By Nature

10.3.1.2.3.           By Form

10.3.1.2.4.           By Distribution Channel

10.3.2.  Saudi Arabia Matcha Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product Type

10.3.2.2.2.           By Nature

10.3.2.2.3.           By Form

10.3.2.2.4.           By Distribution Channel

10.3.3.  UAE Matcha Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product Type

10.3.3.2.2.           By Nature

10.3.3.2.3.           By Form

10.3.3.2.4.           By Distribution Channel

10.3.4.  Turkey Matcha Market Outlook

10.3.4.1.      Market Size & Forecast

10.3.4.1.1.           By Value

10.3.4.2.      Market Share & Forecast

10.3.4.2.1.           By Product Type

10.3.4.2.2.           By Nature

10.3.4.2.3.           By Form

10.3.4.2.4.           By Distribution Channel

11.  South America Matcha Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Product Type

11.2.2.  By Nature

11.2.3.  By Form

11.2.4.  By Distribution Channel

11.2.5.  By Country (Brazil; Argentina; Colombia; and Rest of South America)

11.3.              South America: Country Analysis

11.3.1.  Brazil Matcha Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Product Type

11.3.1.2.2.           By Nature

11.3.1.2.3.           By Form

11.3.1.2.4.           By Distribution Channel

11.3.2.  Argentina Matcha Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Product Type

11.3.2.2.2.           By Nature

11.3.2.2.3.           By Form

11.3.2.2.4.           By Distribution Channel

11.3.3.  Colombia Matcha Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Product Type

11.3.3.2.2.           By Nature

11.3.3.2.3.           By Form

11.3.3.2.4.           By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Company Profiles

14.1.1.  Matcha Maiden Pty Ltd

14.1.2.  Mizuba Tea Co.

14.1.3.  Aiya Europe GmbH

14.1.4.  AOI Tea Company

14.1.5.  Ippodo Tea Co., Ltd.

14.1.6.  Ito En, Ltd.

14.1.7.  McCormick & Company, Inc.

14.1.8.  Tata Consumer Products Limited

14.1.9.  Green Foods Corp.

14.1.10.                Encha Life LLC’s

15.  Strategic Recommendations

16.  About Us & Disclaimer

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