Mannequin Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Female, Child, Male, and Others), By Application (Cosmetic Industry, Jewelry Industry, Garment Industries, Medical and Healthcare Industry, and Others), By Material (Fiberglass, Plastic, and Others), By Region & Competition, 2021-2031F

Market Overview

The Global Mannequin Market will grow from USD 6.07 Billion in 2025 to USD 7.82 Billion by 2031 at a 4.31% CAGR. Mannequins are three dimensional articulated or stationary forms used by the retail and fashion industries to display clothing and accessories for the purpose of visual merchandising. The market is primarily supported by the continuous expansion of the global apparel sector and the strategic necessity for physical stores to enhance customer engagement through effective product presentation. This reliance on physical retail infrastructure ensures a steady demand for display fixtures as retailers open new locations and renovate existing spaces. According to the National Retail Federation, in 2024, retail sales were forecast to increase between 2.5 percent and 3.5 percent to reach a total of up to 5.28 trillion dollars. This growth in the downstream retail industry serves as a fundamental economic driver for the mannequin market by validating the continued investment in brick and mortar environments.

Despite the positive influence of retail sector growth the market faces substantial obstacles related to material sustainability and production expenditures. A significant challenge impeding market expansion is the intensifying regulatory and consumer pressure to eliminate traditional fiberglass and plastic materials which forces manufacturers to transition to more expensive biodegradable alternatives and disrupts established supply chains.

Key Market Drivers

The expansion of the global apparel and fashion retail industry acts as the primary catalyst for the mannequin market, directly correlating store footprint growth with the demand for visual display fixtures. As retailers broaden their physical presence, the procurement of mannequins for new outlets becomes a strategic priority. This trend is exemplified by major fashion conglomerates that are scaling operations to meet rising consumer demand. According to Inditex, March 2024, in the 'FY2023 Results', the company reported a sales increase of 10.4 percent to reach 35.9 billion euros, underscoring the vitality of the brick-and-mortar fashion sector which fuels orders for diverse display forms. This infrastructure development is further supported by broader economic stability which encourages capital expenditure. According to the International Monetary Fund, in 2024, global growth was projected to hold steady at 3.2 percent, providing a conducive environment for continued retail investments.

Concurrently, the growth of e-commerce is necessitating high-quality product photography, extending the utility of mannequins beyond traditional shop windows. Online retailers increasingly rely on ghost mannequins and modular forms to create standardized imagery that replicates the in-store experience for digital shoppers. This shift compels brands to invest in specialized forms designed for photography studios to minimize post-production editing costs while maximizing visual appeal. The scale of this digital consumption drives significant backend demand for these fixtures. According to Adobe Analytics, January 2024, in the '2023 Holiday Shopping Report', consumers spent a record 222.1 billion dollars online in the United States during the holiday season, highlighting the massive volume of digital inventory that requires professional visual presentation using mannequin assets.

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Key Market Challenges

The substantial obstacle hindering the growth of the Global Mannequin Market is the intensifying mandate for material sustainability and the associated escalation in production expenditures. Manufacturers are increasingly compelled to abandon cost-effective, traditional materials such as fiberglass and non-recyclable plastics in favor of biodegradable alternatives. This transition necessitates significant capital investment in research and development and the retooling of manufacturing facilities, which directly elevates the unit cost of display fixtures and squeezes profit margins for suppliers who cannot easily pass these costs to price-sensitive clients.

Furthermore, this shift is enforced by the aggressive environmental strategies of the retail client base, which impose strict compliance requirements on fixture vendors. According to the British Retail Consortium, in 2024, 85 percent of major retailers surveyed outlined sustainability as a key business driver. This widespread prioritization by the downstream market forces mannequin manufacturers to absorb the financial burden of disrupting established supply chains to source eco-friendly raw materials, thereby hampering immediate market expansion and limiting operational flexibility for legacy producers.

Key Market Trends

The Shift Towards Hyper-Realistic and Inclusive Body Representations is reshaping visual merchandising as brands align physical displays with the diversity of their customer base. Retailers are increasingly moving beyond standard sample-size forms to incorporate mannequins representing varied body types, ethnicities, and physical disabilities, driven by the need for authentic brand storytelling. This inclusivity is becoming a tangible operational standard rather than a niche marketing tactic, allowing brick-and-mortar locations to mirror the democratization seen in digital advertising. According to Primark, July 2025, in the 'Penneys Champions Inclusive Design with Launch of Wheelchair Mannequin and Comfort-Led Kidswear Range' report, the retailer successfully launched its first seated mannequin designed to represent manual wheelchair users across 22 flagship stores in nine countries, demonstrating the commercial scalability of inclusive fixture strategies.

Simultaneously, the Utilization of 3D Printing for Bespoke and Rapid Prototyping is revolutionizing supply chain agility and customization capabilities. This technology allows brands to bypass the time-intensive traditional mold-making processes, enabling the rapid production of custom figures based on real human scans for specific campaigns or flagship locations. This method significantly reduces lead times and supports local manufacturing, which lowers the carbon footprint associated with shipping heavy fixtures. According to FashionUnited, December 2025, in the 'Gymshark unveils debut New York flagship' article, the activewear brand showcased 3D-printed mannequins modeled directly on its athlete community within its new 13,000 square foot store, validating the technology's role in creating hyper-customized immersive retail environments.

Segmental Insights

The Plastic segment is recognized as the fastest-growing category in the Global Mannequin Market, primarily driven by its superior durability and cost-efficiency. Unlike traditional fiberglass, which is prone to chipping and breakage, plastic mannequins offer high impact resistance, making them ideal for busy retail environments where displays are frequently reorganized. Furthermore, the industry's shift towards sustainability has bolstered this growth, as thermoplastic materials are significantly easier to recycle than composite alternatives. Consequently, global retailers are increasingly selecting plastic models to minimize long-term operational costs and align with broader environmental sustainability initiatives.

Regional Insights

North America maintains a leading position in the global mannequin market, driven by the substantial concentration of international fashion retailers and department stores across the United States and Canada. The region exhibits high demand for visual merchandising tools as retailers prioritize store aesthetics to improve customer engagement. Additionally, the continuous expansion of the apparel industry and frequent seasonal inventory updates necessitate consistent investment in display solutions. This strong reliance on physical retail presentation ensures that North America remains the principal region for mannequin consumption.

Recent Developments

• In June 2025, Bonaveri collaborated with the Metropolitan Museum of Art in New York to supply 75 custom figures for the Costume Institute’s exhibition, "Superfine: Tailoring Black Style." The Italian manufacturer provided mannequins from its "Tribe" collection, which were specifically selected to complement the historical and cultural narrative of the display. This partnership involved adapting the figures to accurately represent the sartorial evolution explored in the exhibition, merging art, fashion, and identity. The project reinforced the company's position in the high-end cultural sector, demonstrating the critical role of specialized visual support in museum-grade fashion retrospectives.
• In January 2025, Cofrad Mannequins unveiled a technologically advanced installation titled "Flow of Fashion" at the Maison&Objet trade show. The centerpiece of this exhibit was a mannequin named "Iris," which was animated by artificial intelligence and developed in partnership with the creative studio ARTCARE. This project integrated generative AI with augmented and virtual reality to transform static retail displays into interactive, narrative-driven experiences. The collaboration demonstrated how digital innovation could enhance visual merchandising by allowing mannequins to serve as dynamic storytellers, marking a significant step in the convergence of traditional mannequin design and emerging digital technologies.
• In December 2024, Hans Boodt Mannequins presented its latest innovations in sustainable and 3D-printed display figures at the ISPO trade fair in Munich. The company showcased a fully circular mannequin solution that allows retailers to return used products for recycling, thereby closing the production loop. By utilizing advanced 3D printing technologies, the manufacturer demonstrated the ability to create customized, high-quality mannequins with significantly reduced ecological impact. This presentation at a major sports industry event underscored the firm's strategic focus on combining technological advancement with environmental stewardship to meet the evolving needs of global retail brands.
• In May 2024, WISE Mannequins introduced NANOFORM, a new line of sustainable display figures designed specifically for the young adult fashion sector. The company manufactured these mannequins using ABS material, which reportedly offers a 60% reduction in carbon footprint compared to traditional fiberglass reinforced plastic models. This launch emphasized a zero-waste philosophy, as the units are fully recyclable, scratch-resistant, and fire-resistant. The product development aimed to address the growing retail demand for environmentally responsible display solutions without compromising on durability or aesthetic appeal, highlighting the organization's commitment to circular economy principles within the visual merchandising industry.

Key Market Players

• Bernstein Display
• Bonami BV
• Bonaveri srl
• COFRAD
• Genesis Display GmbH
• Hans Boodt Mannequins B.V.
• La Rosa Srl
• Econoco Corporation
• New John Nissem Mannequins S.A.
• Noa Brands Europe, S.L.U.

Report Scope:

In this report, the Global Mannequin Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mannequin Market, By Product Type:

• Female
• Child
• Male
• Others

• Mannequin Market, By Application:

• Cosmetic Industry
• Jewelry Industry
• Garment Industries
• Medical and Healthcare Industry
• Others

• Mannequin Market, By Material:

• Fiberglass
• Plastic
• Others

• Mannequin Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE