Macadamia Butter Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Organic, Conventional), By Form (Raw, Roasted), By Application (Food and Beverage, Cosmetics and Personal Care, Nutraceuticals, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 154.79 Million
CAGR (2026-2031)	7.78%
Fastest Growing Segment	Organic
Largest Market	North America
Market Size (2031)	USD 242.65 Million

Market Overview

The Global Macadamia Butter Market will grow from USD 154.79 Million in 2025 to USD 242.65 Million by 2031 at a 7.78% CAGR. Macadamia butter is a nutrient-dense spread produced by grinding roasted macadamia nuts into a smooth or crunchy paste, utilized both as a finished consumer product and a functional ingredient in the food processing sector. The market is primarily supported by the accelerating global shift toward plant-based diets and the growing consumer recognition of the cardiovascular benefits associated with the high monounsaturated fat content of macadamias. Furthermore, the expanding availability of raw kernels is enabling manufacturers to scale production to meet these rising processing demands. According to the International Nut and Dried Fruit Council, in 2025, the global macadamia crop is forecast to reach 343,310 metric tons, representing a 5.8% increase from the previous year, thereby securing the requisite supply chain for value-added products like nut butter.

Despite this growth, a significant challenge impeding broader market expansion is the high cost of raw materials relative to competing commodities such as peanuts or almonds. This price disparity forces macadamia butter into a super-premium category, limiting its penetration among price-sensitive consumers and restricting mass-market adoption in developing regions. Additionally, the industry remains vulnerable to supply chain volatility caused by climatic events in major growing regions, which can lead to unpredictable yield variations and input cost fluctuations that complicate long-term pricing strategies for butter manufacturers.

Key Market Drivers

Growing consumer demand for nutrient-dense functional foods is fundamentally reshaping the market, as shoppers increasingly prioritize plant-based spreads rich in monounsaturated fats. This dietary shift is fueling a substantial rise in the utilization of raw kernels for value-added processing, particularly for high-protein butter and paste formulations that align with keto and vegan lifestyles. Consequently, manufacturers are aggressively expanding their ingredient procurement to meet this requirement. According to the World Macadamia Organisation, July 2024, global demand for macadamia nuts on a kernel basis is projected to surge from 64,000 metric tons in 2022 to 137,000 metric tons by 2027, underscoring the vital upward trajectory of the processing sector that underpins butter production.

The proliferation of e-commerce and online retail channels acts as a second major driver, democratizing access to super-premium products that often struggle to secure shelf space in conventional mass-market grocery stores. Digital platforms empower artisanal brands to reach targeted demographics directly, facilitating the distribution of specialized macadamia blends to price-sensitive yet aspirational consumers in emerging economies. According to the Australian Macadamia Society, May 2024, total imports to the key China and Hong Kong markets exceeded 90,000 tonnes in 2023, a volume spike largely credited to the efficiency of the e-commerce sector. Supporting this digital availability is a robust raw material supply chain; according to the Australian Macadamia Society, December 2024, the 2024 Australian harvest reached 53,950 tonnes in-shell, ensuring consistent feedstock for the global butter industry.

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Key Market Challenges

The high cost of raw materials relative to competing commodities acts as a substantial impediment to the expansion of the Global Macadamia Butter Market. This price disparity categorizes the product as a luxury item, restricting its reach to affluent consumer segments and limiting its penetration in price-sensitive developing regions. Consequently, retailers frequently prioritize more affordable nut butter alternatives for shelf space, while food manufacturers remain hesitant to incorporate macadamia butter into mass-market formulations to avoid elevating final product prices beyond acceptable consumer thresholds. This economic barrier prevents the industry from achieving the sales volumes necessary to transition from a niche offering to a staple grocery product.

The scarcity of raw kernels compared to major commercial nuts reinforces these elevated price points and constrains the ability of manufacturers to scale production for broader markets. The limited global output highlights this niche status. According to the Australian Macadamia Society, in 2025, the finalized Australian macadamia crop amounted to 43,800 metric tons in-shell at 3.5% moisture content. Such restricted availability suppresses the economies of scale required to lower retail prices, thereby directly hampering the ability of macadamia butter to compete effectively with lower-cost substitutes like peanut or almond spreads.

Key Market Trends

The utilization of macadamia butter as a primary base for vegan dairy and ice cream alternatives is rapidly expanding, moving the product beyond its traditional role as a spread into a critical industrial ingredient. Manufacturers are increasingly leveraging the high lipid content and neutral flavor profile of macadamia paste to create plant-based milks and frozen desserts that replicate the creamy texture of conventional dairy without artificial thickeners. This industrial adoption is being facilitated by a surge in global crop availability, which provides the necessary volume consistency for large-scale food processing. According to Produce Report, June 2024, in the 'Global In-Shell Macadamia Production Set To Near 340,000 Tons in 2024' article, the World Macadamia Organisation projected global in-shell production to reach 339,200 metric tons in 2024, a 7.5% year-on-year increase that secures the supply chain for these value-added applications.

Simultaneously, there is a distinct market shift towards raw and unroasted clean-label formulations, challenging the industry standard of roasting nuts prior to grinding. Health-conscious consumers are gravitating towards cold-pressed macadamia butters that retain heat-sensitive enzymes and nutrients, compelling brands to market "raw" attributes as a signifier of superior nutritional integrity. This trend emphasizes minimal processing and the elimination of additives, aligning with the broader clean-label movement. For instance, according to Milkadamia, January 2024, in the 'Introduces New Organic Artisan Refrigerated Line' press release, the company expanded its portfolio with pure-pressed, raw, never-roasted macadamia products after validating the concept's appeal through testing with 1,000 consumers.

Segmental Insights

The Organic segment represents the fastest growing category within the Global Macadamia Butter Market. This rapid expansion is primarily driven by escalating consumer demand for products free from synthetic pesticides and chemical fertilizers. Health-conscious buyers are increasingly prioritizing transparency and safety, often seeking compliance with rigorous standards established by regulatory bodies such as the United States Department of Agriculture (USDA). Furthermore, the broader shift toward sustainable farming and clean-label nutrition reinforces this trend. As individuals actively avoid artificial additives, manufacturers are expanding their organic portfolios to cater to this surging preference for natural, eco-friendly plant-based spreads.

Regional Insights

North America dominates the global macadamia butter market due to a marked consumer shift toward plant-based alternatives and healthy fat sources. The region benefits from high disposable income levels that enable the purchase of premium spreads, alongside a well-established retail infrastructure. Furthermore, the market is bolstered by rising awareness of the cardiovascular benefits associated with tree nuts. Supportive regulatory frameworks, such as the U.S. Food and Drug Administration allowing qualified health claims regarding nuts and heart disease, play a critical role in validating product benefits and sustaining demand across the region.

Recent Developments

• In June 2024, Marquis Macadamias, a prominent Australian macadamia processing company, announced a strategic restructuring of its operations. The company revealed that its partnership with a South African entity had concluded, allowing the group to consolidate its focus on the Australian macadamia industry. The restructuring was designed to enhance service delivery and market responsiveness, ensuring a consistent supply of high-quality macadamia kernel to global manufacturers, including those in the nut butter and ingredient sectors. This move aimed to strengthen the company's position as a leading global supplier.
• In June 2024, Milkadamia, a leading producer of macadamia-based products, launched its first USDA organic macadamia nut milk, named "Organic Artisan," in the United States. While the company is well-known for its beverages, this launch signified a continued expansion of its premium macadamia product portfolio, which influences the broader market for macadamia-based derivatives. The introduction of this organic option catered to the increasing consumer preference for clean-label and sustainably farmed ingredients, reinforcing the company's presence in the plant-based category.
• In May 2024, Giraf Macadamia, a South African brand, officially launched a new range of plant-based products, including macadamia milk and macadamia nut butter. The product line was developed to utilize the entire nut and reduce waste, offering a sustainable alternative in the health food sector. Produced at the AmberMacs Macadamia Factory, the launch highlighted the company's focus on creating value-added products from locally sourced macadamias. This development introduced a new competitor to the market, capitalizing on the growing consumer demand for creamy, dairy-free, and palm oil-free spreads.
• In February 2024, Pamoja, a Switzerland-based agricultural company with operations in Kenya and Tanzania, secured an investment of USD 8.5 million from the French asset management firm Mirova. This funding was directed towards boosting the sustainable production of macadamia nuts, a key raw material for the global macadamia butter market. The collaboration aims to accelerate the company's projects, including the expansion of managed lands under organic and Fair Trade certifications. The investment is expected to support thousands of small local producers and enhance the supply chain for premium macadamia products.

Key Market Players

• Top Notch Macadamias
• Royal Nut Company
• Wilderness Poets
• Big Spoon Roasters
• United Natural Foods, Inc.
• Tribe 9 Foods LLC
• Carley’s of Cornwall Ltd
• Tiny Isle, LLC
• KoRo Handels GmbH
• Hawaiian Host, Inc.

By Product Type	By Form	By Application	By Region
Organic Conventional	Raw Roasted	Food and Beverage Cosmetics and Personal Care Nutraceuticals Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Macadamia Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Macadamia Butter Market, By Product Type:

• Organic
• Conventional

• Macadamia Butter Market, By Form:

• Raw
• Roasted

• Macadamia Butter Market, By Application:

• Food and Beverage
• Cosmetics and Personal Care
• Nutraceuticals
• Others

• Macadamia Butter Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE