Lip Powder Market By Product Type (Palette, Pen), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 494.53 Million
CAGR (2026-2031)	6.59%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 725.26 Million

Market Overview

The Global Lip Powder Market will grow from USD 494.53 Million in 2025 to USD 725.26 Million by 2031 at a 6.59% CAGR. Lip powder is a specialized cosmetic formulation that typically utilizes silica silylate technology or hydrated pigments to create a product that transforms from a loose or pressed powder into a smooth, matte cream upon contact with the skin. The market is fundamentally driven by the growing consumer preference for weightless, transfer-resistant makeup solutions that provide high color saturation without the heavy, occlusive feel of traditional waxy lipsticks. Additionally, the continued global influence of East Asian beauty aesthetics, which prioritize the soft-focus and diffused finishes unique to these powder formats, serves as a structural pillar for demand. According to Cosmetics Europe, in 2024, retail sales for the decorative cosmetics sector, which encompasses these lip makeup innovations, grew by 8.2 percent across the European market.

Despite these positive factors, the market faces a significant challenge regarding the hydration performance of the product compared to conventional liquid lipsticks or balms. The powder-based mechanism can inherently absorb natural moisture, leading to a sensation of dryness or the accentuation of lip texture and fine lines, which may deter consumers seeking comfort-focused formulations and impede broader daily adoption.

Key Market Drivers

The Expansion of Korean Beauty (K-Beauty) Influence on Global Trends acts as a primary catalyst for the adoption of lip powder formulations. These products, often marketed as "lip muds" or "puddings" in South Korean markets, differ from Western liquid lipsticks by offering a soft-focus, diffused gradient effect that blurs lip lines rather than accentuating them. This aesthetic has gained international traction, shifting consumer preferences from sharp, over-lined contours to the "blotted" look inherent to powder-to-cream technologies. The scale of this cross-border influence is evident in recent trade statistics; according to the Ministry of Food and Drug Safety, January 2025, South Korea’s cosmetic exports reached a record $10.2 billion in 2024, representing a 20.6 percent increase year-over-year as global demand for these specialized formats surged.

Simultaneously, the Strategic Impact of Social Media Viral Trends and Influencer Marketing accelerates the visibility of these transformative textures. The unique mechanism of lip powder—which liquifies upon application—provides high-impact visual content ideal for platforms like TikTok, where "before-and-after" reaction videos drive immediate conversion among younger demographics. This digital engagement has proven to be a potent revenue driver for brands that master viral marketing. For instance, according to e.l.f. Beauty, May 2024, in the 'Fiscal 2024 Results', the company delivered a 77 percent increase in net sales year-over-year, fueled largely by its digital-first strategy. This viral activity reinforces broader category performance; according to The Estée Lauder Companies, August 2024, in the 'Fiscal 2024 Results', the Clinique brand reported double digits growth in net sales, primarily driven by continued strength across the lip subcategory.

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Key Market Challenges

The primary challenge hampering the growth of the Global Lip Powder Market is the product’s inadequate hydration performance compared to conventional liquid lipsticks and balms. The powder-to-cream mechanism typically relies on high concentrations of porous particles that absorb natural oils and moisture from the lips to achieve a matte finish. This absorption often causes a sensation of tightness and accentuates fine lines, creating a trade-off between the desired soft-focus aesthetic and wearing comfort. As a result, consumers who prioritize long-term lip health and moisture retention are significantly less likely to adopt these powders for daily use, limiting the product's appeal to a narrower, novelty-seeking demographic rather than the mass market.

This functional limitation is particularly restrictive given the broader industry shift towards comfort and multifunctional performance. According to the Cosmetic, Toiletry and Perfumery Association, in 2024, the colour cosmetics category in the UK market grew by 10.4 percent. While the overall sector is expanding, the lip powder segment struggles to capture a proportional share of this value because its drying nature directly contradicts the prevailing consumer preference for hydrating and skin-benefiting formulas that are driving the wider market's momentum.

Key Market Trends

To address the functional limitations of traditional silica-based textures, manufacturers are increasingly integrating hydrating skincare actives directly into lip powder formulations. This trend involves encapsulating ingredients such as hyaluronic acid, squalane, and vitamin E within the powder matrix, allowing the product to transform into a nourishing balm upon contact rather than leaving a dry or chalky residue. This convergence of dermatological efficacy and cosmetic pigmentation is critical for retaining consumers who previously avoided the format due to comfort concerns. The market viability of this "skinification" strategy is reflected in the financial performance of major players pivoting toward care-infused makeup. According to L'Oréal, February 2024, in the '2023 Annual Results', the Consumer Products Division delivered growth of 12.6 percent like-for-like, a historic performance driven largely by the acceleration of makeup ranges that incorporate advanced skincare benefits.

Simultaneously, the proliferation of dual-purpose lip and cheek powder hybrids is reshaping the category by positioning these products as minimalist, multi-use tools rather than singular novelties. Brands are leveraging the inherent soft-focus and blendable properties of lip powders to market them as cohesive blush and lip stains, appealing to cost-conscious consumers seeking streamlined routines and value-driven purchases. This versatility expands the addressable market beyond niche makeup enthusiasts to the broader demographic of everyday users looking for convenience. The demand for such versatile application is evident in retail performance; according to Ulta Beauty, March 2024, in the 'Fourth Quarter Fiscal 2023 Results', the company reported net sales of 3.6 billion dollars, with executive leadership noting that category resilience was bolstered by sustained consumer demand for products offering combined functionality and versatility.

Segmental Insights

The Online segment represents the fastest-growing distribution channel in the Global Lip Powder Market. This upward trajectory is primarily driven by the widespread expansion of e-commerce platforms and increased global internet connectivity, which provide consumers with direct access to a broad variety of international cosmetic brands. Additionally, digital retailers facilitate informed purchasing decisions through user-generated reviews and price comparisons, which remain essential for evaluating specific beauty products. The convenience of home delivery and the strengthening influence of digital marketing further compel consumers to prefer virtual storefronts over traditional physical retail outlets.

Regional Insights

Asia Pacific maintains a dominant position in the Global Lip Powder Market, primarily due to the widespread influence of the South Korean beauty industry. Regional consumers frequently adopt novel makeup formats, favoring the lightweight texture and matte finish that lip powders provide. This demand is supported by a robust manufacturing infrastructure in Japan and China, which facilitates rapid product development and distribution. The combination of established production capabilities and a consumer base highly responsive to evolving cosmetic trends ensures the region remains the central driver of global market activity.

Recent Developments

• In June 2024, HERA, a luxury beauty brand under Amorepacific, received recognition for its "Sensual Powder Matte Lipstick," which secured the first place position in the Lip Makeup category at the Glowpick Beauty Awards for the first half of the year. The award highlighted the product's innovative "dewy velvet" technology, which utilizes a unique cloudy gel to create a smooth, breathable matte layer that feels moisturizing rather than dry. This achievement reflected the successful commercialization of advanced powder-processing techniques that maintain color vibrancy while providing a sheer, comfortable veil on the lips.
• In May 2024, L’Oréal Paris showcased its "Infallible Matte Resistance Liquid Lipstick" during the Cannes Film Festival, leveraging the high-profile event to promote its long-wear matte technology. The product, worn by brand ambassadors such as Aishwarya Rai Bachchan, was marketed for its powdery-matte finish that resists transfer and smudging for up to 16 hours. This strategic promotion underscored the company's focus on liquid-to-powder formulations that offer extended durability without compromising comfort, a key trend driving the modern global lip powder and matte liquid market.
• In May 2024, Peripera, a subsidiary of CLIO Cosmetics, introduced the "Rosening Collection" for its popular "Ink Airy Velvet" lip tint line. This expansion added five new shades inspired by rose petals, specifically designed to enhance the product's signature air-whipped, powder-gel texture. The "Ink Airy Velvet" formula is renowned in the K-beauty sector for its ability to create a "blurred" or soft-focus gradient lip effect, directly catering to the consumer preference for weightless, powder-finish lip stains that bridge the gap between liquid tints and loose cosmetic powders.
• In February 2024, Flower Knows, a Chinese beauty brand recognized for its artistic packaging, expanded its presence in the cosmetics market with the global launch of the "Little Angel" collection. This new release included the "Little Angel Matte Lipstick," which features a specialized "mud" texture designed to provide a soft, powder-like finish on the lips. The formulation was engineered to hydrate while delivering a long-lasting, creamy matte look that minimizes the clumping often associated with traditional matte lip products. This launch highlighted the growing demand for innovative texturizing agents in the lip powder and matte pigment sector.

Key Market Players

• L'Oréal S.A.
• The Estée Lauder Companies Inc.
• Urban Decay
• CHANEL International B.V.
• CLE COSMETICS
• Shiseido Company
• Stellar Beauty
• Revlon, Inc.
• Sephora USA, Inc.
• Huda Beauty

By Product Type	By Sales Channel	By Region
Palette Pen	Supermarkets/Hypermarkets Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Lip Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Lip Powder Market, By Product Type:

• Palette
• Pen

• Lip Powder Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

• Lip Powder Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE