Laptop Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Traditional Laptop and 2-in-1 Laptop), By Screen Size (Up to 11 Inch, 11.1 Inch to 14 Inch, 14.1 Inch to 17 Inch and More than 17.1 Inch), By Price (Up to USD500, USD501 to USD1000, USD1001 to USD1500, USD1501 to USD2000 and More than USD2001), By Application (Personal, Business and Gaming), By Distribution Channels (Specialty Stores, Exclusive Stores, Multi-Branded Stores, Hypermarkets/Supermarkets, Online, Others (Direct Sales, Distributors & Dealers)), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 224.02 Billion
CAGR (2026-2031)	6.82%
Fastest Growing Segment	2-in-1 Laptop
Largest Market	North America
Market Size (2031)	USD 332.81 Billion

Market Overview

The Global Laptop Market will grow from USD 224.02 Billion in 2025 to USD 332.81 Billion by 2031 at a 6.82% CAGR. Laptops are defined as portable personal computing devices characterized by a clamshell form factor that integrates a display screen, keyboard, and trackpad into a single unit for mobile productivity. The market is primarily driven by the permanent adoption of flexible hybrid work models and the digitization of educational systems, which necessitate versatile hardware for remote connectivity. Furthermore, the mandatory refresh cycles within corporate IT infrastructures, often triggered by operating system end-of-life schedules, provide sustained demand distinct from consumer preference shifts. According to the Japan Electronics and Information Technology Industries Association, in 2024, global personal computer sales were projected to increase by 0.4% as these replacement demands intensified alongside the introduction of new hardware capabilities.

Despite these drivers, a significant challenge impeding accelerated market expansion is the volatility of global supply chains exacerbated by geopolitical trade tensions. The resulting fluctuation in component availability and the imposition of cross-border tariffs create cost uncertainties that can compress manufacturer margins and elevate retail prices, potentially stalling growth in price-sensitive regions.

Key Market Drivers

Corporate hardware refresh cycles, specifically those necessitated by the upcoming expiration of Windows 10 support, serve as a primary catalyst for market volume. As enterprises face the October 2025 deadline, IT departments are accelerating the retirement of legacy devices that lack the Trusted Platform Module (TPM) 2.0 security chips required for Windows 11 upgrades. This mandatory transition forces a replacement cadence that operates independently of standard depreciation schedules, ensuring consistent bulk procurement orders. The financial impact of this software-driven demand is evident in the performance of major operating system providers. According to Microsoft Corporation, April 2024, in the 'Third Quarter Fiscal Year 2024 Earnings Release', Windows OEM revenue increased 11% year-over-year, a growth rate directly attributed to the strengthening performance of the commercial PC category.

The integration of on-device artificial intelligence and Neural Processing Units (NPUs) represents the second critical driver reshaping the laptop landscape. Manufacturers are pivoting toward computers that process generative AI workloads locally rather than in the cloud, offering enhanced data privacy, reduced latency, and offline capabilities. This architectural shift creates a compelling value proposition for premium and commercial users, encouraging early upgrades to future-proof their hardware for AI-enabled software ecosystems. The anticipated uptake of these specialized devices is significant among leading hardware vendors. According to HP Inc., May 2024, in the 'Second Quarter Fiscal 2024 Earnings Conference Call', the company projected that AI PCs would represent approximately 10% of their total PC shipments in the second half of the fiscal year. Furthermore, the sheer scale of the hardware market underscores the potential for these new technologies to permeate a vast user base. According to Lenovo Group Limited, in 2024, the Intelligent Devices Group reported annual revenue of US$44.6 billion, highlighting the massive global infrastructure ready for this technological transition.

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Key Market Challenges

The volatility of global supply chains, exacerbated by geopolitical trade tensions, creates a substantial barrier to the sustained growth of the Global Laptop Market. This instability disrupts the predictable flow of critical components, such as semiconductors and display panels, leading to erratic inventory levels and unavoidable production delays. When cross-border tariffs or trade restrictions are imposed, manufacturers encounter immediate surges in procurement expenses that are difficult to absorb without impacting profitability. Consequently, these elevated input costs often force Original Equipment Manufacturers (OEMs) to increase retail prices, which directly suppresses demand in price-sensitive regions.

According to IPC, in 2024, industry sentiment data indicated that 59% of global electronics manufacturers reported experiencing rising labor and operational costs, underscoring the severe financial strain on the production ecosystem. This inflationary pressure limits the ability of laptop brands to offer competitive pricing in emerging markets. As manufacturers grapple with these fluctuating cost structures and uncertain component availability, the market faces a risk of stagnation, particularly where consumer purchasing power cannot keep pace with the rising cost of hardware ownership.

Key Market Trends

The transition to ARM-based processor architectures is fundamentally altering the hardware landscape of the Global Laptop Market by prioritizing energy efficiency and thermal management over traditional raw clock speeds. This structural shift enables manufacturers to produce ultra-slim, fanless devices with extended battery life, addressing the critical mobility needs of modern workforces more effectively than legacy x86 configurations. The commercial viability of this architecture is evident in the robust financial performance of leading vendors who have successfully pivoted their entire product lines to these platforms. According to Apple Inc., August 2024, in the 'Fiscal Year 2024 Third Quarter Results', the company reported Mac segment net sales of $7.01 billion, underscoring the substantial market value and consumer demand commanded by high-performance ARM-based computing devices.

The adoption of circular economy principles and sustainable manufacturing is rapidly becoming a standard operational requirement rather than a niche differentiator for laptop OEMs. Manufacturers are rigorously reengineering supply chains to integrate high percentages of post-consumer recycled (PCR) plastics and reclaimed metals into device chassis, effectively decoupling market growth from virgin resource extraction. This strategic focus on sustainability is driving significant economic activity within the sector, as corporate buyers increasingly mandate eco-certified hardware for their procurement portfolios. According to HP Inc., August 2024, in the '2023 Sustainable Impact Report', the company disclosed that its sustainable revenue, generated from products and services meeting specific environmental criteria, accounted for over 60% of its total revenue for the fiscal year.

Segmental Insights

The 2-in-1 Laptop segment represents the fastest-growing category within the Global Laptop Market, driven by a distinct shift in consumer preference toward versatile computing solutions. Market analysis indicates that this growth is fueled by the dual functionality of these devices, which merge the processing power of a standard laptop with the touchscreen mobility of a tablet. This hybrid form factor appeals strongly to professionals and students in flexible work environments, as it removes the logistical burden of maintaining two separate devices. Consequently, corporate adoption of these multifunctional units continues to rise to support mobile workforce strategies.

Regional Insights

North America retains a dominant position in the global laptop market, primarily due to the strong presence and strategic operations of major manufacturers such as Apple, HP, and Dell. The region benefits from high disposable income levels and the rapid adoption of portable computing devices across corporate and educational sectors. Furthermore, substantial investment in digital infrastructure supports the widespread implementation of remote work policies, sustaining demand for hardware upgrades. This market leadership is reinforced by consistent enterprise spending on workforce mobility solutions within the United States.

Recent Developments

• In September 2024, Lenovo unveiled the ThinkPad X1 Carbon Gen 13 Aura Edition at the Lenovo Innovation World event, representing a high-profile collaboration in the Global Laptop Market. Co-developed with Intel, this flagship business laptop is powered by the Intel Core Ultra processors (Series 2), which deliver superior AI computing scale and power efficiency. The device features exclusive "Smart Modes" that intuitively adapt system performance and security settings to the user's workflow. This release underscores the company's focus on integrating cutting-edge neural processing technology into its premium commercial portfolio to drive enterprise productivity.
• In May 2024, Dell Technologies introduced a new lineup of devices to the Global Laptop Market, including the XPS 13 and Inspiron 14 Plus, powered by Qualcomm Snapdragon X Elite and Plus processors. This launch marked a strategic expansion into the Copilot+ PC category, emphasizing advanced artificial intelligence experiences and exceptional battery life. The collaboration with Qualcomm enables these laptops to execute complex AI tasks locally on the device, reducing reliance on cloud processing. The new models are specifically engineered to provide commercial and consumer users with enhanced efficiency and seamless integration into the Windows 11 AI ecosystem.
• In March 2024, Apple advanced its offerings in the Global Laptop Market by releasing updated 13-inch and 15-inch MacBook Air models featuring the new M3 chip. This product launch highlighted substantial performance upgrades, with the company stating the new models are up to 60 percent faster than the M1-equipped versions. Key enhancements included support for up to two external displays when the laptop lid is closed and a more efficient Neural Engine for machine learning tasks. These devices target mobile users requiring high power efficiency and are positioned to support the growing demand for on-device artificial intelligence capabilities.
• In January 2024, Asus announced a significant innovation in the Global Laptop Market with the launch of the Zenbook Duo (2024) UX8406 during the CES event. This device is distinguished as the world's first ultraportable laptop equipped with two 14-inch OLED touchscreens, connected by a 180-degree hinge. The unique form factor allows users to expand their visual workspace significantly and includes a detachable full-size Bluetooth keyboard for versatile typing arrangements. Powered by the Intel Core Ultra 9 processor with a dedicated Neural Processing Unit, the laptop is designed to accelerate artificial intelligence applications and enhance productivity for creative professionals.

Key Market Players

• Acer Inc.
• Apple Inc.
• ASUSTeK Computer Inc.
• Dell Technologies Inc
• HP Inc
• Huawei Investment & Holding Co., Ltd.
• LG Electronics Inc
• Lenovo Group Limited
• Micro-Star International Co., Ltd
• Microsoft Corporation

By Product Type	By Screen Size	By Price	By Application	By Distribution Channels	By Region
Traditional Laptop and 2-in-1 Laptop	Up to 11 Inch 11.1 Inch to 14 Inch 14.1 Inch to 17 Inch and More than 17.1 Inch	Up to USD500 USD501 to USD1000 USD1001 to USD1500 USD1501 to USD2000 and More than USD2001	Personal Business and Gaming	Specialty Stores Exclusive Stores Multi-Branded Stores Hypermarkets/Supermarkets Online Others (Direct Sales, Distributors & Dealers)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Laptop Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Laptop Market, By Product Type:

• Traditional Laptop and 2-in-1 Laptop

• Laptop Market, By Screen Size:

• Up to 11 Inch
• 11.1 Inch to 14 Inch
• 14.1 Inch to 17 Inch and More than 17.1 Inch

• Laptop Market, By Price:

• Up to USD500
• USD501 to USD1000
• USD1001 to USD1500
• USD1501 to USD2000 and More than USD2001

• Laptop Market, By Application:

• Personal
• Business and Gaming

• Laptop Market, By Distribution Channels:

• Specialty Stores
• Exclusive Stores
• Multi-Branded Stores
• Hypermarkets/Supermarkets
• Online
• Others (Direct Sales, Distributors & Dealers)

• Laptop Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE