Lactation Massager Market – Global Industry Size, Share, Trends, Opportunity, & Forecast, Segmented By Type (Heated, Non-Heated), By Application (Relief for Engorged Breast, Relieve a Clogged Milk Duct), By Distribution Channel (Retail Stores, E-Commerce), By Region and Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 63.53 Million
CAGR (2026-2031)	2.89%
Fastest Growing Segment	Heated
Largest Market	North America
Market Size (2031)	USD 75.37 Million

Market Overview

The Global Lactation Massager Market will grow from USD 63.53 Million in 2025 to USD 75.37 Million by 2031 at a 2.89% CAGR. A lactation massager is a handheld therapeutic device designed to improve breast milk flow and alleviate complications like clogged ducts and mastitis through the application of vibration and heat. The market is primarily propelled by the rising emphasis on maternal postpartum care and the increasing global prevalence of breastfeeding which necessitates efficient solutions for milk expression. These fundamental drivers are distinct from transient product trends and are rooted in a deepening understanding of lactation physiology and the need to sustain breastfeeding duration despite modern lifestyle constraints.

However, the market faces a significant impediment regarding the high cost of advanced devices which limits accessibility in developing regions. This barrier persists despite the growing addressable market indicated by rising breastfeeding initiation figures. According to the World Health Organization, in 2024, the global rate of exclusive breastfeeding for infants under six months reached 48 percent. This statistic underscores the expanding user base yet highlights the critical need for affordable accessibility to support sustained lactation practices globally.

Key Market Drivers

The increasing demand for efficient pumping solutions among working mothers is a primary catalyst for the Global Lactation Massager Market. As maternal return-to-work rates rise, women require therapeutic tools that expedite the milk expression process and minimize the time spent pumping in professional environments. Lactation massagers are increasingly adopted to stimulate let-down reflexes and empty the breast more rapidly, directly addressing the time constraints faced by employees. According to Mamava, July 2024, in the '2024 State of Breastfeeding Survey', 60 percent of parents identified the logistics of pumping, including the setup and cleaning of equipment, as their primary breastfeeding challenge. This pressure to perform efficiently is often intensified by unsupportive workplace environments; according to Aeroflow Breastpumps, August 2024, in the '2024 Annual Survey', 82 percent of women reported feeling a stigma attached to pumping at work. Consequently, the market is expanding as mothers seek discreet, fast-acting lactation aids to navigate these logistical and social hurdles.

Concurrently, the increasing global awareness of breastfeeding health benefits is sustaining market growth by motivating higher initiation rates and longer intended durations of nursing. Supportive public health campaigns and government initiatives have successfully emphasized the immunological advantages of breast milk, encouraging mothers to persist despite physiological difficulties. When these mothers encounter common complications such as clogged ducts, they are more likely to invest in assistive technologies like massagers to sustain the practice rather than switching to formula. This trend of effective policy-driven awareness is evident globally; according to UNICEF, in 2024, in the 'Global Breastfeeding Scorecard 2024', 23 countries across Africa, Asia, Europe, and Oceania reported gains exceeding 10 percentage points in their exclusive breastfeeding rates. This rising commitment to breastfeeding creates a stable and growing addressable market for devices that support lactation longevity.

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Key Market Challenges

The primary challenge hampering the growth of the Global Lactation Massager Market is the high cost of advanced therapeutic devices, which severely limits accessibility for price-sensitive consumers. Although the market is driven by a need for efficient milk expression and relief from complications like mastitis, the premium pricing of electronic massagers equipped with heat and vibration creates a substantial barrier to entry. This affordability gap effectively confines market penetration to affluent demographics, preventing the product from reaching mass adoption among lower-income populations who often face the highest burdens of lactation complications.

This economic disconnect is particularly evident when analyzing the size of the population reliant on subsidized support. According to the National WIC Association, in 2024, the WIC program served approximately 6.7 million mothers and children monthly in the United States. This statistic highlights a massive segment of the potential user base that, while requiring lactation support, is financially constrained and likely priced out of the market for expensive handheld devices. Consequently, the inability to align product costs with the purchasing power of this vast demographic restricts the industry's ability to scale volumes globally, stalling growth in both developed and developing regions.

Key Market Trends

The shift toward hands-free and wearable form factors is fundamentally altering the product landscape of the Global Lactation Massager Market. Manufacturers are moving away from handheld wands to ergonomic, bra-insertable designs that allow for continuous therapeutic treatment without requiring manual holding. This evolution addresses the consumer need for mobility and discretion, enabling users to manage lactation complications while multitasking or commuting. The rapid adoption of these "invisible" therapeutics mirrors the broader trend in the maternal health sector toward products that integrate seamlessly into daily routines. According to Momcozy, August 2025, in the 'More Than Pumping' campaign, the brand reported that its ecosystem of wearable lactation solutions has been adopted by over 4 million mothers globally, signaling a decisive mass market transition toward tubeless, mobile-first care products.

Simultaneously, the emergence of smart app-connected lactation devices is transforming passive hardware into personalized health management systems. New market entrants are integrating Bluetooth connectivity, allowing users to adjust vibration patterns, control heat intensity, and track treatment sessions directly from their smartphones. This connectivity provides granular control over the therapeutic process and enables the collection of usage data to optimize relief strategies for clogged ducts or let-down issues. The consumer preference for this digital integration is strong; according to Willow, January 2025, in an independent survey of 500 pumping moms, app-controlled devices achieved the highest customer satisfaction ratings compared to non-connected models, validating the demand for data-enabled customization in lactation technology.

Segmental Insights

The Heated segment has emerged as the fastest-growing category within the Global Lactation Massager Market, driven by the increasing adoption of therapeutic warmth for effective breastfeeding support. This expansion is largely attributed to the ability of heated devices to promote milk flow and alleviate common complications such as clogged ducts and mastitis, aligning with standard care guidelines from the Academy of Breastfeeding Medicine. Mothers increasingly favor these dual-function tools over traditional warm compresses due to their convenience and consistent temperature control, which significantly improves the efficiency and comfort of the lactation process.

Regional Insights

North America maintains a leading position in the Global Lactation Massager Market, driven by high consumer awareness regarding breastfeeding support solutions. The region benefits from a strong healthcare infrastructure that actively promotes maternal wellness and education. Market expansion is further supported by the presence of key manufacturers and adherence to rigorous safety standards set by regulatory bodies such as the U.S. Food and Drug Administration. This regulatory oversight ensures product reliability, which fosters consumer trust and adoption. Consequently, the widespread availability of these devices across retail and clinical channels sustains the region's dominance.

Recent Developments

• In August 2025, Momcozy launched a new initiative titled "More Than Pumping" in collaboration with Mama Glow, a global maternal health platform. This campaign was designed to provide comprehensive support to breastfeeding mothers beyond just hardware, incorporating educational resources and community support systems. The collaboration featured the debut of a digital resource called "Build Your Feeding Village," aimed at offering culturally mindful breastfeeding guidance. This strategic move reinforced the company's commitment to the holistic well-being of nursing mothers, complementing its portfolio of lactation massagers and pumps.
• In July 2024, Lovemère introduced its new Warming Lactation Massager, which was marketed as the smallest and most compact device of its kind on the market. The product was designed to offer dual modes of warming and massaging to help mothers relieve clogged ducts, alleviate symptoms of mastitis, and improve milk flow during breastfeeding or pumping sessions. This launch highlighted the company's focus on innovation within the lactation massager sector, specifically targeting the need for discreet and portable tools that can be easily integrated into a mother's daily routine.
• In March 2024, Momcozy entered into a strategic partnership with Boots, a leading health and beauty retailer in the United Kingdom. This collaboration marked a significant expansion of the company's retail footprint, making its maternity and baby care products, including its popular wearable breast pumps and lactation support devices, more accessible to customers in the UK market. The partnership involved stocking the company's extensive range of solutions in Boots stores and on its online platform, thereby strengthening the brand's presence in the European region.
• In January 2024, Lansinoh announced the launch of its new DiscreetDuo Wearable Pump, a device designed to provide hands-free pumping without an upgrade fee for many insurance plans. While primarily a breast pump, this product expansion by a key player in the lactation solutions market addresses the growing demand for convenient, on-the-go breastfeeding aids, a category that closely complements the company's lactation massager offerings. The launch emphasized equitable access to advanced lactation technology, aiming to support mothers in maintaining their breastfeeding journeys through efficient and discreet tools.

Key Market Players

• LaVie Mom
• MammaEase
• Crane USA
• Fridababy LLC
• GROWNSY
• Haakaa
• Momcozy
• Munchkin, Inc.
• Bellababy Medical Device, Inc.
• Autumnz

By Type	By Application	By Distribution Channel	By Region
Heated Non-Heated	Relief for Engorged Breast Relieve a Clogged Milk Duct	Retail Stores E-Commerce	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Lactation Massager Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Lactation Massager Market, By Type:

• Heated
• Non-Heated

• Lactation Massager Market, By Application:

• Relief for Engorged Breast
• Relieve a Clogged Milk Duct

• Lactation Massager Market, By Distribution Channel:

• Retail Stores
• E-Commerce

• Lactation Massager Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE