Automotive
| October, 2015

Kenya Tyre Market Forecast and Opportunities, 2020

Kenya is an African country with a population of around 45 million in 2014. The country is considered as one of the largest and most progressive economies in East and Central Africa region. Rising vehicle sales coupled with favorable government policies are expected to boost tire market in Kenya over the next five years. With a vehicle motorization rate of around 28 vehicles per 1,000 people, Kenya offers a huge potential for new vehicle sales over the next five years, thereby promising a positive outlook for the country’s tire industry as well.

According to TechSci Research report, “Kenya Tyre Market Forecast & Opportunities, 2025’’, and passenger cars, two wheelers and three wheelers cumulatively accounted for around 70% of the overall tire sales in Kenya in 2014. The domination of these automobile segments is expected to continue over the next five years. Nairobi, Mombasa and Kisumu provinces account for majority of the overall tire demand in the country, and this trend is expected to continue over the forecast period as well. Sameer Tire Company is the only domestic tire manufacturer operating in the country, with other leading global tire players such as Pirelli, Apollo, Michelin, CEAT, Dunlop, and Kumho operating through the import route in Kenya. “Kenya Tyre Market Forecast & Opportunities, 2025” report elaborates following aspects of tire market in Kenya:

Kenya Tire Market Size, Share & Forecast
Segmental Analysis – Passenger Car tires, Medium and Heavy Commercial tires, Light Commercial Vehicle tires, Off-the-road (OTR) tires, Two Wheeler tires & Three-wheeler tires
Policy & Regulatory Landscape
Changing Market Trends and Emerging Opportunities
Competitive Landscape and Strategic Recommendations

Why You Should Buy This Report?

To gain an in-depth understanding of tire market in Kenya
To identify the on-going trends and segment wise anticipated growth in the coming years
To help industry consultants, tire companies and other stakeholders to align their market-centric strategies
To obtain research based business decision and add weight to presentations and marketing material
To gain competitive knowledge of leading players
To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based on both primary and secondary sources. Primary research included interviews with tire companies, distributors, retailers and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1. Research Methodology

2. Product Overview

3. Analyst View

4. Kenya Tyre Production Overview

5. Kenya Tyre Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value & Volume

5.2. Market Share & Forecast

5.2.1. By Vehicle Type (M&HCV, PC, OTR, LCV, 2W & 3W)

5.2.2. By Company

5.2.3. By Region

6. Kenya Medium & Heavy Commercial (M&HCV) Tyre Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value & Volume

6.2. Market Share & Forecast

6.2.1. By Vehicle Type

7. Kenya Passenger Car (PC) Tyre Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value & Volume

7.2. Market Share & Forecast

7.2.1. By Vehicle Type

8. Kenya Off-the Road (OTR) Tyre Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value & Volume

8.2. Market Share & Forecast

8.2.1. By Vehicle Type

9. Kenya Light Commercial Vehicles (LCV) Tyre Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value & Volume

10. Kenya Two-Wheeler (2W) & Three-Wheeler (3W) Tyre Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value & Volume

11. Import-Export Analysis

12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends & Developments

13.1. Increasing Demand for Motorbikes

13.2. Decreasing Chinese Tyre Penetration

13.3. Increasing Automobile sector

13.4. Distributor Network

13.5. Increasing Penetration of Radial Tyres

14. Policy & Regulatory Landscape

15. Kenya Economic Profile

16. Competitive Landscape

16.1. Sameer Africa Ltd.

16.2. Michelin North America, Inc.

16.3. Pirelli & C. SpA.

16.4. Goodyear Tyre and Rubber Industries

16.5. Kumho Tire Co., Inc

16.6. Alliance Tire Company Ltd.

16.7. Apollo Tyres Ltd.

16.8. CEAT Limited

16.9. GT Radial

17.Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

List of Figures

Figure 1: Kenya Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 2: Kenya Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 3: Kenya Tyre Market Share, By Company, By Volume, 2014-2020F
Figure 4: Kenya Tyre Market Share, By Region, By Volume, 2014-2020F
Figure 5: Kenya Medium & Heavy Commercial Vehicle Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 6: Kenya M&HCV Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 7: Kenya Passenger Car Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 8: Kenya Passenger Car Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 9: Kenya Off-The-Road (OTR) Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 10: Kenya OTR Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 11: Kenya Light Commercial Vehicle (LCV) Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 12: Kenya Two-Wheeler (2W) & Three-Wheeler (3W) Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 13: Kenya Passenger Car Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 14: Kenya Commercial Vehicle Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 15: Kenya Two-Wheeler Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 16: Kenya OTR Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 17: Kenya Passenger Car Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 18: Kenya Commercial Vehicle Tyre Export Share, By Country, By Volume, 2013 (%)
Figure 19: Kenya Two-Wheeler Tyre Export Share, By Country, By Volume, 2013 (%)
Figure 20: Kenya OTR Tyre Export Share, By Country, By Volume, 2013 (%)

List of Tables

Table 1: Kenya Tyre Production Capacity, By Company & Plant Location, 2014 (Million Units/Year)
Table 2: Kenya Inflation Rate and Consumer Price Index, 2011-14
Table 3: Kenya New Vehicle Sales, By Vehicle Segment, By Volume, 2010–2014 (Units)
Table 4: Kenya Tyre WASP, 2014 & 2020F (USD)
Table 5: Kenya Partial List of Prominent Tyre Distributors and Associated Tyre Companies, 2014
Table 6: Kenya M&HCV New Registrations (Old & New Vehicles), By Vehicle Segment, By Volume, 2010–2014 (Units)
Table 7: Kenya Commercial Vehicle Fleet Size, By Volume, 2010-2014 (Units)
Table 8: Kenya Passenger Car Fleet Size, By Volume, 2010-2014 (Units)
Table 9: Kenya Passenger Car New Registration (Old & New Vehicles), By Vehicle Segment, By Volume, 2010–2014 (Units)
Table 10: Kenya OTR New Registrations (Old & New Vehicles), By Volume, 2010–2014 (Units)
Table 11: Kenya’s Wheeled Tractor Registration (Old & New Vehicles), 2010-2014
Table 12: Various On-going Road Construction Projects
Table 13: Various Upcoming Road Construction Projects
Table 14: List of Prominent Ongoing Infrastructure Projects in Kenya
Table 15: Kenya LCV New Registrations (Old & New Vehicles), By Volume, 2010–2014 (Units)
Table 16: Kenya Two-Wheeler New Registration (Old & New Vehicles), By Volume, 2010–2014 (Units)
Table 17: Kenya Three-Wheeler New Registration (Old & New Vehicles), By Volume, 2010–2014 (Units)
Table 18: Kenya Tyre Imports, By Value, 2013 (USD Million), By Volume (Million Units)
Table 19: Kenya Tyre Imports, By Value, 2013 (USD Million), By Volume (Million Units)
Table 20: Kenya GDP, Atlas Method (USD Million), 2010-2014

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Kenya Tyre Market Forecast and Opportunities, 2020

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