Juicer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Manual Juicers, Electric Juicers), By Application (Residential, Commercial), By Sales Channel (Supermarket/Hypermarket, Specialty Stores, Online, Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.18 Billion
CAGR (2026-2031)	7.07%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 4.79 Billion

Market Overview

The Global Juicer Market will grow from USD 3.18 Billion in 2025 to USD 4.79 Billion by 2031 at a 7.07% CAGR. Juicers are specialized kitchen appliances engineered to extract liquid nutrition from fruits and vegetables by crushing or squeezing the produce. The primary drivers propelling the global market include a heightened global emphasis on health and wellness where consumers increasingly prioritize fresh and nutritious dietary choices. Furthermore, rapid urbanization and rising disposable incomes have expanded the consumer base for convenient and efficient kitchen solutions that facilitate healthy living without significant effort.

However, market expansion faces a significant impediment regarding the high initial cost of premium models which limits adoption among budget conscious demographics in developing regions. This challenge is compounded by the widespread availability of affordable and prepackaged healthy beverages which serve as convenient substitutes. Regarding industrial performance, according to the 'China Household Electrical Appliances Association', in '2024', 'cumulative exports of home appliances totaled 112.42 billion USD with small home appliances showing a comprehensive rebound in both volume and value'.

Key Market Drivers

Rising Consumer Health and Wellness Consciousness is fundamentally reshaping the global juicer market as individuals increasingly prioritize homemade, nutrient-rich beverages to boost immunity and lifestyle quality. This heightened focus on nutrition is expanding the consumer base beyond niche health enthusiasts to include younger demographics and families seeking control over their food ingredients. The demand for appliances that facilitate these healthy habits has translated into substantial export growth for manufacturers targeting international wellness trends. Illustrating this shift, according to China Daily, May 2024, in the 'Home appliance makers eye bigger global reach' article, Bear Electric Appliance Co Ltd reported that its sales revenue from overseas markets surged by 105.66 percent year-on-year, primarily driven by international consumers paying greater attention to personal health and food safety.

Technological Advancements in Cold-Press and Slow Juicing are simultaneously driving market value by addressing long-standing consumer pain points regarding noise, oxidation, and cleaning difficulty. Manufacturers are successfully encouraging replacement cycles by introducing premium models that feature high-torque motors and compact footprints suitable for modern urban living, thereby sustaining revenue even in a challenging economic environment. Validating the financial impact of this innovation-led strategy, according to Breville Group, August 2024, in the 'Annual Report 2024', the company delivered a record revenue exceeding 1.52 billion AUD, supported significantly by the strength of its new product launches in the global product segment. Providing a broader context on this industrial resilience, according to Groupe SEB, January 2025, in the 'Provisional Sales 2024' report, the company achieved total annual sales of 8,266 million Euros, noting that the small domestic equipment market remained buoyant overall due to continuous product innovation.

Download Free Sample Report

Key Market Challenges

The primary impediment hampering the expansion of the global juicer market is the prohibitive initial cost associated with premium juicing technologies. Advanced models, particularly masticating and cold-press juicers which offer superior nutrient retention, command price points that often exceed the discretionary spending power of mass-market consumers. This pricing disparity creates a distinct barrier to entry for budget-conscious demographics, specifically in developing regions where price sensitivity is acute. Consequently, potential customers frequently forego purchasing dedicated appliances in favor of more accessible alternatives, such as affordable, prepackaged healthy beverages which offer immediate convenience without the significant capital investment.

This economic friction directly impacts sales volumes, leading to stagnation in non-premium segments as consumers delay discretionary purchases. The reluctance to invest in high-cost appliances during periods of economic uncertainty is evident in recent industry performance metrics. According to the 'ZVEI' (German Electrical and Electronic Manufacturers' Association), in '2024', 'domestic turnover for large and small household appliances reached approximately 10.1 billion Euros, reflecting a market stabilizing at a low level due to a restrained consumer climate'. This data underscores how financial caution restricts the widespread adoption of specialized kitchen appliances, preventing the market from realizing its full growth potential despite the prevailing health and wellness trends.

Key Market Trends

The Proliferation of Portable and Cordless Juicing Devices is altering the market as consumers demand greater mobility. This trend addresses modern lifestyles by enabling users to prepare fresh beverages in transit, removing wired constraints. Manufacturers are responding with compact, battery-powered units that maintain performance while enhancing convenience. This pivot yields tangible financial results. According to SharkNinja, August 2025, in the 'Second Quarter 2025 Results', the company reported that net sales increased by 15.7% to 1,444.9 million USD, supported by the performance of its food preparation appliances segment which includes these on-the-go solutions.

The Emergence of Multifunctional and Hybrid Kitchen Appliances is gaining traction as urban residents seek value and space efficiency. Consumers increasingly favor machines combining juicing and blending into a single footprint to save space and offer broader utility. This consolidation justifies premium price points and drives replacement cycles. This innovation success is evident in recent industrial performance. According to JS Global Lifestyle Company Limited, March 2025, in the 'Annual Results Announcement 2024', the group achieved an 11.5% revenue increase to 1,593.6 million USD, driven by versatile products like the Multi-purpose Wall Breaking Nutrition Master.

Segmental Insights

The Online segment is identified as the fastest growing distribution channel in the Global Juicer Market, primarily driven by the increasing expansion of e-commerce platforms and global internet penetration. Consumers prefer digital marketplaces because they provide the convenience of comparing technical specifications, pricing, and product reviews across multiple brands in a single interface. Furthermore, major manufacturers are enhancing their direct-to-consumer sales strategies to reach broader audiences more efficiently. This shift is supported by improved logistics networks and secure payment systems, which have significantly strengthened consumer confidence in purchasing durable home appliances through virtual channels.

Regional Insights

Asia Pacific dominates the Global Juicer Market, driven primarily by rapid urbanization and an expanding middle class in major economies like China and India. According to leading market research, rising disposable incomes have empowered consumers to invest in modern appliances that support wellness-oriented lifestyles. This growth is further accelerated by a cultural shift toward health consciousness, prompting a strong preference for fresh, homemade juice over packaged alternatives. Additionally, the region’s established manufacturing infrastructure ensures cost-effective production and widespread product availability, solidifying its leadership position.

Recent Developments

• In November 2024, Kuvings unveiled the Auto10 Plus, a significant technological advancement in the Global Juicer Market designed to maximize batch processing efficiency. The new model was distinguished by its massive 4-liter hopper, which the company marketed as the largest capacity available in the consumer sector, enabling users to load substantial quantities of produce for completely hands-free operation. This updated version also integrated a durable stainless steel cutting mechanism to better handle fibrous ingredients. The product launch underscored the company's focus on reducing preparation time and enhancing convenience for health-conscious consumers who require high-volume juice production at home.
• In May 2024, Nama released the J3 Compact Cold Press Juicer, a strategic product development targeting the segment of the Global Juicer Market focused on portability and limited kitchen space. As a smaller iteration of the company's flagship J2 model, the new device retained the signature hands-free technology that allows for the automated processing of entire recipes. The launch highlighted the machine’s ability to yield high amounts of juice from leafy greens and other produce while weighing significantly less than standard models. This release catered specifically to travelers and urban residents seeking premium cold-press performance in a lightweight, travel-friendly format.
• In April 2024, Hurom announced the launch of the H70 Easy Clean Slow Juicer, further solidifying its competitive position in the Global Juicer Market. This latest addition to the company's popular series was engineered to strike a balance between compact design and high-performance functionality. The device featured a self-feeding hopper that allowed users to load whole ingredients without extensive preparation, utilizing a slow-squeeze technology running at 60 revolutions per minute to preserve nutrients. The company emphasized the model's detachable power cord and streamlined chamber, which were developed to enhance storage convenience and simplify the cleaning process for modern consumers.
• In February 2024, Tribest Corporation expanded its portfolio in the Global Juicer Market with the introduction of the Shine Multi-Batch Compact Cold Press Juicer. This new appliance was engineered to offer hands-free batch juicing capabilities within a significantly reduced footprint, addressing the growing consumer demand for space-saving kitchen solutions. The model featured a vertical design that occupied less than five inches of countertop width while maintaining the ability to process whole fruits and vegetables. By incorporating a high-torque motor and a simplified assembly system, the company aimed to provide a travel-friendly and efficient juicing option for smaller households and mobile users.

Key Market Players

• Procter & Gamble
• Breville USA, Inc.
• Sunbeam Products, Inc.
• Hurom India
• Cuisinart
• KUVINGS
• Koninklijke Philips N.V
• Panasonic Corporation
• AB Electrolux
• Midea Retail (PTY) Ltd.

By Product Type	By Application	By Sales Channel	By Region
Manual Juicers Electric Juicers	Residential Commercial	Supermarket/Hypermarket Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Juicer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Juicer Market, By Product Type:

• Manual Juicers
• Electric Juicers

• Juicer Market, By Application:

• Residential
• Commercial

• Juicer Market, By Sales Channel:

• Supermarket/Hypermarket
• Specialty Stores
• Online
• Others

• Juicer Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE