Jellies and Gummies Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Jellies, Gummies), By Category (Conventional, Functional), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 37.91 Billion
CAGR (2026-2031)	3.82%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 47.47 Billion

Market Overview

The Global Jellies and Gummies Market will grow from USD 37.91 Billion in 2025 to USD 47.47 Billion by 2031 at a 3.82% CAGR. Jellies and gummies are soft, translucent confectionery products manufactured using hydrocolloid stabilizers such as gelatin, pectin, or starch to create a distinct elastic texture. The market is primarily driven by the increasing consumer demand for convenient, portable treats and the growing utilization of gummy formats for functional nutrient delivery, such as vitamins and supplements. Manufacturers continue to capitalize on these drivers by expanding flavor portfolios and developing plant-based alternatives to align with evolving dietary preferences.

According to the National Confectioners Association, in 2024, the non-chocolate candy segment, which heavily features jellies and gummies, generated $21.7 billion in total sales. Despite this strong performance, the industry faces a significant challenge regarding the volatility of raw material prices, particularly for sugar and glucose syrups, which threatens to increase production costs and could potentially impede broader market expansion.

Key Market Drivers

The rising demand for functional and nutraceutical variants is fundamentally reshaping the Global Jellies and Gummies Market, as consumers increasingly seek products that offer health benefits beyond basic nutrition. This trend is characterized by a significant migration away from traditional pill and capsule formats toward palatable, chewable alternatives that incorporate active ingredients like vitamins, minerals, and probiotics. Manufacturers are responding by launching fortified gummies that address specific health concerns such as immunity, sleep support, and digestive health, effectively blurring the lines between confectionery and dietary supplements. According to Champion Bio, August 2025, in the 'Adult Gummy Supplements 2025' report, gummies have become the preferred delivery format for 65% of adult supplement users, highlighting the profound impact of "pill fatigue" on product development strategies.

Simultaneously, the market is being propelled by a growing consumer shift toward low-sugar and clean-label products. As health consciousness rises, shoppers are scrutinizing ingredient lists for artificial additives and excessive sugar content, prompting brands to reformulate using natural sweeteners like stevia and allulose or to adopt plant-based gelling agents. This drive for transparency and "better-for-you" options is crucial for retaining health-aware demographics who might otherwise exit the confectionery category. According to the National Confectioners Association, March 2025, in the '2025 State of Treating' report, 62% of consumers now believe that better-for-you confectionery options specifically exist to meet these dietary needs. The success of adapting to these evolving demands is reflected in the performance of major industry players; for instance, according to Food Management Today, July 2025, Haribo reported a 7.7% increase in turnover for the fiscal year, signaling robust market vitality despite challenging economic conditions.

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Key Market Challenges

The volatility of raw material prices, particularly for essential ingredients like sugar and glucose syrups, presents a formidable barrier to the sustained expansion of the global jellies and gummies market. Unpredictable fluctuations in commodity costs directly destabilize production budgets, forcing manufacturers to operate with uncertain profit margins. When input costs rise unexpectedly, companies face the difficult choice of absorbing these expenses, which stifles capital available for research and development, or passing them on to retailers and consumers. The latter option risks dampening demand for discretionary confectionery items, especially in price-sensitive regions where affordability is a key purchase driver.

This instability creates a hostile environment for long-term strategic planning and supply chain management. According to the 'International Sugar Organization', in '2025', the global sugar deficit for the 2024/2025 season was projected to widen to 4.88 million metric tons. Such a significant shortfall exacerbates supply insecurity and keeps market prices elevated. Consequently, manufacturers may delay the launch of new flavor portfolios or functional product lines, directly stalling the innovation that is necessary to capture evolving consumer preferences and drive broader market growth.

Key Market Trends

The adoption of sustainable and compostable packaging solutions is rapidly becoming a critical differentiator in the global jellies and gummies market, driven by regulatory pressures and consumer demand for environmental responsibility. Manufacturers are increasingly replacing multi-layer plastic pouches with recyclable paper-based alternatives and incorporating post-consumer recycled (PCR) materials to reduce virgin plastic dependency. This transition extends beyond niche organic brands, as major multinational confectioners reconfigure their supply chains to support circular economy goals without compromising product shelf life or texture. According to Packaging Dive, July 2025, in the 'Mars multiplies recycled content use' report, Mars Incorporated successfully incorporated more than 14,000 metric tons of plastic PCR into its packaging portfolio in 2024, signaling a major industrial shift toward responsible packaging formats.

Simultaneously, the market is experiencing a distinct shift towards personalized nutrition and custom-dosed gummy supplements, facilitated by advancements in 3D printing technology. Unlike standard mass-produced functional treats, this trend focuses on hyper-customization, allowing consumers to build "stacks" of active ingredients tailored to their unique physiological needs and lifestyle goals. This approach overcomes the limitations of one-size-fits-all formulations, offering precise dosing that maximizes bioavailability and adherence for health-conscious individuals. According to Prowly, September 2025, in the 'Innovative 3D Printed Gummy Brand Nourished Launches in Boots' article, the personalized nutrition brand Nourished reported that it has sold more than 53 million units worldwide, underscoring the commercial scalability and rising consumer preference for bespoke gummy supplementation.

Segmental Insights

The Online segment represents the fastest-growing distribution channel within the Global Jellies and Gummies Market, driven by the convenience of e-commerce platforms and widespread digital connectivity. This expansion is supported by the capacity of online retailers to provide a broader selection of specialized items, such as functional gummies, compared to physical stores with limited shelf space. Furthermore, the proliferation of direct-to-consumer sales models allows manufacturers to target specific demographics effectively. Consumers increasingly prioritize internet-based channels for their ability to offer detailed product transparency and easy access to diverse confectionery and supplement options, ensuring sustained segmental development.

Regional Insights

North America holds a dominant position in the global jellies and gummies market due to high consumer demand for both confectionery and functional dietary supplements. This leadership is primarily driven by a widespread shift from traditional pills to convenient gummy-based vitamins and minerals. The market is further supported by the U.S. Food and Drug Administration, which enforces rigorous manufacturing and labeling standards that enhance consumer confidence in product safety. Additionally, established regional manufacturers continuously strengthen the sector by developing diverse product formulations, such as low-sugar and plant-based options, to meet evolving dietary preferences.

Recent Developments

• In March 2025, Haribo expanded its portfolio by launching a limited-edition range of gummies inspired by the Wizarding World of Harry Potter. This new product line featured gummy shapes representing iconic elements from the franchise, offering fans a thematic confectionery experience. The launch was part of the company's broader strategy to engage consumers through popular entertainment partnerships and seasonal innovations. These gummies were distributed to retailers nationwide, leveraging the enduring popularity of the licensed brand to drive interest in the confectionery aisle and attract both new and loyal customers to the gummy category.
• In October 2024, TopGum Industries, Ltd. unveiled a new product line called HoneyGum during the SupplySide West trade show in Las Vegas. This launch featured functional gummies crafted with pure liquid honey rather than the powdered forms typically used in the industry. The proprietary manufacturing process allowed the company to incorporate high doses of honey while maintaining the structural integrity and texture of the gummy matrix. The collection included formulations for specific health benefits, such as sleep, immunity, and energy, combining the natural sweetness and prebiotic properties of honey with active wellness ingredients.
• In August 2024, Organic India USA entered the gummy market for the first time by launching its Organic Fiber and Ashwagandha Gummies. The company, previously known for capsules and powders, introduced these certified organic and low-sugar products to cater to health-conscious consumers. The Ashwagandha gummies were formulated with a specific root extract to support stress relief, while the Fiber gummies provided a prebiotic source with minimal sugar content. These new offerings were made available through major e-commerce platforms, expanding the company's portfolio into the growing functional confectionery segment with clean-label, fruit-flavored options.
• In March 2024, Imaraïs Beauty collaborated with The Vitamin Shoppe to launch a new line of wellness gummies exclusively at the retailer’s locations and website. The collection introduced three distinct vegan, sugar-free, and gelatin-free formulas designed to support skin health, hormonal balance, and libido. These products were developed using clinical studies to ensure efficacy while adhering to PETA-certified cruelty-free standards. This partnership utilized the retailer's specialized "Beauty from Within" merchandising concept to reach consumers seeking ingestible beauty solutions, marking a significant expansion for the brand into a major retail channel.

Key Market Players

• HARIBO GmbH & Co. KG
• The Hershey Company
• Mondelēz International
• Nestlé S.A.
• Ferrara Candy Company
• Mars, Incorporated
• Jelly Belly Candy Company
• Perfetti van Melle Holding B.V.
• Meiji Holdings Co., Ltd.
• Cloetta AB

By Product Type	By Category	By Sales Channel	By Region
Jellies Gummies	Conventional Functional	Supermarkets/Hypermarkets Departmental Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Jellies and Gummies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Jellies and Gummies Market, By Product Type:

• Jellies
• Gummies

• Jellies and Gummies Market, By Category:

• Conventional
• Functional

• Jellies and Gummies Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

• Jellies and Gummies Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE