Report Description

Japan Water purifiers market is driven by the country's expanding industrial sector, rising government investments, introduction of cutting-edge technology and novel products by water purifier manufacturers, and a growing emphasis on the study and development of water purification technologies.

The market is also driven by certain Japanese laws which are to be followed by people to maintain their taps. The Japanese water supply law mandates that, from a public health standpoint, chlorine disinfection must be done at water treatment facilities and the residual chlorine concentration at faucets must be kept at or above 0.1 mg/L. Since Japanese citizens need to keep their faucets clean constantly in order to obtain clean drinking water,, they prefer to buy a water purifier instead as cleaning the faucet could be a tedious task.

Water purifiers need some initial setup work, but after that, they are simple to use just like tap water. There is no need for routine maintenance because filter replacement intervals range from six months to an year, depending on the type of cartridge. Once the user understands how to do it, they will be able to replace the filter quickly and easily.

The market is segmented into faucet mount, pot type, countertop, and others (floor standing, built-in). A faucet mount water purifier is attached to the water faucet which is easy to install. Consumers can install the water filter and faucet, themselves, without any building work, but their shapes must match. Additionally, even those with a restricted amount of space surrounding the water supply can easily install it because of its small size.

A type of water purifier that is installed and used next to the sink, is the stationary or countertop type. The key distinction is that their water purifying capacity is greater than pot types. Customers can utilize the countertop water purifier by attaching a hose to the faucet, eliminating the installation process. A stationary model is projected to cost between USD72 and USD724.

The pot water purifier is a 1 to 2 liter container has a filter integrated inside. It is required to  pour the tap water in this purifier, then cool the water in the refrigerator, since purification does not happen right away. Since many of them are compact, consumers can carry them or store them in the pocket of the refrigerator door. However, the capacity for water filtration is lower in pot water purifier than the stationary type or any other type of water purifier. The cost of the pot type ranges between USD14 to USD36, which is considered inexpensive when compared to the other varieties.

There is another form of water purifier with a machine under the sink. The mechanical component is hidden, it won't affect how the kitchen or water supply area are designed. The main unit price of the water purifier, ranges from USD362 to several thousand dollars. The cost of the water purifier is relatively expensive due to the high-water purifying capacity.

Increasing Consumption of Purified Water is Fueling Market Growth

Japanese consumers prefer to drink purified mineral water even though their tap water is drinkable and safe, without a water purifier. Japanese do not prefer to drink tap water due to the presence of residual chlorine in the water. hey prefer to drink purified or mineral water and believe mineral water to be a necessity. According to a survey conducted by Suntory Beverage & Food in Japan, around 60% of the respondents considered that mineral water is a daily necessity. The demand for water purifiers in the country is increasing as more and more people are shifting towards the consumption of mineral water.

High Installation Cost May Hinder the Market Growth

There are different varieties of water purifiers, with some of them being highly expensive to install. For instance, the direct connection faucet type, where the faucet transforms into a water purifier, frequently costs tens of thousands of dollars because the faucet needs to be replaced or built. Additionally, the "under sink kind," in which the water purifier's main body is positioned under the sink, is more expensive and has a higher filtering capacity than other types of water purifiers, making it cost between USD350 and USD1400. The contractor's installation work is sometimes necessary, and there are situations where construction charges are added in addition to the cost of the primary unit. These are the issues that are hindering the market growth as consumers are not willing to spend high amount on water purifiers.

Product Innovation Fuels Market Growth

The "TORAYVINO" series of home water purifiers from Toray Industries, Inc. was introduced in 2021 and can be directly connected to a faucet branch. The Torayvino Branch is the first water purification system in Japan that enables switching between tap water and purified water, simply by operating the lever on the faucet, independent of the design or functionality of the faucet. Only a few faucets could be chosen with traditional under sink water purifiers and faucet-integrated water purifiers, but with the "TORAYVINO BRANCH," customers can select the style, brand, and functionality of faucets that they desire. It can be put on a variety of faucets, including those made by foreign companies, in addition to the faucets that consumers already use. Additionally, as this device is fitted beneath the sink, the overall aesthetic of the kitchen is not compromised. These constant product enhancements are fueling the market, including the factor that Japanese consumers prefer products which are technologically advanced.