Increasing Demand for Pot Type Water Purifiers Will Fuel the Japan Water Purifier Market Growth During the Forecast Period
Increasing consumption of mineral water, low running cost of water purifiers and rising demand from residential sector are
driving the water purifiers market in Japan.
According
to TechSci Research report, “Japan Water
Purifier Market”- By Region, Competition
Forecast and Opportunities, 2018-2028F”, Water Purifier market in the country is
forecasted to grow at an impressive rate during the forecast period. The market
is driven by consumer shift towards purified and mineral water, and their growing
awareness towards health & wellness.
The market is also driven by constant
product enhancement by companies. For instance, Toray Industries, Inc. launched Torayvino Branch
water purifier in Japan in 2021. The product uses the SKC88.X cartridge, which offers
water purifying capabilities compatible with many modern lifestyle
requirements. This cartridge is the most efficient in its field, despite
its small size. It has a quick flow rate, can purify 4,000 liters of water, and
can remove 17 JIS (Japanese Industrial Standard) contaminants. It costs approximately
USD66, tax included, and it designed for annual replacement, for a monthly
running cost of about USD5.
While water conditions
vary from country to country, Japan's water is cleaner as compared to other
countries. It is extremely improbable that turning on the faucet and drinking
the water will make a person unwell. Drinking from the tap in Japan is
generally safe because the purity of the water is at a high standard as tap
water in Japan has to clear various legal inspections. As of 2019, 51 confirmed
entries are required to adhere to tap water requirements. In Japan, each
household only receives water that has passed this rigorous assessment. This may
hamper the market growth of water purifiers as people in Japan still prefer
drinking from tap.
However, Japanese
consumers are becoming aware regarding the benefits of mineral water. In Japan, tap water is treated with salt. Chlorine
kills bacteria so people can drink clean water, but it also gives tap water an
unpleasant chlorine smell. The faucet smell might be strong depending on the
level of chlorine in water.
Browse over XX market
data Figures spread through XX Pages and an in-depth TOC on "Japan Water Purifiers Market"
Japan water purifiers market
is segmented into type, technology, end use, sales channel,
region, and company. Based on type, the market is segmented into faucet mount,
pot type, countertop, and others. Based on technology the market is segmented RO,
UV, media, and others, by end use, market is divided into residential, and
commercial, and by sales channel, it is fragmented into distributor/dealer
sales, multi-branded stores, online, supermarkets/hypermarkets, and others.
Furthermore, the region is segmented into Hokkaido & Tohoku, Chubu,
Chugoku, Kyushu, and Rest of Japan.
The most popular water
purifiers are RO (reverse osmosis) units because of it being an efficient way
to filter water.RO eliminates impurities when pressure pushes unfiltered water
over a semipermeable membrane. Clean drinking water is then produced as water
flows from the side that is more concentrated to the side that is less
concentrated. Fresh water penetrates, while the concentrated water is left over
whichis referred to as waste or brine. A
sediment filter, a carbon filter, and a semi-permeable membrane are all
components of the RO water purifier. However, itprocesses cleaning water
slowly, necessitating the use of a storage tank. RO water purifiers are often
only utilized where they are needed, not throughout the entire home. The RO
water purifier has a lifespan of 10 to 15 years, however the pre- and
post-filters need to be changed annually, while the RO membrane needs to be
replaced every 3 to 4 years.
Major operating companies operating in
the Japan water purifier market are:
- Toray Industries, Inc.
- Mitsubishi Chemical Cleansui Corporation
- Panasonic Holdings Co., Ltd.
- BRITA Japan Co., Ltd.
- OSG Corporation
- Kurita Water Industries Ltd.
- Seraco Japan Limited
- Duskin Co., LTD.
- Nihon Technical Development Center Co.,
LTD.
- Shinai Industry Co., Ltd.
To compete in the market,
many companies are shifting towards technological advancement and product
enhancement to stay ahead of their competitors. For instance, the
"Survivor Filter PRO" portable water purifier was introduced in 2021
by Bloom Co., Ltd. It provides safe and secure water when it becomes
challenging to obtain drinking water during emergencies, disasters, outdoors,
etc. This product is a compact, pump-style portable water purifier that cleans
water to make it consumable by filtering out contaminants from river water,
dirty water, and used bath water. The astonishing 0.01-micron filtration level,
the highest level for a portable water purifier, removes viruses, germs,
parasites, heavy metals, etc. with 99.99% accuracy, making the water safe,
odorless, and pleasant to drink. It is small, portable and can be taken
anywhere.
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“Smart water purifiers with
cutting-edge technologies are a recent trend in water purifiers. Moreover, utilizing
a multi-level purifying method is practical. They keep an eye on how the
filters are being used and change the settings as necessary. When their
maintenance cycle is complete, these purifiers can generate alerts on apps, for
both the service provider and the customer. Over the forecast period, demand
for smart water purifiers is anticipated to be driven by rising income levels
and various technological advancements.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
Japan Water Purifiers
Market By Type (Faucet Mount, Pot Type, Countertop, Others (Floor Standing,
Built-in, etc.)), By Technology (RO, UV, Media, Others (UF, Nanofiltration,
etc.)), By End Use (Residential, and Commercial), By Sales Channel
(Distributor/Dealer, Multi-Branded Stores, Online, Supermarkets/Hypermarkets,
Others (Exclusive Stores, Plumbers, etc.)), By Region, By Company, Forecast &
Opportunities, 2018-2028F,
has evaluated the
future growth potential of Japan Water purifiers market and provides statistics
& information on market size, structure, and future market growth. the
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the Water purifiers in Japan.
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