Report Description

Forecast Period


Market Size (2022)

USD 873 Million

CAGR (2023-2028)


Fastest Growing Segment


Largest Market


Market Overview

The Japanese two-wheeler market stands as a testament to the country's engineering prowess, technological innovation, and cultural appreciation for efficient and convenient modes of transportation. Comprising a diverse array of motorcycles, scooters, mopeds, and electric bikes, the market reflects the harmonious blend of tradition and modernity that characterizes Japan. Motorcycles have a significant presence in the Japanese market, with a wide range of offerings catering to various segments. From high-performance sport bikes to comfortable cruisers and versatile adventure motorcycles, Japanese manufacturers have established themselves as leaders in the global motorcycle industry. These motorcycles often incorporate cutting-edge technology, advanced engineering, and meticulous attention to detail. Scooters and mopeds also play a vital role in Japan's urban mobility landscape. Their compact size, fuel efficiency, and ease of maneuverability make them well-suited for navigating the densely populated city streets. Scooters, particularly those with automatic transmissions, are favored for short commutes and errands, offering convenience to riders of all ages. Furthermore, Japan's commitment to sustainable transportation is evident in the growing popularity of electric bikes and motorcycles. Electric vehicles, including two-wheelers, are embraced for their reduced environmental impact, quiet operation, and efficient energy use. As the global push for eco-friendly alternatives gains momentum, Japanese manufacturers have responded by introducing electric models that cater to both urban commuters and enthusiasts.

Key Market Drivers

Technological Innovation

Japan is renowned for its advanced technological capabilities, and this is a significant driver in the two-wheeler market. Japanese manufacturers are at the forefront of innovation, continuously introducing cutting-edge technology, engineering solutions, and design aesthetics to their motorcycles, scooters, and electric bikes. This commitment to innovation not only attracts domestic consumers but also positions Japanese two-wheelers as global leaders in terms of quality and performance.

Efficiency and Environmental Concerns

Japan's dedication to efficiency and environmental sustainability is a critical driver in the two-wheeler market. The country's focus on reducing carbon emissions and promoting eco-friendly transportation aligns well with the inherent benefits of motorcycles, scooters, and electric bikes. These vehicles offer improved fuel efficiency, reduced emissions, and lower environmental impact compared to larger vehicles, making them a practical choice for both urban and rural areas.

Urban Mobility Solutions

The densely populated urban areas of Japan create a demand for efficient and nimble modes of transportation. Motorcycles and scooters excel in providing quick, convenient, and flexible mobility solutions within crowded cities. They allow riders to navigate through traffic congestion, access tight spaces, and easily park in urban environments where parking can be a challenge.

Electric Mobility Trend

The rise of electric mobility globally is reflected in Japan's two-wheeler market. Electric bikes and motorcycles are gaining popularity due to their quiet operation, reduced emissions, and lower operating costs. The Japanese government's push for sustainable transportation, coupled with technological advancements, has led to the development of electric two-wheelers that meet the demands of environmentally conscious consumers.

Government Incentives and Regulations

The Japanese government plays a significant role in shaping the two-wheeler market through incentives and regulations. Incentives for electric vehicles, such as tax breaks and subsidies, encourage consumers to choose electric bikes and motorcycles. Additionally, the government's strict safety regulations and standards ensure that vehicles offered in the market meet high safety requirements, enhancing consumer confidence.

Cultural Significance

Motorcycles and two-wheelers hold cultural significance in Japan, often symbolizing individuality, adventure, and freedom. This cultural connection to riding contributes to the market's vibrancy and attracts a diverse range of riders, from enthusiasts to commuters.

Safety and Technology Integration

Safety is a paramount consideration in the Japanese two-wheeler market. Manufacturers incorporate advanced safety features, such as anti-lock braking systems (ABS) and traction control, to enhance rider protection. Technological integration also includes smart connectivity features, enhancing the overall riding experience and attracting tech-savvy consumers.

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Key Market Challenges

Aging Population and Demographics

Japan is experiencing an aging population, with a declining birth rate and an increasing percentage of elderly citizens. This demographic shift poses challenges for the two-wheeler market, as older individuals might be less inclined to ride motorcycles or scooters due to physical limitations or safety concerns. Manufacturers need to address this demographic change by designing vehicles that cater to the needs of older riders, incorporating features that enhance comfort, stability, and ease of use.

Urban Space Constraints

While motorcycles and scooters are well-suited for urban mobility, Japan's densely populated cities often face limited parking and storage space. Finding adequate parking spots for two-wheelers can be a challenge, leading to congestion and accessibility issues. Solutions such as dedicated parking zones, efficient parking facilities, and innovative storage solutions are necessary to accommodate the growing number of riders.

Safety Concerns

Ensuring the safety of motorcycle and scooter riders is a significant challenge. Japan's narrow and crowded roads, along with a mix of vehicles and pedestrians, create potential safety hazards for motorcyclists. Stricter enforcement of traffic rules, educating riders about safe riding practices, and continuous improvement of road infrastructure are crucial to enhancing safety and reducing accidents.

Environmental Regulations

While electric two-wheelers are gaining popularity, there might be challenges in meeting stringent emissions and environmental regulations. As governments around the world implement tighter emission standards, manufacturers need to ensure that their internal combustion engine (ICE) models comply with these regulations or shift their focus to electric alternatives. Striking a balance between emission reduction and maintaining vehicle performance can be a challenge for the industry.

Competition from Other Modes of Transport

Japan has an efficient and well-connected public transportation system, including trains and buses, which can compete with motorcycles and scooters in terms of convenience, speed, and cost. Promoting the benefits of two-wheelers as a complementary or superior mode of transportation, especially in terms of maneuverability and accessibility, requires strategic marketing efforts.

High Licensing Costs and Regulations

The costs associated with obtaining a motorcycle license in Japan can be relatively high, including training fees and testing expenses. These costs might discourage potential riders, especially young individuals who are just entering the workforce. Streamlining the licensing process, reducing fees, and offering incentives for new riders can help mitigate this challenge.

Changing Consumer Preferences

As preferences shift towards more versatile and connected transportation options, such as electric cars and ride sharing, there might be a shift in consumer interest away from traditional motorcycles and scooters. Manufacturers need to adapt by introducing innovative features, technology integration, and value propositions that resonate with modern consumers.  

Key Market Trends

Electric Mobility Revolution

The trend towards electric mobility is significant in the Japan two-wheeler market. Electric bikes and motorcycles are gaining traction due to their environmental benefits, reduced operating costs, and quiet operation. Manufacturers are investing in developing electric models that offer impressive range, quick charging capabilities, and innovative features. Government incentives and growing environmental awareness are driving the adoption of electric two-wheelers, positioning them as a viable and sustainable transportation choice.

Connected Technology Integration

Connected technology is increasingly being integrated into two-wheelers in Japan. Smart features such as GPS navigation, smartphone connectivity, app-based controls, and digital displays are enhancing the riding experience. Connectivity not only provides convenience but also improves safety by enabling features like real-time traffic updates and emergency assistance.

Advanced Safety System

Safety remains a paramount concern, leading to the integration of advanced safety systems in two-wheelers. Anti-lock braking systems (ABS), traction control, collision avoidance, and adaptive cruise control are becoming standard or optional features. These systems enhance rider protection, mitigate accidents, and cater to safety-conscious consumers.

Rise of Urban Mobility Solutions

Urbanization and traffic congestion are driving the demand for efficient urban mobility solutions. Small-displacement motorcycles, scooters, and mopeds are well-suited for navigating congested city streets and addressing last-mile transportation needs. Manufacturers are designing models with compact dimensions, improved fuel efficiency, and user-friendly features for urban commuters.

Customization and Personalization

Customization and personalization are gaining traction in the two-wheeler market. Riders are seeking unique and personalized aesthetics, performance enhancements, and accessory options. Manufacturers and aftermarket companies are responding by offering a variety of customization kits, allowing riders to tailor their vehicles to their preferences.

Shift to Premium and Niche Segments

Japanese manufacturers are exploring premium and niche segments to cater to enthusiasts and riders seeking specialized experiences. Adventure motorcycles, retro-styled bikes, and cafe racers are examples of segments gaining attention. These models often combine modern technology with nostalgic aesthetics, appealing to a wider range of consumers.

Evolving Urban Infrastructure

Urban planning in Japan is evolving to accommodate diverse transportation modes. Dedicated lanes, parking facilities, and charging stations for electric two-wheelers are being integrated into city infrastructure. This infrastructure development encourages the use of motorcycles and scooters as viable and sustainable options for urban transportation.

Segmental Insights

Vehicle Type Insights

In Japan, motorcycles typically hold a larger share of the two-wheeler market compared to scooters. This is primarily attributed to the country's strong biking culture and the presence of globally renowned motorcycle manufacturers like Honda, Yamaha, Suzuki, and Kawasaki, promoting a flourishing domestic market. The wider range of motorcycles available, from sport bikes to cruisers, appeals to a diverse range of consumers, including both daily commuters and leisure riders. Furthermore, the advanced infrastructure and legal framework in Japan support the use of motorcycles for a variety of purposes, cementing their popularity within the two-wheeler market.

Fuel Type Insights

In terms of fuel type, the Japanese two-wheeler market is witnessing a gradual shift towards more sustainable and eco-friendly options. Gasoline-powered two-wheelers continue to be dominant, but electric motorcycles and scooters are gaining traction due to growing environmental consciousness and tightening emission regulations. Major manufacturers are investing in electric two-wheeler technologies, with models such as the Honda PCX Electric and Yamaha EC-05 reflecting this trend. There's also a niche market for hybrid two-wheelers, blending conventional and electric power for greater fuel economy and less environmental impact. Despite these developments, alternative fuel two-wheelers, such as those powered by biofuel or hydrogen, remain largely unexplored, offering potential growth opportunities for the future.

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Regional Insights

The Chubu region of Japan is known to have one of the largest two-wheeler market shares in the country. Chubu's prominence in the Japanese two-wheeler market can be attributed to several factors. Chubu, located in the central part of Honshu, is a hub of economic activity, technological innovation, and manufacturing excellence. The region is home to major cities like Nagoya and Toyota, known for their industrial and automotive significance. This manufacturing prowess extends to motorcycles and scooters, fostering a supportive environment for a diverse range of two-wheelers. The high population density and urbanization of Chubu's cities create a demand for efficient and agile modes of transportation. Motorcycles and scooters offer practical solutions for navigating through traffic congestion and finding parking in densely populated urban areas. The convenience and accessibility of these vehicles in urban mobility contribute to their popularity. Chubu's well-developed transportation infrastructure, including extensive road networks and public transit systems, further supports the use of motorcycles and scooters. The region's accessibility and connectivity make two-wheelers viable choices for both short commutes and longer-distance travel. The presence of motorcycle and scooter enthusiasts in Chubu also contributes to the region's strong market share. Community engagement, clubs, events, and gatherings dedicated to motorcycling foster a vibrant riding culture. This enthusiasm drives demand for various types of motorcycles, from sports bikes to cruisers, contributing to the overall market size.

Recent Developments

  • In 2023, four major motorcycle manufacturers in Japan have announced that they are jointly developing hydrogen-powered engines which is in line with Japan’s policy.
  • In 2023, the Suzuki Motorcycles India is launching the V-Strom SX in Japan which is the brand’s home market.

Key Market Players

·         Honda Motor Co., Ltd.

·         Yamaha Motor Co., Ltd.

·         Suzuki Motor Corporation

·         Kawasaki Heavy Industries, Ltd.

·         Kymco Japan Inc.

·         Harley-Davidson Japan K.K.

·         Piaggio Group 

·         KTM AG

 By Vehicle Type

By Propulsion Type

By Region

  • Scooter/Moped
  • Motorcycle
  • ICE
  • Electric
  • Hokkaid & Tohoku
  • Chubu
  • Chugoku
  • Kyushu
  • Rest of Japan

Report Scope:

In this report, the Japan Two-Wheeler market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Japan Two-Wheeler Market, By Vehicle Type:

o   Scooter/Moped

o   Motorcycle

  • Japan Two-Wheeler Market, By Propulsion Type:

o   ICE

o   Electric

  • Japan Two-Wheeler Market, By Region:

o   Hokkaido & Tohoku

o   Chubu

o   Chugoku

o   Kyushu

o   Rest of Japan

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Japan Two-Wheeler Market.

Available Customizations:

Japan Two-Wheeler market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Japan Two-Wheeler market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on Japan Two-Wheeler Market

5.    Voice of Customers Analysis

5.1.  Brand Awareness

5.2.  Factors Influencing Purchase Decision

5.3.  Challenges/Unmet Needs

6.    Japan Two-Wheeler Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Vehicle Type Market Share Analysis (Scooter/Moped, Motorcycle)

6.2.2.     By Propulsion Type Market Share Analysis (ICE and Electric)

6.2.3.     By Regional Market Share Analysis        Hokkaido & Tohoku Market Share Analysis        Chubu Market Share Analysis        Chugoku Market Share Analysis        Kyushu Market Share Analysis        Rest of Japan Market Share Analysis

6.2.4.     By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2022)

6.3.  Japan Two-Wheeler Market Mapping & Opportunity Assessment

6.3.1.     By Vehicle Type Market Mapping & Opportunity Assessment

6.3.2.     By Propulsion Type Market Mapping & Opportunity Assessment

6.3.3.     By Regional Market Mapping & Opportunity Assessment

7.    Japan ICE Two-Wheeler Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Vehicle Type Market Share Analysis (Scooter/Moped, Motorcycle)

7.2.2.     By Engine Capacity Market Share Analysis (Up to 125 cc, 126-250 cc, & Above 250 cc)

8.    Japan ICE Motorcycle Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Engine Capacity Market Share Analysis (Up to 125 cc, 126-250 cc, & Above 250 cc)

8.3.  Product Benchmarking

9.    Japan ICE Scooter/Moped Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Engine Capacity Market Share Analysis (Up to 125 cc, 126-250 cc, & Above 250 cc)

9.3.  Product Benchmarking

10.  Japan Electric Two-Wheeler Market Outlook

10.1.             Market Size & Forecast

10.1.1.  By Value & Volume

10.2.             Market Share & Forecast

10.2.1.  By Vehicle Type Market Share Analysis (Motorcycle, Scooter/Moped)

10.2.2.  By Battery Capacity Market Share Analysis (>25Ah, <25Ah)

10.2.3.  By Battery Type Market Share Analysis (Lead Acid, Lithium Ion)

10.3.             Product Benchmarking

11.  SWOT Analysis

11.1.             Strength

11.2.             Weakness

11.3.             Opportunities

11.4.             Threats

12.  Market Dynamics

12.1.             Market Drivers

12.2.             Market Challenges

13.  Market Trends and Developments

14.  Porter’s Five Forces Model

14.1.             Competitive Rivalry

14.2.             Bargaining Powers of Suppliers

14.3.             Bargaining Powers of Buyers

14.4.             Threat of New Entrants

14.5.             Threat of Substitutes

15.  Policy & Regulatory Landscape

16.  Japan Economic Profile

17.  Competitive Landscape

17.1.             Company Profiles (Up to 10 Major Companies)

17.1.1.   Honda Motor Co., Ltd.     Company Details     Key Products Offered