Report Description

The Japan Male Grooming market is expected to grow at a rate of single-digit CAGR for the forecast period, FY2023-FY2027. Japan's Male Grooming market is still at a nascent stage, and the higher sales of skin grooming products due to lifestyle changes are expected to fuel the market to grow at a promising rate in the next five years.

Rise In the Youth Population Is Expected to Drive Market Growth

The increase in the awareness among the millennial population towards the benefits of adoption of skincare products is the major driving factor influencing the Japan Male Grooming market. The advancements in technology and shift towards a healthy lifestyle along with quality healthcare services are reducing the mortality rate and increasing the birth rate in the country. Rapid urbanization and the presence of the youth male population in countries with high disposable income to spend on quality lifestyle is expected to fuel the market growth. The growing youth population in the region and the high internet penetration in the country make the youth aware of different brands and their specifications, which is expected to fuel the Japan Male grooming market growth for the forecast period.  

Booming E-Commerce Industry Supports Market Growth

The proliferation of smart devices, laptops, and other consumer electronic devices in the country is increasing consumer access to online sales platforms. Market players provide consumers the facility for easy exchange, and quick doorstep delivery is accelerating the growth of the E-Commerce industry in the country. The offering of different discounts and offers on products of various brands and the option for exploration of products is increasing the access of the E-Commerce industry. The development of an efficient supply chain and logistics industry to fill the gap between the supply and demand by the market is increasing the access of online sales platforms during the next five years. Leading cosmetic companies have already dedicated men’s grooming and personal care categories which will support the sustained growth of the Male Grooming market in the forecast period. Aesthetic changes are expected to evolve with time due to the major market players adapting their product lines and campaigns to witness significant growth.

Increasing Spending on Male Grooming Product Drives Market Growth

The concept of masculine identity is changing with time and is generating the demand for Male Grooming and cosmetics products which was earlier focused on selling feMale Grooming products through the retail and online sales channel. Men are focusing on the purchase of toiletries apart from the fragrances and shaving products and the increase in the men paying attention to their appearance, accelerating the growth of the Japan Male Grooming market. The rise in the number of magazines published on men’s grooming and lifestyle, along with the growing popularity of websites that works on the selling of men’s fitness and health content, is expected to propel the Japan Male Grooming market growth in the next five years.

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Market Segmentation

The Japan Male Grooming market is segmented on the basis of product type, distribution channel, regional distribution, and competition landscape. Based on the product type, the market is divided into shaving foams & gels, trimmers, shavers & clippers, razors & cartridges, moustache & beard grooming and others. Based on the distribution channel, the market is divided into supermarket/hypermarket, hair salons, departmental stores, online & others. The others segment is further fragmented into multi-branded electronic stores and direct & institutional sales. The market is also studied on the basis of regional distribution and the regions are majorly divided into Hokkaido & Tohoku, Chubu, Chugoku, Kyushu, and Others.

Market Players

Panasonic Corporation, Philips Japan, Ltd., Tescom Japan Co., Ltd., Maxell Izumi Co., Ltd., Japan Wall Co., Ltd. (WAHL), Sanshin Co., Ltd. (andis), Mandom Corporation (GATSBY), Conair Japan GK, DHC Corporation, Aesop Japan K.K., are among the major market players in the Japan region that led the market growth of the Japan Male Grooming market.



Base Year


Historic Data

FY2017 – FY2020

Estimated Year


Forecast Period

FY2023 – FY2027

Quantitative Units

Revenue in USD Million, and CAGR for FY2017-FY2021 and FY2022-FY2027

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered

·         Product Type

·         Distribution Channel

Region scope

Hokkaido & Tohoku, Chubu, Chugoku, Kyushu and Others

Key companies profiled

Panasonic Corporation; Philips Japan, Ltd.; Tescom Japan Co., Ltd.; Maxell Izumi Co., Ltd.; Japan Wall Co., Ltd. (WAHL); Sanshin Co., Ltd. (andis); Mandom Corporation (GATSBY); Conair Japan GK; DHC Corporation; Aesop Japan K.K.

Customization scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, Japan Male Grooming market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Japan Male Grooming Market, By Product Type:
    • Shaving Foams & Gels
    • Trimmers
    • Shavers & Clippers
    • Razors & cartridges
    • Moustache & Beard Grooming
    • Others
  • Japan Male Grooming Market, By Distribution Channel:
    • Supermarket/Hypermarket
    • Hair Salons
    • Departmental Stores
    • Online
    • Others
  • Japan Male Grooming Market, By Region:

o   Hokkaido & Tohoku

o   Chubu

o   Chugoku

o   Kyushu

o   Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Japan Male Grooming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Japan Male Grooming Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Japan Male Grooming Market

4.    Executive Summary

5.    Voice of Customer

6.    Japan Male Grooming Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Shaving Foams & Gels, Trimmers, shavers & Clippers, Razors & cartridges, Moustache & Beard Grooming, Others)

6.2.2.     By Distribution Channel (Supermarket/Hypermarket, Hair Salons, Departmental Stores, Online & Others (Multi-Branded Electronic Stores, Direct & Institutional Sales, etc.)

6.2.3.     By Region (Hokkaido & Tohoku, Chubu, Chugoku, Kyushu and Others)

6.2.4.     By Company (FY2021)

6.3.  Market Map (By Product Type, By Distribution Channel, By Region)

7.    Japan Shaving Foams & Gels Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

8.    Japan Trimmers, shavers & clippers Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

9.    Japan Razors & cartridges Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

10.  Japan Moustache & Beard Grooming Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Policy & Regulatory Landscape

14.  Japan Economic Profile

15.  Competitive Landscape

15.1.              Company Outlook

15.2.              Company Profile

15.2.1.  Panasonic Corporation

15.2.2.  Philips Japan, Ltd.

15.2.3.  Tescom Japan Co., Ltd.

15.2.4.  Maxell Izumi Co., Ltd.

15.2.5.  Japan Wall Co., Ltd. (WAHL)

15.2.6.  Sanshin Co., Ltd. (andis)

15.2.7.  Mandom Corporation (GATSBY)

15.2.8.  Conair Japan GK

15.2.9.  DHC Corporation

15.2.10.                Aesop Japan K.K.

16.  Strategic Recommendations

17.  About Us & Disclaimer

Figures and Tables

Frequently asked questions


The high per capita income of consumers, booming e-commerce industry and the rise in the demand among youth population are driving the demand for Japan Male Grooming Market.


Panasonic Corporation; Philips Japan, Ltd.; Tescom Japan Co., Ltd.; Maxell Izumi Co., Ltd.; Japan Wall Co., Ltd. (WAHL); Sanshin Co., Ltd. (andis); Mandom Corporation (GATSBY); Conair Japan GK; DHC Corporation; Aesop Japan K.K. are the major market players operating in the Japan Male Grooming Market.


Based on product type, the market is divided into shaving foams & gels, trimmers, shavers & clippers, razors & cartridges, moustache & beard grooming, and others. Trimmer segment is expected to hold the largest market share in the forecast period.


Availability of advanced beauty treatment options may hinder the market growth in the forecast period.


Parvati Sharma

Account Manager BD
Press Release

Japan Male Grooming Market to witness Steady Growth by till FY2027

Mar, 2022

Growing working population and increase in the self-consciousness of the consumers are expected to drive the demand for the Japan Male Grooming Market in the forecast period, FY2023-FY2027.