Japan Hair Growth Products Market By Product Type (Shampoo & Conditioner, Serums, Oils, Vitamins & Supplements, Others), By Nature (Organic, Regular), By Gender (Men, Women), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Japan Hair Growth Products market was valued at USD 519.23 Million in 2024 and is expected to grow to USD 698.45 Million by 2030 with a CAGR of 5.07%. The Japan Hair Growth Products market is experiencing steady growth driven by several key factors contributing to its steady expansion. One of the primary drivers is the increasing prevalence of hair loss among both men and women, largely due to aging, stress, hormonal imbalances, and changing lifestyles. Japan’s aging population further accelerates demand, as older consumers seek effective solutions to combat thinning hair. Also, growing awareness and concern over personal appearance and grooming, especially among the younger generation, fuel market interest. Technological advancements and innovation in formulations—particularly the development of natural, organic, and non-invasive products—have also gained traction, appealing to health-conscious consumers. Also, effective marketing strategies, influencer endorsements, and expanding e-commerce platforms are making these products more accessible, boosting consumer adoption across urban and semi-urban areas.

Key Market Drivers

Rising Aging-Population Across the Region

One of the most significant drivers of the Japan hair growth products market is the rising aging population across the region. As a part of this, according to a recent study, as of 2024, the number of elderly individuals in Japan increased by 20,000 since 2023, reaching 36.25 million and representing a record-high 29.3% of the total population. Japan has one of the highest proportions of elderly citizens globally, with a growing segment of individuals aged 60 and above. As people age, hair thinning and hair loss become common concerns due to hormonal changes, reduced follicle regeneration, and declining scalp health. This demographic trend has led to a surge in demand for effective hair growth and scalp care solutions. Older consumers are increasingly seeking products that can help maintain a youthful appearance, leading to a preference for scientifically backed, non-invasive, and easy-to-use treatments. Also, the aging population in Japan tends to have higher disposable incomes and is willing to invest in premium personal care products, including hair growth solutions, which further fuels market growth and encourages continuous product innovation by manufacturers.

Surging Hair-Loss Incidence

​ A major driver of the Japan hair growth products market is the surging incidence of hair loss among both men and women. Factors such as rising stress levels, poor dietary habits, environmental pollution, hormonal imbalances, and hereditary conditions have contributed to an increasing number of individuals experiencing hair thinning and premature baldness. In Japan, a fast-paced urban lifestyle and long working hours often lead to stress-induced hair problems, further fueling demand for effective solutions. Also, early-onset hair loss among younger consumers has heightened awareness and interest in preventive hair care products. Consumers are increasingly seeking clinically proven, non-invasive treatments that offer visible results without adverse side effects. This growing need for hair regrowth and scalp nourishment solutions has encouraged manufacturers to invest in research and development, leading to the launch of innovative products with advanced ingredients, thereby boosting the overall growth of the hair growth products market in Japan.

Higher Disposable Income

Higher disposable income among Japanese consumers is a significant driver of the hair growth products market. As a part of this, according to a recent study, as of 2025, the monthly disposable income of working households rose by 2.3 percent in real terms. As Japan maintains one of the highest GDP per capita figures in Asia, its population enjoys greater spending power, especially in urban areas. This economic stability allows consumers to allocate more of their income toward personal care and wellness products, including premium hair growth treatments. With growing concerns over hair loss and scalp health, many individuals are willing to invest in high-quality, scientifically formulated, and often more expensive products that promise visible results. Also, a strong cultural emphasis on grooming and appearance encourages consumers to prioritize hair care as part of their routine. This willingness to spend on both preventive and restorative hair treatments has spurred market innovation, leading to a broader range of premium and specialized offerings, ultimately supporting the sustained growth of Japan’s hair growth products market.

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Key Market Challenges

Fluctuating Prices of Raw Material

One of the key challenges facing the Japan hair growth products market is the fluctuating prices of raw materials. Many hair growth formulations rely on natural extracts, essential oils, and advanced active ingredients, some of which are imported or seasonally sourced. Volatility in the global supply chain—driven by factors such as climate change, geopolitical tensions, and transportation disruptions—can lead to inconsistent availability and rising costs of these raw materials. Also, Japan’s dependency on imported ingredients makes the market especially vulnerable to currency fluctuations and international trade issues. These pricing instabilities increase production costs for manufacturers, which can either reduce profit margins or lead to higher retail prices for consumers. Such price hikes may deter price-sensitive buyers or shift demand toward lower-cost alternatives, impacting the premium segment of the market. To address this challenge, companies must strengthen supplier relationships and explore more sustainable, locally sourced ingredient options.

Supply Chain Complexities

​ Supply chain complexities present a significant challenge for the Japan hair growth products market. The production and distribution of these products often involve multiple stages, including sourcing raw materials, manufacturing, packaging, and final delivery to retailers or consumers. Many active ingredients and packaging materials are imported, making the supply chain vulnerable to international disruptions such as shipping delays, trade restrictions, and geopolitical tensions. Also, Japan’s strict regulatory environment for cosmetic and personal care products adds another layer of complexity, requiring rigorous quality checks and compliance procedures at every stage. Natural disasters, such as earthquakes or typhoons, can also impact domestic transportation and logistics networks. These challenges can lead to inventory shortages, longer lead times, and increased operational costs, ultimately affecting product availability and pricing. To mitigate these risks, companies must invest in supply chain resilience through diversification of suppliers, localized production, and enhanced logistics planning and technology integration.​

Key Market Trends

Rising Demand for Organic Products

The Japan hair growth products market is experiencing a significant shift towards organic and natural formulations, driven by evolving consumer preferences and cultural values. Japanese consumers are increasingly seeking hair care solutions that are free from synthetic chemicals, aligning with a broader movement towards health-conscious and environmentally friendly lifestyles. This trend is deeply rooted in Japan's cultural appreciation for purity and simplicity, with traditional ingredients like rice water, camellia oil, and green tea gaining renewed popularity. Brands such as Dam Dam are modernizing these ancient remedies to appeal to contemporary consumers. The demand for natural hair care products is further bolstered by concerns over the potential health risks associated with synthetic chemicals, leading to a preference for products that are perceived as safer and more effective. This surge is also influenced by the increasing popularity of clean beauty trends and the influence of social media platforms, where consumers are exposed to information about the benefits of organic ingredients.

Increased Preference for Online Shopping

The Japan hair growth products market is experiencing a strong shift towards online shopping, driven by changing consumer behaviours and technological advancements. As a part of this, according to a recent study, as of 2024, a significant 76% of the population equating to 94 million individuals engage in online shopping, highlighting the widespread penetration of e-commerce nationwide. The convenience of purchasing products from home, combined with fast delivery options, has made e-commerce increasingly popular, especially after the COVID-19 pandemic accelerated digital adoption. Consumers are drawn to the wide variety of hair growth products available online, including serums, shampoos, and supplements tailored to specific needs. Online platforms also offer detailed product information, customer reviews, and personalized recommendations, which help build trust and confidence in purchases. Social media and beauty influencers play a significant role in increasing product visibility and influencing buying decisions, creating a more engaged and informed consumer base. Also, innovative tools such as virtual try-ons and augmented reality experiences enhance online shopping, making it easier for consumers to select the right products. This growing preference for e-commerce is fueling expansion in Japan’s hair growth products market.

Influence of Social Media on Consumer Choices

Social media has become a powerful force shaping consumer choices in the Japan hair growth products market. Platforms like Instagram, TikTok, and YouTube allow influencers and beauty enthusiasts to share personal experiences, product reviews, and tutorials, significantly impacting purchasing decisions. Viral trends and challenges featuring hair care routines or specific ingredients, such as rice water or camellia oil, have boosted awareness and demand for certain products. Consumers increasingly rely on these platforms for authentic recommendations and detailed demonstrations, which build trust and encourage experimentation. Also, brands actively engage with audiences through social media marketing, influencer partnerships, and interactive content to enhance visibility and consumer connection. This digital engagement also enables real-time feedback and direct communication, helping companies tailor their offerings to meet consumer preferences. Overall, social media’s influence is driving market growth by accelerating product discovery, fostering community, and shaping evolving beauty standards in Japan.

Segmental Insights

Product Type Insights

Shampoo & Conditioner dominated the Japan Hair Growth Products market, primarily due to their essential role in daily hair care routines and their effectiveness in addressing common hair concerns like thinning and hair loss. These products are easily accessible and widely accepted by consumers as the first line of defense for maintaining scalp health and promoting hair growth. Also, advancements in formulation technology have led to the development of specialized shampoos and conditioners enriched with active ingredients such as biotin, caffeine, and botanical extracts that stimulate hair follicles and improve hair strength. The convenience of integrating hair growth benefits into everyday cleansing products also appeals to busy consumers seeking simple yet effective solutions. Also, strong brand presence, extensive retail availability, and targeted marketing campaigns have reinforced the popularity of shampoos and conditioners within this market segment.

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Regional Insights

Hokkaido & Tohoku dominated the Japan Hair Growth Products market, due to several unique factors. These areas experience colder climates and harsher weather conditions, which often contribute to dry scalp and increased hair loss concerns among residents. Consequently, there is a higher demand for effective hair care solutions that nourish and protect the scalp in these regions. Also, consumers in Hokkaido and Tohoku tend to prioritize quality and natural ingredients, aligning with the growing trend for organic and gentle hair growth products. Also, Chugoku region is driven by increasing awareness of hair health among its aging population, combined with growing urbanization and lifestyle changes. Consumers are becoming more conscious of the effects of stress, pollution, and dietary habits on hair loss, leading to greater demand for effective hair growth solutions.

Recent Developments

• In April 2025, Milbon, Japan’s top professional hair-care brand by market share, is strategically expanding into the U.S. market through a distinctive partnership with renowned Los Angeles-based hairstylist Anh Co Tran. This collaboration leverages Anh Co Tran’s influential presence and deep understanding of the American beauty industry to effectively introduce Milbon’s premium product offerings to a wider audience.
• In March 2025, Japanese brand RASIX launched the rDDS Scalp Essence, a cutting-edge serum formulated with nicotinamide mononucleotide (NMN) and plant polyphenols, targeting age-related hair and scalp concerns to support healthier, revitalized hair.
• In March 2024, Kao Corporation has initiated a strategic transformation of its flagship Hair Care business. As the first step in this initiative, Kao launched the new hair care brand “melt”, delivering “beauty care for relaxing moments” that nurtures hair while promoting relaxation (with limited availability in select stores since March). Moving forward, Kao plans to introduce additional new brands and revitalize existing ones to restructure and strengthen the overall brand portfolio within its Hair Care segment. This transformation aims to position Kao’s Hair Care business as a key growth driver for the company’s future.

Key Market Players

• Kao Corporation
• Shiseido Company, Limited
• Milbon
• Kaminomoto Company Limited
• KOSÉ Corporation
• POLA Corporation
• HCP Wellness Private Limited
• Daiichi Sankyo Healthcare Co., Ltd
• Lifevision Healthcare
• Henin Lukinz Pvt. Ltd

Report Scope:

In this report, the Japan Hair Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Japan Hair Growth Products Market, By Product Type:

o   Shampoo & Conditioner

o   Serums

o   Oils

o   Vitamins & Supplements

o   Others

• Japan Hair Growth Products Market, By Nature:

o   Organic

o   Regular

• Japan Hair Growth Products Market, By Gender:

o   Men

o   Women

• Japan Hair Growth Products Market, By Distribution Channel:

o   Supermarket & Hypermarket

o   Convenience Stores

o   Specialty Stores

o   Online

o   Others

• Japan Hair Growth Products Market, By Region:

o   Hokkaido & Tohoku

o   Chubu

o   Chugoku

o   Kyushu

o   Rest of Japan

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Japan Hair Growth Products Market.

Available Customizations:

Japan Hair Growth Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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