Report Description

Italy's air purifiers market is expected to increase exponentially during the forecast period, i.e., 2018-2028F. The market is driven by rising air pollution, increasing death rates because of the pollution, and product enhancement with features such as noise control, Wi-Fi enabled, and deodorizing filters.

In metropolitan areas, air pollution is being produced by rising energy use, transportation, population growth, and other factors. With increasing urbanization, the air quality in Italy is becoming hazardous for human health.

The use of air purifiers in home and commercial settings is increasing its demand. The introduction of cutting-edge air purifying technologies in the market has further advanced Europe's goal of having zero pollution.

By educating customers about air purification and putting various air purifiers in public locations, the European Union is adopting several measures to combat air pollution.

Both end consumers and manufacturers have become more interested in the air purifiers market as sales and industry interest have increased.

Air purifiers come in different forms. These systems range from those that can kill airborne germs to those that have filters to eliminate airborne particulates. The rooms are filled with filtered air in both situations, but the patients are not directly exposed to it.

By removing contaminants or allergens from the air, these goods seek to "manage the environment," but they have no direct effect on a particular patient, and there is no direct contact with them.

While maintaining clean air can help in keeping a patient in a relaxing environment, UV flow germicidal lamps aim to lessen the level of bacterial count in the nearby surroundings.

Rising Demand for Air Deodorizing Filters is Fueling Market Growth

Consumer demand for air purifiers that filter and deodorize the home environment is rising in Italy as people become more aware of the benefits of doing both. As a result, manufacturers are creating air purifiers with several filters and a separate filter that deodorizes the air within. For instance, the Samsung air purifier uses a 3-stage purification system to clean and deodorize the air while also continuously monitoring the quality of the air. Furthermore, the Dyson Purifier Cool removes 99.99% of tiny particles, including allergens, down to 0.1 microns, while the activated carbon layer, gets rid of odors and gases.

Increasing Air Pollution Drives the Market Growth

According to a report issued by the European Environment Agency, Italy is among the EU countries that perform the worst in terms of mortality attributed to air pollution. Italy's average PM2.5 concentration increased from 19.3 to 19.4 g/m3 in recent years, and more and more of its regions are now dealing with extremely high pollution levels. According to estimates by the European Environment Agency, particulate matter pollution causes about 66,000 premature deaths in Italy each year, making it the worst-afflicted member state in terms of PM-related mortality (EEA). As a result, individuals in Italy are becoming more alert and purchasing air purifiers to protect their health, owing to which the market is expected to grow during the forecast period.

Government Investment in Air Purifiers and Ventilation System Drives the Market Growth

The Italian government supports institutions such as schools and hospitals that face a significant risk of air pollution. For instance, the Government Support Decree in 2021 allocated USD 300 million for schools all around Italy, from which USD 150 million were explicitly designated for air purifiers and mechanical ventilation systems. Three hundred thirty-five institutions and about 3027 classrooms will benefit from this investment. During the projected period, such government initiatives are expected to drive the market's growth.

Technological Changes Drives the Market Growth

One of the major factors driving the growth of the Italian air purifiers market is the population's increasing awareness of cutting-edge air purifying technologies. The Italian people learned the necessity to sanitize the air and purify it during COVID-19. As a result, an Italian start-up firm called My Air Pure introduced a line of air purifiers specifically designed to sanitize the air. A photocatalytic filter and the UV-A LED combine and combat allergies, pollen, mold, and germs. The titanium dioxide-coated photocatalytic filter can reduce smoke and foul odors. And the air purifier contains a new filter that retains viruses and bacteria, that is, UV-C LEDs that thoroughly sanitize the air passing through the air purifier itself.


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Market Segmentation

Italy air purifiers market is segmented into filter type, end use, distribution channel, region, and company. Based on filter type, the market is segmented HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and others. By end use, the market is segmented into residential, commercial and industrial. In terms of distribution channel, the market is segregated into direct sales, multi-branded electronics stores, online, supermarkets/hypermarkets, and others.

Market Players

Vortice Electtrosociali S.p.A, Daikin Air Conditioning Italia S.p.A, Bimar Srl, Haier Europe Trading Srl, Olimpia Splendid S.p.A., Dyson Srl, LG Electronics Italia S.p.A, Samsung Electronics Italia SpA, Philips S.p.A, and Winix Europe B.V., are the major market players in Italy air purifiers market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Value in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Filter Type

·         End Use

·         Distribution Channel

·         Region

Regional scope

North-West, South, Central, and North-East.

Key companies profiled

Vortice Electtrosociali S.p.A, Daikin Air Conditioning Italia S.p.A, Bimar Srl, Haier Europe Trading Srl, Olimpia Splendid S.p.A., Dyson Srl, LG Electronics Italia S.p.A, Samsung Electronics Italia SpA, Philips S.p.A, and Winix Europe B.V., etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, Italy air purifiers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Italy Air Purifiers Market, By Filter Type:
    • HEPA + Activated Carbon
    • Prefilter + HEPA + Activated Carbon
    • HEPA
    • Others
  • Italy Air Purifiers Market, By End Use:
    • Residential
    • Commercial
    • Industrial
  • Italy Air Purifiers Market, By Distribution Channel:
    • Direct Sales
    • Multi-Branded Electronics Stores
    • Online
    • Supermarkets/Hypermarkets
    • Others
  • Italy Air Purifiers Market, By Region:
    • North-West
    • South
    • Central
    • North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Italy air purifiers market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Italy Air Purifiers Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Frequency of Usage

4.5.  Factors Influencing Purchase Decision

4.6.  Brand Satisfaction

4.7.  Customer Satisfaction

4.8.  Challenges Faced Post Purchase

5.    Italy Air Purifiers Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.1.2.         By Volume       

5.2.  Market Share & Forecast

5.2.1.         By Filter Type Market Share Analysis (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, HEPA and Others (Prefilter + HEPA, Prefilter, etc.))

5.2.2.         By End Use Market Share Analysis (Residential, Commercial and Industrial)

5.2.3.         By Distribution Channel Market Share Analysis (Direct Sales, Multi-Branded Stores, Online, Supermarkets/Hypermarkets and Others (Exclusive Stores, Distributor Sales, etc.))

5.2.4.         By Regional Market Share Analysis

5.2.4.1. North-West Market Share Analysis

5.2.4.2. South Market Share Analysis

5.2.4.3. Central Market Share Analysis

5.2.4.4. North-East Market Share Analysis

5.2.5.         By Company Market Share Analysis

5.3.  Italy Air Purifiers Market Mapping & Opportunity Assessment

5.3.1.         By Filter Type Market Mapping & Opportunity Assessment

5.3.2.         By End Use Market Mapping & Opportunity Assessment

5.3.3.         By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.         By Regional Market Mapping & Opportunity Assessment

6.    Italy HEPA + Activated Carbon Air Purifiers Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.1.2.         By Volume

6.2.  Market Share & Forecast

6.2.1.         By End Use Market Share Analysis

6.2.2.         By Distribution Channel Market Share Analysis

7.    Italy Prefilter + HEPA + Activated Carbon Air Purifiers Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.1.2.         By Volume

7.2.  Market Share & Forecast

7.2.1.         By End Use Market Share Analysis

7.2.2.         By Distribution Channel Market Share Analysis

8.    Italy HEPA Air Purifiers Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.1.2.         By Volume

8.2.  Market Share & Forecast

8.2.1.         By End Use Market Share Analysis

8.2.2.         By Distribution Channel Market Share Analysis

9.    Pricing Analysis

10.  Market Dynamics

10.1.              Drivers

10.1.1.      Increasing air pollution

10.1.2.      Rising number of respiratory diseases

10.1.3.      Availability of wide range of products

10.2.              Challenges

10.2.1.      Increasing Competition

10.2.2.      Low Demand from Industrial Sector

11.  Impact of COVID-19 on Italy Air Purifiers Market

11.1.              Impact Assessment Model       

11.1.1.      Key Segments Impacted

11.1.2.      Key Regions Impacted

11.1.3.      Key Distribution Channel Impacted

12.  Market Trends & Developments

12.1.              Technological Advancement

12.2.              Rising Demand from Schools & Institutions

12.3.              Increasing Focus on Health and Wellbeing

12.4.              Increasing Demand for Deodorizing Filters

13.  Import/ Export Analysis

13.1.              Top 5 Exporting Countries

13.1.1.      By Value

13.2.              Top 5 Importing Countries

13.2.1.      By Value

14.  Porter’s Five Forces Model

14.1.              Competitive Rivalry

14.2.              Bargaining Power of Buyers

14.3.              Bargaining Power of Suppliers

14.4.              Threat of New Entrants

14.5.              Threat of Substitutes

15.  SWOT Analysis

15.1.              Strengths

15.2.              Weaknesses

15.3.              Opportunities

15.4.              Threats

16.  Competitive Landscape

16.1.              Company Profiles

16.1.1.      Vortice Electtrosociali S.p.A

16.1.1.1.              Company Details

16.1.1.2.              Product & Services

16.1.1.3.              Financials (As Reported)

16.1.1.4.              Key market Focus & Geographical Presence

16.1.1.5.              Recent Developments

16.1.1.6.              Key Management Personnel

16.1.2.      Daikin Air Conditioning Italia S.p.A

16.1.2.1.              Company Details

16.1.2.2.              Product & Services

16.1.2.3.              Financials (As Reported)

16.1.2.4.              Key market Focus & Geographical Presence

16.1.2.5.              Recent Developments

16.1.2.6.              Key Management Personnel

16.1.3.      Bimar Srl

16.1.3.1.              Company Details

16.1.3.2.              Product & Services

16.1.3.3.              Financials (As Reported)

16.1.3.4.              Key market Focus & Geographical Presence

16.1.3.5.              Recent Developments

16.1.3.6.              Key Management Personnel

16.1.4.      Haier Europe Trading Srl

16.1.4.1.              Company Details

16.1.4.2.              Product & Services

16.1.4.3.              Financials (As Reported)

16.1.4.4.              Key market Focus & Geographical Presence

16.1.4.5.              Recent Developments

16.1.4.6.              Key Management Personnel

16.1.5.      Olimpia Splendid S.p.A

16.1.5.1.              Company Details

16.1.5.2.              Product & Services

16.1.5.3.              Financials (As Reported)

16.1.5.4.              Key market Focus & Geographical Presence

16.1.5.5.              Recent Developments

16.1.5.6.              Key Management Personnel

16.1.6.      Dyson Srl

16.1.6.1.              Company Details

16.1.6.2.              Product & Services

16.1.6.3.              Financials (As Reported)

16.1.6.4.              Key market Focus & Geographical Presence

16.1.6.5.              Recent Developments

16.1.6.6.              Key Management Personnel

16.1.7.       LG Electronics Italia S.p.A

16.1.7.1.              Company Details

16.1.7.2.              Product & Services

16.1.7.3.              Financials (As Reported)

16.1.7.4.              Key market Focus & Geographical Presence

16.1.7.5.              Recent Developments

16.1.7.6.              Key Management Personnel

16.1.8.      Samsung Electronics Italia S.p.A

16.1.8.1.              Company Details

16.1.8.2.              Product & Services

16.1.8.3.              Financials (As Reported)

16.1.8.4.              Key market Focus & Geographical Presence

16.1.8.5.              Recent Developments

16.1.8.6.              Key Management Personnel

16.1.9.      Philips S.p.A

16.1.9.1.              Company Details

16.1.9.2.              Product & Services

16.1.9.3.              Financials (As Reported)

16.1.9.4.              Key market Focus & Geographical Presence

16.1.9.5.              Recent Developments

16.1.9.6.              Key Management Personnel

16.1.10.    Winix Europe B.V.

16.1.10.1.            Company Details

16.1.10.2.            Product & Services

16.1.10.3.            Financials (As Reported)

16.1.10.4.            Key market Focus & Geographical Presence

16.1.10.5.            Recent Developments

16.1.10.6.            Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.              Key Focus Areas

17.2.              Target Regions

17.3.              Target Product Type

17.4.              Target End Use

18.  About Us & Disclaimer

 

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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The Italy Air Purifiers Market is segmented into filter type, end use, distribution channel, and region.

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The major drivers of the market are favorable government initiatives, rising pollution, and increasing air related diseases.

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The installation of air purifiers is expected to rise during the forecast period owing to the rising health concerns following the COVID-19 epidemic and the increased awareness of respiratory problems.

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Vortice Electtrosociali S.p.A, Daikin Air Conditioning Italia S.p.A, Bimar Srl, Haier Europe Trading Srl, Olimpia Splendid S.p.A., Dyson Srl, LG Electronics Italia S.p.A, Samsung Electronics Italia SpA, Philips S.p.A, and Winix Europe B.V,, are the key players in the Italy air purifiers market.

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Parvati Sharma

Account Manager BD
Press Release

Increasing Demand From Schools & Institutions is Expected to Fuel the Italy Air Purifiers Market During the Forecast Period

Dec, 2022

Increasing air deodorizing filters and rising demand from schools and institutional sectors in Italy is driving the air purifiers market in Italy.