Global Intimate Care
Products Market is witnessing a robust growth owing to the rising awareness
among consumers through different social media campaign regarding the importance
of intimate hygiene. Moreover, due to growing demand through online channels,
it is further boosting the market growth of intimate care products.
Teenagers with poor
personal hygiene are 3.4 times more likely to get sexually transmitted diseases
(STDs) than those with good hygiene, indicating a substantial correlation
between personal cleanliness and the frequency of STDs in adolescents. According
to the data provided by World Health Organization in 2022, every day, more than
1 million sexually transmitted infections (STIs), the most of which are
asymptomatic, are contracted around the world. Thus, the demand for
intimate care products is witnessing significant rise from different regions.
An intimate hygiene
product is used for private areas of the body to defend against fungi,
bacteria, and viruses and to preserve hygiene and positive health. Utilizing
the product has many advantages, some of which include its capacity to aid in
the prevention of inflammation, allergic responses, irritation, and pH balance,
among others. The product's use has accelerated due to the rising popularity of
its use in public restrooms to help prevent harmful bacteria that cause skin
rashes, cramping, inflammation, and other symptoms. Additionally, the priority
that more people are placing on preserving their hygiene and health is leading
to an increase in the use of intimate hygiene products among them, which in
turn is fueling market growth.
Increasing Attention on
Intimate Health & Hygiene Among Women is Propelling the Market's Expansion
The World Bank's data
indicates that 83% of women who are 15 years and older are literate. Thus, the
market for intimate care products is expanding because of rising female
literacy rates and awareness of menstrual hygiene and health. Studies have
shown a connection between literacy and health, and this is also applicable for
feminine hygiene and wellness. Young women in undeveloped and underdeveloped
nations are actively getting awareness due to the active
campaigns from UNICEF and UNESCO about feminine hygiene products. Thus, putting
a favorable effect on the management of feminine health.
Furthermore, efforts to
reduce the social stigma associated with menstruation have been made in various
nations through ongoing discussions about feminine hygiene products in national
healthcare programs and other government initiatives. Thus, boosting the usage
of feminine hygiene products in developing and underdeveloped nations is
pushing demand for such items in different countries.
Rising Awareness Among
Men is Fueling the Market Growth
According to a data
provided by World Health Organization, more than 500 million people between 15
to 49 years are estimated to have a genital infection with herpes simplex virus.
Since maintaining intimate care is important for everyone, regardless of
gender, the market for intimate care products is expanding. The demand for
intimate care products has also increased recently because of men's changing
roles and opinions on health-related issues. As they prepare to enter
adulthood and transform the economy, millennials have increased monthly
spending on personal hygiene and grooming products. Hence, the market for men's
intimate care products is expected to rise.
As male consumers' interest
in intimate hygiene goods rises, businesses are introducing new products,
expanding product shop space, and using unique marketing strategies to increase
market penetration. Due to their higher appeal and reach, companies are
investing extensively in celebrity endorsement techniques. They are also
spending on product guidance to increase sales of men's personal care goods.
This is one of the main elements influencing the men's intimate care products
market globally. Additionally, different brands of men's intimate care goods are
considering elements including product advertising, celebrity endorsements, and
expanding penetration through online sales channels for market growth.
Growing demand for
Organic Products to Fuel Market
The demand for organic based products such as cream, moisturizer, and
deodorant are increasing as consumers are becoming more aware about the side effects
used in the chemical driven products within intimate hygiene category. Thus, companies
are significantly focusing on innovative new and unique products which are more
organic in nature. For instance, NatraCare launched organic wipes which are
manufactured with organic formula and contain no Sodium Lauryl Sulfate (SLS),
Parabens, or Methylisothiazolinone (MIT). Moreover, the wipes are plastic free
and are made from cotton thus, making it biodegradable and compostable.
Expanding consumer awareness, shifting lifestyles, and growing environmental
and health concerns are anticipated to be the main forces behind the expansion
of organic products, particularly in the region of Europe.