Intimate Care Products Market is Being Fueled By Females During the Forecast Period
The
rising awareness among consumers regarding intimate hygiene, growing number of
health awareness programs, and increase in demand through online channels is
driving the Global Intimate Care Products Market.
According to TechSci Research report, “Intimate Care Products Market - Global Industry
Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The intimate care products market is
being driven growing importance of consumers on intimate hygiene, rising demand
from female. Moreover, the high demand of intimate care products through online
channels is further boosting the market growth.
In undeveloped and underdeveloped
nations, a large portion of the population lacks access to basic intimate care
goods. However, government programs and on-governmental organizations (NGOs)
are helping to inform and increase knowledge of hygiene products among
consumers. Health and hygiene programs are conducted worldwide in
organizations, universities, and schools to increase awareness of intimate
hygiene products. Therefore, it is anticipated that throughout the projected
period, increasing consumer awareness of the value of maintaining personal
hygiene and keeping their intimate areas clean will fuel the market for
intimate care products.
The demand for intimate care products
has been driven by the rising risk of health problems in the intimate region
that can result in numerous skin conditions. Women's genital hygiene has become
more important to consumers because of increased product awareness, which is
fueling the market for women's intimate wash care products. Sportswomen are
using intimate wash care products, and numerous advertising campaigns are
promoting product trust among women. Additionally, employed women now have the
financial independence to spend more on personal hygiene.
The Global Intimate Care
Products Market is segmented based on gender and distribution channel. Based on
gender, the market is fragmented into male and female. Based on distribution
channel the market is segmented into supermarkets/hypermarkets, exclusive
stores, convenience stores, online, pharmacy/drug stores and non-retail sales.
Based on gender, the market is segmented
into female and male. The demand among female regarding intimate hygiene
products is mainly due to the rising awareness about the importance of intimate
hygiene and various problems such as rashes, itching. Moreover, the demand for
male intimate care products is forecasted to grow in the coming years owing to
the rising awareness through different social media platforms.
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on the "Intimate Care Products Market."
The market for intimate care products was dominated by North America. The
rising popularity and high spending in the region, along with the easy
accessibility of intimate care products, are the main drivers of regional
market expansion. The main aspects influencing product demand in the region
include rising knowledge of the negative effects of unclean intimate areas,
such as skin illnesses, irritation, odor, and the possibility of cervical
cancer.
Due to the increase in
young customers' purchasing power and increased knowledge of intimate hygiene,
as well as the rise in disposable income in developing nations like India and
China, the Asia Pacific area is predicted to have the fastest growth with an
exponential growth rate. The region holds a significant portion of the personal
care market, which is motivating the manufacturers to invest money to expand
their operations.
Key market players in the global intimate care products market include:
- Kimberly-Clark Corporation
- The Honey Pot Company, LLC
- Prestige Consumer Healthcare Inc.
- Lemisol Corporation
- Solidus Lifesciences Private Limited
(Skin Elements)
- Hindustan Unilever Limited
- Lil-lets UK Limited
- Edgewell Personal Care Brands, LLC
- Wet & Dry Personal Care (P) Ltd.
- Himalaya Global Holdings Ltd.
To set themselves apart from rival brands, several companies have started to
release new, unique products with improved usability. For instance, Peptonic
Medical AB entered intimate care products segment and launched products under
brand name Lunette. All products contain soothing ingredients that are nice to
the skin's most delicate areas. For instance, the soap-free Lunette Intimate
Cleanser hydrates by fusing a gel with a Nordic botanical oil that has been
clinically developed.
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“The intimate care products market is witnessing high demand owing to the rising
importance among consumers regarding intimate hygiene. Moreover, rising
awareness among consumers through different health campaigns by different
international associations and the rising demand through online channels and unique
marketing techniques by various brands is further boosting the market growth.”
said Mr. Karan Chechi, Research Director with TechSci Research, a research
based global management consulting firm.
“Intimate Care Products Market Segmented
By Gender (Male, Female), By Distribution Channel (Supermarkets/Hypermarkets,
Exclusive Stores, Convenience Stores, Online, Pharmacy/Drug Stores, Non-Retail
Sales), By Region, Competition, Forecast & Opportunities, 2018-2028F” has evaluated the future growth potential of intimate care
products market and provides statistics and information on market structure,
size, share, and future growth. The report is intended to provide cutting-edge
market intelligence and help decision-makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in intimate care
products globally.
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