The Indonesia air
purifiers market is expected to grow during the forecast period, as result of deteriorating
environmental quality caused by an increase in coal-fired power plants and
biomass burning, which is a major seasonal air pollution source in the area.
The demand for products will also rise during the predicted period due to
growing consumer knowledge of product advantages.
Several reasons
contribute to increase air pollution, which in turn drives up demand for air
purifiers such as increased rapid urbanization as result of increasing
construction activities and increasing population in the country, it will lead
to increase the market demand in the upcoming years. For instances, the
overall population is expected to reach 282,648,040 in 2022, up from the
previous year's figure.
Particulate pollution in
Indonesia is primarily caused by seasonal agricultural burning practices,
seasonal forest fires, open burning of household waste, and reliance on
coal-based energy, which is linked to chronic respiratory diseases and
increases their mortality rates. Furthermore, Jakarta, Badung, and Denpasar are
all major cities which are caused by the air pollution. Additionally, emission
produce from vehicles and the country's expanding industrial, it will increase
the market demand during the projected period
Both indoor and outdoor
environments are susceptible to air pollution, which has a negative impact on
human health. Which cause to increase the risk of diseases like cancers,
respiratory problems, tuberculosis, allergic conditions, and cataracts. As a
result, government took an initiative towards controlling the air pollution and
set the guidelines for air safety in the household. Since 2021, WHO supported
the Ministry of Health to develop the National Indoor Air Quality roadmap
2022-2030 as a reference for the government and related parties in planning,
compiling, implementing, monitoring, and evaluating policies and strategies
related to indoor air quality. For instances, in 2021, the average
AQI in the Indonesia is 97, with PM2.5 levels, which is 6.9 times higher
than the World Health Organization's (WHO) exposure recommendation. As a
result, it will lead to the market demand of air purifiers during the projected
years.
Moreover, a significant
increase in the demand for air purifiers is anticipated from both the
residential and commercial sectors due to growing health concerns among peoples
and the need for safe working environments, increase the demand for air
purifiers in the nation over the forecast period. Additionally, Coway Indonesia, an air
purifier and water filtration company, has partnered with digital
consultancy Magnus for an influencer marketing campaign. The campaign, which
ran until October 2021, focused on Coway's new products, the Air Purifier
Tornado, and the Water Purifier Cinnamon. Magnus has been tasked with
increasing Coway's brand awareness and presence in Indonesia and on social
media.
Technical Advancement
Increase the Market Growth
To strengthen their position
in the market, the major firms adopt a variety of approaches. One such
essential technique is the acquisition of businesses to increase brand value
among customers. Periodic launches of innovative products are to be consider as
a strategy approach to attract the consumers towards the product. For
instances, in 2021, Ecovacs Robotics launched new innovative air purifier, “Ecovacs
Airbot Ava” is a robotic air purifier, The new Airbot Ava robotic air purifier
was created by Ecovacs with a technology that can work together with smart home
devices to satisfy consumer needs for air quality. The product has a different
feature such a mapping and navigation technology, which allows for the easy
mapping of home layouts for air purification and automatically improves indoor
air quality by filtering 150 litres of air in one second. Its sensors detect
pollutant concentrations automatically and instruct the robot to areas with the
poorest indoor air quality.
Growing Concerns about Indoor Air Quality Boost Market Demand
The impact of using an air purifier to improve air quality and reduce
potentially harmful circulating particles like bacteria, viruses, fungi, and
smoke is expected to drive market growth in the coming year due to the health
effects of air pollution, which include decreased lung function, increased
respiratory symptoms, and an increased risk of cardiovascular disease, lung
cancer, and shortened life expectancy.
