India Wet Wipes Market By Product Type ((Baby Wipes, Facial & Cosmetics Wipes, Multi-Purpose Wipes, Hand & Body Wipes and Others (Deodorant Wipes, Intimate Wipes, Surface Wipes, etc.)), By Distribution Channel (Grocery Stores/Departmental Stores, Pharmacy/Drug Stores, Supermarkets/Hypermarkets, Online and Others (Direct Sales, Distributors Sales, Convenience Stores, etc.)), By Region, Competition, Forecast & Opportunities, 2028F

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Summary

Report Description

India wet wipes market is anticipated to grow at a CAGR of 18.38% during the forecast period to reach around USD250.60 million by 2028F on account of several factors such as rising per capita income, changing consumer perception, increasing preferences for hygiene products. The vast variety of product categories provided by the wet wipes producers in the nation is another important factor driving the expansion of this market. In addition to the standard washing tissues like wet toilet paper, baby wipes, or hard surface wipes, other products like sunscreen lotion or deodorant are also available as wipes. Additionally, businesses are concentrating on releasing such goods in the market that serve the dual purposes of being environmentally friendly and effective at cleaning. As an illustration, consider businesses like Pampers and Mamaearth that provide baby wipes made with plant-based fiber. Therefore, these factors are anticipated to spur the growth of the wet wipes market over the forecast years.


During the COVID-19 pandemic, customers preferred visiting adjacent grocery/Kirana stores, pharmacies/drug stores, and e-commerce platforms for their purchases instead of hypermarkets and supermarkets due to the country's strict lockdown enforcement. Following the COVID-19 epidemic, brands concentrated on expanding their product portfolios on e-commerce platforms. However, important players have been focusing more on e-commerce as the lockdown limits have been loosened and consumers have become more tech aware.

 

Rising Demand through E-Commerce Platforms Fueling the Market Growth

The number of Internet users in India climbed from 795.18 million at the end of December 2020 to 825.30 million at the end of March 2021, according to data from the Telecom Regulatory Authority of India, representing a quarterly growth rate of 3.79 percent. Due to the expansion of e-commerce, especially in light of India's rising rate of internet penetration, wet wipes manufacturers now have new opportunities to connect with their clients. The online sales channel has greatly aided in the evolution of the wet wipes market in India by making it feasible to interact with clients in even the most remote locations and to expand distribution networks.

 

Increasing Demand for Facial and Cosmetic Wipes Fueling the Market Growth

Consumers are increasingly adopting face and cosmetic wipes, which has various benefits including the fact that they are easy and handy to use anywhere and at any time. They clean the face of dirt and bacteria delicately and effectively. They also make it simpler to moisturize and wash the face. Additionally, the skincare industry in India is flourishing as consumers constantly strive for clear, beautiful skin. Wet wipes businesses are concentrating on growing their position in this market as a result. For instance, Piramal Pharma Limited said in 2022 that its Lacto Calamine skin care product line, which features items like facewash with kaolin clay, oil control face wipes, etc., would be expanded.

 

Rising Demand for Organic Wet Wipes Aiding the Market Growth

In India, manufacturers of wet wipes are placing increasing emphasis on producing environmentally friendly goods, implementing sustainable methods from the very start of the manufacturing process, and working to lessen their carbon footprint. In order to compete with other companies and boost sales, manufacturers are also working to create reasonable and environmentally friendly products. In addition, the top wet wipes manufacturers are putting a focus on their product line and providing goods free of chemicals in order to meet the growing consumer demand for organic wet wipes.



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Market Segmentation

The India wet wipes market is segmented based on product type, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into baby wipes, facial & cosmetics wipes, multi-purpose wipes, hand & body wipes and others (deodorant wipes, intimate wipes, surface wipes, etc.). Also, segmentation of the market on the grounds of distribution channel is done into grocery stores/departmental stores, pharmacy/drug stores, supermarkets/hypermarkets, online and others (direct sales, distributors sales, convenience stores, etc.).

 

Company Profiles

The Himalaya Drug Company, Johnson & Johnson Private Limited, Hindustan Unilever Limited, Unicharm India Pvt. Ltd., Procter & Gamble Hygiene and Health Care Limited, Kimberly-Clark Hygiene Products Private Limited, Godrej Consumer Products Limited, Pigeon India Pvt. Ltd., Tainwala Personal Care Products Private Limited, Ashok & Co. Private Limited, etc. are among some of the major market players in the India wet wipes market.

Attribute

Details

Market size value in 2022

USD89.74 Million

Revenue Forecast in 2027

USD250.60 Million

Growth Rate

18.38%

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023E

Forecast Period

2024F– 2028F

Quantitative Units

Revenue in Value (USD Million), in Volume (Million Wipes) and CAGR for 2018-2022 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Product Type

·         Distribution Channel

·         Region

·         Company

Regional Scope

South, North, West and East

Key Companies Profiled

The Himalaya Drug Company, Johnson & Johnson Private Limited, Hindustan Unilever Limited, Unicharm India Pvt. Ltd., Procter & Gamble Hygiene and Health Care Limited, Kimberly-Clark Hygiene Products Private Limited, Godrej Consumer Products Limited, Pigeon India Pvt. Ltd., Tainwala Personal Care Products Private Limited, Ashok & Co. Private Limited, etc. are among some of the major market players in the India wet wipes market.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, India wet wipes market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Wet Wipes Market, By Product Type:

o   Baby Wipes

o   Facial & Cosmetics Wipes

o   Multi-Purpose Wipes

o   Hand & Body Wipes

o   Others

  • India Wet Wipes Market, By Distribution Channel:
    • Grocery Stores/Departmental Stores
    • Pharmacy/Drug Stores
    • Supermarkets/Hypermarkets
    • Online
    • Others
  • India Wet Wipes Market, By Region:
    • South
    • North
    • West
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India wet wipes market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of content

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on India Wet Wipes Market

5.    Voice of Customer

5.1.  Brand Awareness

5.2.  Factors Influencing Purchase Decisions

5.3.  Sources of Information

6.    India Wet Wipes Market Outlook, 2018-2028F

6.1.  Market Size & Forecast

6.1.1.    By Value & Volume

6.2.  Market Share & Forecast

6.2.1.    By Product Type (Baby Wipes, Facial & Cosmetics Wipes, Multi-Purpose Wipes, Hand & Body Wipes and Others (Deodorant Wipes, Intimate Wipes, Surface Wipes, etc.))

6.2.2.    By Distribution Channel (Grocery Stores/Departmental Stores, Pharmacy/Drug Stores, Supermarkets/Hypermarkets, Online and Others (Direct Sales, Distributors Sales, Convenience Stores, etc.))

6.2.3.    By Region (South, North, West and East)

6.2.4.    By Company (2022)

6.3.  Market Map (By Product Type, By Distribution Channel, and By Region)

7.    India Baby Wipes Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value & Volume

7.2.  Market Share & Forecast

7.2.1.    By Distribution Channel

7.2.2.    By Region

8.    India Facial & Cosmetics Wipes Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value & Volume

8.2.  Market Share & Forecast

8.2.1.    By Distribution Channel

8.2.2.    By Region

9.    India Multi-Purpose Wipes Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value & Volume

9.2.  Market Share & Forecast

9.2.1.    By Distribution Channel

9.2.2.    By Region

10.  India Hand & Body Wipes Market Outlook

10.1.             Market Size & Forecast

10.1.1. By Value & Volume

10.2.             Market Share & Forecast

10.2.1. By Distribution Channel

10.2.2. By Region

11.  Market Dynamics

11.1.Drivers

11.2.Challenges

12.  Market Trends and Developments

13.  Pricing Analysis

14.  Policy and Regulatory Landscape

15.  India Economic Profile

16.  Competitive Landscape

16.1.             The Himalaya Drug Company

16.2.             Johnson & Johnson Private Limited

16.3.             Hindustan Unilever Limited

16.4.             Unicharm India Pvt. Ltd.

16.5.             Procter & Gamble Hygiene and Health Care Limited

16.6.             Kimberly-Clark Hygiene Products Private Limited

16.7.             Godrej Consumer Products Limited

16.8.             Pigeon India Pvt. Ltd.

16.9.             Tainwala Personal Care Products Private Limited

16.10.           Ashok & Co. Private Limited, etc.

17. Strategic Recommendations

18. About Us & Disclaimer

Figures and Tables

List of Figures:

Figure 1: India Wet Wipes Market Size, By Value (USD Million) & By Volume (Million Wipes), 2018-2028F

Figure 2: India Wet Wipes Market Share, By Product Type, By Value, 2018-2028F

Figure 3: India Wet Wipes Market Share, By Distribution Channel, By Value, 2018-2028F

Figure 4: India Wet Wipes Market Share, By Region, By Value, 2018-2028F

Figure 5: India Wet Wipes Market Share, By Company, By Value, 2022

Figure 6: India Wet Wipes Market Map, By Product Type, Market Size (USD Million) & Growth Rate (%), 2022

Figure 7: India Wet Wipes Market Map, By Distribution Channel, Market Size (USD Million) & Growth Rate (%), 2022

Figure 8: India Wet Wipes Market Map, By Region, Market Size (USD Million) & Growth Rate (%), 2022

Figure 9: India Baby Wipes Market Size, By Value (USD Million) & By Volume (Million Wipes), 2018-2028F

Figure 10: Break up of Rural-Urban Internet Subscriber Base (In Million), By Leading State/Union Territory in India, 2021

Figure 11: India Baby Wipes Market Share, By Distribution Channel, By Value, 2018-2028F

Figure 12: India Baby Wipes Market Share, By Region, By Value, 2018-2028F

Figure 13: India Facial & Cosmetics Wipes Market Size, By Value (USD Million) & By Volume (Million Wipes), 2018-2028F

Figure 14: India Total Internet Users (In Million), 2017-2021

Figure 15: India Facial & Cosmetics Wipes Market Share, By Distribution Channel, By Value, 2018-2028F

Figure 16: India Facial & Cosmetics Wipes Market Share, By Region, By Value, 2018-2028F

Figure 17: India Multi-Purpose Wipes Market Size, By Value (USD Million) & By Volume (Million Wipes), 2018-2028F

Figure 18: India Gross National Income Per Capita (USD), 2017-2021

Figure 19: India Multi-Purpose Wipes Market Share, By Distribution Channel, By Value, 2018-2028F

Figure 20: India Multi-Purpose Wipes Market Share, By Region, By Value, 2018-2028F

Figure 21: India Hand & Body Wipes Market Size, By Value (USD Million) & By Volume (Million Wipes), 2018-2028F

Figure 22: India Urban Population (In Million), 2017-2021

Figure 23: India Hand & Body Wipes Market Share, By Distribution Channel, By Value, 2018-2028F

Figure 24: India Hand & Body Wipes Market Share, By Region, By Value, 2018-2028F

List of Tables:

Table 1: India Wet Wipes Market, Pricing Analysis, 2022

Frequently asked questions

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In terms of product type, the India wet wipes are segmented into baby wipes, facial & cosmetics wipes, multi-purpose wipes, hand & body wipes and others (deodorant wipes, intimate wipes, surface wipes, etc.). Among which, the baby wipes have dominated the market with a market share of more than 60% in terms of value in 2022 and will continue to dominate the market in the forecast period. The rising presence of online channels is leading to increased sales owing to factors such as ease of availability, simple to use, time saving, etc.

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The rising demand for wet wipes in the home and commercial sectors was significantly influenced by the growing concern about hygiene during COVID-19. Wipes have a lower demand than other hygiene goods, thus producers usually keep production and supply within the allowed range. As a result, the unprecedentedly high demand in 2020 has been limited by a lack of supply and converting capability, and retail establishments have experienced stockouts.

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The top 10 players in the India wet wipes market are The Himalaya Drug Company, Johnson & Johnson Private Limited, Hindustan Unilever Limited, Unicharm India Pvt. Ltd., Procter & Gamble Hygiene and Health Care Limited, Kimberly-Clark Hygiene Products Private Limited, Godrej Consumer Products Limited, Pigeon India Pvt. Ltd., Tainwala Personal Care Products Private Limited, Ashok & Co. Private Limited, etc.

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Some of the market trends in the India wet wipes market include rising demand for organic wet wipes, growing access and availability of wet wipes, changing lifestyle of consumers, increasing demand for facial and cosmetic wipes, etc.

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profile

Sakshi Bajaal

Principal Consultant
Press Release

India Wet Wipes Market to Grow at a CAGR of 18.38% through 2028

Aug, 2022

Rising demand for multi-purpose facial and & cosmetics wipes and increasing innovation in existing offerings are expected to fuel the India wet wipes market growth through 2028F.

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