As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

India wallpaper market is anticipated to undergo growth during the forecast period owing to expanding urban population and growing influence of western lifestyle. With increasing disposable income, Indians are willing to spend on interior items like wallpaper. The growing urbanization coupled with growth in Indian real estate sector are aiding to the demand for wallpapers in the market.

Further, availability of different types of wallpapers alongside with different price range and quality is supporting the growth of the market. Wallpapers can be customized, depending on consumer’s taste and preferences. They are usually made up of paper, plastic, vinyl, etc. The demand for wallpapers is consistently rising from both residential as well as commercial sector. Growth in hospitality industry is also aiding to the growth of wallpaper market in the country. With improving standard of living in the country, the India wallpaper market is expected to witness significant growth by 2025.

India wallpaper market is segmented based on type, end user, distribution channel and region. Based on type, the market is segmented into vinyl-based, non-woven, fabric and others. The demand for non-woven and fabric wallpapers is expected to grow significantly during the forecast period considering their durability aspect. 

Based on end user, the India wallpaper market is segmented into residential and commercial sector. The commercial sector lead the market and is expected to dominate further during the forecast period owing to expanding hospitality and retail sector in the country. Wallpapers act as a decorative item and possess high durability as compared to paints.

Major players operating in the India wallpaper market are Marshalls Wallcoverings, Elementto Lifestyle Wallcoverings Pvt. Ltd, Excel Wallcoverings, ATCO Interiors Private Limited, Adornis Wallpapers, Gratex Industries Ltd., Ultra Walls (Sonu Art), Asian Paints Ltd., Berger Paints and Happy Walls, among others. As most of the materials are outsourced in Indian wallpaper market, the lucrative opportunity has led to the emergence of various startup companies like Pepperfry, Homify in the Indian market. Most of the leading companies are investing in strong distribution network to increase their market share. Online channels are acting as a great distribution channel for wallpaper manufacturers.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast the market size of India wallpaper market.
  • To classify and forecast India Wallpaper market based on type, end user, distribution channel, company and regional distribution.
  • To identify drivers and challenges for India wallpaper market.
  • To examine competitive developments such as expansions, new product launches in India wallpaper market.
  • To conduct pricing analysis for India wallpaper market.
  • To identify and analyze the profile of leading players operating in India wallpaper market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of wallpaper manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturing companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across India.

TechSci Research calculated the market size of India wallpaper market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Wallpaper manufacturers/partners
  • Sales channel/vendors/ distribution
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to wallpapers

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India wallpaper market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Wallpaper Market, By Type:
    • Vinyl-based
    • Non-woven
    • Fabric
    • Others
  • India Wallpaper Market, By Distribution Channel:
    • Offline
    • Online
  • India Wallpaper Market, By End User:
    • Residential
    • Commercial
  • India Wallpaper Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India wallpaper market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Wallpaper Market

4.    Executive Summary

5.    Voice of Customer

6.    India Wallpaper Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Type (Vinyl-based, Non-woven, Fabric, Others)

6.2.2.     By Distribution Channel (Offline, Online)

6.2.3.     By End-User (Residential, Commercial)

6.2.4.     By Region

6.2.5.     By Company (2019)

6.3.  Market Attractiveness Index

7.    India Vinyl-based Wallpaper Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

7.2.2.     By End User

7.3.  Market Attractiveness Index

7.4.  Pricing Analysis

8.     India Non-woven Wallpaper Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

8.2.2.     By End User

8.3.  Market Attractiveness Index

8.4.  Pricing Analysis

9.    India Fabric Wallpaper Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

9.2.2.     By End User

9.3.  Market Attractiveness Index

9.4.  Pricing Analysis

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Development

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.              Marshalls Wallcoverings

14.2.              Elementto Lifestyle Wallcoverings Pvt. Ltd

14.3.              Excel Wallcoverings

14.4.              ATCO Interiors Private Limited

14.5.              Adornis Wallpapers

14.6.              Gratex Industries Ltd.

14.7.              Ultra Walls (Sonu Art)

14.8.              Asian Paints Ltd.

14.9.              Berger Paints

14.10.            Happy Walls

15.  Strategic Recommendations

16.  About us & Disclaimer


                                                                                                                        (Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at