India Wallpaper Market to Grow with a CAGR of 5.72% through 2031F
The India Wallpaper Market
is driven by factors such as rising urbanization, increasing demand for
aesthetic home interiors, growing disposable incomes, and expanding real estate
development.
According
to TechSci Research report, “India Wallpaper Market – By Region, Forecast
& Opportunities, 2031F”, the India Wallpaper Market was valued at USD 678.59 Million in 2025
and is expected to reach USD 947.64 Million by 2031 with a CAGR of 5.72% during
the forecast period. The India wallpaper market has experienced significant
growth in recent years, driven by urbanization, changing consumer preferences,
and advancements in interior design technologies. As urban centers expand and
modern lifestyles continue to evolve, the demand for innovative and
aesthetically pleasing home décor solutions has surged. The Indian consumer is
increasingly shifting away from traditional wall paints in favor of wallpapers,
owing to their ability to offer diverse designs, textures, and finishes that
enhance the look and feel of spaces. This shift is further propelled by the
rising disposable incomes and growing awareness among Indian consumers
regarding the variety and benefits of wallpapers.
One of the key factors contributing to
the growth of the wallpaper market in India is the country’s rapid urbanization
and the expanding real estate sector. As more people move to cities, the demand
for residential and commercial spaces has led to an increased need for modern
and aesthetically pleasing interiors. Urban homes, particularly in metropolitan
areas like Delhi, Mumbai, Bengaluru, and Chennai, have become the primary
consumers of high-end, designer wallpapers. The burgeoning real estate market
is fueling the demand for premium and luxury wallpaper options as both
residential homeowners and commercial establishments such as hotels,
restaurants, and offices look to create unique, sophisticated environments.
The India wallpaper market is poised for
sustained growth, driven by urbanization, increased consumer awareness,
technological innovations, and the expansion of e-commerce. As more Indian
consumers embrace modern home décor solutions, the demand for wallpaper is
expected to continue growing. The trend of personalization and customization,
supported by digital printing technology, along with the rise of eco-friendly
and sustainable products, will further shape the market in the coming years.
Additionally, the increasing interest from commercial sectors such as
hospitality and retail will add to the market’s expansion, providing more
opportunities for growth. As a result, India’s wallpaper industry is expected
to continue evolving, meeting the demands of a diverse, design-conscious
population eager to create stylish and unique spaces.
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" India Wallpaper Market”
The India Wallpaper
Market is segmented into product type, end user, distribution channel and region.
Based
on category, residential segment is the fastest-growing, driven by the
increasing demand for home personalization and interior décor among urban
consumers. As disposable incomes rise and the preference for aesthetic, stylish
living spaces grows, more homeowners are opting for wallpapers over traditional
paints. Millennials and younger generations, in particular, are keen on
decorating their homes with unique, customizable designs that reflect their
personality and lifestyle. Additionally, the growing trend of home renovation
and DIY projects has further fueled the demand for wallpapers in residential
spaces. While the commercial sector, including offices, hotels, and retail
spaces, remains a significant contributor, the residential segment is
experiencing faster growth due to these evolving consumer preferences and the
influence of social media on home décor trends.
Based on region, West region of India is currently the
fastest-growing segment in the wallpaper market, driven by the rapid
urbanization and growing disposable incomes in cities like Mumbai, Pune, and
Ahmedabad. The West has a strong presence of metro cities and a high concentration
of real estate development, which boosts demand for premium and luxury home
décor products, including wallpapers. Additionally, the region benefits from a
well-established infrastructure, easy access to global brands, and a growing
trend toward modern interior design. While the South, particularly cities like
Bengaluru and Chennai, also sees growth, the West region is expanding at a
faster pace due to its larger commercial and residential development projects,
making it the dominant driver of market growth.
Major companies
operating in India Wallpaper Market are:
- Marshalls
Wallcoverings
- Elementto
Lifestyle Wallcoverings Pvt. Ltd
- Excel
Wallcoverings
- ATCO
Interiors Private Limited (Wallpaper Bazaar)
- Adornis
Wallpapers
- Gratex
Industries Ltd.
- Ultra
Walls (Sonu Art)
- Asian
Paints Ltd
- Berger
Paints Ltd
- Happy
Walls
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“The India wallpaper market is driven by
rapid urbanization, rising disposable incomes, and increasing demand for
aesthetic home décor. Advancements in digital printing technology enable
personalized, high-quality designs, catering to evolving consumer preferences.
The trend toward eco-friendly and sustainable wallpapers is gaining momentum,
as consumers seek environmentally conscious options. Additionally, the growing
popularity of e-commerce has made wallpapers more accessible, allowing
consumers to easily explore a wide range of designs online.”
said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“India Wallpaper Market
By Product Type (Vinyl-based, Non-woven, Fabric, Others), By End-User
(Residential, Commercial), By Distribution Channel (Online, Offline), By
Region, Competition, Forecast & Opportunities, 2021-2031F”,
has evaluated the future growth potential of India Wallpaper Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Wallpaper Market.
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