Press Release

India Wallpaper Market to Grow with a CAGR of 5.72% through 2031F

 

The India Wallpaper Market is driven by factors such as rising urbanization, increasing demand for aesthetic home interiors, growing disposable incomes, and expanding real estate development.

According to TechSci Research report, “India Wallpaper Market – By Region, Forecast & Opportunities, 2031F”, the India Wallpaper Market was valued at USD 678.59 Million in 2025 and is expected to reach USD 947.64 Million by 2031 with a CAGR of 5.72% during the forecast period. The India wallpaper market has experienced significant growth in recent years, driven by urbanization, changing consumer preferences, and advancements in interior design technologies. As urban centers expand and modern lifestyles continue to evolve, the demand for innovative and aesthetically pleasing home décor solutions has surged. The Indian consumer is increasingly shifting away from traditional wall paints in favor of wallpapers, owing to their ability to offer diverse designs, textures, and finishes that enhance the look and feel of spaces. This shift is further propelled by the rising disposable incomes and growing awareness among Indian consumers regarding the variety and benefits of wallpapers.

One of the key factors contributing to the growth of the wallpaper market in India is the country’s rapid urbanization and the expanding real estate sector. As more people move to cities, the demand for residential and commercial spaces has led to an increased need for modern and aesthetically pleasing interiors. Urban homes, particularly in metropolitan areas like Delhi, Mumbai, Bengaluru, and Chennai, have become the primary consumers of high-end, designer wallpapers. The burgeoning real estate market is fueling the demand for premium and luxury wallpaper options as both residential homeowners and commercial establishments such as hotels, restaurants, and offices look to create unique, sophisticated environments.

The India wallpaper market is poised for sustained growth, driven by urbanization, increased consumer awareness, technological innovations, and the expansion of e-commerce. As more Indian consumers embrace modern home décor solutions, the demand for wallpaper is expected to continue growing. The trend of personalization and customization, supported by digital printing technology, along with the rise of eco-friendly and sustainable products, will further shape the market in the coming years. Additionally, the increasing interest from commercial sectors such as hospitality and retail will add to the market’s expansion, providing more opportunities for growth. As a result, India’s wallpaper industry is expected to continue evolving, meeting the demands of a diverse, design-conscious population eager to create stylish and unique spaces.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " India Wallpaper Market 

The India Wallpaper Market is segmented into product type, end user, distribution channel and region.

Based on category, residential segment is the fastest-growing, driven by the increasing demand for home personalization and interior décor among urban consumers. As disposable incomes rise and the preference for aesthetic, stylish living spaces grows, more homeowners are opting for wallpapers over traditional paints. Millennials and younger generations, in particular, are keen on decorating their homes with unique, customizable designs that reflect their personality and lifestyle. Additionally, the growing trend of home renovation and DIY projects has further fueled the demand for wallpapers in residential spaces. While the commercial sector, including offices, hotels, and retail spaces, remains a significant contributor, the residential segment is experiencing faster growth due to these evolving consumer preferences and the influence of social media on home décor trends.

Based on region, West region of India is currently the fastest-growing segment in the wallpaper market, driven by the rapid urbanization and growing disposable incomes in cities like Mumbai, Pune, and Ahmedabad. The West has a strong presence of metro cities and a high concentration of real estate development, which boosts demand for premium and luxury home décor products, including wallpapers. Additionally, the region benefits from a well-established infrastructure, easy access to global brands, and a growing trend toward modern interior design. While the South, particularly cities like Bengaluru and Chennai, also sees growth, the West region is expanding at a faster pace due to its larger commercial and residential development projects, making it the dominant driver of market growth.

Major companies operating in India Wallpaper Market are:

  • Marshalls Wallcoverings
  • Elementto Lifestyle Wallcoverings Pvt. Ltd
  • Excel Wallcoverings
  • ATCO Interiors Private Limited (Wallpaper Bazaar)
  • Adornis Wallpapers
  • Gratex Industries Ltd.
  • Ultra Walls (Sonu Art)
  • Asian Paints Ltd
  • Berger Paints Ltd
  • Happy Walls

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The India wallpaper market is driven by rapid urbanization, rising disposable incomes, and increasing demand for aesthetic home décor. Advancements in digital printing technology enable personalized, high-quality designs, catering to evolving consumer preferences. The trend toward eco-friendly and sustainable wallpapers is gaining momentum, as consumers seek environmentally conscious options. Additionally, the growing popularity of e-commerce has made wallpapers more accessible, allowing consumers to easily explore a wide range of designs online.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Wallpaper Market By Product Type (Vinyl-based, Non-woven, Fabric, Others), By End-User (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Wallpaper Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Wallpaper Market.

 

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India Wallpaper Market By Product Type (Vinyl-based, Non-woven, Fabric, Others), By End-User (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2021-2031F

Consumer Goods and Retail | Jul, 2025

The India Wallpaper Market is driven by factors such as rising urbanization, increasing demand for aesthetic home interiors, growing disposable incomes, and expanding real estate development.

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