India television market is projected to surpass $ 13 billion by 2023. Growth in the market is led by rising demand from increasing number of independent households as well as commercial and hospitality sectors. As of 2016, India had more than 180 million households with television units and the number is expected to rise in the coming years. In the present scenario, a large portion of the population is using CRT televisions, which is a primitive technology, and consequently, there is rising demand from customers to upgrade their television technology, which is expected to significantly drive the market  tv market share in india during the forecast period. Moreover, booming e-commerce industry and rising disposable income of consumers are further anticipated to contribute to the growing sales of televisions across the country in the coming years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast India television market size.
  • To define, classify and forecast India television market based on screen size, display type, screen resolution, connectivity, distribution channel, region, leading city and company.
  • To scrutinize the detailed market segmentation and forecast the market size based on screen size, namely – Below 30”, 30”-39”, 40”-47” and Above 48”.
  • To analyze and forecast the market share, in terms of volume, for television with respect to screen resolution, display type, connectivity, distribution channel and region.
  • To analyze and forecast the market share, in terms of volume, for television with respect to region, namely: North, South, West and East.
  • To identify tailwinds and headwinds for the India television market.
  • To generate information about consumer behavior towards brand awareness, preferred point of purchase, frequency of buying and evaluate major factors impacting the buying decision related to television.
  • To strategically profile the leading players in the market, which are involved in the supply of televisions in the country.

 

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India television market is controlled by these major players, namely– Samsung India Electronics Private Limited, LG Electronics India Private Limited, Sony India Private Limited, Panasonic India Private Limited, Intex Technologies (India) Limited, Videocon Industries Ltd., Micromax Informatics Limited, BPL Limited, MIRC Electronics Limited, and Vu Technologies Private Limited.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of television manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channel, and regional presence of all major television suppliers in the country.

TechSci Research calculated the market size for India television market using a bottom-up approach, where manufacturers value and volume shares data for screen sizes (Below 30”, 30”-39”, 40”-47” and Above 48”) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size, tv market share in India Various secondary sources such as secondary sources directories, databases such as company annual reports, World Bank, industry magazines, industry reports, news dailies, Consumer Electronics and Appliances Manufacturers Association (CEAMA), Ministry of Micro Small & Medium Enterprises, credible paid databases, proprietary database, etc., were also analyzed by the TechSci Research.


Key Target Audience:

  • Television manufacturers, importers, suppliers, distributors, e-commerce players and other stakeholders 
  • Organizations, forums and alliances related to television market
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as television manufacturers, distributors and dealers, customers and policy makers. The study would also aid the stakeholders to target the growing segments over the coming years, thereby enabling them in taking right investment decisions and facilitating their expansion.

Report Scope:

In this report, India television market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Screen Size:
    • 30”-39”
    • 40”-47”
    • 48” & Above
    • Below 30”
  • Market, by Display Type:
    • LED
    • OLED
    • Others
  • Market, By Screen Resolution:
    • Full HD
    • HD
    • Ultra HD
  • Market, Connectivity:
    • Conventional/Non-Internet TVs
    • Smart/Internet TVs
  • Market, By Distribution Channel:
    • Offline Retail
    • Direct/Institutional Sales
    • Online Retail
  • Market, By Region:
    • North
    • South
    • West
    • East
  • Market, By Company:
    • Samsung India Electronics Private Limited
    • LG Electronics India Private Limited
    • Sony India Private Limited
    • Panasonic India Private Limited
    • Intex Technologies (India) Limited
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India television market.

 

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what, you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer/Customer Behavior Analysis

4.1.    Factors Influencing Purchase Decision

4.2.    Brand Recall and Awareness

4.3.    Current Product Used (Screen size, Brand, Display Type, etc.)

4.4.    Brand Propensity (Satisfaction Level with Current Product and Preference upon next Purchase)

4.5.    Preferred Point of Purchase and Reason

4.6.    Challenges/issues Faced

5.       Global Television Market Overview

6.       India Television Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value & Volume

6.2.    Market Share & Forecast

6.2.1. By Screen Size (30”-39”, 40”-47”, Below 30”, and 48” & Above)

6.2.2. By Display Type (LED, OLED and Others)

6.2.3. By Resolution (HD, Full HD, and Ultra HD)

6.2.4. By Connectivity (Conventional/Non-Internet TVs Vs. Smart/Internet TVs)

6.2.5. By Distribution Channel (Offline Retail, Online Retail and Direct/Institutional Sales)

6.2.6. By Region

6.2.7. By Leading City

6.2.8. By Company

6.3.    Market Attractiveness Index (By Screen Size, Resolution; Distribution Channel and Region)

6.3.1. By Screen Size

6.3.2. By Resolution

6.3.3. By Distribution Channel

6.3.4. By Region

7.       India 30” – 39” Television Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value & Volume

7.2.    Market Share & Forecast

7.2.1. By Display Type

7.2.2. By Resolution

7.2.3. By Connectivity

7.2.4. By Distribution Channel

7.2.5. By Price Segment

7.3.    Product Benchmarking

8.       India 40” – 47” Television Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value & Volume

8.2.    Market Share & Forecast

8.2.1. By Display Type   

8.2.2. By Resolution       

8.2.3. By Connectivity   

8.2.4. By Distribution Channel   

8.2.5. By Price Segment                

8.3.    Product Benchmarking

9.       India Below 30” Television Market Outlook

9.1.    Market Size & Forecast

9.1.1. By Value & Volume            

9.2.    Market Share & Forecast           

9.2.1. By Display Type   

9.2.2. By Resolution       

9.2.3. By Connectivity   

9.2.4. By Distribution Channel   

9.2.5. By Price Segment                

9.3.    Product Benchmarking

10.   India 48” & Above Television Market Outlook           

10.1.   Market Size & Forecast             

10.1.1.    By Value & Volume        

10.2.   Market Share & Forecast         

10.2.1.    By Display Type

10.2.2.    By Resolution    

10.2.3.    By Connectivity

10.2.4.    By Distribution Channel

10.2.5.    By Price Segment

10.3.   Product Benchmarking

11.   Supply Chain Analysis

12.   Import-Export Analysis

13.   Market Dynamics

13.1.   Drivers

13.2.   Challenges

14.   Market Trends & Developments

15.   Policy & Regulatory Landscape

16.   India Economic Profile

17.   Competitive Landscape

17.1.   Competition Outlook

17.2.   Company Profiles

17.2.1.    Samsung India Electronics Private Limited

17.2.2.    LG Electronics India Private Limited

17.2.3.    Sony India Private Limited

17.2.4.    Panasonic India Private Limited

17.2.5.    Intex Technologies (India) Limited

17.2.6.    Videocon Industries Ltd.

17.2.7.    Micromax Informatics Limited

17.2.8.    BPL Limited

17.2.9.    MIRC Electronics Limited

17.2.10.   Vu Technologies Private Limited

18.   Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

     

    Figure 1: Sources of Information before Purchase, 2018 (N=200)

    Figure 2: Factors Influencing Purchase Decision, 2018 (N=200)

    Figure 3: Unaided Brand Recall, 2018 (N=200)

    Figure 4: Aided Brand Recall, 2018 (N=200)

    Figure 5: Brands Ownership, 2018 (N=200)

    Figure 6: Screen Size Ownership, 2018 (N=200)

    Figure 7: Type of Screen Ownership, 2018 (N=200)

    Figure 8: Cost of Purchase, 2018 (N=200)

    Figure 9: Brand Propensity to Purchase, 2018

    Figure 10: Key Reasons for Not Purchasing Brand Again, 2018

    Figure 11: Preferred Point of Purchase, 2018 (N=200)

    Figure 12: Key Challenges Faced with Current Television, 2018

    Figure 13: India Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F

    Figure 14: India Television Market Share, By Screen Size, By Value, 2013-2023F

    Figure 15: India Television Market Share, By Screen Size, By Volume, 2013-2023F

    Figure 16: India Television Market Share, By Display Type, By Volume, 2013-2023F

    Figure 17: India Television Market Share, By Resolution, By Volume, 2013-2023F

    Figure 18: India Television Market Share, By Connectivity, By Volume, 2013-2023F

    Figure 19: India Television Market Share, By Distribution Channel, By Volume, 2013-2023F

    Figure 20: India Television Market Share, By Region, By Volume, 2017 & 2023F

    Figure 21: India Television Market Share, By Region, By Volume, 2013-2023F

    Figure 22: India Television Market Share, By Leading City, By Volume, 2017 & 2023F

    Figure 23: India Television Market Share, By Company, By Volume, 2017 & 2023F

    Figure 24: India Television Market Attractiveness Index, By Screen Size, By Volume, 2018E-2023F

    Figure 25: India Television Market Attractiveness Index, By Resolution, By Volume, 2018E-2023F

    Figure 26: India Television Market Attractiveness Index, By Distribution Channel, By Volume, 2018E-2023F

    Figure 27: India Television Market Attractiveness Index, By Region, By Volume, 2018E-2023F

    Figure 28: India 30”–39” Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F

    Figure 29: India Urban Population Share (as a %age of the Total Population), 2013-2017

    Figure 30: India 30”–39” Television Market Share, By Display Type, By Volume, 2013-2023F

    Figure 31: India 30”–39” Television Market Share, By Resolution, By Volume, 2013-2023F

    Figure 32: India 30”–39” Television Market Share, By Connectivity, By Volume, 2013-2023F

    Figure 33: India 30”–39” Television Market Share, By Distribution Channel, By Volume, 2013-2023F

    Figure 34: India 30”–39” Television Market Share, By Price Segment, By Volume, 2017 & 2023F

    Figure 35: India 40”–47” Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F

    Figure 36: India per Capita Household Final Consumption Expenditure, 2013-2017 (USD)

    Figure 37: India 40”–47” Television Market Share, By Display Type, By Volume, 2013-2023F

    Figure 38: India 40”–47” Television Market Share, By Resolution, By Volume, 2013-2023F

    Figure 39: India 40”–47” Television Market Share, By Connectivity, By Volume, 2013-2023F

    Figure 40: India 40”–47” Television Market Share, By Distribution Channel, By Volume, 2013-2023F

    Figure 41: India 40”–47” Television Market Share, By Price Segment, By Volume, 2017 & 2023F

    Figure 42: India Below 30” Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F

    Figure 43: India GDP per Capita, PPP, 2013-2017 (USD)

    Figure 44: India Below 30” Television Market Share, By Display Type, By Volume, 2013-2023F

    Figure 45: India Below 30” Television Market Share, By Resolution, By Volume, 2013-2023F

    Figure 46: India Below 30” Television Market Share, By Connectivity, By Volume, 2013-2023F

    Figure 47: India Below 30” Television Market Share, By Distribution Channel, By Volume, 2013-2023F

    Figure 48: India Below 30” Television Market Share, By Price Segment, By Volume, 2017 & 2023F

    Figure 49: India 48” & Above Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F

    Figure 50: India Active Pay DTH Subscribers Share, By Company, 2017

    Figure 51: India 48” & Above Television Market Share, By Display Type, By Volume, 2013-2023F

    Figure 52: India 48” & Above Television Market Share, By Resolution, By Volume, 2013-2023F

    Figure 53: India 48” & Above Television Market Share, By Connectivity, By Volume, 2013-2023F

    Figure 54: India 48” & Above Television Market Share, By Distribution Channel, By Volume, 2013-2023F

    Figure 55: India 48” & Above Television Market Share, By Price Segment, By Volume, 2017 & 2023F

    Figure 56: India Television Import with HS Code 85287211, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 57: India Television Export with HS Code 85287211, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 58: India Television Import with HS Code 85287212, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 59: India Television Export with HS Code 85287212, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 60: India Television Import with HS Code 85287213, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 61: India Television Export with HS Code 85287213, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 62: India Television Import with HS Code 85287214, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 63: India Television Export with HS Code 85287214, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 64: India Television Import with HS Code 85287215, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 65: India Television Export with HS Code 85287215, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 66: India Television Import with HS Code 85287216, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 67: India Television Export with HS Code 85287216, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 68: India Television Import with HS Code 85287217, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 69: India Television Export with HS Code 85287217, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 70: India Television Import with HS Code 85287218, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 71: India Television Export with HS Code 85287218, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 72: India Television Import with HS Code 85287219, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

    Figure 73: India Television Export with HS Code 85287219, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

     

    List of Tables

     

    Table 1: TV Viewership in India, 2013 & 2017

    Table 2: India 30”-39” Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)

    Table 3: India 40”-47” Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)

    Table 4: India Below 30” Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)

    Table 5: India Net Active DTH Subscribers, 2013-2017 (Million)

    Table 6: India 48” & Above Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)

    Table 7: India Import Duty on Television, 2017