India television market is experiencing strong demand and is expected to expand rapidly during the coming years owing to rising popularity of large screen television and smart televisions with updated features. Moreover, the growing demand for OTT platforms in the country is further driving the market of television in India as people prefer to watch OTT content on large screen.

Presently, a huge number of Smart TV manufacturers work with OTT content and device suppliers to include relevant built-in capabilities into their devices such as availability of various OTT apps on smart television. These features not only make Smart TVs simpler to operate, but they also turn these products into a complete package for millennial consumers. The fusion of smart televisions, majority of which run on Android or iOS, has also been aided by proprietary operating systems created by leading technology companies. This has also promoted the incorporation of several apps in today's Smart TVs, making them incredibly adaptable and dynamic.

Increasing Television Ownership is Fueling the Market Growth

According to the data provided by BARC (Broadcast Audience Research Council), in 2021, India had about 210 million television households, which is a rise of 6.9% from 197 million in 2018. Rural India had more TV owners than urban India, as the urban television households increased by, 4% from 87.8 million in 2018 to 91 million in 2020. Additionally, as of 2020, there were 119.2 million TV households in rural areas, an increase of 9% from 108.9 million. Moreover, as per the article published by Mint, there is a huge opportunity for the television manufacturers as there is an opportunity for another 90 million households yet to own a television.

Growing Popularity of Smart Television will Drive the Market Growth

As per the media article published by Firstpost, larger television screens have long been in favor. The demand for Smart Televisions has increased due to rise in customers' disposable incomes, accounting for roughly 18–20% of sales in India's electronics industry. Smart TVs have become one of the most popular mainstream items, not just in larger metropolitan areas but also in smaller towns and tier II cities, owing to their affordability on par with regular televisions. These televisions can connect to the Internet and provide users with access to a wide range of content on the internet. Moreover, IBEF (India Brand Equity Foundation) data indicates that by 2025, there would be between 40 and 50 million connected smart televisions. Gaming, social media, small videos, and content items created specifically for this audience by television, print, and radio marketers will make up 30% of the content viewed on these screens. Due to significant growth initiatives taken by original equipment manufacturers (OEMs) for their smart TV portfolios, smart TV exports from India surged by 65% YoY in the second quarter of 2021.

Growing Popularity of OTT Platforms is Boosting the Market Growth

Consumers' options for acquiring media content have significantly changed. Previously, people tuned into cable or satellite broadcasts at designated times. The subscribers selected the channel package, but recently, customers have begun to prefer streaming services like Netflix, Amazon Prime, and YouTube. Customers now have more freedom as they can watch their preferred programs on a larger screen. According to data provided by the CII-BCG report titled ‘Blockbuster Script for a New Decade’, at the end of 2021, India had 70–80 million paid subscribers to OTT services, up from 14 million in 2018 and just 0.5 million in 2014–15. Thus, with the rising popularity of OTT platforms in India, the television market is projected to witness high growth during the forecasted period.


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Market Segmentation

The India television market is segmented on the basis of screen size, display type, distribution channel, and region. The market is further segmented into 50''-59'', 40''-49'', 39'' and below, and above 59'', based on screen size. The display type is further fragmented into LED, OLED, and others (LCD, QLED, etc.). The distribution channel is segmented into multi branded stores, supermarkets/hypermarkets, online, and others including institutional sales, exclusive stores, etc. On the basis of region, the market is divided into North, South, East, West.

Market Players

Samsung India Electronics Pvt Ltd., LG Electronics India Private Limited, Xiaomi Technology India Private Limited, Oneplus Technology India Private Limited, Sony India Private Limited, Hisense India Private Limited, TCL-India Holdings Private Limited, Intex Technologies (India) Limited, Panasonic Life Solutions India Private Limited, Haier Appliances India Private Limited are some of the major players in the India Television market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Value in USD Million, CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Screen Size

Display Type

Region

Regional scope

North, South, East, West

Key companies profiled

Samsung India Electronics Pvt Ltd., LG Electronics India Private Limited, Xiaomi Technology India Private Limited, Oneplus Technology India Private Limited, Sony India Private Limited, Hisense India Private Limited, TCL-India Holdings Private Limited, Intex Technologies (India) Limited, Panasonic Life Solutions India Private Limited, Haier Appliances India Private Limited, etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, India television market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Television Market, By Screen Size:
    • 50''-59''
    • 40''-49''
    • 39'' and Below
    • Above 59''
  • India Television Market, By Display Type:
    • LED
    • OLED
    • Others (LED, OLED, Others (LCD, QLED, etc.))
  • India Television Market, By Distribution Channel:
    • Multi Branded Stores
    • Supermarkets/Hypermarkets
    • Online
    • Others (Institutional Sales, Exclusive Stores, etc.)
  • India Television Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India television market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Sources of Information

5.    India Television Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.1.2.         By Volume       

5.2.  Market Share & Forecast

5.2.1.         By Screen Size Market Share Analysis (50''-59'', 40''-49'', 39'' and Below, Above 59'')

5.2.2.         By Display Type Market Share Analysis (LED, OLED, Others (LCD, QLED, etc.))

5.2.3.         By Distribution Channel Market Share Analysis (Multi Branded Stores, Supermarkets/Hypermarkets, Online, Others (Institutional Sales, Exclusive Stores, etc.)

5.2.4.         By Regional Market Share Analysis

5.2.4.1. North India Market Share Analysis

5.2.4.2. South India Market Share Analysis

5.2.4.3. West India Market Share Analysis

5.2.4.4. East India Market Share Analysis

5.2.5.         By Company Market Share Analysis

5.3.  India Television Market Mapping & Opportunity Assessment

5.4.  By Screen Size Market Mapping & Opportunity Assessment

5.5.  By Display Type Market Mapping & Opportunity Assessment

5.6.  By Distribution Channel Market Mapping & Opportunity Assessment

5.7.  By Region Market Mapping & Opportunity Assessment

6.    North India Television Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.1.2.         By Volume

6.2.  Market Share & Forecast

6.2.1.         By Screen Size Market Share Analysis

6.2.2.         By Display Type Market Share Analysis

6.2.3.         By Distribution Channel Market Share Analysis

7.    South India Television Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.1.2.         By Volume

7.2.  Market Share & Forecast

7.2.1.         By Screen Size Market Share Analysis

7.2.2.         By Display Type Market Share Analysis

7.2.3.         By Distribution Channel Market Share Analysis

8.    East India Television Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.1.2.         By Volume

8.2.  Market Share & Forecast

8.2.1.         By Screen Size Market Share Analysis

8.2.2.         By Display Type Market Share Analysis

8.2.3.         By Distribution Channel Market Share Analysis

9.    West India Television Market Outlook

9.1.  Market Size & Forecast          

9.1.1.         By Value

9.1.2.         By Volume

9.2.  Market Share & Forecast

9.2.1.         By Screen Size Market Share Analysis

9.2.2.         By Display Type Market Share Analysis

9.2.3.         By Distribution Channel Market Share Analysis

10.  Market Dynamics

10.1.              Drivers

10.1.1.      Increasing demand for smart televisions

10.1.2.      Rising popularity of OTT content

10.1.3.      Increasing television ownership

10.2.              Challenges

10.2.1.      Shortage of raw materials

10.2.2.      Increasing prices of television

11.  Impact of COVID-19 on India Television Market

11.1.              Impact Assessment Model       

11.1.1.      Key Segments Impacted

11.1.2.      Key Regions Impacted

11.1.3.      Key Mode of Purchase Impacted

12.  Market Trends & Developments

12.1.              Increasing popularity of 4K and 8K resolution televisions

12.2.              Easy availability through e-commerce platforms

12.3.              Rising demand of large size televisions

12.4.              Surge in demand for live streaming

13.  Porter’s Five Forces Model

13.1.              Competitive Rivalry

13.2.              Bargaining Power of Suppliers

13.3.              Bargaining Power of Buyers

13.4.              Threat of New Entrants

13.5.              Threat of Substitutes

14.  SWOT Analysis

14.1.              Strengths

14.2.              Weaknesses

14.3.              Opportunities

14.4.              Threats

15.  Policy & Regulatory Landscape

16.  India Economic Profile

17.  Competitive Landscape

17.1.              Company Profiles

17.1.1.      Samsung India Electronics Pvt Ltd.

17.1.1.1.              Company Details

17.1.1.2.              Product & Services

17.1.1.3.              Financials (As Reported)

17.1.1.4.              Key market Focus & Geographical Presence

17.1.1.5.              Recent Developments

17.1.1.6.              Key Management Personnel

17.1.2.      LG Electronics India Private Limited

17.1.2.1.              Company Details

17.1.2.2.              Product & Services

17.1.2.3.              Financials (As Reported)

17.1.2.4.              Key market Focus & Geographical Presence

17.1.2.5.              Recent Developments

17.1.2.6.              Key Management Personnel

17.1.3.      Xiaomi Technology India Private Limited

17.1.3.1.              Company Details

17.1.3.2.              Product & Services

17.1.3.3.              Financials (As Reported)

17.1.3.4.              Key market Focus & Geographical Presence

17.1.3.5.              Recent Developments

17.1.3.6.              Key Management Personnel

17.1.4.      Oneplus Technology India Private Limited

17.1.4.1.              Company Details

17.1.4.2.              Product & Services

17.1.4.3.              Financials (As Reported)

17.1.4.4.              Key market Focus & Geographical Presence

17.1.4.5.              Recent Developments

17.1.4.6.              Key Management Personnel

17.1.5.      Sony India Private Limited

17.1.5.1.              Company Details

17.1.5.2.              Product & Services

17.1.5.3.              Financials (As Reported)

17.1.5.4.              Key market Focus & Geographical Presence

17.1.5.5.              Recent Developments

17.1.5.6.              Key Management Personnel

17.1.6.      Hisense India Private Limited

17.1.6.1.              Company Details

17.1.6.2.              Product & Services

17.1.6.3.              Financials (As Reported)

17.1.6.4.              Key market Focus & Geographical Presence

17.1.6.5.              Recent Developments

17.1.6.6.              Key Management Personnel

17.1.7.       TCL-India Holdings Private Limited

17.1.7.1.              Company Details

17.1.7.2.              Product & Services

17.1.7.3.              Financials (As Reported)

17.1.7.4.              Key market Focus & Geographical Presence

17.1.7.5.              Recent Developments

17.1.7.6.              Key Management Personnel

17.1.8.      Intex Technologies (India) Limited

17.1.8.1.              Company Details

17.1.8.2.              Product & Services

17.1.8.3.              Financials (As Reported)

17.1.8.4.              Key market Focus & Geographical Presence

17.1.8.5.              Recent Developments

17.1.8.6.              Key Management Personnel

17.1.9.      Panasonic Life Solutions India Private Limited

17.1.9.1.              Company Details

17.1.9.2.              Product & Services

17.1.9.3.              Financials (As Reported)

17.1.9.4.              Key market Focus & Geographical Presence

17.1.9.5.              Recent Developments

17.1.9.6.              Key Management Personnel

17.1.10.    Haier Appliances India Private Limited

17.1.10.1.            Company Details

17.1.10.2.            Product & Services

17.1.10.3.            Financials (As Reported)

17.1.10.4.            Key market Focus & Geographical Presence

17.1.10.5.            Recent Developments

17.1.10.6.            Key Management Personnel

18.  Strategic Recommendations/Action Plan

18.1.              Key Focus Areas

18.2.              Target Regions

18.3.              Target Screen Size

19.  About Us & Disclaimers

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