1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments
Covered
1.5. Research Tenure
Considered
2.
Research Methodology
2.1. Objective of the
Study
2.2. Baseline Methodology
2.3. Key Industry
Partners
2.4. Major Association
and Secondary Sources
2.5. Forecasting
Methodology
2.6. Data Triangulation
& Validation
2.7. Assumptions and
Limitations
3.
Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1.
By Gender
4.2.2.
By Age
4.2.3.
By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Sources of Information
5. India Television
Market Outlook
5.1. Market Size &
Forecast
5.1.1.
By Value
5.1.2.
By Volume
5.2. Market Share &
Forecast
5.2.1.
By Screen Size Market Share Analysis (50''-59'',
40''-49'', 39'' and Below, Above 59'')
5.2.2.
By Display Type Market Share Analysis (LED, OLED, Others
(LCD, QLED, etc.))
5.2.3.
By Distribution Channel Market Share Analysis (Multi
Branded Stores, Supermarkets/Hypermarkets, Online, Others (Institutional Sales,
Exclusive Stores, etc.)
5.2.4.
By Regional Market Share Analysis
5.2.4.1. North India Market
Share Analysis
5.2.4.2. South India Market
Share Analysis
5.2.4.3. West India Market
Share Analysis
5.2.4.4. East India Market
Share Analysis
5.2.5.
By Company Market Share Analysis
5.3. India Television
Market Mapping & Opportunity Assessment
5.4. By Screen Size
Market Mapping & Opportunity Assessment
5.5. By Display Type
Market Mapping & Opportunity Assessment
5.6. By Distribution
Channel Market Mapping & Opportunity Assessment
5.7. By Region Market
Mapping & Opportunity Assessment
6. North India Television Market Outlook
6.1. Market Size & Forecast
6.1.1.
By Value
6.1.2.
By Volume
6.2. Market Share & Forecast
6.2.1.
By Screen Size Market Share Analysis
6.2.2.
By Display Type Market Share Analysis
6.2.3.
By Distribution Channel Market Share Analysis
7.
South India Television Market Outlook
7.1. Market Size & Forecast
7.1.1.
By Value
7.1.2.
By Volume
7.2. Market Share & Forecast
7.2.1.
By Screen Size Market Share Analysis
7.2.2.
By Display Type Market Share Analysis
7.2.3.
By Distribution Channel Market Share Analysis
8.
East India Television Market Outlook
8.1. Market Size & Forecast
8.1.1.
By Value
8.1.2.
By Volume
8.2. Market Share & Forecast
8.2.1.
By Screen Size Market Share Analysis
8.2.2.
By Display Type Market Share Analysis
8.2.3.
By Distribution Channel Market Share Analysis
9.
West India Television Market Outlook
9.1. Market Size & Forecast
9.1.1.
By Value
9.1.2.
By Volume
9.2. Market Share & Forecast
9.2.1.
By Screen Size Market Share Analysis
9.2.2.
By Display Type Market Share Analysis
9.2.3.
By Distribution Channel Market Share Analysis
10.
Market Dynamics
10.1.
Drivers
10.1.1. Increasing demand for smart televisions
10.1.2. Rising popularity of OTT content
10.1.3. Increasing television ownership
10.2.
Challenges
10.2.1. Shortage of raw materials
10.2.2. Increasing prices of television
11.
Impact of COVID-19 on India Television Market
11.1.
Impact Assessment Model
11.1.1.
Key Segments Impacted
11.1.2.
Key Regions Impacted
11.1.3.
Key Mode of Purchase Impacted
12.
Market Trends & Developments
12.1.
Increasing popularity of 4K and 8K resolution televisions
12.2.
Easy availability
through e-commerce platforms
12.3.
Rising demand of
large size televisions
12.4.
Surge in demand for
live streaming
13. Porter’s Five Forces Model
13.1.
Competitive Rivalry
13.2.
Bargaining Power of Suppliers
13.3.
Bargaining Power of Buyers
13.4.
Threat of New Entrants
13.5.
Threat of Substitutes
14. SWOT Analysis
14.1.
Strengths
14.2.
Weaknesses
14.3.
Opportunities
14.4.
Threats
15. Policy & Regulatory Landscape
16. India Economic Profile
17. Competitive Landscape
17.1.
Company Profiles
17.1.1. Samsung India Electronics Pvt Ltd.
17.1.1.1.
Company Details
17.1.1.2.
Product & Services
17.1.1.3.
Financials (As Reported)
17.1.1.4.
Key market Focus &
Geographical Presence
17.1.1.5.
Recent Developments
17.1.1.6.
Key Management Personnel
17.1.2. LG Electronics India Private Limited
17.1.2.1.
Company Details
17.1.2.2.
Product & Services
17.1.2.3.
Financials (As Reported)
17.1.2.4.
Key market Focus &
Geographical Presence
17.1.2.5.
Recent Developments
17.1.2.6.
Key Management Personnel
17.1.3. Xiaomi Technology India Private Limited
17.1.3.1.
Company Details
17.1.3.2.
Product & Services
17.1.3.3.
Financials (As Reported)
17.1.3.4.
Key market Focus &
Geographical Presence
17.1.3.5.
Recent Developments
17.1.3.6.
Key Management Personnel
17.1.4. Oneplus Technology India Private Limited
17.1.4.1.
Company Details
17.1.4.2.
Product & Services
17.1.4.3.
Financials (As Reported)
17.1.4.4.
Key market Focus &
Geographical Presence
17.1.4.5.
Recent Developments
17.1.4.6.
Key Management Personnel
17.1.5. Sony India Private Limited
17.1.5.1.
Company Details
17.1.5.2.
Product & Services
17.1.5.3.
Financials (As Reported)
17.1.5.4.
Key market Focus &
Geographical Presence
17.1.5.5.
Recent Developments
17.1.5.6.
Key Management Personnel
17.1.6. Hisense India Private Limited
17.1.6.1.
Company Details
17.1.6.2.
Product & Services
17.1.6.3.
Financials (As Reported)
17.1.6.4.
Key market Focus &
Geographical Presence
17.1.6.5.
Recent Developments
17.1.6.6.
Key Management Personnel
17.1.7. TCL-India Holdings Private Limited
17.1.7.1.
Company Details
17.1.7.2.
Product & Services
17.1.7.3.
Financials (As Reported)
17.1.7.4.
Key market Focus &
Geographical Presence
17.1.7.5.
Recent Developments
17.1.7.6.
Key Management Personnel
17.1.8. Intex Technologies (India) Limited
17.1.8.1.
Company Details
17.1.8.2.
Product & Services
17.1.8.3.
Financials (As Reported)
17.1.8.4.
Key market Focus &
Geographical Presence
17.1.8.5.
Recent Developments
17.1.8.6.
Key Management Personnel
17.1.9. Panasonic Life Solutions India Private Limited
17.1.9.1.
Company Details
17.1.9.2.
Product & Services
17.1.9.3.
Financials (As Reported)
17.1.9.4.
Key market Focus &
Geographical Presence
17.1.9.5.
Recent Developments
17.1.9.6.
Key Management Personnel
17.1.10. Haier Appliances India Private Limited
17.1.10.1.
Company Details
17.1.10.2.
Product & Services
17.1.10.3.
Financials (As Reported)
17.1.10.4.
Key market Focus &
Geographical Presence
17.1.10.5.
Recent Developments
17.1.10.6.
Key Management Personnel
18. Strategic Recommendations/Action
Plan
18.1.
Key Focus Areas
18.2.
Target Regions
18.3.
Target Screen Size
19. About Us & Disclaimers
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