India Television Market is Being Fueled by High Demand of OLED Display Type Television
The rising television
ownership in the country, growing demand for larger screen televisions and
smart televisions, and rising popularity of OTT platforms are driving the India
television market.
According to TechSci Research report, “India
Television Market”- By Region, Competition
Forecast and Opportunities, 2018-2028F”, The India television
market is witnessing high growth owing to the rising popularity of OTT
platform. Moreover, the rising demand for smart television is further
accelerating the growth of television market in India.
The growth of nuclear
families, technological advancements, an increase in many television channels,
online shows, and other forms of modern entertainment have all contributed to
the demand for television. Rural electrification has also increased demand for
more, from those regions.
In an effort to build
their position in this fast-growing market, a number of regional businesses
have also turned their focus there. Due to numerous big competitors turning
their focus to Ultra High Definition (UHD) displays and marketing them in their
most recent products, this has led to exceptionally fierce competition in the premium
category.
Browse over XX market data Figures
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According to forecasts,
the 4K resolution and a shift toward OLED and QLED screens will make up the
majority of televisions sold in the upcoming years. As a result, it is now
undeniable that televisions are quickly rising to the top of the mainstream
product list in India's market for technological items.
The India television market is segmented
based on screen size, display type, distribution channel, and region. The
market is further segmented into 50'-59', 40'-49', 39' and below, and
above 59', based on screen size. The display type is further fragmented into
LED, OLED, and others (LCD, QLED, etc.). The distribution channel is further segmented
into multi-branded stores, supermarkets/hypermarkets, online, and others
including institutional sales, exclusive stores, etc. Based on region, the
market is divided into North, South, East, and West.
Major operating companies operating in
the India television market are:
- Samsung
India Electronics Pvt Ltd.
- LG
Electronics India Private Limited
- Xiaomi
Technology India Private Limited
- Oneplus
Technology India Private Limited
- Sony India
Private Limited
- Hisense
India Private Limited
- TCL-India
Holdings Private Limited
- Intex
Technologies (India) Limited
- Panasonic
Life Solutions India Private Limited
- Haier Appliances
India Private Limited
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In India, the television market has been dominated by the 40"-49"
inches sector. Customers are being drawn to buy TVs with huge screen sizes due
to the integration of 4K technology with innovative features. Vendors have recently
released a wide variety of 4K TVs with various screen sizes to increase their
consumer base, which has helped the market grow.
The multi branded store is
dominating the television market in India as consumers prefer to buy
televisions through multi branded stores due to the availability of products of
different brands. Moreover, consumers get to know about different brands in the
multi branded stores which helps them to choose according to their needs.
Due to the availability of
products from several brands, customers choose to purchase televisions through
multi-branded retailers, which are currently dominating the television industry
in India. Additionally, people perceive knowledge about many brands at
multi-brand stores, which aids them in making decisions that suit their needs.
Due to the rising
competitiveness in the television market in India, many brands are focusing on
launching technologically upgraded products to grab large consumer base and
increase their market share. For instance, Samsung has introduced the Frame
lifestyle television in India after introducing new smart TV series, including,
Sero, a Micro LED TV, and Neo QLED TV. The smart television from Frame has a
QLED display. Additionally, smart televisions have a motion sensor that
automatically activates the display when people enter the room and shuts it off
when they leave. Furthermore, smart TVs have a brightness sensor that changes
the brightness, color tone, and ambient light automatically. The EyeComfort
Mode on the Frame, according to the manufacturer, can automatically change
brightness through a built-in light sensor for sunset/sunrise information.
“The market for television
in India is being driven by the increased popularity of OTT services that
include localized content and the strong desire for smart television.
Additionally, the growing number of nuclear families in the country and the
increasing desire for larger television screens for accessing OTT platforms are
both contributing to the expansion of the Indian television market”, said Mr.
Karan Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
India Television Market, By Screen Size
(50'-59', 40'-49', 39' and Below, Above 59'), By Display Type (LED, OLED,
Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded Stores,
Supermarkets/Hypermarkets, Online, and Others (Institutional Sales, Exclusive
Stores, etc.) By Region, Competition, Forecast & Opportunities, 2018-2028F,
has evaluated the
future growth potential of India television market and provides statistics
& information on market size, structure, and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the television market in India.
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