India Television Market to Cross $ 9 Billion by 2021
Increasing disposable income
coupled with technological advancements and growing preference for smart,
energy efficient and internet enabled televisions to drive India television
market through 2021
According to TechSci Research report, “India Television Market By
Type, By Feature, By Resolution, By Size, By Leading City, By Point of Sale,
Competition Forecast & Opportunities, 2011–2021”, the television market in India is anticipated to cross US$
9 Billion by the end of 2021. With a population of over a billion, India is one
of the major developing countries with huge middle class population base and
rising per capita income. In recent years, Indian television market has
witnessed drastic transformations, with consumer preference changing from CRT TVs
to Smart TVs. With emergence of new technologies and robust adoption of these
technology equipped televisions, the India television market is expected to
grow at a robust pace during 2011-2015.
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With increasing digitization, the number of DTH users in
India is expected to increase from 43 million in 2015 to 62 million by 2021. In
order to ensure 100% digitization across the country, the Government of India
allowed 100% FDI, through automatic route, for broadcast carriage services like
teleport, cable services and head-end-in-the-sky (HITS). Backed by favorable
government policies and increasing number of DTH users, the demand for
televisions, especially Smart TV, is expected to increase in the next five
years.
During the last fifteen years, about 90 million people
shifted from rural to urban areas in India, which resulted in increase in the
number of cities with more than 1 million population in the country from 25 in
2001 to around 50 in 2014. Moreover, more than 50 million new houses were
constructed in urban India during 2001 – 2014. The same trend is likely to
continue in the coming decade as well. Increasing urbanization and growing number
of households are some of the factors which are expected to propel the growth
of the country’s television market during 2016-2021.
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“Electricity costs are
increasing every year, and will continue to rise in the future as well. With
increasing electricity cost, consumers are upgrading their old electronic appliances,
including television, to energy efficient appliances. LED TV as well as LCD TV
are energy efficient, and both comprises of different dimming technology to
save electricity. LED televisions are 30% more energy efficient as compared to
LCD television. A 32-inch LCD TV consumes 95-100 watts, while LED TV of the same
size consumes only about 55 watts. While, Plasma TV consumes around 140 watts,
which is more than electricity consumption by LED TV, which is around 70-80
watts. Hence, with increasing electricity concerns, companies involved in the
business of television in India are launching energy efficient televisions.” said
Mr. Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“India Television Market By Type, By Feature,
By Resolution, By Size, By Leading City, By Point of Sale, Competition Forecast
& Opportunities, 2011–2021” has evaluated the
future growth potential of India television market and provides statistics and
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment evaluation. Besides, the report also identifies and
analyses the emerging trends along with essential drivers, challenges and
opportunities in India television market.
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