Press Release

India Television Market to Cross $ 9 Billion by 2021

Increasing disposable income coupled with technological advancements and growing preference for smart, energy efficient and internet enabled televisions to drive India television market through 2021

According to TechSci Research report,India Television Market By Type, By Feature, By Resolution, By Size, By Leading City, By Point of Sale, Competition Forecast & Opportunities, 2011–2021”, the television market in India is anticipated to cross US$ 9 Billion by the end of 2021. With a population of over a billion, India is one of the major developing countries with huge middle class population base and rising per capita income. In recent years, Indian television market has witnessed drastic transformations, with consumer preference changing from CRT TVs to Smart TVs. With emergence of new technologies and robust adoption of these technology equipped televisions, the India television market is expected to grow at a robust pace during 2011-2015.

Browse 21 market data Tables and 40 Figures spread through 122 Pages and an in-depth TOC on "India Television Market"

With increasing digitization, the number of DTH users in India is expected to increase from 43 million in 2015 to 62 million by 2021. In order to ensure 100% digitization across the country, the Government of India allowed 100% FDI, through automatic route, for broadcast carriage services like teleport, cable services and head-end-in-the-sky (HITS). Backed by favorable government policies and increasing number of DTH users, the demand for televisions, especially Smart TV, is expected to increase in the next five years.

During the last fifteen years, about 90 million people shifted from rural to urban areas in India, which resulted in increase in the number of cities with more than 1 million population in the country from 25 in 2001 to around 50 in 2014. Moreover, more than 50 million new houses were constructed in urban India during 2001 – 2014. The same trend is likely to continue in the coming decade as well. Increasing urbanization and growing number of households are some of the factors which are expected to propel the growth of the country’s television market during 2016-2021.

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Electricity costs are increasing every year, and will continue to rise in the future as well. With increasing electricity cost, consumers are upgrading their old electronic appliances, including television, to energy efficient appliances. LED TV as well as LCD TV are energy efficient, and both comprises of different dimming technology to save electricity. LED televisions are 30% more energy efficient as compared to LCD television. A 32-inch LCD TV consumes 95-100 watts, while LED TV of the same size consumes only about 55 watts. While, Plasma TV consumes around 140 watts, which is more than electricity consumption by LED TV, which is around 70-80 watts. Hence, with increasing electricity concerns, companies involved in the business of television in India are launching energy efficient televisions.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“India Television Market By Type, By Feature, By Resolution, By Size, By Leading City, By Point of Sale, Competition Forecast & Opportunities, 2011–2021” has evaluated the future growth potential of India television market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with essential drivers, challenges and opportunities in India television market. 

About TechSci Research

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.


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