Saudi Arabia Television Market Segmented, By Screen Size (50''-59'', 40''-49'', 39'' and Below, Above 59''), By Display Type (LED, OLED, Others), By Sales Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

The Saudi Arabia Television market was valued at USD 9.03 Billion in 2024 and is expected to grow to USD 16.45 Billion by 2030 with a CAGR of 10.51%. The Saudi Arabia Television market is experiencing significant growth driven by several key factors. Rapid digital transformation and widespread adoption of high-speed internet have boosted demand for smart and connected TVs, enabling access to diverse streaming platforms. Rising disposable incomes and a young, tech-savvy population are fueling consumer preferences for advanced television technologies such as 4K UHD and OLED displays. Also, government initiatives aimed at modernizing media infrastructure and promoting local content production are stimulating market expansion. The increasing popularity of satellite and IPTV services also contributes to enhanced viewer choices. Also, the growing demand for interactive and personalized viewing experiences encourages manufacturers and service providers to innovate continuously. Together, these drivers create a dynamic environment fostering robust growth and diversification in the Saudi television market.

Key Market Drivers

Rise of OTT Platform Across the Region

The rise of OTT (Over-the-Top) platforms across the region has become a major driver in the Saudi Arabia television market. As a part of this, according to a recent study, as of 2025, the OTT video market in Saudi Arabia is expected to generate US$499.44 million. With increasing internet penetration and smartphone adoption, more consumers are shifting from traditional cable and satellite TV to streaming services that offer on-demand, personalized content. Saudi Arabia’s young and digitally savvy population prefers flexible viewing options, fueling the popularity of platforms like Netflix, Shahid, and Watch iT. Also, local content production tailored to regional tastes is gaining momentum, further boosting OTT subscriptions. Government initiatives supporting digital transformation and entertainment sector growth also enhance OTT platform expansion. This shift encourages broadcasters and advertisers to adapt their strategies toward digital and mobile-first experiences, integrating advanced technologies like AI-driven recommendations and interactive content. Consequently, OTT platforms are reshaping viewing habits and accelerating innovation, making them a pivotal factor in the evolution of Saudi Arabia’s television market.

Growing Adoption of Smart TV

The growing adoption of smart TVs is a pivotal driver in Saudi Arabia's television market. This trend is propelled by factors such as increased disposable incomes, urbanization, and the proliferation of high-speed internet, which facilitate seamless access to streaming platforms like Netflix, Shahid, and Amazon Prime Video. As a part of this, according to a recent study, as of 2023, Saudi Arabia's urban population grew by 0.2 percentage points, or 13.07 percent, annually. Also, advancements in television technology, including 4K and OLED displays, enhance visual quality, attracting consumers seeking premium entertainment options. Government initiatives under Vision 2030, aimed at diversifying the economy and promoting digital transformation, further bolster the demand for smart home technologies, including smart TVs. Consequently, the Saudi television market is experiencing robust growth, with smart TVs playing a central role in reshaping consumer viewing habits and preferences.

Booming Residential Sector Across the Region

The booming residential sector across Saudi Arabia is a key driver for the television market’s growth. As a part of this, according to a recent study, as of 2024, Saudi Arabia's construction production value is dominated by the residential sector, which accounted for 31% ($43.5 billion) of the total output value in 2023 and is expected to reach $56.7 billion by 2028.Rapid urbanization and a rising population have led to increased demand for new housing, particularly in major cities like Riyadh, Jeddah, and Dammam. As more families invest in modern homes, there is a growing emphasis on creating enhanced living environments equipped with the latest entertainment technologies. Smart TVs and home theater systems are becoming essential components of these households, driving sales in the television market. Also, government initiatives aimed at increasing homeownership and improving housing infrastructure support this residential expansion. The rise in disposable incomes and changing lifestyles further encourage consumers to adopt advanced, feature-rich television sets that offer superior viewing experiences. Overall, the expansion of the residential sector directly fuels the demand for televisions, reflecting a strong correlation between housing growth and consumer electronics uptake in Saudi Arabia.

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Key Market Challenges

Regulatory and Censorship Constraints

Regulatory and censorship constraints present a significant challenge to the Saudi Arabia television market. The government maintains strict control over broadcast content to ensure it aligns with cultural, religious, and social values, which can limit the diversity and creativity of programming available to viewers. These regulations often require broadcasters and content providers to carefully navigate what can be aired, potentially leading to delays in content approval and increased production costs. Also, the censorship environment may discourage international media companies from fully entering or investing in the market, limiting the variety of global content accessible to Saudi audiences. This environment also restricts innovative or controversial programming that might attract younger, more open-minded viewers. Consequently, these constraints can hinder the overall growth and modernization of the television market by limiting content options and reducing consumer satisfaction.

Rising Costs of Advanced Technologies

Rising costs of advanced television technologies pose a notable challenge for the Saudi Arabia television market. As consumer demand grows for high-end features like 4K resolution, OLED displays, and smart TV capabilities, manufacturers and retailers face increasing production and import expenses. These costs often translate into higher retail prices, making premium television models less accessible to a broad segment of the population. While affluent urban consumers may readily adopt the latest technology, price-sensitive buyers in smaller cities or rural areas may delay upgrading their televisions. Also, rapid technological advancements mean that consumers expect frequent updates, creating pressure on manufacturers to innovate continuously while managing costs. This dynamic can slow overall market penetration of advanced TVs and affect sales growth. Retailers and brands must balance offering cutting-edge products with affordable pricing strategies to maintain competitiveness and meet diverse consumer needs across Saudi Arabia.

Key Market Trends

Rise in Local Content Production

The rise in local content production is a defining trend in Saudi Arabia's television market. In early 2024, 71% of online media consumers in the country reported watching locally produced content in the past three months, highlighting a significant shift towards homegrown entertainment. This preference is reshaping the streaming landscape, with platforms like Shahid and STC TV, which prioritize Arabic-language and culturally relevant programming, surpassing international services such as Netflix in market share. Notably, Shahid's catalog includes nearly 50% local content, contrasting with Netflix's 4% in Saudi Arabia. This surge in demand for local content is aligned with Saudi Arabia's Vision 2030 initiative, which aims to diversify the economy and promote cultural development through investments in media infrastructure and content creation.

Government Support for Media Infrastructure

The Saudi Arabia government's robust support for media infrastructure is a cornerstone of its Vision 2030 initiative, aiming to transform the Kingdom into a global media hub. This strategic focus encompasses significant investments in technological advancements, regulatory reforms, and the development of state-of-the-art facilities to bolster the television and broader media sectors.A pivotal aspect of this transformation is the establishment of the General Authority for Media Regulation (GAMR), which plays a crucial role in overseeing and enhancing the media landscape. GAMR's initiatives are designed to stimulate sector growth, improve the investment climate, and promote local content to compete on the global stage. These efforts are aligned with Vision 2030's objectives of economic diversification and cultural development. Also, substantial financial commitments are being made to upgrade media infrastructure. The Kingdom plans to invest approximately USD 64 billion in the media and entertainment sectors, focusing on areas such as film production, distribution, and related services. This investment aims to support small and medium-sized enterprises and attract international companies, thereby fostering a dynamic and competitive media environment. These concerted efforts underscore Saudi Arabia's commitment to building a resilient and innovative media infrastructure, positioning the country as a leading player in the global media industry

Focus on High-Quality Content

The Saudi Arabia television market is witnessing a significant transformation, with a pronounced emphasis on producing high-quality content that resonates with local audiences. This shift is driven by the nation's Vision 2030 initiative, which aims to diversify the economy and promote cultural development through the entertainment sector. As a result, there has been a surge in investments in state-of-the-art production facilities, advanced broadcasting technologies, and skilled talent development. Platforms like Shahid have capitalized on this trend by offering a substantial portion of their programming in Arabic, catering to the cultural preferences of Saudi viewers. Also, the rise of OTT platforms has further fueled the demand for localized content, as consumers seek narratives that reflect their values and experiences. This focus on high-quality, locally relevant content is positioning Saudi Arabia as a burgeoning hub for media production in the Middle East.

Segmental Insights

Distribution Channel Insights

Multi Branded Stores dominated the Saudi Arabia Television market, driven by their ability to offer a wide variety of brands and models under one roof. This variety caters to diverse consumer preferences, ranging from budget-friendly options to high-end smart TVs with advanced features. These stores provide customers with the convenience of comparing different products, prices, and specifications easily, enhancing the shopping experience. Also, multi-branded retailers often run attractive promotions, discounts, and bundle offers that appeal to price-sensitive buyers. Their extensive presence in urban and suburban areas also improves accessibility for a broad customer base. Also, knowledgeable sales staff help consumers make informed decisions, boosting buyer confidence. Together, these factors make multi-branded stores a preferred choice for television purchases in Saudi Arabia, significantly driving market growth and consumer adoption of the latest TV technologies.

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Regional Insights

Western region dominated the Saudi Arabia Television market, due to several key factors. It is home to major urban centers like Jeddah, which boast higher population densities and greater disposable incomes compared to other regions. This economic advantage enables consumers to invest more in advanced television technologies such as smart TVs and 4K displays. Also, the region has better-developed infrastructure, including widespread high-speed internet access, supporting the growing demand for streaming services and connected devices. Also, the Northern & Central region's is driven through steady urban development and rising consumer demand. These regions include key cities like Riyadh, the capital, which serves as a major economic and cultural hub with a growing middle class. Increasing disposable incomes and modern lifestyles encourage households to upgrade their entertainment systems, favoring smart TVs and advanced display technologies.

Recent Developments

• In January 2025, Rotana Group has partnered with Media Rating Company (MRC) to enhance TV and digital content quality in Saudi Arabia. The collaboration launches the advanced KSA TAM system, enabling precise audience measurement and media performance analysis.
• In March 2025, ArabyAds, the Middle East’s top digital advertising firm, VIDAA, a global leader in Smart TV OS, and Hisense, a major TV manufacturer, have expanded their strategic partnership. This agreement enhances ArabyAds’ exclusive advertising representation within VIDAA’s and Hisense’s Smart TV ecosystems in the UAE and KSA, underscoring their joint commitment to advancing the Connected TV (CTV) advertising market in the region.

Key Market Players  

• Samsung Electronics Co., Ltd
• LG Electronics Inc.
• Panasonic Marketing Middle East & Africa FZE
• Sony Middle East and Africa FZE
• TCL
• Hisense Middle East
• Sharp Corporation
• Xiaomi
• Koninklijke Philips N.V.,
• Havells Group

Report Scope:

In this report, the Saudi Arabia Television Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Saudi Arabia Television Market, By Screen Size:

o   50''-59''

o   40''-49''

o   39'' and Below

o   Above 59''

• Saudi Arabia Television Market, By Display Type:

o   LED

o   OLED

o   Others

• Saudi Arabia Television Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Multi Branded Stores

o   Online

o   Others

• Saudi Arabia Television Market, By Region:

o   Eastern

o   Western

o   Northern & Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Television Market.

Available Customizations:

Saudi Arabia Television Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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