India soap market was valued at $ 2.9 billion in FY2020 and is forecast to cross $ 4.4 billion by FY2026 due to increasing focus on maintaining proper hygiene and rising disposable income of the consumers. Another major factor is the outbreak of coronavirus (COVID-19) pandemic, which is resulting in people increasing their hand washing frequency and government bodies encouraging hygiene initiatives. 

The Indian soap market is segmented based on Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated, Others), Form (Liquid, Solid), Distribution Channel (Store based, Non-store based), Region and Company. Based on Application, the market is segmented into Beauty Soap, Kitchen Soap, Medicated Soap, Laundry Soap, Perfume Soap, Novelty Soap, Personal Soap and Others. Beauty Soap segment holds the largest market share, account for more than 50% of the market. Medicated Soap segment is also witnessing growth in India, majorly due to increasing understanding about the benefits that medicated soaps can have for various skin conditions. 

Based on the Form, market is segmented into Bar Soap and Liquid Soap segments. India Soap market is dominated by Bar Soap. Being a price sensitive market, majority consumers in India prefer Bar soaps as they are cheaper than liquid soaps. Based on Distribution Channel, the India Soap market split into the Store-Based and Non-Store Based segments. The store-based distribution channel account for more than 95% of the market share, and this trend is expected to prevail over the course of next five years.

Major players operating in India Soap market include Wipro Consumer Care Limited, Godrej Consumer Products Ltd, Hindustan Unilever Ltd, Reckitt Benckiser (India) Pvt. Ltd, ITC Ltd, Colgate Palmolive (India) Ltd, Jyothi Laboratories Ltd, Patanjali Ayurveda, The Himalaya Drug Company, and Karnataka Soaps and Detergents Ltd. Leading players are constantly launching new products to stay competitive in the market.

Years considered for this report:

Historical Years: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022–FY2026

Objective of the Study:

  • To analyze and forecast the market size of India Soap Market.
  • To classify and forecast India Soap market based on Form, Distribution Channel, Application, Region and Company.
  • To identify drivers and challenges for India Soap market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India Soap market.
  • To conduct pricing analysis for India Soap market.
  • To identify and analyze the profile of leading players operating in India Soap market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers and presence of all major players across the globe.

TechSci Research calculated the market size of India Soap market using a Top-Down approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and other segments for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Soap manufacturers, suppliers, distributor, dealers and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to soap industry
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India Soap market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Form:
    • Solid
    • Liquid

·      

  • Market, By Distribution Channel:
    • Store Based
    • Non-Store Based
  • Market, By Application:
    • Beauty Soap
    • Kitchen Soap
    • Medicated Soap
    • Laundry Soap
    • Perfume Soap
    • Personal Soap
    • Novelty Soap
  • Market, By Region:
    • South
    • East
    • North
    • West


Market, By Company:

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Soap Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the reports:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.     Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Soap Market

4.    Executive Summary

5.    Voice of Customers

5.1.  Product Quality

5.2.  Brand Awareness

5.3.  Brand Recall

5.4.  Unmet needs/challenges

5.5.  Overall Satisfaction Analysis

6.    India Soap Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Form (Liquid, Solid)

6.2.2.     By Distribution Channel (Store based, Non-store based)

6.2.3.     By Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated, Others)

6.2.4.     By Region (North, East, South, West)

6.2.5.     By Company (2019)

6.3.  Market Attractiveness Index

7.    North India Soap Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Form

7.2.2.     By Distribution Channel

7.2.3.     By Application

8.    East India Solid Soap Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Form

8.2.2.     By Distribution Channel

8.2.3.     By Application

9.    West India Solid Soap Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Form

9.2.2.     By Distribution Channel

9.2.3.     By Application

10.  South India Solid Soap Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Form

10.2.2.  By Distribution Channel

10.2.3.  By Application

11.  Import-Export Analysis

12.  Market Dynamics

12.1.  Drivers

12.2.  Challenges

13.  Market Trends & Developments

14.  Pricing Analysis

15.  Supply Chain Analysis

16.  Policy & Regulatory Landscape

17.  India Economic Profile

18.  Competitive Landscape

18.1.    Company Profiles

18.1.1.  Colgate Palmolive (India) Ltd.

18.1.2.  Godrej Consumer Products Ltd.

18.1.3.  Hindustan Unilever Ltd.

18.1.4.  ITC Ltd.

18.1.5.  Wipro Consumer Care Limited

18.1.6.  Patanjali Ayurved

18.1.7.  Cholayil Pvt. Ltd.

18.1.8.  Karnataka Soaps and Detergents Ltd.

18.1.9.  The Himalaya Drug Company

18.1.10. Reckitt Benckiser (India) Pvt. Ltd.

19.  Strategic Recommendations

                                                                               (Note: The companies list can be customized based on the client requirements)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures 

    Figure 1: India Soap, Market Size, By Value (USD Billion), FY2026-2026F

    Figure 2: India Soap Market, Market Share, By Form, FY2026-2026F

    Figure 3: India Soap Market, Market Share, By Distribution Channel, FY2026-2026F

    Figure 4: India Soap Market, Market Share, By Application, FY2026-2026F

    Figure 5: India Soap Market, Market Share, By Region, FY2026-2026F

    Figure 6: India Soap Market, Market Share, By Company, FY2026-2026F

    Figure 7: North India Soap, Market Size, By Value (USD Billion), FY2026-2026F

    Figure 8: North India Soap, Market Share, By Form, FY2026-2026F

    Figure 9: North India Soap, Market Share, By Distribution Channel, FY2026-2026F

    Figure 10: North India Soap, Market Share, By Application, FY2026-2026F

    Figure 11: East India Soap, Market Size, By Value (USD Billion), FY2026-2026F

    Figure 12: East India Soap, Market Share, By Form, FY2026-2026F

    Figure 13: East India Soap, Market Share, By Distribution Channel, FY2026-2026F

    Figure 14: East India Soap, Market Share, By Application, FY2026-2026F

    Figure 15: West India Soap, Market Size, By Value (USD Billion), FY2026-2026F

    Figure 16: West India Soap, Market Share, By Form, FY2026-2026F

    Figure 17: West India Soap, Market Share, By Distribution Channel, FY2026-2026F

    Figure 18: West India Soap, Market Share, By Application, FY2026-2026F

    Figure 19: South India Soap, Market Size, By Value (USD Billion), FY2026-2026F

    Figure 20: South India Soap, Market Share, By Form, FY2026-2026F

    Figure 21: South India Soap, Market Share, By Distribution Channel, FY2026-2026F

    Figure 22: South India Soap, Market Share, By Application, FY2026-2026F